Networking Opportunities At Events

Whenever I go to a networking event, I walk in as a CAT. Meow Just kidding. CAT is a three-part framework that finally made networking feel like something I could actually enjoy—instead of something I had to survive. It’s how I’ve landed invitations, intros, and opportunities, without ever delivering a “pitch.” 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐢𝐭 𝐦𝐞𝐚𝐧𝐬: C - Curiosity Don’t walk in trying to sell. Walk in wanting to learn. When you’re genuinely curious, people can tell. Your questions get sharper. The conversation gets real. Suddenly, they’re opening up and you’re both actually interested, instead of just circling the same old small talk. Ask stuff like, “What made you choose this path?” and see how much more you get than ten minutes of polite nodding. Bonus side effect of being curious? No anxiety. Curiosity kicks self-consciousness out the door. It’s Win Win. A - Add Offer something useful, expect nothing back. Most people try to get noticed by talking about themselves—flip that. Leave them better than you found them. Maybe you share a contact. Maybe you offer a resource based on something they casually mentioned. Maybe you say, “I know someone who solved that exact thing, want me to connect you?” It’s rare, and people remember it. Generosity that isn’t transactional is magnetic. T - Timing Leave a breadcrumb for next time. Most “let’s stay in touch” promises fade out because there’s nothing to anchor them. So end the conversation with a time cue: “Let’s catch up after your launch, I want the inside scoop.” “Tell me how the team offsite goes when we reconnect.” Now the follow-up feels natural, not forced. And you show you were actually paying attention, which—let’s be honest—most people aren’t. So that’s CAT. Curiosity + Add + Timing. It’s how I network without feeling like a salesperson. Try it at your next event, and let me know if it works for you. Follow Aaina for more such posts! #networking #collaboration #events #branding #strategy #mindset

If you want to build a network in 30 days, read this: Goal: Build a foundation for your professional network by forming genuine connections with 10 individuals relevant to your career goals. Before you start: Define your goals: What do you hope to achieve by building your network? (e.g., career advice, industry knowledge, potential job opportunities) Identify target individuals: Who are the people you want to connect with? Consider their expertise, experience, and potential value in achieving your goals. Days 1-10: Laying the groundwork Utilize social media: Update your LinkedIn profile to showcase your skills and experience. Join relevant groups and follow industry leaders. Start small: Reach out to 2-3 people you haven't spoken to recently or connect with 1-2 new contacts. Personalize your message and focus on value. Attend online events: Look for webinars, online conferences, or workshops related to your field. Participate actively and introduce yourself to others virtually. Identify industry influencers: Research thought leaders and key players in your field. Follow their work and engage with their content online. Volunteer your expertise: Research volunteer opportunities related to your industry. This allows you to give back, network, and build your reputation. Days 11-20: Building connections Follow-up with initial contacts: Send a follow-up email or message expressing your appreciation for their time and reiterating your interest in staying connected. Engage in online communities: Participate in relevant online discussions. Offer your insights, answer questions, and build your online presence. Connect through mutual connections: Research your existing network for potential connections who know people you'd like to meet. Seek introductions and personalize your outreach. Attend local events: Look for industry meetups, networking events, or conferences in your area. Prepare conversation starters and actively connect with new people. Leverage alumni networks: If you're a college graduate, reconnect with alumni in your field through professional groups or university resources. Days 21-30: Nurturing relationships Share valuable content: Share relevant articles, industry news, or resources with your connections through emails or social media. Offer congratulations and support: Celebrate your network's achievements and offer support during challenges. Show genuine interest in their lives and careers. Schedule informational interviews: Reach out to individuals you admire and request informational interviews. Use this opportunity to learn more about their career path and gain insights. Be a resource: Look for ways to help others in your network by offering introductions, sharing opportunities, or providing relevant information. Schedule coffee chats: Invite 1-2 people you've connected with for virtual or in-person coffee chats to deepen your relationships and explore potential collaborations. Source: "Reach Out" by Molly Beck

There's fascinating research on popularity that flips everything we think we know about social success (Lansu & Cillessen, 2015). The finding? The people who are most liked are the ones who like the most other people. This flips the usual social script. Most of us enter a party or meeting thinking: “I hope they like me.” But the real power move, the research-backed one, is: • “Who can I like here?” • “Who can I appreciate?” • “Who can I be curious about?” • “Who can I make feel seen?” That tiny mindset shift changes everything: • You stop performing • You start connecting • And people feel drawn to you because you’re making them feel good So here’s your next-event goal (and it’s surprisingly fun): Walk in thinking, “How can I like more people in this room?” And then actually show it with these tiny habits: 1. Look for one thing to appreciate about each person A quick, “I love that idea,” or “You have such great energy,” goes a long way. 2. Lead with curiosity Ask simple warm questions: • “What brings you here?” • “How do you know the host?” • “What’s something good from your week?” 3. Use my favorite “liking cues” • Head tilt = warmth • Eyebrow raise = interest • Soft smile = safety • A tiny lean-in = engagement 4. Give micro-validations • “Oh, that makes sense” • “Tell me more about that” • “That’s interesting” 5. And follow up with my favorite line If someone stood out, send a quick: “I was just thinking about you and our conversation…” It’s the fastest way to stay memorable and it feels really good to receive.

I Struggle When It Comes To Networking... Especially when I find myself as the only Black person in a large audience, something that happens to me A LOT If you know me, you know I preach about the benefits of networking, attending events for the sole benefit of tangible connections What I've not spoken about is how hard it is for folks like me to network in a majority white space What usually happens when I attend such events is that right away I find myself ALONE. No one ever comes to say hi or hello or I've not seen your face before or what did you think of that speech, no one, none of that, everyone just gets on with their thing and are very comfortable ignoring you standing alone There's a new saying in Nigeria where I'm from and it is NO GREE FOR ANYBODY which loosely translates to Don't Take No For An Answer. I am grateful for my DNA, I was engineered by my parents to still thrive under difficult circumstances so when I am in these spaces, I find a way to overcome the discomfort and approach folks, speak with them and try work my way from there It can be tough!!! Very VERY Tough!!! The problem is that not everyone can overcome such a level of discomfort and they'll likely just leave the event and swear never to attend such again Not providing a welcoming and inclusive space for folks keeps certain groups out and empowers certain groups. Full Stop. Why Am I Sharing This? As a white person or if you are part of the majority group in a space, go out of your way to look out for minorities, this could be gender, ethnicity, age or any sort Look out for them Say hello to them Help them feel comfortable and at ease Find out about them and introduce them to relevant people You will be remembered, that's for sure, for being an amazing Human For those people like me who find yourself in spaces where you are the minority, if you can, push past this discomfort and still find your wins because ultimately your success is in YOUR OWN hands. Seek out key people you want to speak to at such events and target them Shout-out to Jennifer Jackson who is creating safe spaces for Black folks at TSB Bank 👏🏽👏🏽👏🏽 Majority Folks - Please Be Kind Minority Folks - No Gree For Anybody 2024 Is The Year Of #BetterHumans

Most professionals chase the biggest stage they can find. My friend Phillip Van Nostrand had the opposite goal: get into the smallest rooms possible. While others networked their way toward conference keynotes and packed auditoriums, Phil deliberately sought intimate gatherings. Ten people max. Sometimes five. It sounds backwards, but Phil understood something most people miss: Depth compounds in ways scale never will. You can shake 200 hands at a conference and walk away feeling productive. Or you can have three dinner conversations where people actually remember what you said six months later. The handshakes become forgotten faces. The dinner conversations turn into referrals, partnerships, and opportunities that surface when you least expect them. Here's why smaller rooms create bigger influence: ✅ Choose depth over volume ↳ Ten people who understand your thinking beat a hundred who recognize your name. Deep connections advocate for you in rooms you'll never enter. ✅ Make large events smaller on purpose ↳ Host a dinner during the conference. Organize breakfast for five key people. Turn the massive gathering into multiple intimate moments. ✅ Optimize for substance, not visibility ↳ Long-term recognition comes from changing how people think, not from being seen by the most people. Quality conversations create lasting impressions. In smaller rooms, everything changes. You listen more carefully. You contribute more thoughtfully. You build relationships that compound over years instead of connections that disappear by next Tuesday. The biggest opportunities often happen in the smallest spaces. ➕ Follow Dorie Clark for insights on building influence and relationships that compound over time.

I have always been the shy, reserved type when it comes to meeting new people at networking events. Over the past few years, I have worked on improving by following the rules below, which I have learned from experts: 1)Start Small – Approach individuals, not groups. A simple "Hi, I’m [Your Name]. I am [your title]/[sth creative eg an explorer]!" is enough. 2)Ask, Don’t Impress – People love talking about themselves. “What brought you here today? What’s something exciting happening in your work right now?" "How did you get into your industry? ” works wonders. 3)Use the Exit Trick – If stuck, smile and say, “It was great chatting! I’ll let you connect with others too.” 4)Confidence is a Hack – Even if you’re nervous, act like you belong. No one can tell the difference. Keep body language open, make eye contact, and nod when listening. 5)Follow Up – A quick LinkedIn message the next day keeps the connection alive. "Great meeting you at [event name]! Loved our chat about [topic]. Let’s stay in touch!" Good luck!

🤝 Networking in Germany: It’s More Than Just Job Hunting! In a recent poll, you voted that, besides finding the right companies, your biggest challenge is networking. Here’s how you can expand your network and find hidden job opportunities: 🔹 1. Join Industry Events & Meetups ✅ Tech conferences (e.g., Bits & Pretzels, OMR, Web Summit) ✅ Startup events (e.g., Berlin Startup Night, Hamburg Startups) ✅ Meetup.com events in your industry (IT, finance, marketing, consulting) ✅ Local Chamber of Commerce or professional networking events 💡 Tip: Many companies hire through referrals, so even a casual conversation at an event could lead to an opportunity! 🔹 2. Use LinkedIn the Right Way LinkedIn is a place to build relationships. ✅ Follow professionals in your field and comment on their posts ✅ Send personalized connection requests ✅ Join LinkedIn groups relevant to your expertise ✅ Share your own knowledge (projects, industry insights, trends) 💡 Tip: Instead of writing, "Hi, can you help me find a job?", try: "Hi [Name], I see you're in [industry]. I’m new to Germany and would love to exchange insights. Let’s connect!" 🔹 3. Get Involved in Sports & Hobby Circles 🏀🎨🎸 Networking isn’t just professional—it’s also social! Some of the best connections happen in hobby groups and sports clubs. ✅ Join a local gym, running club, football team, yoga group ✅ Sign up for art classes, book clubs, language meetups ✅ Play in a band or music group ✅ Volunteer for local events & organizations 💡 Why? Germans value trust and long-term relationships. If people know you personally, they’re more likely to help you professionally. 🇩🇪 Bonus: You can also practice your German while meeting people. Even basic German can help you integrate, build trust, and access more job opportunities. 🔹 4. Use the “Coffee Chat” Strategy ☕ Many people land jobs through casual conversations. ✅ Reach out to professionals in your industry ✅ Invite them for a 15-20 minute virtual coffee chat ✅ Ask about their career path, industry trends, and advice ✅ Focus on learning & relationship-building, not just job searching 💡 Tip: People remember genuine conversations. If they hear of a job opening, they might think of you first! 🔹 5. Explore Online Communities & Hidden Job Markets Many job leads come from WhatsApp, Slack, or Facebook groups. 🔹 Slack communities: Berlin Tech Workers, Startup Jobs Germany 🔹 Facebook groups: “English Jobs in Germany” / “Expats in [city]” 🔹 Internations.org: Great for meeting professionals in Germany 💡 Tip: Actively engage in discussions. The more visible you are, the more opportunities will come your way! 🌍 Final Thought: Networking is not just about job hunting—it’s about integrating, building trust, and forming connections. When you participate in events, hobbies, and professional communities, you naturally expand your opportunities. #Networking #JobSearch #Germany #CareerTips #ExpatLife #LinkedInNetworking #Integration

In a world where every executive has a firm handshake and a stack of business cards, how do you become the person everyone remembers after a conference? After attending dozens in the past decade, I've developed a strategy that transforms conferences from transactional meetups into relationship goldmines. ♟️Pre-Conference LinkedIn Strategy The real networking begins weeks before the event. Review the speaker and attendee lists, then connect with key individuals on LinkedIn with a personalized message: "I noticed we’re both attending the Stand & Deliver event. I'd love to connect. See you soon." This pre-conference connection creates a warm introduction and significantly increases your chances of meaningful engagement. 👗👔The Memorable Wardrobe Element In my early career, I blended in at conferences. Now? I'm known for wearing a little more color (often D&S Executive Career Management teal) or patterns that are professional yet distinctive. When someone says, "Oh, you're the one with the great dress," you've already won half the networking battle. 🤝Contribute Before You Collect** Instead of collecting business cards, focus on providing immediate value in conversations. Can you connect someone to a resource? Share relevant research? Offer a solution to a challenge they mentioned? The executives who stand out aren't those who take the most cards—they're the ones who solve problems on the spot. What networking approach has worked for you at recent conferences? Share in the comments below! #ExecutiveLeadership #NetworkingStrategy #ConferenceSuccess #ProfessionalDevelopment

Over the next 3 months, I’m hosting 4 major events in France, UK, USA and KSA. Beforehand, I want to share my top tips on how to get the best out of networking. 1. Set Clear Targets Action: Make a hit list of the top 10 companies or people you need to meet. Research what they care about—know their wins, pain points, & what they’re hunting for before you walk through the door. Outcome: These conversations won’t just happen by chance. By doing your homework, you’ll turn a five-minute chat into a deal-building moment. Schedule meetings in advance, & after the event, send a tailored follow-up email that shows you were listening. 2. Take the Stage (Literally) Action: Get on the agenda. Whether it’s a keynote, panel, or fireside chat, nothing says “I’m the one to watch” like holding the mic. Use this time to address the industry’s biggest challenges & position yourself—& your company—as the answer. Outcome: Speaking builds instant credibility. It’s not just exposure; it’s authority. Post-event, share the highlights on LinkedIn & invite attendees to continue the conversation, turning an audience into a lead pipeline. 3. Own the Floor Action: Don’t just lurk—work the room. Engage with key exhibitors, ask questions, & position yourself as a resource, not just another pitch. Be direct but curious: “What’s your biggest challenge this year?” and “How can I help?” are powerful openers. Outcome: You’ll stand out as someone who listens. Take notes during conversations, & follow up within 48 hours with a personalised message. Not a generic “great meeting you”—send actionable insights or specific ideas that move the ball forward. 4. Host the Inner Circle Action: People bond better in a more relaxed setting than over Wi-Fi. Organise an exclusive dinner, roundtable, or cocktail event for a curated group of heavy hitters. Keep it intimate—this is about building relationships, not just showing off. Go easy on the heavy sell. Outcome: People remember who brought them value & connections, not who handed out free pens. Post-event, share any key takeaways & book one-on-one follow-ups to solidify what you started over drinks. 5. Hack the Tech Action: Use every tool at your disposal—event apps, LinkedIn, QR codes. Pre-event, reach out to attendees & book meetings. At the event, swap contacts digitally to keep things seamless, & use a CRM to track every interaction. Outcome: You’ll leave the event with an organised roadmap of leads, not just a stack of business cards destined for a desk drawer. Follow up strategically with segmented, value-driven emails & keep the momentum alive. The Bottom Line: Trade fairs & exhibitions aren’t just networking. Preparation, presence, & follow-up separate those who close deals from those who just collect swag bags. Be human. Don’t think of this as just a branding exercise but an opportunity for long term partnerships. Be genuine - your new contacts will become close contacts, if not friends. Make it count! #revenuegrowth

I MISSED THE OPPORTUNITIES! There was a time when I would speak at events and not fully seize the opportunities before me. Too focused on the performance of my talk, I overlooked the chance to build my network and meet potential collaborators. I realised I needed to make the most of each speaking opportunity. So I put together a strategy to connect more effectively with my audience, ensuring every interaction could lead to deeper relationships and future collaborations. Here’s how I changed my approach to audience engagement: ONE ↳ Meet and greet networking - I started actively networking with my audience, treating it like a meet and greet. This face-to-face interaction made my presence more memorable and personal. TWO ↳ Resource kit via QR Code - I created a QR code for attendees to scan, giving them access to a resource kit related to my talk, like a parting gift that keeps giving. This could be my slides or additional content to help them take further action. THREE ↳ Business literature - I ensured that everyone could leave with my contact information through well-crafted business literature, making it easy for them to reach out later. FOUR ↳ Collaboration with organisers - I worked with event organisers to feature in their follow-up emails. This not only reinforced my message but also kept my name in circulation among the attendees. FIVE ↳ Post-talk conversations - Staying behind to answer questions or have further discussions showed my commitment to the audience beyond just delivering a talk. And guess what? It worked. These steps didn’t just enrich my speaking engagements; they turned each appearance into a networking opportunity. I started building a strong network, discovering great opportunities, and developing long-term relationships. Now, every time I step off the stage, the conversation isn’t over; it’s just beginning. Engaging with the audience post-talk has taught me that the true value of speaking engagements often comes after the applause stops. It’s all about the follow-up. To anyone looking to make the most out of their speaking opportunities: Don’t just share your knowledge, be ready to build lasting connections. It’s these relationships that will carry your message further and open new doors. To your successes, Zoe