Event Planning

Why so few female professors? 🔹97% of female professors say "barriers within academia" such as "implicit bias in evaluations, male networks and an unwelcoming academic culture" play an important role. 🔹Only 22% of male professors mention such barriers. Instead, male professors are more likely to point to "family factors" and "women's own interests and preferences". 🔹A majority of male professors shows "hesitation, uneasiness or reluctance when asked how the low proportion of female professors can be explained". Only 3% of female professors do so. These are among the key results of a study by sociologists Margaretha Järvinen and Nanna Mik-Meyer, based on 77 qualitative interviews with full professors in economics, political science, and sociology in Denmark. Moreover, the study identifies "a ‘silent standpoint’ among the participating male professors: the idea that women are generally less qualified than men as candidates for full professorships." Read the full study here: Margaretha Järvinen and Nanna Mik-Meyer (2026), The Silent Standpoint: How Professors Explain Gender Disparities in Academia, British Journal of Sociology, forthcoming: https://lnkd.in/eG6UkJ6x (open access) The quotes from the interviews in the "Supporting information" file are also quite illuminating. HT Marie Rosenkrantz Lindegaard

Can a club grow by giving tickets away for free? Fortuna Düsseldorf is betting €45M on it. Here's the radical business model reshaping German football: ✅ The "Fortuna für Alle" Experiment ▪️ Year 1 (2023/24): 3 free home matches ▪️ Year 2 (2024/25): 4 free matches ▪️ Year 3 (2025/26): 5 free matches ▪️ End goal: All 17 home games free by 2030 👉 Backed by a €45M sponsorship fund from partners who get it. ✅ The Math Behind "Free" Traditional model: ▪️ Ticket revenue: ~€8M/year ▪️ Average attendance: 32,000 (65% capacity) - estimate ▪️ Fan engagement: Transactional Fortuna's model: ▪️ Sponsorship replacing tickets: €9M+/year ▪️ Average attendance: 48,000+ (98% capacity on free days) - estimate ▪️ Fan engagement: Community ownership ❗ The multiplier effect (estimate): ☑️ Merchandising: +47% on free match days ☑️ Sponsor visibility: 50% more impressions ☑️ Media value: €12M in earned PR (first year alone) ✅ Why Sponsors Are Paying for Your Ticket ▪️ Full stadium = Premium brand environment ▪️ 48,000 engaged fans > 32,000 paying customers ▪️ Community goodwill transfers to sponsor brands ▪️ Young fan acquisition (42% under 25 on free days) ✅ The Strategic Genius It's venture capital thinking applied to football: 1️⃣ Customer Acquisition Cost: €0 2️⃣ Lifetime Fan Value: €2,800 (merchandise, concessions, loyalty) 3️⃣ Community Asset Building: Priceless Traditional clubs sell tickets. Fortuna sells belongings. ❗ Fortuna isn't just giving away tickets. They're building a generation of fans. ✅ The Implications for Football If this works, we'll see: ▪️ Sponsors becoming de facto season ticket holders ▪️ Stadiums as community assets, not revenue centers ▪️ Fan loyalty measured in decades, not seasons ▪️ Young fans choosing clubs based on values, not trophies 👉 The paradigm shift: From extracting value from fans → Crating value with the community When your grandson asks why he supports Fortuna Düsseldorf, the answer won't be "because they won." It'll be "because they invited us in." ❓ Which club will be brave enough to follw? #FootballBusiness #CommunityStrategy #Germanfootball data: Fortuna Düsseldorf, Sponsors.de, Kicker ph: undici

India is lost in the magic of 𝐂𝐨𝐥𝐝𝐩𝐥𝐚𝐲, but have you wondered what legal protocols are needed before hosting such grand concerts? Here's a quick checklist: ✅ 𝐄𝐯𝐞𝐧𝐭 𝐏𝐞𝐫𝐦𝐢𝐬𝐬𝐢𝐨𝐧𝐬: Secure approvals from local authorities and police, including details of timings and crowd limits. ✅ 𝐕𝐞𝐧𝐮𝐞 𝐂𝐨𝐧𝐭𝐫𝐚𝐜𝐭𝐬: Sign detailed agreements with venue owners, covering cancellation policies and liabilities. ✅ 𝐏𝐮𝐛𝐥𝐢𝐜 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐑𝐢𝐠𝐡𝐭𝐬: Obtain licenses from music labels if copyright societies lack licensing rights, ensuring clarity on usage terms. ✅ 𝐌𝐮𝐬𝐢𝐜 𝐋𝐢𝐜𝐞𝐧𝐬𝐞: Obtain licenses from music labels if copyright societies lack licensing rights, ensuring clarity on usage terms. ✅ 𝐏𝐮𝐛𝐥𝐢𝐜 𝐋𝐢𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐈𝐧𝐬𝐮𝐫𝐚𝐧𝐜𝐞: Cover for accidents or damages during the event, protecting both organizers and attendees. ✅ 𝐇𝐞𝐚𝐥𝐭𝐡 & 𝐒𝐚𝐟𝐞𝐭𝐲 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞: Ensure fire safety measures, crowd control protocols, and emergency response plans. ✅ 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐞𝐫 𝐀𝐠𝐫𝐞𝐞𝐦𝐞𝐧𝐭𝐬: Define performance terms, timings, payments, and cancellation clauses clearly. ✅ 𝐋𝐢𝐯𝐞 𝐒𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐑𝐢𝐠𝐡𝐭𝐬: If the concert is being streamed live, establish agreements with streaming platforms covering territorial rights, exclusivity, number of re-runs of recorded feed and revenue-sharing models. ✅ 𝐓𝐚𝐱𝐚𝐭𝐢𝐨𝐧: Adhere to GST and entertainment tax rules, ensuring accurate filings to avoid penalties. Big concerts are more than just music—they’re a legal concert in themselves! 🎶⚖️ #coldplayindia #concert #legalcompliance #entertainmentlaw

Two speakers. Same expertise. Same experience. One charges $7K. One easily charges $22K. The difference? The $22K speaker knows the secret psychology of conference budgets. Here's what they don't teach in speaker training: The Budget Psychology Most Speakers Miss: Conference budgets aren't about money. They're about perceived value buckets. Here's how planners really think: The Mental Math: • Under $5K = "Local speaker, probably part-time" • $5K-$10K = "Professional, but is this their main thing?" • $10K-$20K = "Serious speaker, this is their craft" • $20K-$50K = "Celebrity or true thought leader" • $50K+ = "Beyoncé's life coach" Your LinkedIn profile signals which bucket you belong in before they even ask your fee. The $22K Speaker's Profile Secrets: I studied 20 speakers charging $20K+. Every single one had: 1. Dynamic Banner Images Showing:        Massive audiences, book covers, media logos     2. Headline Math That Matters        Not: "Keynote Speaker | Leadership Expert"    But: "Keynote Speaker | 500+ Stages | Author of WSJ Bestseller"     3. The "Expensive but Worth It" Featured Section        • Professional speaker reel (not iPhone footage)    • Media logos from recognizable outlets    • Client list that screams "Fortune 500"    • ONE powerful case study with ROI     4. Strategic Name-Dropping        "Last month, I shared the stage with Brené Brown at..."    (Proximity = Premium Pricing) The Uncomfortable Truth About Speaker Budgets: A Fortune 500 event planner told me: "We have $150K for 3 speakers. I'd rather pay one person $50K who's amazing than three people $15K who are good." But here's the kicker: "If your profile screams $2K, I won't even ask." (Let that sink in.) The Fee Transparency Paradox: Old school: "Never reveal your fees" New reality: "Strategic transparency wins" What works now: • One-sheet with "Investment: Starting at $10K (or your 'starting at' price; this is preferred)" • Testimonial mentioning "worth every penny of the $20K" • Case study showing ROI that justifies premium pricing Why? Because planners with real budgets want to know you're in their league. The 2-Hour Fix: Want to double your speaking fees? Fix these five things: 1. Audit your cover image 2. Add quantifiable credibility to your headline 3. Create a 90-second reel showing audience transformation 4. Get 3 recommendations that mention specific outcomes 5. Add "Investment Range: $XX-$XX" to your speaker one-sheet Remember: Planners aren't comparing your skills. They're comparing your perceived value. Make sure your profile sells the right perception! P.S. - A deeper dive on this coming in a playbook Saturday. If you want the full breakdown just hit "View my newsletter" and drop your email.

SHOWING TRACTION BEFORE YOU HAVE TRACTION Everybody knows that startups thrive when they have “real” traction — that is revenue, active users, great retention curves, and a fast growth rate. However, startups also find themselves in a catch-22 where they're not able to raise money to get real traction and thus struggle to get there in the real place. So what choice do new founders have to show traction before they have "real traction"? The answer to this explains the move towards cinematic launch trailers, B2B-oriented accelerators, waitlists, preorders, startup parties, building in public, and many of the other go-to-market trends that have emerged over the last few years. These are all tactics that are low-volume, hard to scale, but relatively deterministic, making them attractive to new startups that want to show precursors to real traction. These precursors end up being metrics like video views or number of waitlist sign-ups. Or SF tpot buzz. Or pipeline logos. Are these things as good as revenue? No. However, are they better than nothing? Yes. Let's take cinematic launch videos as an example. These have become very popular over the last year because of their high novelty value. The fact that social media feeds lend more real estate towards video, the fact that they are cheap to create but not too cheap, and as a result they have a tendency to go viral and rack up millions of views for a new product. Depending on how professionally you want it to be done, it can cost as much as $50,000 for a few minutes of spot. Or do it on a shoe string. For hardware/deeptech companies, the existence of this tactic is a godsend. It might take them more than a year from inception to get the first version of a prototype out. And scale production may take them even longer. To show real traction, that is, revenue growth and retention, is going to take ages. Way too long to get investors and employees excited about joining the company. Although creating a cinematic launch trailer costs money and effort, $50,000 is a lot less than waiting over a year to get your units actually manufactured and ready to ship You can argue that if your launch trailer actually gets millions of views, you do learn something. You validated that there's some kind of demand. Enough for people to watch the video, be excited, share it, and potentially comment. This isn't real traction, but it is precursor traction that tells you something. There is a continuum between precursor traction and real traction that's fuzzy, and you can often bridge the two. For example, rather than video views, isn't it better to drive people towards a landing page where they can put in their emails? Getting their emails shows deeper customer intent, and allows you to stretch your engagement capabilities past the initial viral spike and into a longer back-and-forth with a potential customer.

I usually book 70-80 speaking events per year. This year? Maybe 40. Just talked with a friend who's a veteran Top 50 speaker. She said: "This is the slowest year I've seen in 15 years." And you know what? This might be the best thing that's happened to our industry. Here's why: Crisis creates clarity. Despite a rise in in-person conferences and hybrid events in 2025, event analysts report that demand for keynote speakers and average speaking fees have not yet returned to pre-pandemic highs, reflecting a speaking industry still undergoing a slower recovery (Corporate Event News). This makes you realize the old model alone was fragile all along. When corporate training budgets tighten and companies restructure, it forces innovation nobody would've attempted otherwise. The data is clear: Our industry is transforming. Training hours down. Marketing budgets compressed. Organizations making hard choices about every dollar. But here's what this disruption revealed: The need for transformation hasn't decreased. The delivery model was the problem. Organizations still desperately need change leadership. Teams still need resilience tools. Leaders still need guidance through uncertainty. They just need it differently. So instead of waiting for budgets to recover, I asked: How can we serve more people with less friction? I took my power back and leveled up! Old model: One keynote → 500 executives → Hope it sticks  Leveled Up model: Keynotes (same as above) AND Industry-leading certifications → 5,000 change leaders → Proven implementation We're not lowering our value. We're expanding our reach. Companies get: • 10x more leaders trained • Sustainable transformation (not just inspiration) • Budget-friendly investment • Measurable ROI We get: • 10x the impact • Recession-proof revenue • Deeper client relationships • Scalable growth The opportunity hiding in every crisis: While many speakers are raising fees in a struggling market, smart speakers are creating accessibility. While others wait for the "old normal," innovators are building the new one. This isn't about accepting less. It's about achieving more. Your disruption playbook: 1. Thank the crisis for the clarity 2. Find the unmet need it revealed 3. Create radical accessibility 4. Scale through volume AND value 5. Build partnerships, not just bookings The speakers who thrive won't be the ones with the biggest fees. They'll be the ones with the biggest impact. And honestly? That's who we should've been all along. This disruption didn't break our industry. It's forcing us to become what our clients actually needed. The question isn't: When will speaking recover? The question is: What will you create while others wait? How are you turning your industry's constraints into creativity? Ready to transform your organization even in uncertain times? Let's talk about what's possible within your budget. DM me.

Over 300,000 people are expected to attend the Formula 1 Dutch Grand Prix this weekend, but not a single one of these fans will arrive by car. Here's how Zandvoort used incentives to create the world's most sustainable sporting event (and why other events should copy their strategy) 👇 First, it's essential to understand why Zandvoort is so unique. The race track is surrounded by water, beaches, dunes, and even a natural park. It's essentially a dead end — there is only one way in and one way out. This is why race organizers banned cars altogether. Instead, they increased the frequency of trains so that one would arrive every 5-10 minutes before, during, and after the race. It's just a short walk to the track from there. Then, race organizers set up "Park & Bike" stations, allowing fans to park their cars a few miles away from the venue and then rent a bicycle to complete the final leg of their journey through the scenic dunes. The result is 40,000 bikes parked directly outside the track, with 98% of attendees arriving via train, bus, or bicycle. The only people allowed to drive into the venue (2%) were drivers, media members, team employees, and F1 personnel. But even more impressive than the Dutch Grand Prix's transportation initiative is how they eliminated waste through a gamified system. When fans arrive at the track, they are given a token that can be exchanged for a plastic cup when purchasing a drink. If you bring your plastic cup back when purchasing your second drink, you will receive another plastic cup in exchange. If you lose your cup, you will be charged 2 euros for a replacement cup. Once the race is over (and you return your last cup), you can then enter the code on the back of each token to win prizes online. This system is commonly used at other events in the Netherlands (concerts, etc.), but it helped achieve a 75% recycling rate for cups during the race. It worked so well because it gamified the recycling process with incentives. Some people held onto their cups to avoid paying the fee, while others proactively picked up trash to increase their chances of winning a prize. Think of it like this: Instead of spending money to hire hundreds of crew members to pick up trash, organizers paid fans (via prizes) to do it for them. This saved them money in the long run, but also produced better results, as people are more likely to recycle when everyone else is doing it too. Genius! P.S. Follow me (Joe Pompliano) for more sports business content! #sports #sportsbiz #linkedinsports

Never miss a chance to participate in industry exhibitions and forums. They are a perfect opportunity to understand the industry better, study competitors and view demos (which might be difficult otherwise), engage in meaningful discussions with peers, spot trends and bets the industry is making. Above all, you will have the pride of representing your organisation, showcasing your solutions / value differentiators thereby increasing brand awareness and winning customers. I have always raised my hand at such opportunities. I love to be involved right from stall and artifacts design, story boarding demos, planning fun competitions, to making presentations at such events. It has always led to enriched learnings and valuable networking. If you have been part of multiple day expos, I am sure you can relate to how we try to identify lean timings during the day when we can leave the stall to walk around and check out others, esp the competition! To make the most of such events, here are some tips to consider: 1. Be mindful of the attendees and customer segments who will visit and plan your stall tuned to their interest areas (what do they want + what do you want them to know). What you present, how you present, aesthetics, layout- everything follows. 2. If there is info on stall layouts/spots, guest speakers and panel discussions, plan for your must visit stalls and speakers ahead of time. Rotate stall manning accordingly. 3. Dry run your demos multiple times and in the exact configuration and environment expected at the event. Obviously, rehearse your speech in case you are presenting. 4. Expos are the best time to test ideas using small pilots and gauge user reaction. 5. Everyone loves gifts and take aways. Make it meaningful and memorable. 6. Ensure all members are aware of the lead gen process and follow it diligently. And if you promise to get back to someone on any queries, do ensure you close the loop post event. 7. Do not leave your stall unattended. 8. If you are an introvert and attending one such event, do not be bothered by lack of colleagues or friends accompanying you. You can look around at your own pace and slowly you will find yourself opening up, asking questions and enjoying the atmosphere. 9. Do network and have fun! If there are post event get togethers, do not miss it. What are your favourite events and memories? #learningneverstops #industryevents #learning #networking #businessdevelopment #professionaldevelopment #eventplanning #exhibitions #selfdevelopment ----------------------- Some memories: presenting at the IoT Congress in Barcelona, giving away an Alexa to a game winner, final test of a demo setup, cheering on participants at our immersive zone at Excon

Whenever I go to a networking event, I walk in as a CAT. Meow Just kidding. CAT is a three-part framework that finally made networking feel like something I could actually enjoy—instead of something I had to survive. It’s how I’ve landed invitations, intros, and opportunities, without ever delivering a “pitch.” 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐢𝐭 𝐦𝐞𝐚𝐧𝐬: C - Curiosity Don’t walk in trying to sell. Walk in wanting to learn. When you’re genuinely curious, people can tell. Your questions get sharper. The conversation gets real. Suddenly, they’re opening up and you’re both actually interested, instead of just circling the same old small talk. Ask stuff like, “What made you choose this path?” and see how much more you get than ten minutes of polite nodding. Bonus side effect of being curious? No anxiety. Curiosity kicks self-consciousness out the door. It’s Win Win. A - Add Offer something useful, expect nothing back. Most people try to get noticed by talking about themselves—flip that. Leave them better than you found them. Maybe you share a contact. Maybe you offer a resource based on something they casually mentioned. Maybe you say, “I know someone who solved that exact thing, want me to connect you?” It’s rare, and people remember it. Generosity that isn’t transactional is magnetic. T - Timing Leave a breadcrumb for next time. Most “let’s stay in touch” promises fade out because there’s nothing to anchor them. So end the conversation with a time cue: “Let’s catch up after your launch, I want the inside scoop.” “Tell me how the team offsite goes when we reconnect.” Now the follow-up feels natural, not forced. And you show you were actually paying attention, which—let’s be honest—most people aren’t. So that’s CAT. Curiosity + Add + Timing. It’s how I network without feeling like a salesperson. Try it at your next event, and let me know if it works for you. Follow Aaina for more such posts! #networking #collaboration #events #branding #strategy #mindset

Planning international trips as a female creator is no cake walk, but after multiple trials and errors, I have built a tried and tested process that keeps my travels safe and productive without compromising on fun –   1/ Start with your WHY Your why decides your where. Before picking a destination, I ask myself: → What’s my purpose? → Am I going for comfort, culture, adventure, or peace? My answer sets the tone for everything that follows. 2/ Book your flights and stays in advance Last-minute bookings will always drain your pockets and mood. I could’ve saved so much in the last few trips just by planning ahead. 3/ Know the basics before you land A single hour of research on topics like currency rules, SIM options, common scams, cultural do’s & don’ts can save you from days of confusion and stress. 4/ Public transport and Google Maps are your best friends I’m not exaggerating, but most of my planning happens on maps: where to stay, where to eat, how to commute, hidden gems, it’s all there. Don’t hesitate to explore, you learn a new city only by moving through it: → Metros are similar almost everywhere.  → Buses are cheaper, easier, and more convenient. 5/ Learn their local apps Local apps almost always beat global ones for reliability. In Korea, apps like Naver, PrepareGo, and translation tools literally saved my trip. 6/ Never travel without an international credit/debit card, emergency local cash, and USD Many countries don’t convert INR directly. I learned this the hard way in Thailand when taxi drivers refused cards, INR wasn’t getting converted anywhere, and I had to literally find an Indian tourist to exchange money. 7/ Trust your Indian jugaad instincts No matter how perfect your itinerary is, something will go wrong: a missed bus, a closed attraction, or a wrong turn. But that’s where your decision-making sharpens, confidence grows, adaptability & leadership are inculcated, and real stories come from. Travel, solo or in a group, teaches maturity in ways nothing else can. So if you're planning your first international trip soon, take this as your sign: Pick a country. Start with one step at a time. And let the journey shape you. What’s your dream travel destination for 2026? #drishtiispeaks #travel #content #creator #women