Expo Booth Design

As fall is slowly approaching and days are getting shorter in the northern hemisphere, smart city lighting becomes increasingly important. In this context, let’s explore the Sicilian town of Giardinello 💡🌿. Giardinello has not only upgraded to modern LED technology but also implemented a digital management solution to optimize energy consumption. This smart lighting solution leverages the scalable and widely adopted LoRaWAN technology. Each streetlight is equipped with LoRaWAN-based control technology, ensuring high-quality illumination and monitoring of each light’s status. The data from these lights is securely transmitted via LoRaWAN gateways, which act as a bridge between the field and the network server. Beyond the hardware, Giardinello utilizes the IoT platform grovez.io, which offers both a LoRaWAN server and a lighting application as part of a Software-as-a-Service (SaaS) model. The web-based Smart Lighting Service allows for various control and analysis functions, such as dimming levels, directly impacting energy consumption, lifespan, and maintenance needs of the lights. This comprehensive approach brings several benefits for the customer: 🌱 Energy Efficiency: Reduced energy consumption through smart dimming and control functions. 💰 Cost Savings: Lower operational and maintenance costs. 🛠️ Enhanced Management: Easy management of entire areas through group formations and interconnections. 🌍 Future-Proofing: Potential for adaptive, traffic-dependent lighting control and environmental monitoring. Giardinello’s initiative is a testament to how smart technology can improve public infrastructure, paving the way for a more sustainable and efficient future. Find out more about these exciting applications and how a small town like Giardinello is already smarter than some big cities 🏙️👉 https://lnkd.in/evb2wTQT #innovation #smartcities #industrialautomation #sustainability

I’ve changed my mind about trade shows. 6 months ago, I talked about how ineffective they were as a marketing tactic. - Booths cost £1000s - No one gets new business. - You get ignored by attendees. - Everyone is just pitching at you. - There are 100s of competitors there. - You get drowned out by other vendors. They’re a massive waste of time. Or at least that’s what I thought… Then I got sent the photos (below) from one of our clients’ booths at a recent trade show. That’s when I realised trade shows aren’t the issue. ↳ It’s how companies approach them that’s broken. The key: Create a campaign around your booth. Here’s the playbook for getting noticed at trade shows: 1/ Don’t Make Yourself The Attraction Our client hired Kaleb from Clarkson’s Farm to be at their booth. Crowds flocked for a chat, photo, or simply to see what all the fuss was about. They came for Kaleb. ↳ But then they’d chat to our client. —— 2/ Turning a Booth Into an Experience They ditched the usual trade show freebies and brought in a VR welding setup. Kaleb set a time. ↳ People tried to beat it. ↳ If they did they won a prize. This meant visitors weren’t just walking by—they were staying, engaging, and talking about it. —— 3/ Force Them To Remember You Here’s where it got clever: Our client offered a hefty reward for the person who won the VR welding game. But they wouldn’t find out if they won until the end of the day. That meant the last booth people went to was there. ↳ Keeping them top of mind on the way home. —— Don’t get me wrong, most trade shows are a waste of money. But if you go into them: - With a clear strategy. - An approach to get noticed. - A campaign around your booth. They can really make an impact. Definitely going to be doing more of this with clients. P.S. Follow me to learn how to get your company noticed Niall Ratcliffe 📚

Stop selling slides. Start showing reality. Would you install this door in your house? Too many pitches are still built on specs, benchmarks, and endless bullet points. But customers don’t buy slides. They buy what they can see working. Data backs this up: • People retain ~65% of information when it’s visual vs ~10% from text alone • Demonstrations can increase conversion rates by 2–3x compared to static presentations • The human brain processes visuals ~60,000x faster than text The moment you demonstrate your product in action, everything changes: • Doubt turns into clarity • Interest turns into imagination • Questions turn into decisions A live demo (or a real use case) does what 20 slides can’t: It makes value real. Specs still matter—but only later. They justify the decision. They don’t create it. The best pitches follow a simple rule: Show the problem Prove it works (live or real-world) Then back it up with data If your audience has to “figure out” why your product matters, you’ve already lost them. Don’t explain the future. Let people experience it. #Sales via @custom.doors #Leadership #Innovation #GoToMarket #CustomerExperience

In last 2 years, we worked with 20+ health and supplement sites. What we delivered: – 30-50% increase in product subscription – 30%+ increase in conversion rate – 60%+ increase in profits Making them our most successful projects. All with one re-design.  Live in 3 weeks. In this post, I'm sharing our key learnings from our health and supplement re-design projects. That increase subscription and conversion rate. 1. Concern badges. Which concern does this product help solve? Mention that clearly in 1 to 2 words above the product title. 2. Product description under title. 2 lines on mobile, telling what makes this product effective. Your key USP. 3. Lifestyle image instead of white background image. This reduces bounce rate and motivates more people to swipe through your image gallery. 4. Proven results shown on the image. Show what results customers can expect on the image. Be clear on the benefits and that it's proven to work. 5. Educational content in the image gallery. This is the most important change. And most brands miss this or don't do it right. 6. Benefit bullets below image. Before a user sees purchase options, you want to tell when why they should get this product. 7. Show savings when they buy more. This increases your average order value. 8. Give space to the subscription section. You want shoppers to subscribe to the product. So let this take some real estate on the page. Show benefits of subscribing. 9. Add service USPs below add to cart CTA. If you offer returns, free shipping, highlight that. 10. Show clinical trial results. How much time it takes to see results and what can they expect. 11. Add accordions and not horizontal tabs. People skip horizontal tabs and click on accordions. 12. Add a cross-sell. Which other products can be combined with this one. Or other products they can buy for their family and friends. 13. Elaborate on the ingredients. And the "why" and "what" makes this product truly effective. Other changes I did: – Moved the product title, reviews above image – Added a sneak peek of the next image – Showed quantity next to price PS: If you're selling health supplements, don't forget to mention the taste. Most brands focus on benefits, but forget that this is something a person has to consume. PPS: If you're a health and supplement brand and want to increase your conversion rate, reach out to me on DM and let's see if that's something I can help with.

I’ve analyzed 100s of presentations over the years. The difference between good presentations and great ones often comes down to this… Contrast. Contrast creates the tension between the audience’s present reality and desired future. And, when done right, that tension leads to action. Here are the three most persuasive forms of contrast: #1: Problem-Solution Start by establishing a specific problem your audience faces, then reveal how your solution directly addresses it. This builds urgency before positioning yourself as the cure. In my TED Talk, I used this framework to demonstrate how presentations often fail to move audiences. I first established the problem: many presentations lack emotional impact and fail to inspire action. Then I revealed the solution: a specific structure behind history’s great talks that creates contrast between the audience's present reality and their desired future. The key is spending enough time on the problem before rushing to your solution. Make the pain real. Use specific examples, emotional language, and quantify the impact. #2: Compare-Contrast Structure your content by showing how two approaches differ…the current state vs. the future state. This creates natural tension between where the audience is and where they could be. Here's how this could look with a marketing strategy presentation: The opening half focuses on your current marketing approach. You’d tell stories of what you’ve done and where that got you, showing campaign examples and results to create urgency for change. Then you shift to the new marketing strategy. You’d talk about what's possible if your team pursues this new direction, give compelling data, and connect it back to your company’s mission. This creates a natural contrast between the present state, which no one is satisfied with, and a future state with limitless potential. #3 Cause-Effect Organize your information to demonstrate clear causal relationships and inevitable outcomes. This makes your case feel like natural law rather than opinion. Here's how this could look with a customer service improvement presentation: You establish clear causal chains in your current situation… Long hold times cause customer frustration, which causes negative reviews, which damages your brand, which leads to lost sales. Then show how your solution creates a new chain… Your omnichannel platform causes faster response times, which causes improved satisfaction, which leads to positive reviews and higher retention. Each link builds logically to the next, helping your audience follow the inevitable consequences of both action and inaction. But there’s a secret ingredient you need if you want any of these forms of contrast to truly convince your audience. Story. That’s why I made a FREE multi-media version of my award-winning book, Resonate, that gives you skills in using story in your presentations. You can grab your copy by clicking the link in the comments. #presentationskills

Merch doesn’t just create visibility at Exhibitions It shapes the conversations you have. One of the biggest shifts we see with clients is moving away from “generic giveaways" to using merchandise categories aligned to specific outcomes. Because different categories of merch don’t just serve different purposes, they attract different conversations. For example: 📢Brand Awareness Merch Keeps your brand consistently visible, building familiarity and recognition over time 📢Pre-Qualification Merch Designed to strategically engage the right audience, creating more focused and meaningful conversations 📢Door-Opening Merch Designed to spark curiosity and create conversations where there wasn’t one before. 📢Appreciation Merch Reinforces strong relationships with key clients by recognising their loyalty and ongoing partnership. 📢Video Brochures Designed to extend conversations beyond the initial interaction, creating a natural reason for a second meeting where the brochure is returned and the dialogue continues When used intentionally, merch becomes more than a product 🎯 It becomes a tool to guide the type of conversations you want to have and with who Because the goal isn’t to give something away, it’s to create the right interaction that leads to the right outcome How are you using different types of merchandise to influence the conversations you’re having? 🤔 This is exactly the thinking behind how we approach exhibitions using our Strategic Exhibition Preparation Framework 🤑 __________________________________________________________________ 🔔 Ring the bell on my profile Roy Kowarski 👉 Follow Out There Branding - Marketing & Branding Strategists for strategies that convert to revenue Subscribe to my monthly LinkedIn newsletter https://lnkd.in/gH4hNbcC

CEO: "Our conversion rate is terrible" Me: "Show me your follow-up process" CEO: "What follow-up process?" This conversation happened with a software company Their numbers - 40% of demos resulted in we'll think about it - 50%+ of proposals disappeared into silence - Sales team was burning through leads like kindling The CEO was ready to fire his entire sales team We checked their CRM follow-up sequence There was no structured follow-up after demos, proposals sent via email with zero follow-through, thinking about it prospects abandoned after one call We spent 2 weeks building a systematic follow-up process Thank you + recap email, case study of similar client success and value-focused check-in call This new process helped to increase the close rate and revenue per lead almost doubled Most sales leaders refuse to accept that your conversion problem isn't a talent problem, it's a system problem Most prospects don't say no - they say not now and get forgotten While you're hunting for new leads, your best prospects are waiting for you to prove you actually want their business P.S. Do you have problems with sales? Check out my newsletter

🎥 The Power of Visual Proof: Industry's Best Examples 📊 Showing, not just telling, has become a crucial aspect of marketing to win the confidence of consumers who are bombarded with brands through out the day across multiple touch points. Demonstrations and visual aids can be powerful tools for convincing consumers about a product proposition. Sharing some brands that have done this really well.. --Apple's Product Launch Events: Apple has mastered the art of demonstrating its products' features and benefits through engaging launch events. Their meticulously choreographed presentations not only showcase the products but also create anticipation and desire. Watch here - https://lnkd.in/eeaf3P5Z --Blendtec's "Will It Blend?" Series: Blendtec's viral marketing campaign demonstrated the power of its blenders by blending unusual objects like iPhones and golf balls. These videos effectively conveyed the product's durability and performance. See it in action - https://lnkd.in/es_9KK62 --IKEA's Assembly Instructions: IKEA provides clear, visual assembly instructions for its furniture, making it easier for customers to understand and trust the product. The step-by-step visuals assure customers that they can assemble the furniture themselves. Explore IKEA's instructions - https://lnkd.in/eun4FKQM --Gopro's User-Generated Content: GoPro encourages its customers to share videos and photos captured with their cameras. This user-generated content serves as authentic demonstrations of the product's capabilities and adventures it enables. See GoPro's content - https://lnkd.in/ey-GHDFb These examples showcase how effective demonstrations and visual aids can be in conveying a product's value proposition. Whether through live events, viral videos, or user-generated content, they capture attention and build trust. What other brands or campaigns come to mind that effectively use demonstrations or visual aids to convince consumers? Share your favorites and insights in the comments below! 👇 #VisualMarketing #ProductDemonstration #MarketingStrategy #DigitalMarketing Apple GoPro Blendtec IKEA

This is a masterclass in storytelling and product launches. We don’t usually think of presentations as beautiful. Or emotional. Or inspiring. Most of the time, they’re the thing you survive to get to the real conversation. That’s why Figma’s launch of Slides caught me off guard. From the first frame, it didn’t feel like a product demo. It felt like… a feeling. No feature dump. No “better way to present.” Simply, this is what it could feel like to build ideas together. It tells a story, and DAMN, I love a good story. That’s what great marketing does. It doesn’t just tell you what a product does. It makes you feel like it was made for you. The lesson? Lead with feeling, not functionality. Build a movement, not just a message Design your campaign like your product—intentionally Speak to the frustration, then show the freedom Say less, make them want more Even a tired category like “presentations” can feel fresh if you lead with emotion, not features. Figma reminded me... Don’t just explain your product. Make people feel like they’ve been waiting for it.

Virtual reality is not just a tool for entertainment but a game-changer in product design, allowing teams to experiment, refine, and collaborate remotely in ways that were once impossible, leading to faster innovation, cost reductions, and more precise manufacturing outcomes. Immersive 3D environments are transforming product design by eliminating physical constraints and allowing real-time iteration. Virtual prototyping enables companies to test designs without manufacturing costly models, reducing waste and accelerating development. Interactive visualization helps engineers refine products before production, leading to better ergonomics and functionality. Remote collaboration means teams across continents can work seamlessly, breaking traditional logistical barriers. Realistic product previews enhance customer trust and decision-making, particularly in industries like architecture, automotive, and consumer electronics, where accurate representations are crucial for investments and sales. #VirtualReality #3DDesign #ProductDevelopment #RemoteCollaboration #DigitalTransformation