Networking for Freelancers

The Introvert's Survival Guide to Actually Enjoying (or at least surviving) Networking Events. I avoid networking events like they're tax audits or root canals. But sometimes you have to show up. (By have to, I mean, your business kind of depends on it.) Here's my "battle-tested" playbook for introverts who'd rather be home cleaning the litter box: Pre-Game Like an Athlete (or a Coward) • Set a timer for 47 minutes Not 45. Not an hour. 47. It's specific enough that you'll honor it. • Create your "Clark Kent Exit Strategy" Park near the exit. Know where the bathrooms are. Have a fake emergency ready. • Arrive unfashionably on-time Not early (too much small talk). Not late (everyone stares). Exactly on time when everyone's distracted. The Art of Strategic Positioning • Become furniture Find a high-top table. Claim it. Let extroverts come to you (they need a place to rest their drinks). • Master "Documentary Mode" Don't network. Observe. You're David Attenborough studying extroverts in their natural habitat. • Power Pose Like a Pro Stand near the food. Everyone comes to you. Plus, mouth full = legitimate reason not to talk. Conversation Hacks for the Socially Exhausted • The "Reverse Interview" Ask them 3 questions. They'll talk for 20 minutes. You nod. They think you're brilliant. "What are you most excited about doing this weekend?" • Deploy the "Introvert Card" "I'm actually an introvert, so this is my Olympics." Be transparently vulnerable. They laugh. Pressure's off. • The "Teaching Pivot" Turn every conversation into a mini-lesson. You're not networking, you're educating. Advanced Introvert Techniques • The "Phone Prop" Hold your phone like you're about to make a call. You look busy but approachable. Or, have a drink in your hand so they have something to do. • Find Another Introvert We can smell our own. Make eye contact with the person hiding by the plants. Form an alliance. You will both be relieved. • The "One Real Conversation" Rule Forget collecting 20 contacts. Have one meaningful conversation. Quality > quantity. The Grand Escape • The Irish Goodbye Just leave. Don't announce it. Disappear like Bruce Wayne. They'll think you're mysterious, not rude. • Leave on a High Had one good conversation? That's enough. You've won. Go home. • Recovery Protocol Schedule nothing for the next day. You've earned 24 hours of silence. Most "successful networkers" are performing too. They're just better actors. Not convinced? There's an alternative. I've built more meaningful connections through content than 1,000 networking events combined. Let people come to you through your content. Like they're doing right now. Who else is team "I'd rather create content than attend another networking mixer"? Drop a like if you've ever hidden in a bathroom stall to recharge. P.S. - My record for "shortest networking event attendance" is 3 minutes. Beat that. P.P.S. - Yes, I once brought a book to a networking event. No, I'm not sorry.

Whenever I go to a networking event, I walk in as a CAT. Meow Just kidding. CAT is a three-part framework that finally made networking feel like something I could actually enjoy—instead of something I had to survive. It’s how I’ve landed invitations, intros, and opportunities, without ever delivering a “pitch.” 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐢𝐭 𝐦𝐞𝐚𝐧𝐬: C - Curiosity Don’t walk in trying to sell. Walk in wanting to learn. When you’re genuinely curious, people can tell. Your questions get sharper. The conversation gets real. Suddenly, they’re opening up and you’re both actually interested, instead of just circling the same old small talk. Ask stuff like, “What made you choose this path?” and see how much more you get than ten minutes of polite nodding. Bonus side effect of being curious? No anxiety. Curiosity kicks self-consciousness out the door. It’s Win Win. A - Add Offer something useful, expect nothing back. Most people try to get noticed by talking about themselves—flip that. Leave them better than you found them. Maybe you share a contact. Maybe you offer a resource based on something they casually mentioned. Maybe you say, “I know someone who solved that exact thing, want me to connect you?” It’s rare, and people remember it. Generosity that isn’t transactional is magnetic. T - Timing Leave a breadcrumb for next time. Most “let’s stay in touch” promises fade out because there’s nothing to anchor them. So end the conversation with a time cue: “Let’s catch up after your launch, I want the inside scoop.” “Tell me how the team offsite goes when we reconnect.” Now the follow-up feels natural, not forced. And you show you were actually paying attention, which—let’s be honest—most people aren’t. So that’s CAT. Curiosity + Add + Timing. It’s how I network without feeling like a salesperson. Try it at your next event, and let me know if it works for you. Follow Aaina for more such posts! #networking #collaboration #events #branding #strategy #mindset

I’ve been having lots of conversations about LinkedIn for events from organisers wanting to drive visibility and engagement, to exhibitors heading to upcoming tradeshows, and everyone in between. Whether you’re hosting, exhibiting, or attending LinkedIn can help you get more out of every event: ✨ More visibility 🤝 More connections 📈 More business outcomes Yet LinkedIn is often underused in the event space. A one-and-done post. A quick thank you. A flurry of activity... then silence. But here’s the thing: the event isn’t the beginning and it shouldn’t be the end. To get the most value, LinkedIn should be part of your strategy before, during and after the event. Here’s how to make the most of it: 🌠 1. Be LinkedIn Event Ready Your profile and company page shape your first impression often before anyone meets you. They should tell a clear, credible story that aligns with your event involvement. Organiser Tip: Create a LinkedIn Brand Kit for your speakers, exhibitors, and team – banners, hashtags, talking points, and example posts. Exhibitor Tip: Use an event-themed banner to show your stand details or branding. 🌠 2. Build Relationships Before the Event The most valuable connections rarely start cold on event day. The lead-up to the event is prime time to increase visibility, build familiarity, and position yourself as someone worth connecting with or visiting at the stand. Organiser Tip: Spotlight speakers, exhibitors, and sessions early and use tags to amplify. Exhibitor Tip: Shortlist people you want to meet - clients, prospects, collaborators, media and start connecting early. 🌠 3. Maximise the Event Experience Use LinkedIn to take people behind the scenes, amplify moments as they happen, and make your presence visible to those who couldn’t attend. Organiser Tip: Have someone live post from the floor, tagging participants and sharing session soundbites. Exhibitor Tip: Make it easy for people to connect with you it creates immediate pathways to keep the conversation going. 🌠 4. Keep the Momentum Going This is the stage where most people go quiet, but this is when the real relationship-building begins. Use LinkedIn to keep the conversation going. Share your takeaways. Follow up with new connections. Repurpose content into future posts. Organiser Tip: Share a highlight post and set the stage for what’s next even a “Save the Date” works. Exhibitor Tip: Send a personalised follow-up message referencing your chat. 🌟 Key Takeaways LinkedIn is one of the most powerful tools you have to extend your event beyond the room. It allows you to build relationships before the first handshake, stay visible throughout the event and strengthen credibility and connection long after the banners are packed away. And if you'd like support to develop your own LinkedIn event strategy that's more than one and done, I’d love to help. Because showing up is just the beginning. #linkedin #events #eventmarketing

I MISSED THE OPPORTUNITIES! There was a time when I would speak at events and not fully seize the opportunities before me. Too focused on the performance of my talk, I overlooked the chance to build my network and meet potential collaborators. I realised I needed to make the most of each speaking opportunity. So I put together a strategy to connect more effectively with my audience, ensuring every interaction could lead to deeper relationships and future collaborations. Here’s how I changed my approach to audience engagement: ONE ↳ Meet and greet networking - I started actively networking with my audience, treating it like a meet and greet. This face-to-face interaction made my presence more memorable and personal. TWO ↳ Resource kit via QR Code - I created a QR code for attendees to scan, giving them access to a resource kit related to my talk, like a parting gift that keeps giving. This could be my slides or additional content to help them take further action. THREE ↳ Business literature - I ensured that everyone could leave with my contact information through well-crafted business literature, making it easy for them to reach out later. FOUR ↳ Collaboration with organisers - I worked with event organisers to feature in their follow-up emails. This not only reinforced my message but also kept my name in circulation among the attendees. FIVE ↳ Post-talk conversations - Staying behind to answer questions or have further discussions showed my commitment to the audience beyond just delivering a talk. And guess what? It worked. These steps didn’t just enrich my speaking engagements; they turned each appearance into a networking opportunity. I started building a strong network, discovering great opportunities, and developing long-term relationships. Now, every time I step off the stage, the conversation isn’t over; it’s just beginning. Engaging with the audience post-talk has taught me that the true value of speaking engagements often comes after the applause stops. It’s all about the follow-up. To anyone looking to make the most out of their speaking opportunities: Don’t just share your knowledge, be ready to build lasting connections. It’s these relationships that will carry your message further and open new doors. To your successes, Zoe

A lot of the value of attending or speaking at a conference doesn’t come from being there. It comes from what you do afterwards. How many times have you come back from a conference or event and thought, “I should’ve done more to maximize that experience”? Not just attending the sessions or showing up at the networking receptions, but turning it into something meaningful for your visibility, your relationships and your business development efforts. Me too 🙋🏼♀️ It’s easy to get caught up in our busy lives, especially after returning from a conference and then move on to the next thing without following up. What you proactively do after the event is what can turn conversations into relationships and visibility into opportunity. Here are some ways to make the most of attending your next conference: ✔️ Prioritize the people you met and follow up with context on LinkedIn or by email, referencing your conversation and suggesting a clear next step ✔️ Follow up with organizers to share feedback and express interest in speaking or getting involved in future programming ✔️ Turn your conference notes into key takeaways and share them as content (LinkedIn post, blog post or short video) connected to your work, your clients or what you’re seeing in the market ✔️ Host your own webinar to recap key themes and extend the conversation ✔️ Interview speakers or attendees whose perspectives stood out and use that content in a webinar, blog post or on social media ✔️ Host an internal recap to share key insights and connect them to your team’s work ✔️ Turn questions or conversations from the event into content or targeted outreach ✔️ Share insights from the event in an email newsletter ✔️ Add relevant new contacts to your email list so you can stay visible with them ✔️ Create a simple system to stay in touch with the people who matter most ✔️ Review the attendee list and reach out to people you didn’t meet ✔️ Follow up with speakers you admired, even if you didn’t connect in person ✔️ Identify one trend or theme you kept hearing across conversations and proactively share that perspective with clients or colleagues You already put in the time and energy to be there. This is how you carry that momentum forward. Which of these ideas resonated most with you? #LegalMarketing #ClientDevelopment #LinkedInTips #BusinessDevelopment #PersonalBrandingTips

Networking as an introvert feels scary AF. But it doesn’t have to be. Here are 3 tips that helped me build relationships with CEOs, influencers, and high-profile entrepreneurs (without leaving my couch): Context: For Introverts, By An Introvert I’m an introvert through and through. Networking, speaking, etc. Those were all SCARY uncomfortable for me early on. But, like any skill, I got better with practice. Here are 3 strategies that helped the most: 1. Quality > Quantity Instead of: - Going to meetups - Blasting out random connections - Attending conferences I focused on a handful of specific people. They met two criteria: - They had already done what I wanted to do - I was genuinely excited to engage with them 1a. Why Those Criteria? The first is easy. You should only take advice from people who already have what you want. For the second, forcing connections creates so much anxiety. Life is a lot easier when you're genuinely pumped to engage with the people on your contact list. 1b. Why A Handful? Great relationships require depth. By selecting a small set of people you're super excited about, you can invest more energy into each relationship. That energy is going to shine through and lead to a better, stronger, more authentic relationship. 2. Engage On Your Terms The idea of meeting a stranger for a 30-minute coffee terrified me. So I engaged where I was comfortable: virtually. - I commented on their posts. - I left reviews for their podcasts. - I proactively offered feedback on ideas. - I made introductions. 2a. Engage On Your Terms You are your best self when you show up where it's comfortable for you. I love starting in a virtual space because: It's easier to connect. You ease into things. When you meet for coffee down the road? You already have a history! Way less scary. 3. Monitor Your Energy Connecting was a roller coaster for me. I got anxiety beforehand, was super energized during, and exhausted after. Due to that, I limited myself to a certain number of networking convos each week. Then I scheduled non-negotiable "me" time to recharge.

Have you ever felt like your LinkedIn connections were just numbers on a screen? 🤔 I used to feel the same way until I discovered how to transform these connections into actual leads and clients. Here’s my story and some tips to help you do the same: I began by interacting with my connections authentically, instead of generic comments. Next, I started sharing content that provided value. I posted about industry insights, shared success stories, and offered practical tips. Instead of sending out mass messages, I took the time to send personalized messages to my connections. I referenced their recent posts or achievements and offered help or asked how I could support their goals. This personal touch made a huge difference. Whenever possible, I took the relationships offline. I invited my connections to virtual coffee meetings. These one-on-one sessions were game-changers. They allowed me to build deeper connections and better understand my clients’ needs. I offered free consultations or valuable resources before asking for anything in return. This not only helped build trust but also demonstrated my commitment to their success. Finally, I made it a point to follow up consistently. Whether it was a simple check-in or sharing a resource I thought they’d find useful, regular follow-ups kept me top-of-mind and showed I cared about the relationship, not just the transaction. 𝐓𝐡𝐞 𝐑𝐞𝐬𝐮𝐥𝐭? My connections transformed into leads, and many became loyal clients. My business grew, but more importantly, I built a network of genuine relationships that continue to support my journey. Remember, LinkedIn isn’t just about numbers; it’s about meaningful connections. By engaging authentically, offering value, and building real relationships, you can convert your connections into clients too. What strategies have worked for you in turning LinkedIn connections into clients? Share in the comments below! #PersonalBranding #LinkedInGrowth #ClientAcquisition #BusinessGrowth #NetworkingTips

How do I get clients as a freelancer? LinkedIn, SEO, referrals, my courses, writing articles, and pitching new and existing clients. Here are some of the more effective methods I've used over the last twelve years worth trying out: 1️⃣ Pitch your existing clients and ask for referrals An underutilized approach to generating new business is simply asking your current clients if they'd be interested in additional services from you or could refer you to their colleagues. Since they're already satisfied with your work and trust you as a partner, this is going to be a more effective route for getting a positive response that turns into new opportunities. On the pitch front, it's appropriate to occasionally reach out to current customers with expanded offerings or a completely new service of relevance to their needs. For example, a fellow freelancer just offered her existing project management clients the option to receive new training and consultation on integrating AI with their project management functions. She was able to tailor the pitch to their specific needs, given she's already got behind-the-scenes insights into their circumstances and recognized this was a value add. The pitch was a success because she anticipated a need, upleveled her skills in this area, formulated a relevant offering with pricing, and wasn't afraid to pitch the client despite them not directly asking for this kind of support. In terms of referrals, I'd recommend asking your existing clients to keep you in mind if their colleagues internally or externally need additional support related to your expertise. This can be informally in conversation as you're wrapping up a project like this, "I'd appreciate it if you'd refer me when any future editorial strategy projects come across your desk, either here or with a colleague elsewhere. It makes a big difference for me as a small business." 2️⃣ Build relationships with other freelancers I can't advocate enough for building a tight-knit circle of other freelancers in and out of your industry, who you can befriend, support, and rely on for companionship. Some of your fellow freelancers will merely be colleagues and others friends, but what's most important is that these are genuine connections and not purely transactional relationships. In the long haul, you're likely to receive referrals from the other freelancers you know and get the inside scoop on what is and isn't working in terms of business development, sales, and marketing. You'll need to reciprocate referrals or offer other kinds of support as it's the right thing to do. If you're unclear on where to start, find other freelancers that deliver similar types of work or operate in the same industry, and have shared interests, giving you plenty to go off of. Read on for the other four suggestions in last week's edition of the Career Freelancer newsletter: https://lnkd.in/ewwX8PBW 🧡

In Australia, networking isn’t about asking - it’s about belonging. I learned this the hard way. Early on, I saw networking as pitching - handing out resumes, collecting cards, “making contacts.” But that’s not how relationships grow here. In Australia, networking is built through genuine curiosity and consistent presence. Here’s what actually builds trust here: • Show up where professionals gather - industry breakfasts, events, webinars. • Ask thoughtful questions - not “Are you hiring?” but “What do you look for when building teams?” • Follow up with a simple thank-you message - no immediate ask. • Stay in touch, not just when you need something. One of my clients landed a senior analyst role without applying - simply because someone remembered her genuine interest months later. In Australia, you don’t network to get in. You belong first, and opportunities follow. What’s the most unexpected opportunity you’ve ever found through networking? #NetworkingAustralia #CareerGrowth #JobSearchStrategy #ProfessionalDevelopment #HiddenJobMarket

10 practical freelancing tips that actually lead to long-term growth (And it has worked 100% for me) 1. Position before pitch → Most freelancers rush to pitch before they’re positioned. → Build your online identity like a brand before you send cold messages. → People research you. Be worth finding. 2. Create a ‘freelancing’ origin story → Your why is your weapon. → Most freelancers only talk about what they do and not why they do it. → Write a short story: What made you choose freelancing? → This builds emotional connection and helps potential clients remember you. 3. Screenshots brings trust more than testimonials → Client wins in DMs > polished testimonials. → Start collecting raw proof: WhatsApp, Slack, emails. → Authentic > aesthetic. 4. Create ‘client kits’ → Most freelancers don’t think like businesses. → Design a kit: onboarding doc, SOPs, pricing, delivery timeline. 5. Don’t market like a freelancer. Market like a category → E.g. You’re not a content writer; you’re a conversion partner for SaaS → Rename your role → Rewire how you're seen. 6. Public wins = Private leads → Post your process. → Your before-after results. → Even your thought experiments. → Being “seen working” drives DMs more than being “perfect and silent.” 7. Ask your client what made them choose you → Then use their actual language in your next LinkedIn bio/intro line → No copywriter knows your client like your client. 8. Never negotiate deliverables in DMs → DMs are for intent. Send a “calm confidence” proposal after. → Looks more pro. Makes them 𝘱𝘢𝘶𝘴𝘦 before ghosting you. 9. Show proof of personality → People work with humans, not PDFs. → Share your quirks, principles, values. → It builds invisible loyalty even before the first call. 10. Build a ‘Brand Bank’ Start a folder with: → Wins → Failures → Client quotes → Story prompts → Hooks you wrote It’s your personal brand library. Every post = a deposit.