Business Communication Skills

One skill separates great communicators from average ones: Perspective-taking. The ability to see things from someone else’s point of view. But most people do it wrong. Here’s how to do it right, especially when you’re leading or being led: When you’re the boss, persuading down: You’re trying to convince Maria on your team to do something different. She’s pushing back. Your instinct might be to assert your authority. But that’s a mistake. Here’s why… Research shows: The more powerful you feel, the worse your perspective-taking becomes. More power = less understanding. So if you want to persuade Maria, don’t lean into your title. Do the opposite: dial your power down, just briefly. Try this: Before the next conversation, remind yourself: Maria has power too. I need her buy-in. Maybe she sees something I don’t. Lower your feelings of power to raise your perspective. From that place, ask: → What does she see that I’m missing? → What might be in her way? → What’s a win-win outcome? That shift changes the entire dynamic. Instead of steamrolling, you’re collaborating. And that’s how you earn trust and results. Now flip it. You’re the employee persuading your boss. It’s a high-stakes moment. You’re nervous. So do you appeal to emotion? No. Drop the feelings. Focus on interests. Here’s the key question: “What’s in it for them?” Not how you feel. Not your big dream. → Will it save time? → Improve performance? → Help them hit their goals? Make it about their world, not yours. Why? Because every boss has a mental shortcut: → Does this employee make my life easier or harder? Be the person who brings clarity, ideas, and upside. Not complaints, drama, or friction. In summary: → Persuading down? Dial down your power to see clearer. → Persuading up? Focus on their interests, not your emotions. Perspective-taking is a superpower, if you learn how to use it. Now practice, practice, practice.

I got fired twice because I had poor soft skills. Then, I became VP at Amazon, where my job was more than 80% based on soft skills. This was possible because I stopped being an outspoken, judgmental critic of other people and improved my soft skills. Here are 4 areas you can improve: Soft skills are one of the main things I discuss with my coaching clients, as they are often the barrier between being a competent manager and being ready to be a true executive. Technical skills are important, but soft skills are the deciding factor between executive candidates a lot more than technical skills are. Four “soft skill” areas in which we can constantly improve are: 1) Storytelling skills Jeff Bezos said, “You can have the best technology, you can have the best business model, but if the storytelling isn’t amazing, it won’t matter.” The same is true for you as a leader. You can have the best skills or best ideas, but if you can’t communicate through powerful storytelling, no one will pay attention. 2) Writing Writing is the foundation of clear communication and clear thinking. It is the main tool for demonstrating your thinking and influencing others. The way you write will impact your influence, and therefore will impact your opportunities to grow as a leader. 3) Executive Presence Executive presence is your ability to present as someone who should be taken seriously. This includes your ability to speak, to act under pressure, and to relate to your team informally, but it goes far beyond any individual skill. Improving executive presence requires consistently evaluating where we have space to grow in our image as leaders and then addressing it. 4) Public Speaking As a leader, public speaking is inevitable. In order the get the support you need to become an executive, you must inspire confidence in your abilities and ideas through the way you speak to large, important groups of people. No one wants to give more responsibility to someone who looks uncomfortable with the amount they already have. I am writing about these 4 areas because today’s newsletter is centered around how exactly to improve these soft skills. The newsletter comes from member questions in our Level Up Newsletter community, and I answer each of them at length. I'm joined in the newsletter by my good friend, Richard Hua, a world class expert in emotional intelligence (EQ). Rich created a program at Amazon that has taught EQ to more than 500,000 people! The 4 specific questions I answer are: 1. “How do I improve my storytelling skills?” 2. “What resources or tools would you recommend to get better in writing?” 3. “What are the top 3 ways to improve my executive presence?” 4. “I am uncomfortable talking in front of large crowds and unknown people, but as I move up, I need to do this more. How do I get comfortable with this?” See the newsletter here: https://lnkd.in/gg6JXqF4 How have you improved your soft skills?

𝐖𝐡𝐲 𝐝𝐨 𝐬𝐨𝐦𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐠𝐞𝐭 𝐩𝐫𝐨𝐦𝐨𝐭𝐞𝐝 𝐟𝐚𝐬𝐭𝐞𝐫, 𝐡𝐞𝐚𝐫𝐝 𝐦𝐨𝐫𝐞 𝐨𝐟𝐭𝐞𝐧, 𝐚𝐧𝐝 𝐭𝐫𝐮𝐬𝐭𝐞𝐝 𝐦𝐨𝐫𝐞 𝐝𝐞𝐞𝐩𝐥𝐲? Of all the topics people ask me about, executive presence is near the top of the list. The challenge with executive presence is that it’s hard to define. It’s not a checklist you can tick off. It’s more like taste or intuition. Some people develop it early. Others build it over time. More often, it’s a lack of context, coaching, or exposure to what “good” looks like. Here’s what I’ve learned over the years, both from getting it wrong and from watching others get it right. 1. 𝐋𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 People early in their careers often feel the need to prove they know the details. But executive presence isn’t about detail. It’s about clarity. If your message would sound the same to a peer, your manager, and your CEO, you’re not tailoring it enough. Meet your audience where they are. 2. 𝐔𝐩𝐥𝐞𝐯𝐞𝐥 𝐭𝐡𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 Executives care about outcomes, strategy, and alignment. One of my teammates once struggled with this. Brilliant at the work, but too deep in the weeds to communicate its impact. With coaching, she learned to reframe her updates, and her influence grew exponentially. 3. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐬𝐮𝐛𝐭𝐞𝐱𝐭 Every meeting has an undercurrent: past dynamics, relationships, history. Navigating this well often requires a trusted guide who can explain what’s going on behind the scenes. 4. 𝐏𝐫𝐨𝐯𝐢𝐝𝐞 𝐜𝐨𝐧𝐭𝐞𝐱𝐭 Just because something is your entire world doesn’t mean others know about it. I’ve had conversations where I assumed someone knew what I was talking about, but they didn't. Context is a gift. Give it freely. 5. 𝐂𝐨𝐦𝐞 𝐰𝐢𝐭𝐡 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 Early in my career, I brought problems to my manager. Now, I appreciate the people who bring potential paths forward. It’s not about having the perfect solution. It’s about showing you’re engaged in solving the problem. 6. 𝐊𝐧𝐨𝐰 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐜𝐚𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 Every leader is solving a different set of problems. Step into their shoes. Show how your work connects to what’s top of mind for them. This is how you build alignment and earn trust. 7. 𝐁𝐮𝐢𝐥𝐝 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 Years ago, a founder cold emailed me. We didn’t know each other, but we were both Duke alums. That one point of connection turned a cold outreach into a real conversation. 8. 𝐃𝐫𝐢𝐯𝐞 𝐭𝐨 𝐜𝐥𝐚𝐫𝐢𝐭𝐲 𝐚𝐧𝐝 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧 Before you walk into a meeting, ask yourself what outcome you’re trying to drive. Wandering conversations erode credibility. Precision matters. So does preparation. 𝐅𝐢𝐧𝐚𝐥 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 Executive presence isn’t about dominating a room or having all the answers. It’s about clarity, connection, and conviction. And like any muscle, it gets stronger with intentional practice.

"I'll just wing it. I'm good on my feet." A Managing Director said this before walking into a $50M budget approval meeting. He walked out empty-handed. After 25+ years watching high potential executives crash and burn in "the room where it happens," I've learned something most people miss: 𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝘄𝗼𝗿𝗸 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝘄𝗮𝗹𝗸 𝗶𝗻 𝘁𝗵𝗮𝘁 𝗿𝗼𝗼𝗺. Influence isn't about charm. It's about preparation. Here's an approach you can put into practice today to immediately up your influencing impact. 𝗧𝗵𝗲 𝗔𝗱𝘃𝗮𝗻𝗰𝗲 𝗪𝗼𝗿𝗸 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸: 𝟭. 𝗠𝗮𝗽 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 (𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝘁𝗵𝗲 𝗢𝗿𝗴 𝗖𝗵𝗮𝗿𝘁) • Who really makes the decision? (Hint: Not always who you think) • What keeps them up at night? • Who do they trust for input? One client discovered the "junior" person in the room was the CEO's former chief of staff. Guess whose opinion mattered most? 𝟮. 𝗕𝘂𝗶𝗹𝗱 𝗬𝗼𝘂𝗿 𝗖𝗼𝗮𝗹𝗶𝘁𝗶𝗼𝗻 𝗕𝗲𝗳𝗼𝗿𝗲 𝗬𝗼𝘂 𝗡𝗲𝗲𝗱 𝗜𝘁 The worst time to make allies? When you need them. Smart executives plant seeds months before the harvest: • Coffee with the skeptics • Informal temperature checks • Strategic information sharing By the time you're pitching, you already know who's with you. 𝟯. 𝗞𝗻𝗼𝘄 𝗧𝗵𝗲𝗶𝗿 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲, 𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝗬𝗼𝘂𝗿 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 Match your message to their metrics: • Revenue-focused? Show growth • Cost-conscious? Show savings • Risk-averse? Show mitigation Same idea. Different frame. Completely different outcome. 𝟰. 𝗣𝗿𝗲-𝗦𝗲𝗹𝗹 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗧𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 The meeting isn't where you sell. It's where you confirm. If you're introducing new information in the room, you've already lost. The best executives I know follow this rule: 𝗡𝗼 𝘀𝘂𝗿𝗽𝗿𝗶𝘀𝗲𝘀 𝗶𝗻 𝗯𝗶𝗴 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀. 𝗘𝘃𝗲𝗿. That person who always seems to "get lucky" with approvals? They're not lucky. They're doing 10x the advance work you are. While you're perfecting your slides, they're having strategic hallway conversations. While you're rehearsing your pitch, they're addressing objections before they're raised. 𝗧𝗵𝗲 𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲: Your ability to influence has very little to do with your charisma in the moment. It has everything to do with the relationships you've built, the intelligence you've gathered, and the groundwork you've laid. Stop counting on spontaneous charm. Start investing in strategic preparation. Because in the C-suite, there are no successful surprise attacks. 🎯 When was the last time you walked into a crucial conversation truly prepared—not just with data, but with deep insight into every person in that room? Be honest. Your next promotion might depend on it. ------------ ♻️ Share with someone who needs to stop winging it and start winning it ➕ Follow Courtney Intersimone for more truth about what really drives executive success

Here’s a conversation I’ve had one too many times in my communications career: 👨💻 Them: “Let’s spin up a press release for this!” 🤷🏻♀️ Me: “Okay, sure—what’s the goal of pushing out this release?” 👨💻: “To get media coverage.” 🤷🏻♀️: “Right, but getting media coverage to further what strategic goal?” 👨💻: “To have media cover us.” 🤷🏻♀️: “Cool, but WHYYYYYY? How does this coverage align with our strategic goals?” 👨💻: <blank stares> . . . It’s funny / not funny how often this conversation happens. Don’t get me wrong—media coverage can be a powerful way to support your goals. But if you 1) don’t know what those goals are or 2) aren't aligning your activities to those goals, then you’re just... doing things for the sake of doing things. 🤦🏻♀️ To make it very simple: press isn’t the goal. It’s a tool. And like any tool, it’s only useful if you’re clear about what you’re trying to build. Are you trying to: → Build brand awareness in a new market? → Establish thought leadership in your industry? → Create buzz ahead of a major event or milestone? → Generate leads for a new product or service launch? → Attract investors and secure funding for your company? → Address a specific brand misconception or improve your reputation? Without clarity on the "why," even the most brilliant PR campaigns can feel hollow—or worse, like a waste of time and resources. Effective communications should always serve a clear purpose and tie back to your broader goals. You don’t need a press release just because you have something to say—it might be the right tactic, but it also might not. 🤔 So, before you start thinking about press—or any initiative—ask yourself: 💡 What’s the bigger picture? What broader organizational or strategic goal are we trying to achieve? 💡 How does this press activity contribute to that goal? Is it part of a larger campaign, a step toward long-term growth, or a way to address a specific challenge? 💡 What does success look like? Is it increased brand awareness, a boost in leads, stronger industry positioning, or something else measurable and meaningful? Aligning press efforts to the bigger picture ensures they’re not just one-off actions but *intentional* moves that drive real impact. So, while yes, “getting press” might feel great at the moment, if it’s not tied to a clear purpose, it’s just empty noise. 💥 Have you dealt with this situation? How do you handle the "box-checking" mentality?

The Communications Specialist Checklist (Save this 🔖) Before you hit publish, send, or approve, run through this: ☑️ Objective clear? What is this communication meant to do—inform, influence, mobilize, or protect reputation? ☑️ Audience defined? Who exactly is this for? Stakeholders, donors, partners, media, or the public? ☑️ Key message distilled? Can it be summarized in one sentence without losing meaning? ☑️ Right platform chosen? Email, LinkedIn, press release, WhatsApp, website, or media pitch—format matters. ☑️ Tone aligned? Formal or conversational? Crisis-sensitive or celebratory? Context is everything. ☑️ Visual support ready? Photos, short videos, graphics—does the visual strengthen the message or distract? ☑️ Fact-checked? Names, figures, dates, locations. Accuracy protects credibility. ☑️ Call to action included? What do you want the audience to do next—engage, share, attend, respond? ☑️ Timing right? Is this the best moment to release it? ☑️ Measurement planned? What does success look like—reach, engagement, feedback, impact? Clear communication is intentional, strategic, and measurable—not accidental. If you’re in communications, this checklist will save you time, stress, and revisions. What would you add to this list? 👇 #Communications #StrategicCommunications #ContentStrategy #PublicRelations #DigitalCommunications #NGOCommunications #MediaRelations #CommunicationsChecklist

Dear freelancers, This year, I need you to run your strictest programme yet. No more “let’s just see how it goes” energy. We’re moving like strict businesses. okurrr. Start here: 1/ Have contracts in place. Every time. 2/ Set communication hours. You’re not a 24/7 helpline. 3/ Stick to your T&Cs. Boundaries are part of the service. 4/ Take deposits. Your calendar is not a free holding space. 5/ If a potential client is giving you the runaround, run away. 6/ Get clear on the scope before you start. “Can you just…” will finish you. 7/ Don’t undercharge yourself just to “secure the bag.” Cheap clients are rarely low stress. BUT. By doing all this, you also need to make sure your service is matching the standards you’re setting. Professionalism isn’t one-sided. So also: ✨ Deliver on time. Or communicate early. ✨ Make the process smooth, not stressful. ✨ Overcommunicate progress so clients feel secure. ✨ Take pride in the details; quality is your reputation. ✨ Leave clients feeling like they made the right investment. This isn’t just about helping yourself. It helps the whole freelance community. When you undercharge, overdeliver for free, ignore contracts, or move messy, it lowers the standard for everyone else trying to run a serious business. We can be kind. We can be flexible. But we cannot be unserious. Yours sincerely, A seasoned freelancer

I just watched a rep lose a HIGH 6 figure deal in the first 5 minutes. Not because of price. Not because of product fit. Because of tonality. Here's what happened: Prospect: "Hi, nice to meet you. Just finished walking my dog..." Rep: "Great. What business priority brought you here today?" Prospect: "Um... we're just looking at options..." Call went downhill from there. The problem: Some reps have only one communication style. For instance: Direct and aggressive. But 60% of prospects need a softer approach to open up. Here's the framework I teach top performers: 1) Read the prospect in 30 seconds Fast talker, "let's cut to the chase" = match their energy Slow speaker, relationship-focused = dial it down 2) Adjust your questions accordingly Instead of: "Who's the decision maker?" Try: "Typically when companies evaluate new solutions, it involves a few people. In your organization, who would usually be part of that process?" Same information. Completely different response rate. 3) Practice the uncomfortable Yes, it feels fake at first. Your brain says "this isn't me." But you're not being disingenuous. You're adapting your communication style to connect better. The drill: Record yourself asking 5 discovery questions at different tonality levels for 20 minutes daily. Level 10 = drill sergeant Level 5 = curious colleague Level 2 = supportive friend When reps master tonality… Discovery calls run 40% longer Prospects share sensitive information earlier Close rates increase 30%+ One of my clients went from 23% to 31% close rate just by softening her delivery on budget and stakeholder questions. You can have the best discovery framework in the world, but if your tonality shuts prospects down, none of it matters. Sales leaders: This is coachable. Shadow your reps' calls and listen for tonality mismatches. Role-play different prospect personalities in team meetings. The reps who master this skill connect with every buyer type and consistently hit quota. P.S. DM me if you want to install this in your teams.

I was Wrong about Influence. Early in my career, I believed influence in a decision-making meeting was the direct outcome of a strong artifact presented and the ensuing discussion. However, with more leadership experience, I have come to realize that while these are important, there is something far more important at play. Influence, for a given decision, largely happens outside of and before decision-making meetings. Here's my 3 step approach you can follow to maximize your influence: (#3 is often missed yet most important) 1. Obsess over Knowing your Audience Why: Understanding your audience in-depth allows you to tailor your communication, approach and positioning. How: ↳ Research their backgrounds, how they think, what their goals are etc. ↳ Attend other meetings where they are present to learn about their priorities, how they think and what questions they ask. Take note of the topics that energize them or cause concern. ↳ Engage with others who frequently interact with them to gain additional insights. Ask about their preferences, hot buttons, and any subtle cues that could be useful in understanding their perspective. 2. Tailor your Communication Why: This ensures that your message is not just heard but also understood and valued. How: ↳ Seek inspiration from existing artifacts and pickup queues on terminologies, context and background on the give topic. ↳ Reflect on their goals and priorities, and integrate these elements into your communication. For instance, if they prioritize efficiency, highlight how your proposal enhances productivity. ↳Ask yourself "So what?" or "Why should they care" as a litmus test for relatability of your proposal. 3. Pre-socialize for support Why: It allows you to refine your approach, address potential objections, and build a coalition of support (ahead of and during the meeting). How: ↳ Schedule informal discussions or small group meetings with key stakeholders or their team members to discuss your idea(s). A casual coffee or a brief virtual call can be effective. Lead with curiosity vs. an intent to respond. ↳ Ask targeted questions to gather feedback and gauge reactions to your ideas. Examples: What are your initial thoughts on this draft proposal? What challenges do you foresee with this approach? How does this align with our current priorities? ↳ Acknowledge, incorporate and highlight the insights from these pre-meetings into the main meeting, treating them as an integral part of the decision-making process. What would you add? PS: BONUS - Following these steps also expands your understanding of the business and your internal network - both of which make you more effective. --- Follow me, tap the (🔔) Omar Halabieh for daily Leadership and Career posts.

She was leading million-dollar projects, and yet couldn’t lead the room. And it cost her Every year, her promotion got passed over. Every year, she got the same feedback: ‘You're doing great.’ That’s it! On our first call, I asked her to walk me through a recent leadership meeting. 10 minutes in, I stopped her. You’re doing all the work, I said. But you’re not claiming any of it. That’s when she realised: → She over-explained instead of driving direction → She played the expert, not the executive → She filled silence instead of using it In her mind, being liked meant being promotable. But the company read as caution. She didn't know the answer, Because no one had ever asked the right question. No one had ever told her: → People promote clarity, not effort → Leadership is as much about what you communicate as what you deliver → Influence doesn’t come from talking more but from knowing when to speak, and how We worked together for 6 months. On communication that commands trust. → Tone → Authority → Strategic silence → Feedback that lands By month 2, she was showing up differently. By month 6, she wasn’t waiting to be seen. And by the end of the year? She messaged me: "I finally got the promotion." The takeaway? Most people don’t need more skills; they just need to be seen differently. That starts with how they speak. If you’re a high performer stuck at the same level, it might not be your output. It might be the signal you’re sending. Let’s fix that! #LeadershipDevelopment #ExecutivePresence #CommunicationSkills #LeadershipCoaching #SpeakingWithImpact #StrategicCommunication #InfluenceNotJustEffort