Conference Networking Tips

The Introvert's Survival Guide to Actually Enjoying (or at least surviving) Networking Events. I avoid networking events like they're tax audits or root canals. But sometimes you have to show up. (By have to, I mean, your business kind of depends on it.) Here's my "battle-tested" playbook for introverts who'd rather be home cleaning the litter box: Pre-Game Like an Athlete (or a Coward) • Set a timer for 47 minutes Not 45. Not an hour. 47. It's specific enough that you'll honor it. • Create your "Clark Kent Exit Strategy" Park near the exit. Know where the bathrooms are. Have a fake emergency ready. • Arrive unfashionably on-time Not early (too much small talk). Not late (everyone stares). Exactly on time when everyone's distracted. The Art of Strategic Positioning • Become furniture Find a high-top table. Claim it. Let extroverts come to you (they need a place to rest their drinks). • Master "Documentary Mode" Don't network. Observe. You're David Attenborough studying extroverts in their natural habitat. • Power Pose Like a Pro Stand near the food. Everyone comes to you. Plus, mouth full = legitimate reason not to talk. Conversation Hacks for the Socially Exhausted • The "Reverse Interview" Ask them 3 questions. They'll talk for 20 minutes. You nod. They think you're brilliant. "What are you most excited about doing this weekend?" • Deploy the "Introvert Card" "I'm actually an introvert, so this is my Olympics." Be transparently vulnerable. They laugh. Pressure's off. • The "Teaching Pivot" Turn every conversation into a mini-lesson. You're not networking, you're educating. Advanced Introvert Techniques • The "Phone Prop" Hold your phone like you're about to make a call. You look busy but approachable. Or, have a drink in your hand so they have something to do. • Find Another Introvert We can smell our own. Make eye contact with the person hiding by the plants. Form an alliance. You will both be relieved. • The "One Real Conversation" Rule Forget collecting 20 contacts. Have one meaningful conversation. Quality > quantity. The Grand Escape • The Irish Goodbye Just leave. Don't announce it. Disappear like Bruce Wayne. They'll think you're mysterious, not rude. • Leave on a High Had one good conversation? That's enough. You've won. Go home. • Recovery Protocol Schedule nothing for the next day. You've earned 24 hours of silence. Most "successful networkers" are performing too. They're just better actors. Not convinced? There's an alternative. I've built more meaningful connections through content than 1,000 networking events combined. Let people come to you through your content. Like they're doing right now. Who else is team "I'd rather create content than attend another networking mixer"? Drop a like if you've ever hidden in a bathroom stall to recharge. P.S. - My record for "shortest networking event attendance" is 3 minutes. Beat that. P.P.S. - Yes, I once brought a book to a networking event. No, I'm not sorry.

Behind every opportunity is a relationship, and behind every relationship is a conversation. Networking is about building real connections that last and have the potential to help you find your next opportunity. Data shared by the University of Maryland’s Department of Economics indicates you won’t find 70% of available jobs on any site that posts open positions. Those positions are usually found on a company’s internal network, often by referral. In other words, relationships can make the difference between finding a job or not. That’s no surprise to me. Throughout my journey, from engineer to investor, relationships have been a constant driver of growth. Mentors, colleagues and peers have not only opened doors, but also challenged my thinking, sharpened my skills and inspired my vision. Here’s what I have learned: - Be curious: Ask questions that show you care about people’s stories. - Be intentional: Connect with purpose, not just for your own gain. - Be consistent: Follow up, follow through and add value where you can. Networking isn’t a one-time event. It requires maintaining ongoing relationships rooted in trust and genuine interest in other people’s lives. Whether you’re just starting out on your professional journey or deep into your field, relationships are what power careers.

Whoever coined the word “networking” needs to go to jail. Ask 10 people how to do it, you’ll get ten different answers. And that’s the problem. Because networking isn’t one skill. It’s FIVE. Unless you know which one you’re practicing, you’ll always leave events feeling like you “didn’t network enough.” Here’s the breakdown: 1. The Skill of Initiating The courage to walk up, introduce yourself, and open a conversation that isn’t empty small talk. Start with something real enough to spark interest, but light enough not to overwhelm. Most people fail here because they wait for the “perfect moment.” 2. The Skill of Listening Sounds cliché, but it isn’t. Great connectors aren’t the smoothest talkers, they’re the sharpest listeners. The right questions make people open up. A direct pitch kills networking. Listening makes it come alive. 3. The Skill of Positioning The least discussed skill. Positioning isn’t bragging. It’s telling your story so it sticks. A one-liner people can carry with them and repeat when you’re not in the room. Confuse them, and you’ve lost them. 4. The Skill of Following Up The most underrated. A conversation without follow-up is just noise. Real networking begins the next day—when you show you remembered, cared, and chose to continue. 5. The Skill of Compounding Networking isn’t built in a single night. It’s the compounding of tiny touchpoints over years. That stranger in the coffee line becomes an ally when you’ve shown up enough times with small acts of value. Now here’s the thing: You can’t master all five at once. And you shouldn’t even try. At your next event, pick one. Maybe it’s just practicing your opener. Maybe it’s testing your one-liner. Maybe it's religiously sticking to your follow-up. Get one right. Build momentum. Then move on to the next Because networking isn’t a gift. It’s not “some people have it, others don’t.” It’s a learned skill. And like every other skill, it’s mastered piece by piece—not in one grand performance. So stop treating networking like a mystical ability. Start training it like the craft it actually is. Which of the five are you good at? Which one do you struggle with? #networking #communication #collaboration #mindset #work #skills #event

Getting ready to speak at the 14th UNESCO Youth Forum in Uzbekistan 🇺🇿 As I prepare to step onto this stage, I'm reflecting on how I went from having zero international network to being invited to speak at global forums like this. The answer? Strategic networking. Not the transactional kind—the authentic kind. Here are 5 networking principles that changed everything for me: 1️⃣ Lead with curiosity, not your CV Early in my career, I'd meet someone and immediately start listing my achievements. Cringe. Now? I ask questions. "What brought you here?" "What are you working on?" People remember how you made them feel, not your resume. 2️⃣ Follow up within 24 hours (with value) After meeting someone, I send a message within 24 hours. But I don't just say "nice to meet you." I reference something specific we discussed OR share a resource that might help them. This is how I built relationships with mentors at the UN, Harvard, and beyond. 3️⃣ Network for others, not just yourself When I meet someone, I think: "Who in MY network would benefit from knowing them?" Then I make the introduction. You become a connector, not a taker. And people remember you for it. 4️⃣ Quality over quantity At events like this UNESCO Forum, it's tempting to collect 50 business cards. But I'd rather have 5 deep conversations than 50 shallow ones. Focus on people you genuinely connect with. Those relationships last. 5️⃣ Show up consistently (online AND offline) Networking isn't just at fancy events. I network every day by engaging on LinkedIn, commenting on people's work, sharing their achievements. When you finally meet in person, it's not the first time they've seen your name. About to walk into a room full of global leaders and young changemakers. These 5 principles got me here. They'll work for you too. What's your best networking tip? Drop it in the comments 👇 #Networking #CareerAdvice #UNESCO #YouthLeadership #unitednations

How could I build a career if I couldn't even handle a "simple" networking event? Twenty years later, I'm CHRO. And I still hate networking events. But I cracked the code. Traditional networking assumes collecting 50 business cards equals success. For introverts? One deep conversation beats 50 shallow hellos. Quality over quantity isn't just our preference. It's our superpower. So I built my own system. ——————————————— → The 100-Point Energy Budget Every event, you start with 100 energy points: • Random small talk: -15 • Meaningful conversation: -5 • Pretending to laugh at bad jokes: -20 • Finding a fellow introvert: +10 • Strategic "email break": +5 Hit 20 points? Leave. That's not quitting. It's resource management. ——————————————— → The 3-Deep Rule While extroverts collect 50 cards, I build 3 real connections. They get names. I get allies. They get LinkedIn adds. I get coffee meetings. They get forgotten. I get remembered. One meaningful conversation > 50 forgettable handshakes. Tell people you're "gathering insights for research." Now it's an interview, not small talk. Arrive 15 minutes early. Quieter room, better conversations. ——————————————— → The Opener That Works "I'm testing a theory that admitting you're an introvert at networking events creates better connections. You're participant seven." People lean in. They want in on your experiment. Ask what matters: "What problem are you tackling right now?" "If you weren't here, what would you rather be doing?" ——————————————— → The Lighthouse Strategy Don't circulate. Plant yourself somewhere visible. Let people come to you. Or volunteer at check-in for 30 minutes. Meet everyone, defined role, then disappear. Set 45-minute alarms. Energy check. Below 5? Bathroom break. ——————————————— → Permission Granted You can officially: • Leave after 52 minutes • Eat lunch alone at conferences • Say "I need to recharge" • Build your network through LinkedIn • Skip events that don't serve you My biggest deals came from 1-on-1 coffees, not cocktail parties. My best hires came from deep conversations, not speed networking. ——————————————— → The Truth Successful introverted executives didn't learn to act like extroverts. They learned to network like strategists. My record? 12-minute holiday party appearance. Two conversations. Both mattered. Still got promoted. Once had my assistant call with an "urgent client matter" 45 minutes into a dinner. The client was my cat. Zero regrets. Your quiet nature isn't a bug — it's an executive feature. Your energy management isn't high maintenance — it's self-leadership. The revolution isn't about becoming louder. It's about quiet leaders writing the rules. From a comfortable distance. Through screens or deep connection. Like the evolved professionals we are. ♻️ Share to save an introvert from networking hell 📩 Get my Networking Energy Toolkit → https://lnkd.in/dfhfHWe5

Early in my career, I started going to networking events, and as friendly and extroverted as I am, they always made me nervous. People already knew each other and, even worse, I was often one of the few vendors in the room (cue the Jaws music). But a few things changed these events for me - 1. How can I help? - I found networking was easier when I had a task, so I joined a Legal Marketing Association committee, a vertical I'd chosen to focus on. Suddenly, I had tasks that let me get to know a few of the members that then snowballed into easier networking. I ended up serving four years on the DC board as well and making some of my best friends along the way. - As a speaker, I want the chance to network with the attendees, so upon check in, I ask, "Do you need a pair of hands for something?" It lets me be part of the action, while also helping my pursuit of being different - I suspect it's a rarity that a speaker offers to be of extra help. 2. Ask questions, make intros. In a booth? When they pop into your booth, you're the host, make them feel welcome. Use my trick of getting a peek at their name tag, too - "Hi, I'm Sam, how's it going?!...oh sorry, I didn't quite catch your name" (squints at name and company politely). Then, find a way to show them you know them by connecting dots on their co. or location, or simply say, "Thanks for swinging by our booth - do you much about us or is there anything I can help with?" At happy hour and don't know a soul? Look for the equally "ugh, who can I talk to?" nervous person and befriend them. "Hi! I'm just going to come over because it ALSO looks like you know no one here - I'm Sam!" ^^ask questions - people love to talk about themselves. 😉 Steer away from "What do you do" and find a way to focus on them/event. "Where are you coming in from?" "What session are you most excited for tomorrow?" "What did you think of Sam's keynote this morning, brilliant, right?!" 😏 Talking to a new friend and see the old friend walking by? Make eye contact and pull that person in to help them make new contacts. "Oh, here comes Mary, do you know her?...Mary, hi! Come meet Bill!" All the above will make people want to talk more to you and include you in invites because they know you can help them socialize and bring energy into a room. Bonus: In a conversation you're desperate to get out of... My go to: "Would you excuse me for a minute, I need to run to the restroom" and hope they don't say, "Me too! I'll go with you!" 😉 3. Don't talk about your own work when speaking with existing prospective clients. I know this sounds counterintuitive, but if I see someone I've been prospecting or that's in an active deal cycle, the last thing I want them to think is that every time I approach I'm doing so with a pitch (see Jaws music from above). So, I make it about building our relationship, getting to know them and doing most of what's above in point 2. If they want to talk work, they'll let me know. #samsales

What if the best networking strategy had nothing to do with “networking” at all? Back in 2014, I started a group called “Delhi Internet Mafia”. To learn from and share insights with founders based out of Delhi. I would cold email founders to show up for the catchup. Vijay Shekhar Sharma of Paytm showed up for one of them. I remember being blown away by his energy, his ambition and his clarity. We stayed in touch. A few years later, Paytm invested in my startup nearbuy. If it weren’t for that group, we may have never raised money from Paytm. 3 ways to build genuine relationships: 1/ Do not try to impress. Be impressed. People can see through your attempts to impress them. But what people can truly be attracted to is your interest in them. Genuine interest. 2/ Engage meaningfully. If engaging offline, ask questions out of pure curiosity. To truly understand. If engaging online, don’t just comment “Great post!” - add insight or ask smart questions. 3/ Give before you ask. That could be sharing feedback on their work, amplifying their content, or connecting them to someone useful. You can never fail with authenticity and trust.

Attended one the biggest Pharma conferences RSSDI this week and over the years, I’ve realised pharma conferences are far more than exhibition halls and scientific sessions. They’re real-time classrooms for Product Management Teams (PMTs) to sharpen their market sense and evolve brand thinking. However sometimes I feel that PMT team members are clueless about thier role and what should they actually do in such conferences. If you’re part of a PMT heading to a conference, here’s what I believe truly makes the visit worthwhile 👇 🎯 1. Walk in with a purpose Don’t just “attend.” Go with clear questions — What new therapy trends are emerging? What’s working for competitors? How are brands communicating science differently? When you’re intentional, every stall and session starts offering insights. Go with a few survey questions for your own brands so that you can get a structured feedback from Doctors 🧭 2. Observe how brands are telling stories In India’s branded generic space, storytelling is everything. Watch how others are weaving science, emotion, and simplicity together especially how they’re engaging doctors and building recall. 🤝 3. Don’t just network — converse Conferences bring together doctors, agencies, digital partners, and peers. Instead of just exchanging cards, have genuine conversations. Ask what’s changing in HCP engagement, or what gaps they see in patient education — those nuggets often spark the next big campaign idea. When doctors attend conferences you have an opportunity to actually have a conversation for much more time than what you will get inclinic and in a much relaxed environment. 🕵️ 4. Decode competitors smartly Every booth tells a story — their communication tone, therapy focus, even the kind of digital tools they showcase. Small observations can reveal big strategic directions. RSSDI this year gave a clear indication on how the market is going to shift after Semaglutide LOE, which players are making a move to be a prominent player in anti obesity market! 📑 5. Bring the insights back The real value lies in what you do after the conference. Attend scientific sessions related to your therapy, see what is the important data being presented and what matters to the clinical practice of the doctors… which session is getting most response from the doctors Summarize your learnings, share them with your team, and see which ideas can be adapted for your brands. 🚀 6. Stay curious India’s pharma landscape is changing fast … from omnichannel HCP engagement to digital patient support. Conferences are a great reminder that innovation doesn’t always mean “big”, sometimes it’s just about seeing things differently. Conferences aren’t a break from brand work — they fuel it. If PMTs treat every visit as a learning mission, they’ll come back not just with brochures, but with ideas that move brands forward. #PharmaMarketing #PMT #IndianPharma #Leadership #BrandStrategy #HealthcareInnovation #RSSDI #conferences

The best networkers aren't always the chattiest ones. They're the ones who know how to ask great questions. And then listen. I used to believe networking meant working every room like a caffeinated sales rep. I’ve had people come up to me and hand me their business card before they’d even said a word…on more than one occasion. With experience, and a little wisdom, you realise it’s the wrong approach entirely. The magic happens when you stop performing and actually start connecting with the people your talking to! Real networking for introverts: • Quality over quantity - always • Deep questions, not surface-level chat • Follow-through that adds genuine value • Your listening skills are your secret weapon Three meaningful conversations beat thirty empty handshakes. Because connections aren't about being memorable. They're about being real. Here’s some questions to level up your game: Instead of asking “What do you do?” Try these: • “What got you to where you are today?” • “Why did you want to be a project lead/engineer/creative?” • “What are the most important elements of your role?” • “What do you think the traits of a great leader are?” What's the best question you’ve been asked at a networking event? Do you loathe networking or see if as a great way to meet interesting people?

Most people go to conferences and hope the right people show up. The best ones engineer it. There's one tactic almost no one uses that pulls every person you want to meet into the same room, at the same time, during the conference. It's called the anchor tenant dinner. Here's why it works: Instead of chasing people down one by one, you create a table so compelling that the right people come to you. Pull, not push. Step 1: Find your anchor tenant. One person you already know who others would show up for. Call them and say: "I want to pull together the coolest people at this conference. Would you co-host a dinner with me?" Step 2: Pick your night. A free night during the conference works great. So does the night everyone's headed to one of those boring obligatory dinners. Give people a better option. Step 3: Decide the structure. A private room at the hotel. One long table. An intimate dinner off-site. The format matters less than the people in the room. Once your anchor tenant says yes, start building the list. Don't go after the biggest names yet. Start with the "medium" people you genuinely want to meet. Your pitch becomes: "So-and-so and I are hosting a dinner during the conference. Would you like to join?" They may not know you yet. But they know your anchor tenant. That's enough. Once two or three people say yes, you have three names. Now you add those names to every new invite you send. The list becomes the pitch. That's social proof in action. People don't just say yes to the dinner. They say yes to the room. The best time to host it? The night before the conference officially kicks off. Everyone's already there. Energy is high. And you get ahead of the chaos before it starts. Here's proof this works. At Davos this year, this exact approach led to a roundtable breakfast of 26 people during the conference. CEOs of three of the biggest tech companies in the world. Major, major names. A day before the breakfast, several of those CEOs had already said no. Then they saw the list of who was coming. The response? "Holy sh*t… of course I'm making room for that." The right list doesn't just attract people. It makes the people who said no change their minds. Stop chasing people at conferences one business card at a time. Build the room they all want to be in. And let them come to you.