Engaging Call To Action

I spent 10+ hours learning to write stronger calls to action this week. 14 concepts I plan to use: 👉 1. Call to Action vs. Call to Value A call to action is for people ready to buy - keep it as simple as possible. A call to value reminds the prospect of the great outcome they're going to get. 👉 2. Use the phrase "I want to ____" in your button or link copy. Fill in the blank with a desired outcome. THIS: "I want to grow my business" NOT: "Download it now" 👉 3. Use the word "show" THIS: "Show me outfits I'll love" NOT: "Sign up now" That's a real example where the change resulted in 123% more clicks. 👉 4. Use first person language on buttons. THIS: "I want to double my revenue" NOT: "Double your revenue" 👉 5. Think of links as a door. People don't know what's on the other side so it's scary to click. Make it less scary for them. 👉 6. Focus on ONE action. Don't compete with your own CTA by making multiple asks. 👉 7. Lead with action verbs. THIS: "Unlock your marketing potential and download our free strategy guide" NOT: "Download our guide" 👉 8. Use an "If" statement. Weave a specific problem and solution into your CTA. Example: "If you're ready to maximize your profit and grow to 50k months working part-time hours, book a call with me to discuss what next steps would look like for you." 👉 9. Avoid generic phrases. Your CTA should work even if there was no other copy around it. Don't settle for "Click here," "Download now," "Submit," etc. 👉 10. Avoid hesitant language. Be more confident than "Let me know if you want it" or "If you need me..." 👉 11. No jargon or vague language. Address a specific problem using language your target audience uses. Don't say stuff like: "If you want to live your best life and step into your full potential..." 👉 12. No negative language. THIS: "Are you ready to lose 10-25 pounds of that menopause weight?" NOT: "Are you struggling to lose weight with menopause?" 👉 13. Write your CTA before you write anything else. It gives you a north star to guide the rest of your writing. 👉 14. Make sure your CTA includes two things: ✅ Why they should act ✅ Why they should do it NOW Want more useful tips like these? This week on LinkedIn I'll share: • How I turn newsletter subscribers into buyers • A formula you can use to strengthen your niche • How I'm growing my LinkedIn following 👉 Follow me and hit the 🔔 at the top right of my profile to turn on notifications so you don't miss those posts. Thanks for your interest!

Most LinkedIn advertisers get conversation ads wrong. They write long-winded sales pitches, forgetting one thing - we're sending messages to an inbox, not writing copy for a landing page. Here’s how to actually make convo ads work: → First 50 characters = subject line This is the only thing prospects see before opening. If it doesn’t grab attention, nothing else matters. Bad: “Hey %FIRSTNAME%, my name is...” Good: “Struggling with [pain point]? Here’s a fix.” → Three line breaks, one sentence per line No one reads a block of text in their inbox. Keep it short. Bad: "Hey %FIRSTNAME%, I’m reaching out because we help B2B marketers generate leads through LinkedIn Ads. We’ve helped companies like [big name] increase demo volume by 50% and I’d love to share more." Good: "Hey %FIRSTNAME%, We help B2B marketers book more demos through LinkedIn Ads. Brands like [big name] increased demo volume by 50%. Want to see how?" → Clear CTA with a button If your CTA is buried in text, it won’t get clicks. Bad: “Would love to chat if you’re interested.” Good: “Book a 15-min demo” or “See the case study” → Sender profile matters Messages come from real people, so use the right one. Bad: SDRs or junior reps Good: Founders, VPs, or Directors → Profile headline needs to sell Bad: “Sales at [Company]” Good: “$XXM+ in pipeline driven through LinkedIn Ads” → Test, track, and refine Check open rates (aim for 50%+), A/B test subject lines, and swap CTAs if response rates are low. The best convo ads don’t feel like ads. They feel like messages from an expert, not a cold pitch. What’s your best-performing opener?

I’ve been getting this question ALL year so I’m squeezing in my best answer before we all wind down. And I know this can stir up a lot of opinions so I’m just going to answer based on real data & experience I can speak to but I welcome discussions in the comments! The question: Should I be adding a little blurb at the end of my LinkedIn posts that tells people what I do & how to work with me? i.e. a “sales signature”: I’m __ I do ABC for XYZ Join my next training in the featured section of my profile Ring the bell on my profile to never miss my posts  You can hire me to come speak to your organization! (I’m sure you’ve seen plenty of them) And I can actually precisely answer this question. Because I used to be a LinkedIn ghostwriter and this was one of my tasks to create these signatures for a client. When I created one and tested this for a client who had already been doing exceptionally well w/ inbound traffic - Her reach plummeted by at least 50% after we started using a consistent sales blurb (i.e. “Hi, I’m ____) at the end of every post. Which really caught me off guard. I know vanity metrics aren’t everything but it clearly disrupted her audience’s perception of her content & made her seem more salesy? than personable. It seemed people started ignoring her posts on their feed. So we removed the signature, her performance began recovering again, and called it a lesson learned. The big takeaway - your audience values connection over constant selling & while ‘sales calls to action’ are important, how you write & position them is crucial. Here’s what I’ve found works best: 1. Keep it conversational Instead of a formal, repetitive blurb, try incorporating CTAs organically. For example, end your post with something like: -> “If I just ripped a page from your diary, check out xyz on my profile" 2. Use a “P.S.”  LOVE P.S.’s & believe they’re underrated. They’re subtle but still draw attention. -> “P.S. 3 Founders I worked w/ this week saw abc happen once we implemented this for them. I’m opening up 2 spots for coaching this month, send me a DM f you’re interested to connect.” 3. Get specific & make it about them Focus on their needs, not your offer. Frame your CTA as a benefit to them: ->“If you’re a __, struggling w/ __ & want to experience __ instead, I invite you to to…” 4. Vary your approach Rotate between direct & indirect CTAs to avoid fatigue. Examples: Simply invite engagement & genuine conversations in the comments:  -> “Agree/disagree, has this been your experience too?”  Soft pitch:  -> i.e. a P.S. that gives a little value and then has an invitation  Hard pitch:  -> “I’m enrolling 3 more founders for [offer name] that begins ___; check out the details...” Test and adjust -> Pay attention to the results (who is reaching out & what = bookings) to truly measure the success. Preferences change, so I’m curious: Love / hate the end-of-post sales blurbs?

Most LinkedIn outreach dies at the Call to Action (CTA). Not because people aren't interested. But because you asked the wrong way. Here are 10 high-converting CTA styles I’ve tested across 10,000s of cold outreach messages: (1) Direct CTA “Do you have 15-20 mins this week to see how we could turn LinkedIn into a top revenue channel?” → Works best when the value is clear and the timing feels right. (2) Soft CTA “Would it be alright if I shared a few ideas for how you can [solve X problem]?” → Low friction. Great for cold prospects. (2) Interest-Based CTA: “Want to see how [X competitor] boosted close rates by 28%?” → Curiosity > pressure. (3) Content CTA “Would it be alright if I sent over a Loom showing how this would work for [Company Name]?” → Offer value before asking for time. (4) Strategic Question CTA “How are you currently using LinkedIn to bring in new revenue?” → Turns your CTA into a conversation starter. (5) Calendar Link CTA “Feel free to find a time that works best for you here: [link]” → Easy, but only use when they’ve shown interest. (6) Exit CTA “If not relevant, no worries at all.” → Decreases pressure. Increases replies. (7) Referral CTA “Is there someone else on your team I should speak with?” → Great when messaging larger orgs. (8) Hypothetical CTA “If I could show you how to use LinkedIn to bring in new revenue, would that be worth a convo?” → Pattern interrupt magic. (9) Micro-Yes CTA “Okay if I send a few bullet points on how we could help?” → Small yes = Big opening. Your CTA is arguably one of the most important things to turn a positive reply into actual revenue. 👉 If you’re not testing 3–5 CTA styles, you’re probably leaving money on the table. Shoot me a DM if you want help turning LinkedIn into a top revenue channel for your company this year.

Most founders don’t have a traffic problem. They have a CTA problem. Your content gets seen. It gets likes. Then… nothing happens. Here’s why and how to fix it. The problem: Your CTA is too polite Let me know your thoughts. Happy to connect. DMs are open. These don’t prompt action. They give people an exit. Polite CTAs feel optional. Founders need decisive ones. 1. Understand What a CTA Really Is A CTA isn’t a request. It’s a direction. What weak CTAs do: → Ask for engagement → Hope the reader takes initiative → Create friction and uncertainty What strong CTAs do: → Tell readers exactly what to do → Reduce decision-making → Create momentum Clarity beats courtesy. 2. The Best LinkedIn CTA for Founders The highest-performing CTA isn’t clever. It’s specific. Use this structure: → Who it’s for → What they get → What action to take Example: If you’re a founder struggling with lead flow, comment PLAYBOOK and I’ll share what worked. This works because: → It qualifies the audience → It promises a clear outcome → It makes the next step obvious 3. Match CTA to Content Intent Not every post needs the same CTA. Use: → Comment CTAs for reach → DM CTAs for conversations → Profile CTAs for conversions Misalignment kills results. Educational post → Comment CTA Case study → DM CTA Authority post → Profile CTA 4. Remove All Friction Every extra step loses people. Bad: DM me if you want more details. Better: Comment ‘YES’ and I’ll DM you. Why: → People are lazy (by design) → Public actions feel easier → You control the next step Make action effortless. 5. Repeat the CTA (Without Spamming) One mention isn’t enough. Best practice: → Soft CTA mid-post → Clear CTA at the end Repetition increases response. Silence kills it. The pattern that converts: Step 1: Be direct, not polite Step 2: Qualify before you invite Step 3: Match CTA to intent Step 4: Reduce effort to one action Step 5: Repeat with clarity Your content already does the hard work. Your CTA just needs to stop apologizing. Attention without action is wasted reach. Fix the CTA and founders start converting.