Email Communication

You’re posting on social media..but you’re not getting any inbound business from it. Then this post is for you. ↓ Every successful online builder is actively building an email list. Justin Welsh Simon Squibb Codie Sanchez Matt Gray Tim Denning Nick Huber Alex Hormozi etc, etc…. Why? NO ONE wants to be controlled by algorithms on social media = people want ownership AND Because email marketing is up to 40x more effective than social media when it comes to turning leads into customers. ✅ By owning an email list, you control how you reach your audience. ❌ Social media? Not so much. Social media algorithms are constantly changing, and you don't control those platforms. And don’t get me wrong, social media is a must to enable people to FIND you. But to convert people to clients: an email list is much more effective. With email, you’ve got a direct line to your people. You can nurture those relationships without relying on third-party platforms. No middleman, no algorithm changes. You’re talking straight with them. If you’re not building an email list, you’re missing out on one of the most effective ways to monetize your audience, and build a business. So, how do you go from having followers to building a loyal email list and turning them into paying customers? Here are a few actionable tips to get you started ↓ 1️⃣ Create Irresistible Lead Magnets Offer something of value in exchange for their email address. It can be a: - free guide - checklist - webinar - exclusive content …make sure it speaks directly to your audience’s pain points or desires. 2️⃣ Launch a newsletter on Beehiiv You can literally start one today. 3️⃣ Use Social Media to Promote Your Email List Don’t just share your lead magnet once → talk about it OFTEN. Tell your followers what they’re missing if they’re not on your list. Add some urgency or offer a bonus to get them to subscribe. Make it a part of your system. 4️⃣ Nurture with Consistent, Valuable Content Once they’re on your list, don’t just sell. Give them content they can actually use. And LEARN from. The more value you provide, the more trust you’ll build, and the more likely they are to buy from you down the line. Show people you understand them. Make yourself the go-to. Many people think they should do the opposite: Keep things behind a wall until people buy. ❌ That won’t build your business and it won’t build your email list. ✅ Share loads of value, and you will get more customers. 👉 Treat your emails list like an a$$et Treat your email list like the valuable asset it is. Ask for input. Encourage people to reach out. Make an effort to understand and respect people’s time. Don’t write super long essays (no on has time). Write newsletter editions people can skim read. Show up regularly in their inbox. Want examples how? 👉 Go here (it's free): https://lnkd.in/dUPYinYi

Here’s a friendly reminder to audit your transactional emails. I lost a blender part while unpacking after my recent move. The fastest path to a solution? Not Google. Not customer service. Not digging through manuals to figure out which model I even own. It was the order confirmation email from 2022 — one click, and I was on the replacement parts page for the exact blender I bought. Transactional emails are more than just receipts. When they’re optimized, they remove friction and solve problems — and even drive conversions.

Your Order Confirmation Email Is a Goldmine. Stop Wasting It. Someone’s just bought from you. They’re excited. Engaged. Eyes glued to the inbox. And what do they get? 🧾 “Your order has been received. Here’s a number. Bye.” Snore. Come on now — that email’s got sky-high open rates and their full attention. ✨ Use it! ✨ Recommend something to go with their order Invite them to join your loyalty club Show them how to get the most out of what they just bought Let your brand personality shine Every transactional email is a chance to surprise, delight, and drive more value. Don’t treat it like a boring receipt. Treat it like your second first impression. Just remember to stay within the legislation regarding the allowable percentage of marketing within a transactional email. What’s your confirmation email doing right now — informing or transforming?" #emailmarketing #transpromo #transactionalemails

I've been setting up a new business management platform recently and stumbled across a set up problem. The system has built in unsubscribe functionality which sounds great but there are problems with this blanket unsubscribe. When someone unsubscribes to stop receiving marketing emails, the system completely locks them out of ALL emails - including the ones they must legally receive. Here's the problem: Your customer opts out of your newsletter but now they can't receive their invoices, contract updates, or renewal reminders either. This creates a mess with multiple regulations: PECR (Privacy and Electronic Communications Regulations) - you need proper consent or soft opt-in for marketing, BUT transactional emails don't need this consent Consumer Rights Act - customers have rights to receive purchase confirmations and contract information E-commerce Regulations - you must provide order confirmations and delivery information Consumer Contracts Regulations - require proper notice of contract changes and cancellation rights GDPR - lawful basis for processing differs between marketing (consent) and transactional emails (contract/legal obligation) What this looks like in practice: ·       Your client unsubscribes from your weekly tips email (withdrawing marketing consent) ·       Three months later, she misses her subscription renewal because the system blocked that contractual notification too ·       She complains she never received notice, disputes the charge, and leaves a negative review ·       You're left explaining why you couldn't send her the legally required notifications Popular platforms doing this include: GoHighLevel (and its white-label versions), Kajabi, Kartra, and Zenler - though there are others. The fix is simple: Your email system needs to distinguish between marketing emails (needing consent or soft opt-in under PECR) and transactional emails (sent under contract or legal obligation under GDPR). Check your platform settings today. Can someone who's unsubscribed from marketing still receive their invoices and contract notifications? If not, you've got a compliance gap that needs fixing.

Your Email List > Social Followers. Here’s Why Chasing likes won’t grow your bottom line. If you're still prioritizing social followers over email subscribers in 2025, you’re leaving serious revenue on the table. 5 Data-Backed Reasons Email > Social 1. You own your list  Social = rented audience.  Email = direct access. No algorithms. No platform risks.  2. Email = 4,200% ROI  $1 in = $42 out (avg.)  Compare that to 29% ROI for social (mainly via paid ads).  3. Engagement > Vanity Metrics  3–5% CTR in email vs. 1–2% on social media.  Segmentation = 50%+ higher CTR.  4. Long-Term Value Wins  Email subscriber = $45–$60/year in LTV.  Social follower? Nearly $0 without ads.  5. Real Brands. Real Results.  WPBeginner: 600% list growth = 3x revenue  E-comm brand: 95k subs = $1.2M in email-driven sales  Adam Enfroy: 17% product conversion via email    3 Steps to Maximize Your List  Convert followers → lead magnets, popups, and exit-intent offers  Segment & personalize → tailor content to interests  Automate revenue → cart abandonment + re-engagement flows  Email isn’t just a channel. It’s your most valuable asset.  Invest in your list—because algorithms don’t pay the bills.  #EmailMarketing #GrowthStrategy #DigitalMarketing #ListBuilding #MarketingROI #LeadGeneration #OptinMonster #MarketingAutomation 

Not everyone should be on social media. But everyone should be emailing their clients and prospects. One of the biggest reasons is that about 3 to 5% of your social media audience will see your post. But you have about a 50% chance or more of those on your email list seeing your content. Also, because social media content moves so fast you have to create more of it, and then usually pair that with a graphic. I am not against social media marketing at all, it's how I've built my business. But I'm seeing far too many firms sleep on email marketing. And email marketing is still the highest ROI in terms of marketing efforts. If you don't know where to start with email marketing, start with segmenting your list between clients and prospects. Because those are 2 very different audiences that should be receiving 2 very different CTAs. When you can create hyper specific content to specific audiences, you start to see inbox replies and meetings set. Pro tip: Always categorize your contacts so you know exactly what their interests are.

Your post-purchase emails are leaving money on the table. Here's why... After analyzing 1000s of post-purchase flows across leading DTC brands, we've discovered something fascinating about customer behavior after they buy. Let me share what we've learned at Magnet Monster : The Problem: Most brands treat post-purchase flows as an afterthought - a simple order confirmation and tracking update. But here's what we discovered: The first 30 days after purchase are crucial for building lasting customer relationships. Here's what we implemented instead: 1. Product Adoption Framework • Detailed care guides (like Big Blanket's cozy manual) • Usage optimization tips (like Wild's natural deodorant transition guide) • Habit formation triggers (like Hiya's daily vitamin routine) 2. Community Building Touch-points • Behind-the-scenes content • User-generated content spotlights • Social media integration • VIP group invitations 3. Strategic Feedback Collection • Perfectly timed review requests • Product usage surveys • Customer satisfaction check-ins • R&D insights gathering The Results: • Higher customer lifetime value • Increased repeat purchase rates • Better product adoption • Stronger brand loyalty • More user-generated content Key Learning: Post-purchase flows aren't just about transaction updates - they're about transformation. You're not just selling a product; you're guiding customers through a journey. ⇩ We've compiled a swipe file of our best-performing post-purchase emails. Check out the full breakdown below ⇩ How are you nurturing customers after their first purchase? #EmailMarketing #CustomerRetention #Ecommerce #DTCBrands

Most nonprofit organizations default to social media for growth. More reach means more donors, right? Not always. Let’s break it down with numbers. ROI (Return on Investment) Email marketing: $36 for every $1 spent (Data: DMA) Social media ads: $2.50–$5 per $1 spent (Data: HubSpot) Email wins. Less spend, more conversions. Donor Retention Email campaigns: 45% retention rate (Bloomerang) Social media donors: 4% retention rate (M+R Benchmarks) Email wins. You don’t own your social followers. Platforms do. Scalability Email lists: Grow predictably but require nurturing Social media: Explosive reach but volatile (algorithm shifts) Social wins for awareness. Email wins for conversions. How to Use Both (Smartly) Capture leads on social. Turn engagement into email subscribers. Nurture via email. Donors need consistent, direct messaging. Test and track. Measure click-through rates, not just likes. If your fundraising strategy relies only on social, you’re building a house on rented land. Own your audience. Email wins for retention and ROI. Social wins for reach. Smart campaigns use both. Agree? Disagree? Drop your thoughts below. With purpose and impact, Mario

Most brands either don’t have a post-purchase flow (thinking that the order confirmation email will do the work) —or they just throw in a random discount and call it a day. Huge mistake. Why? Because the post-purchase flow is one of the most powerful tools for customer retention, lifetime value, and brand loyalty. Here’s what you should be doing instead. ⬇️ Goals of a High-Converting Post-Purchase Flow: ✅ Prevent buyer’s remorse by reinforcing their decision ✅ Keep them excited while they wait for their order ✅ Educate them on product use (especially if setup matters) ✅ Convert first-time buyers into repeat customers ✅ Segment and nurture VIP customers differently Some ideas to consider: 📌 A personalized thank-you note that varies based on whether it’s their 1st or 5th purchase. 📌 Content that builds excitement and makes them feel great about their decision. 📌 Product education & best practices to ensure a seamless experience and reduce return rate. 📌 A plain-text check-in email before requesting a review (to prevent bad feedback). 📌 Smart segmentation for tailored upsells and repeat purchase nudges. I broke this down in my latest YouTube video 🎥: https://lnkd.in/dJqHdRwR Most brands leave money on the table by treating post-purchase like an afterthought. But done right? This flow can be a retention powerhouse. 👇 How are you handling post-purchase emails right now?

I had a client ask me yesterday: "Why should I care about email marketing when social media gets more visibility?" My answer: "Because email is the only channel you actually own." Think about it: Instagram algorithm changes? Your reach drops overnight. TikTok gets banned? Your audience vanishes. Facebook ad costs spike? Your CAC doubles. But your email list? You control who sees it You own the relationship You decide the content You set the schedule You build equity The average ROI on email marketing is $42 for every $1 spent. Yet most brands treat it as an afterthought. They pour thousands into platforms they don't control, while neglecting the channel they do.