Communicating Under Pressure

85% feel anxious stepping in front of an audience. And that’s perfectly normal. But here’s the thing: Leadership isn’t about having the loudest voice – it’s about commanding attention with confidence and clarity. Here’s how to do exactly that - even if speaking in public makes you nervous: 🔹 Grab Attention Fast You only get 10 seconds before people switch off. Skip the “Thanks for having me.” Lead with something bold, surprising, or personal. 👉 Example: “Everything you believe about leadership? It’s likely wrong.” 🔹 Command the Stage Your non-verbal cues speak before you open your mouth. Stand upright, hold eye contact, and pause intentionally. This signals authority - even if you’re nervous inside. 🔹 Slow Down and Stay Clear Anxious speakers often race through words. Slow down. Keep sentences sharp and pause often.  Remember: Impactful communication is about connection, not perfection. 🔹 Create Interaction, Not a Performance Forget memorizing scripts. Instead, invite your audience into the conversation.  👉 Example: “Who here has faced this challenge before?” 🔹 Leverage the BMW Principle True confidence = Body + Mind + Words working in harmony. BODY: Breathe, ground yourself, and use meaningful gestures. MIND: Focus on serving your audience, not impressing them. WORDS: Be clear, avoid fillers, and embrace pauses. 👉 Example: Before stepping up, pause, ground your feet, and remind yourself – they need this message. 🔹 Handle Q&A Like a Leader Q&A often derails weak communicators.  Use the ABC Technique to stay on message: A: Answer briefly. B: Bridge to your key point. C: Communicate with clarity. 🔹 Close with Impact Too many talks fade at the end. Be intentional. End with a single clear takeaway and inspire action.  👉 Example: “If you remember one thing — let it be this: [insert key idea here].” Leadership isn’t about loving public speaking. It’s about making people listen. 💡 What’s your best tip for owning the room? Share it below ⬇️ 📌 Follow me, Oliver Aust, for daily leadership communication insights that make people listen.

Bad news: you’re giving bad news wrong Here’s the research backed way to do it without breaking trust. Stanford’s Robert Sutton has studied this for 40+ years. When delivering bad news, four ingredients matter: Predictability. Understanding. Control. Compassion. During the London Blitz, people in regularly bombed areas were less anxious. Not because danger vanished… because they could predict it. Uncertainty not bad news spikes anxiety. Brian Chesky (Airbnb) laid off ~25% during COVID and still preserved trust by: Explaining the why Letting people keep laptops Letting them keep vested stock Giving them time to say goodbye What not to do: Bird laid off 406 people via a 2-minute Zoom. Some even thought it was pre-recorded. Brutal. Demoralizing. Performative. Sutton’s take: Too many leaders confuse toughness with sadism Cutting deeper “to seem bold,” copying competitors, or just because they can. That’s not leadership. That’s ego maintenance. Even small control signals matter: A CEO promised: “No layoffs for the next 4 months.” Not forever. Not everything. But it gave breathing room. Predictability > vague reassurance. This isn’t just about layoffs. Any move that threatens status, identity, or purpose qualifies: New org charts. Killed products. RTO mandates. When people feel blindsided, they disengage or leave. What people want in hard moments: To understand what/why/when To avoid being ambushed To feel seen and treated fairly To plan their next move Deliver that always. When the news is bad, your job isn’t robotic spin. Leaders we remember aren’t the ones who never made cuts They’re the ones who made them with dignity.

At Radical Candor, I often hear the question, "How do I know if my feedback is landing?" The answer is simple but not always easy: Radical Candor is measured not at your mouth, but at the listener’s ear. It’s not about what you said, it’s about how the other person heard it and whether it led to meaningful dialogue and growth. Before you start giving feedback, remember the Radical Candor order of operations: get feedback before you give it. The best way to understand how another person thinks is to ask them directly and reward their candor. Next, give praise that is specific and sincere. This helps remind you what you appreciate about your colleagues, so when you do offer criticism, you can do it in the spirit of being helpful to someone you care about. When giving feedback, start in a neutral place. Don't begin at the outer edge of Challenge Directly, as this might come across as Obnoxious Aggression. Just make sure you're above the line on Care Personally and clear about what you're saying. Pay attention to how the other person responds - are they receptive, defensive, sad, or angry? Their reaction will guide your next steps. If someone becomes sad or angry, this is your cue to move up on the Care Personally dimension. Don't back off your challenge - that leads to Ruinous Empathy. Instead, acknowledge the emotion you're noticing: 'It seems like I've upset you.' Remember that emotions are natural and inevitable at work. Sometimes just giving voice to them helps both people cope better. If someone isn't hearing your feedback or brushing it off, you'll need to move further out on Challenge Directly. This can feel uncomfortable, but remember - clear is kind. You might say, 'I want to make sure I'm being as clear as possible' or 'I don't feel like I'm being clear.' Use 'I' statements and come prepared with specific examples. Most importantly, don't get discouraged if feedback conversations sometimes go sideways. We tend to remember the one time feedback went wrong and forget the nine times it helped someone improve and strengthened our relationship. Focus on optimizing for those nine successes rather than avoiding the one potential difficult conversation. Creating a culture of feedback takes time and practice. Each conversation is an opportunity to get better at both giving and receiving feedback. When you get it right, feedback becomes a powerful tool for building stronger relationships and achieving better results together. What’s one small adjustment you’ve made to give or receive better feedback? I’d love to hear your thoughts!

As a leader, the WAY you deliver bad news often matters more than the news itself. Your team could walk away feeling deflated or inspired. But many leaders barrel forward with the conversation before they’re clear on what kind of message they need to convey. If you accidentally convey the wrong kind of message (even if it’s clear and transparent), you can drain your team’s trust and morale. That’s why you need to be clear on what kind of message you’re delivering before you communicate anything. This starts by asking yourself two questions: 1. Can we fix this? 2. Where does this problem come from? Those two answers determine which of four “bad news” messages you are delivering, and each one requires you to show up differently. 1. The “Fix It” Message When your organization created the problem, and it’s solvable, own it completely. My firm once hired the wrong agency to rebuild our website.  It cost us $300,000, inbound traffic collapsed, and our business stagnated. As an executive team, we owned it, communicated often, and reported progress openly. It took almost two years, but we fixed it. 2. The “Bounce Back” Message When external forces create the problem, but you can adapt, stay calm and specific. Your team needs to know how you’ll adapt and what success looks like. When COVID froze travel, Airbnb's CEO cut 25% of the workforce but explained why clearly and rallied the remaining team. That clarity helped them recover and IPO months later. 3. The “Shut It Down” Message When something isn’t working, and it’s time to end it, create closure. Honor the work, extract the learning, and spell out where resources will go next. Instagram’s cofounders shut down their AI news app a year after launch because the market opportunity wasn’t big enough to justify ongoing investment. They praised the team’s work while framing the closure as a strategic necessity. 4. The “Move On” Message When the world changes in ways that make your path untenable, help people release the past. Steve Jobs held a funeral for the old Mac operating system.  Organ music played, and a coffin sat on stage. The message was unmistakable…stop building for the old world and move your energy to Mac OS X. Each message needs empathy, appreciation, honest disclosure, and persuasion about what comes next. If you can name which moment you are in, you can communicate what your audience needs to hear. #Leadership #ExecutiveCommunication #ChangeManagement #CrisisCommunication

Confession: I'm a nervous public speaker… (yet I’ll make $1M+ from keynotes this year). Here are 9 strategies that turned my deepest fear into a powerful strength: PHASE 1: PREP WORK Strategy 1: Study the Best. We have the world's best speakers at our fingertips. Use them. Find 3-5 speakers you admire. Watch their talks on YouTube at 0.75x speed. Take notes on their structure and pacing, voice modulation, movement and gestures, audience engagement. Strategy 2: Create Clear Structure. Great speakers don't deliver speeches, they tell stories. Map your journey explicitly: opening hook, 3 key points, memorable close. Tell the audience where you're taking them. Strategy 3: Build Your "Lego Blocks." Don't memorize your entire speech. That's a trap. Instead, perfect these moments: your opening 30 seconds, key transitions, punchlines and closers. Practice in segments, not sequences. When things go sideways (they will), you'll adapt instead of freeze. Weird trick: Practice once while walking or jogging. It simulates the heart rate spike you'll feel on stage. PHASE 2: PRE-STAGE Strategy 4: Address the Spotlight. The Spotlight Effect: We think everyone's watching our every move. They're not. Use the "So What?" approach: Name your worst fear, ask "So what if it happens?", realize it's never that bad. You'll stumble? So what. Life goes on. Your family still loves you. Strategy 5: Get Into Character. Create your speaker persona. Ask yourself: What traits do they have? How do they move? What's their energy? Flip the switch. Become that character. It's not fake, it's your best self. Strategy 6: Eliminate Stress. The "Physiological Sigh" kills anxiety fast: Double-inhale through your nose, long exhale through your mouth, repeat 2-3 times. Science-backed. Immediate impact. PHASE 3: DELIVERY Strategy 7: Cut the Tension. Last week, they asked what song I wanted to enter to. I said "Girl on Fire" by Alicia Keys. They thought I was joking. I wasn't. "It's my 1-year-old's favorite song. Figured he'd be more excited to watch if Dad entered to his jam." Instant laughter. Tension gone. Audience on my side. Find your tension breaker. Use it early. Strategy 8: Play the Lava Game. Your pockets and torso are lava. Don't touch them. This forces you to gesture broadly, open your body, project confidence. Big gestures early build momentum. Strategy 9: Move Purposefully. Don't pace like you're nervous. Move like you own the room. Slow. Deliberate. Purposeful. Use movement to create dramatic pauses. Let your words land. Start with one speech, one strategy: Pick your next presentation—could be a team meeting, a toast, whatever. Choose ONE strategy from this list. Master it. Then add another. Public speaking is a muscle. These strategies are your workout plan. The more you practice, the stronger you get. Remember: Everyone gets nervous. The difference is having a system. Now you have one. Use it. Practice it. Watch yourself transform.

Leaders who avoid hard feedback aren’t protecting their people, they are setting them up to fail. Feedback is one of the most powerful tools we have in leadership but it’s also one of the most misused. Because leaders confuse compassion with avoidance, softening the truth until it loses all usefulness, or withholding it altogether under the guise of kindness. Compassionate feedback is about caring enough to be honest, in a way that allows other people to hear it. At APS Intelligence, we use a framework for compassionate feedback, designed to ensure that even difficult messages are delivered with clarity and respect: 1. Frame the feedback - Start by recognising effort and value to create psychological safety and remind people their work is seen and appreciated. 2. Ask permission - Feedback lands better when people feel like they have agency. Asking “Can I talk to you about something I’ve noticed?” is, as Dr. Shelby Hill says, a gentle knock on the door of someone’s psyche instead of barging in. 3. Be precise and objective - Describe what you’ve observed, not your interpretation of it. Feedback should focus on behaviour, not character. 4. Explain the impact - Share how the behaviour affects others or the work. Clarity about consequences builds accountability without blame. 5. Stay curious and open - Avoid assumptions. Ask questions that invite dialogue and understanding, not defence. 6. Collaborate on next steps - Offer support, not ultimatums. Feedback should be a shared problem to solve instead of a burden to bear. 7. End with perspective - Reaffirm their strengths and remind them that one issue does not define their value. Compassionate feedback allows honesty and humanity to coexist. It ensures that when people walk away, they feel respected, even if the message was hard to hear. This is a framework we use often at APS Intelligence. You can book a tailored workshop for your people managers or leadership cohorts to explore this further.

What if you had to achieve the same results with half the resources? Years ago, I ran a workshopping exercise with 90 magazine editors. It was called The 8 Page Magazine. I set the scene: a surprise paper shortage had been announced, and the government had decreed that, for the rest of the year, all magazines must be printed on just 8 pages. The editors had 20 minutes to plan their magazine within this extreme constraint. Their reactions were revealing. Some tried to cram everything in — every feature, every column — just in miniature. The result? A cluttered, unsatisfying mess. But the smartest editors made tough choices. They stripped the magazine down to its essence, giving just three or four key elements the space to breathe. Then I asked them: “Now that you’ve decided what’s really important, what happens if you go back to your normal number of pages?” The impact was transformative. Their magazines became cleaner, more purposeful, and more impactful. They focused resources on what mattered — and cut the clutter. This exercise wasn’t just about magazines. It’s a lesson for any business facing constraints: → What if you could only serve half your customers but twice as well — who would you choose? → What if you could only sell one product — what would it be? → What if you diverted half of your budget into a new area — where would you launch something new? Scarcity forces clarity. Constraints drive creativity. Sometimes, the best way to grow bigger is to think smaller. Is there an 8 Page Magazine moment in your business?

Giving hard feedback is a challenge I've faced many times as a leader. One particular instance that stands out involved a team member I respected deeply but who had recently begun missing key deadlines. I knew I had to address it, yet I wanted to do so in a way that preserved their motivation and confidence. This experience taught me the importance of careful preparation and a thoughtful approach when delivering tough feedback. First, I make sure I'm clear about the specific feedback I want to provide. Second, I understand that hard feedback should always be delivered in private, and both the recipient and I should be in a calm and receptive state of mind. When sharing feedback, I focus on specific incidents and use "I" statements to describe my observations. For example, I might say, “I noticed you handling this situation differently than usual. I'd like to discuss how we can approach it more effectively.” I also emphasize the importance of this feedback for the person's growth and development. We all need feedback to grow. Without it, organizations can develop unhealthy habits, such as avoiding conflict or only giving positive feedback. This can lead to unresolved issues that damage morale and hinder professional development. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐢𝐧𝐠 𝐇𝐚𝐫𝐝 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤: ➝ 𝐔𝐬𝐞 𝐭𝐡𝐞 𝐅𝐨𝐮𝐫-𝐒𝐭𝐞𝐩 𝐒𝐜𝐡𝐞𝐦𝐞: Start with specific examples, share your feelings, explain the consequences, and state your expectations. ➝ 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫, 𝐍𝐨𝐭 𝐂𝐡𝐚𝐫𝐚𝐜𝐭𝐞𝐫: Separate the individual from their actions to avoid defensiveness. ➝ 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐒𝐚𝐟𝐞 𝐄𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭: Conduct feedback conversations in private and ensure confidentiality. ➝ 𝐁𝐞 𝐌𝐢𝐧𝐝𝐟𝐮𝐥 𝐨𝐟 𝐓𝐨𝐧𝐞 𝐚𝐧𝐝 𝐁𝐨𝐝𝐲 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞: Maintain a calm tone and avoid judgmental language. It’s also important to remember that hard feedback doesn’t have to be all negative. I always try to highlight the positive aspects of the person’s work while addressing areas for improvement. My goal is to deliver the feedback in a way that is constructive and encourages growth. What about you? How do you handle delivering tough feedback? Any strategies you find helpful? #feedback #mindfulness #peoplemangement #leadership #LeadwithRajeev

I’m usually the guy standing just off-camera, coaching the spokesperson: “Relax your shoulders.” “Don’t overexplain.” “You’ve got 90 seconds—use them wisely.” But yesterday? I was on the other side of the lens—being interviewed by the superb team at Jewish Federations of North America about our advocacy work on Capitol Hill. And let me tell you: Giving media training is easier than doing it yourself. Here’s 10 Tips for Nailing a Media Interview (from someone who usually gives the advice, and just had to eat his own cooking): 1. Don’t look at the camera. Look at the interviewer. The camera’s not your best friend—it’s your static stalker. 😉 2. Be animated, not theatrical. Hand gestures = good. Mime performance = not good. 3. Speak like you’re talking to a smart eighth grader. Clear, short sentences. Then stop. Let the soundbite breathe. 4. Dress for clarity. Solid colors. No stripes, no logos, no hypnotic polka dots. 5. Over-enunciate slightly. TV eats consonants. Add a touch of drama without sounding like you’re auditioning for Shakespeare in the Park. 6. Never repeat a negative. Q: “Isn’t your program a total failure?” ❌ A: “I don’t think we’re a total failure, no.” ✅ A: “I wouldn’t characterize it that way, here’s what we’ve seen work, and why it matters.” 7. If you don’t know, say so. “Let me confirm the data and circle back.” A confident deferral beats a wobbly bluff. 8. Know your message and ‘headlines’ If you don’t know your 3 key points going in, you’re just riffing—and that’s a gamble. 9. No bobblehead mode. Eye contact is good. Wide-eyed blinking and constant nodding? Distracting. 10. Breathe. You’ll think it’s a sprint. It’s actually a slow-motion obstacle course. Stay grounded. - - - - - - - - - - - - - - - - - - - - So here’s to all the advisors, coaches and comms pros who sit behind the camera. Once in a while, it’s worth stepping into the spotlight. Even when it’s awkward (it was)! Even if your shoes are Hokas because you walked 15K steps nursing a broken foot. Even if your inner monologue is screaming. You’ll be fine. You’ve trained for this. Literally. What quick media interviewing tips would you add here? ** If you or your team need some urgent care style speaker and talking point prep, drop me a DM or email anytime. **

When tensions run high and uncertainty clouds the workplace, how do you deliver critical feedback, hold high standards and support your team? In this week's newsletter, I share a simple but powerful framework inspired by David Yeager’s research. Yeager’s work on motivating young people is useful for managers of people of any age. Because when people feel anxious, uncertain, or vulnerable (as many employees do today), they aren't just reacting to what you say… they're trying to figure out if you believe in them. Traditional ways of giving feedback like fear-based warnings, the infamous "compliment sandwich," or overprotecting employees from hard truths often backfire. People either feel shamed, patronized, or disconnected. Instead, Yeager offers the “Mentor Mindset” where high standards + high support = trust + growth. When people are more reactive than usual, this method is key. The newsletter breaks down a four-step script you can use immediately: How to open conversations with transparency How to validate emotions without minimizing them How to frame challenges as surmountable and meaningful How to explicitly offer support and stay present If you’re managing through turbulence right now, I hope this gives you a practical and compassionate roadmap, and I cannot recommend Yeager’s book 10 to 25: The Science of Motivating Young People more highly. Also useful for parents of teens :) #Leadership #ManagerTips #EmotionalIntelligence #EmployeeExperience #GrowthMindset