Strategic Networking In Tech

What if the best networking strategy had nothing to do with “networking” at all? Back in 2014, I started a group called “Delhi Internet Mafia”. To learn from and share insights with founders based out of Delhi. I would cold email founders to show up for the catchup. Vijay Shekhar Sharma of Paytm showed up for one of them. I remember being blown away by his energy, his ambition and his clarity. We stayed in touch. A few years later, Paytm invested in my startup nearbuy. If it weren’t for that group, we may have never raised money from Paytm. 3 ways to build genuine relationships: 1/ Do not try to impress. Be impressed. People can see through your attempts to impress them. But what people can truly be attracted to is your interest in them. Genuine interest. 2/ Engage meaningfully. If engaging offline, ask questions out of pure curiosity. To truly understand. If engaging online, don’t just comment “Great post!” - add insight or ask smart questions. 3/ Give before you ask. That could be sharing feedback on their work, amplifying their content, or connecting them to someone useful. You can never fail with authenticity and trust.

I’ve changed my mind about trade shows. 6 months ago, I talked about how ineffective they were as a marketing tactic. - Booths cost £1000s - No one gets new business. - You get ignored by attendees. - Everyone is just pitching at you. - There are 100s of competitors there. - You get drowned out by other vendors. They’re a massive waste of time. Or at least that’s what I thought… Then I got sent the photos (below) from one of our clients’ booths at a recent trade show. That’s when I realised trade shows aren’t the issue. ↳ It’s how companies approach them that’s broken. The key: Create a campaign around your booth. Here’s the playbook for getting noticed at trade shows: 1/ Don’t Make Yourself The Attraction Our client hired Kaleb from Clarkson’s Farm to be at their booth. Crowds flocked for a chat, photo, or simply to see what all the fuss was about. They came for Kaleb. ↳ But then they’d chat to our client. —— 2/ Turning a Booth Into an Experience They ditched the usual trade show freebies and brought in a VR welding setup. Kaleb set a time. ↳ People tried to beat it. ↳ If they did they won a prize. This meant visitors weren’t just walking by—they were staying, engaging, and talking about it. —— 3/ Force Them To Remember You Here’s where it got clever: Our client offered a hefty reward for the person who won the VR welding game. But they wouldn’t find out if they won until the end of the day. That meant the last booth people went to was there. ↳ Keeping them top of mind on the way home. —— Don’t get me wrong, most trade shows are a waste of money. But if you go into them: - With a clear strategy. - An approach to get noticed. - A campaign around your booth. They can really make an impact. Definitely going to be doing more of this with clients. P.S. Follow me to learn how to get your company noticed Niall Ratcliffe 📚

Speaking Tech and Human: Why Every Team Needs a Communication Chameleon Ever been in a meeting where it feels like everyone's speaking a different language? Not in the literal sense, but in that "tech jargon vs. human speak" kind of way. It happens all the time, especially in cross-functional teams. Engineers, with our love of acronyms and complex terminology, can sometimes leave non-technical folks feeling lost in the weeds. I recently witnessed this firsthand. Picture a late-night meeting about an upcoming AI launch. The tension is high, the deadline is looming, and suddenly, someone asks a seemingly simple question: "So, what exactly is an IDE?" The engineer on the call launches into a detailed explanation, complete with references to command-line interfaces. It's like trying to explain astrophysics to someone who just learned the alphabet. This is where we TPMs (or anyone with a knack for both tech and "human speak") come in. We're the interpreters, the bridge-builders, ensuring everyone's on the same page. In that late-night meeting, I jumped in with a simple explanation: "An IDE is basically the tool where developers write and test their code. It's like a word processor for software." Problem solved! The question-asker got the gist, the engineer learned a valuable lesson about audience-focused communication, and we all got a little closer to hitting that launch button. Key takeaways for clearer tech communication: - Know your audience: Tailor your explanations to the listener's technical understanding. - Focus on the "why": Explain the impact and benefits, not just the technical details. - Keep it simple: Avoid jargon and acronyms whenever possible. - Use analogies (when appropriate): Relate complex concepts to everyday experiences. Effective communication isn't about showing off your technical expertise, it's about building a shared understanding and achieving goals together. And in a world where tech is increasingly intertwined with every aspect of our lives, the ability to translate "tech-speak" into "human-speak" is more important than ever. Have you ever witnessed a "lost in translation" moment in tech? Share your stories in the comments! 👇 #TPMlife #TechLeadership #Google #LifeAtGoogle

I’ve been having lots of conversations about LinkedIn for events from organisers wanting to drive visibility and engagement, to exhibitors heading to upcoming tradeshows, and everyone in between. Whether you’re hosting, exhibiting, or attending LinkedIn can help you get more out of every event: ✨ More visibility 🤝 More connections 📈 More business outcomes Yet LinkedIn is often underused in the event space. A one-and-done post. A quick thank you. A flurry of activity... then silence. But here’s the thing: the event isn’t the beginning and it shouldn’t be the end. To get the most value, LinkedIn should be part of your strategy before, during and after the event. Here’s how to make the most of it: 🌠 1. Be LinkedIn Event Ready Your profile and company page shape your first impression often before anyone meets you. They should tell a clear, credible story that aligns with your event involvement. Organiser Tip: Create a LinkedIn Brand Kit for your speakers, exhibitors, and team – banners, hashtags, talking points, and example posts. Exhibitor Tip: Use an event-themed banner to show your stand details or branding. 🌠 2. Build Relationships Before the Event The most valuable connections rarely start cold on event day. The lead-up to the event is prime time to increase visibility, build familiarity, and position yourself as someone worth connecting with or visiting at the stand. Organiser Tip: Spotlight speakers, exhibitors, and sessions early and use tags to amplify. Exhibitor Tip: Shortlist people you want to meet - clients, prospects, collaborators, media and start connecting early. 🌠 3. Maximise the Event Experience Use LinkedIn to take people behind the scenes, amplify moments as they happen, and make your presence visible to those who couldn’t attend. Organiser Tip: Have someone live post from the floor, tagging participants and sharing session soundbites. Exhibitor Tip: Make it easy for people to connect with you it creates immediate pathways to keep the conversation going. 🌠 4. Keep the Momentum Going This is the stage where most people go quiet, but this is when the real relationship-building begins. Use LinkedIn to keep the conversation going. Share your takeaways. Follow up with new connections. Repurpose content into future posts. Organiser Tip: Share a highlight post and set the stage for what’s next even a “Save the Date” works. Exhibitor Tip: Send a personalised follow-up message referencing your chat. 🌟 Key Takeaways LinkedIn is one of the most powerful tools you have to extend your event beyond the room. It allows you to build relationships before the first handshake, stay visible throughout the event and strengthen credibility and connection long after the banners are packed away. And if you'd like support to develop your own LinkedIn event strategy that's more than one and done, I’d love to help. Because showing up is just the beginning. #linkedin #events #eventmarketing

Here's a counterintuitive truth about networking in 2025: The more we automate, the more authentic our relationships become. Last quarter, I experimented: 𝗚𝗿𝗼𝘂𝗽 𝗔: Traditional networking approach 𝗚𝗿𝗼𝘂𝗽 𝗕: AI-augmented relationship building The results were eye-opening 👀 Group B reported: • 40% more meaningful conversations • 2x higher engagement rates • 3x better at building network credits (aka helping someone else) But here's the real insight ➡ AI isn't replacing the human element – it's amplifying it. By automating the "when" and "who" of networking, we can focus entirely on the "how" and "why" of building genuine connections. My favorite discovery? Using AI to identify "relationship decay" before it happens. It's like having an early warning system for important professional relationships that need attention. ❓ Question for you: If you could automate one aspect of relationship building, what would it be and why? Please share your thoughts below – let's keep learning from each other's perspectives! PS – I apologize to my network that was in Group A, we will be connecting soon – it was a random assignment – really 

Over the next 3 months, I’m hosting 4 major events in France, UK, USA and KSA. Beforehand, I want to share my top tips on how to get the best out of networking. 1. Set Clear Targets Action: Make a hit list of the top 10 companies or people you need to meet. Research what they care about—know their wins, pain points, & what they’re hunting for before you walk through the door. Outcome: These conversations won’t just happen by chance. By doing your homework, you’ll turn a five-minute chat into a deal-building moment. Schedule meetings in advance, & after the event, send a tailored follow-up email that shows you were listening. 2. Take the Stage (Literally) Action: Get on the agenda. Whether it’s a keynote, panel, or fireside chat, nothing says “I’m the one to watch” like holding the mic. Use this time to address the industry’s biggest challenges & position yourself—& your company—as the answer. Outcome: Speaking builds instant credibility. It’s not just exposure; it’s authority. Post-event, share the highlights on LinkedIn & invite attendees to continue the conversation, turning an audience into a lead pipeline. 3. Own the Floor Action: Don’t just lurk—work the room. Engage with key exhibitors, ask questions, & position yourself as a resource, not just another pitch. Be direct but curious: “What’s your biggest challenge this year?” and “How can I help?” are powerful openers. Outcome: You’ll stand out as someone who listens. Take notes during conversations, & follow up within 48 hours with a personalised message. Not a generic “great meeting you”—send actionable insights or specific ideas that move the ball forward. 4. Host the Inner Circle Action: People bond better in a more relaxed setting than over Wi-Fi. Organise an exclusive dinner, roundtable, or cocktail event for a curated group of heavy hitters. Keep it intimate—this is about building relationships, not just showing off. Go easy on the heavy sell. Outcome: People remember who brought them value & connections, not who handed out free pens. Post-event, share any key takeaways & book one-on-one follow-ups to solidify what you started over drinks. 5. Hack the Tech Action: Use every tool at your disposal—event apps, LinkedIn, QR codes. Pre-event, reach out to attendees & book meetings. At the event, swap contacts digitally to keep things seamless, & use a CRM to track every interaction. Outcome: You’ll leave the event with an organised roadmap of leads, not just a stack of business cards destined for a desk drawer. Follow up strategically with segmented, value-driven emails & keep the momentum alive. The Bottom Line: Trade fairs & exhibitions aren’t just networking. Preparation, presence, & follow-up separate those who close deals from those who just collect swag bags. Be human. Don’t think of this as just a branding exercise but an opportunity for long term partnerships. Be genuine - your new contacts will become close contacts, if not friends. Make it count! #revenuegrowth

𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙧𝙪𝙣𝙨 𝙤𝙣 𝙧𝙚𝙡𝙖𝙩𝙞𝙤𝙣𝙨𝙝𝙞𝙥𝙨. Strong networks and trusted connections help you collaborate, influence, and succeed In a world dominated by remote work, #AI, and digital tools, the art of connection unfortunately has eroded. We’ve traded spontaneous hallway conversations for rushed Zoom calls, and genuine rapport for transactional discussions. But here’s the truth: #relationships are still the ultimate competitive advantage. 💞 Technology can accelerate processes, but trust and human connection remain irreplaceable. Deals don’t close because of algorithms—they close because people believe in each other. So, how do we rebuild this EQ muscle in a #digital first era? ✅ Be intentional: Schedule time for relationship-building, not just task execution. ✅ Add value first: Share insights, make introductions, and help others succeed without expecting immediate returns. ✅ Show up authentically: People can sense when you’re genuine—even through a screen. Your network isn’t just a list of contacts; it’s a living ecosystem that thrives on care and reciprocity. Invest in it. Nurture it. Because when the next big opportunity arises, it won’t be your tech stack that opens the door—it will be your relationships. How are you keeping relationships strong in a world that feels increasingly AI driven? Drop your thoughts below—I’d love to learn from your approach. #leadership

“Trust is built when people speak well of you in rooms you’re not in.” I am inundated at the moment with messages offering to find me new clients. A new service, a piece of tech and all usually involving AI. These strangers are after my money! But I know where my next deal will come from, and I don't need to pay a "carpetbagger" to help. For as long as I can remember, my new business has always come from my network, either directly or through an introduction. "𝐘𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝 𝐬𝐩𝐞𝐚𝐤 𝐰𝐢𝐭𝐡 𝐑𝐮𝐬𝐬𝐞𝐥𝐥. 𝐈'𝐦 𝐬𝐮𝐫𝐞 𝐡𝐞 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚𝐛𝐥𝐞 𝐭𝐨 𝐡𝐞𝐥𝐩" But of course, for this approach to work, you must build and maintain a network. You must create trust and clearly express your ask. You must be visible and approachable. You must be trusted. To help you and those in your network, I have written this article, breaking down seven practical steps to optimise your networking, built from years of experience growing global communities through Scottish Business Network and working across international markets. In the article, I focus on what actually drives results: clear intent, relevant connections, adding value, active listening, consistent follow-up, making introductions, and building long-term relationships. If you are serious about improving your networking strategy, personal brand, and business development, this is worth a read because small shifts in how you approach networking can have a disproportionate impact on outcomes. This advice is relevant for the entrepreneur building their business, the undergraduate starting their career and those who have suddenly found themselves losing their job. Please share, and hopefully, between us, we can help someone in need. What will you do differently this week to strengthen your professional network and build relationships that actually create opportunities?

In today's interconnected world, virtual networking has become an essential tool for professionals seeking to expand their horizons and forge meaningful connections. As we navigate through digital spaces, the ability to make a great first impression is more important than ever. So, how can you ensure that you leave a lasting impact in the virtual realm? Let's delve into some strategies that can elevate your professionalism and make you stand out in virtual networking events. Before diving into any virtual networking event, take the time to curate your digital persona. This encompasses everything from your profile picture to your bio and even your background. In virtual networking, active engagement is key to making a memorable first impression. Take the initiative to introduce yourself to others in the event, utilizing features such as chat boxes or breakout rooms to initiate conversations. Remember to actively listen to what others have to say, offering meaningful contributions and fostering authentic connections. One of the most effective ways to make a great first impression in virtual networking is by showcasing your expertise. Share valuable insights, industry knowledge, or relevant experiences that highlight your unique perspective and capabilities. The true value of virtual networking lies in the follow-up. After the event, take the time to follow up with individuals you connected with, whether it's through a personalized email, LinkedIn message, or virtual coffee chat. Lastly, remember mastering the art of virtual networking requires a combination of preparation, engagement, expertise, and follow-up. By implementing these strategies, you can make a great first impression that resonates with your audience and sets the stage for fruitful relationships and professional growth. So, the next time you find yourself in a virtual networking event, seize the opportunity to showcase your professionalism and leave a lasting impact. Your future self will thank you for it. #virtualnetworking #professionalism #networkingtips #expertiseshowcase #careergrowth #businessnetworking National University of Singapore

Most founders think networking is about pitching to everyone they meet. Wrong approach. After connecting hundreds of entrepreneurs through the Bombay Founders Club, I've seen what actually works: → Listen before you speak The fintech founder who landed a major partnership? He spent his first conversation asking about the other person's challenges. Not selling his solution. → Tell stories, not features Your vision becomes memorable when you paint the picture of the problem you're solving and the impact you're creating. → Follow up with value Skip the generic "nice meeting you" message. Share something useful based on your conversation. → Build relationships before you need them The strongest connections happen when there's no immediate ask. → Show up consistently Whether it's events or online communities—consistency builds trust and familiarity. The most successful entrepreneurs in our community understand this: Meaningful connections come from creating collaborative ecosystems where everyone wins. Your network becomes your net worth when you focus on empowering others first. What's been your most effective networking strategy as a founder? #founder #startups #networking