Video Content Creation Tips

As a creative who specializes in photography filmmaking, I usually receive emails and messages from creatives seeking advice. Over the years, I’ve written down and reminded myself of certain key points with each project. I thought it would be beneficial to share some of these ideas here on LinkedIn. 1. Debrief: After each project, taking the time to debrief is essential. Reflect on what you did to achieve the goals, identify the challenges faced, and consider how you and your team can learn from the experience. Evaluate whether your ideas were too ambitious or if the brand or client didn’t fully connect with your vision. Gathering all this information helps you refine your approach and apply these lessons to your next project, guaranteeing continuous growth and improvement. 2. Clear Communication: Establishing open and transparent communication from the start ensures that everyone is on the same page, from the production team to the client. This helps manage expectations and keeps the project moving smoothly. 3. Collaboration: Successful projects are built on collaboration. Engaging with your team, valuing their input, and working together towards a shared vision is key to creating something special. 4. Adaptability: Flexibility is crucial in creative work. Whether it’s adjusting to last-minute changes or finding creative solutions on the fly, being adaptable keeps the project on track. Remember to be Nimble! 5. Storytelling: At the core of every project is a story. Whether it’s a photo shoot or a film, the ability to tell a compelling story that resonates with the audience is what sets the work apart. Story is everything. 6. Attention to Detail: The little things matter. Paying close attention to every element—from lighting and composition to styling and post-production—elevates the final outcome. It's all in the details. 7. Client Relationships: Building and maintaining strong relationships with clients is just as important as the creative work itself. Understanding their needs, keeping them involved, and delivering on promises fosters trust and long-term partnerships. Remember no client is the same. 8. Passion and Purpose: Bringing your passion and sense of purpose to every project keeps the work authentic and impactful. It’s not just about the final product, but the process and the message behind it. This is your personal stamp and DNA don't forget it. 9. Professionalism: From meeting deadlines to maintaining a positive attitude, professionalism sets the tone for the entire project and ensures a smooth experience for everyone involved.

In October 2021, we generated 250 sales leads in 2 hours without coding, AI, or sales expertise, and we have never looked back. Here's exactly how we’ve used webinars to generate $3M+ in pipeline since launching our company. A week after launching Chezie's ERG platform in August 2021, we hosted a simple webinar that changed everything. The idea came when we noticed most ERG content online was outdated (think black-and-white websites from 2014; it was dark out there). We saw an opportunity. Here’s our process: 1. Find your topic     Look for LinkedIn conversations in your niche. Use tools like Perplexity to research what people are actively searching for.     2. Get the right host     We reached out to my friend Morgan Matthews (she/her), who was working as a DEI Manager at Peloton at the time. Your host should either have a strong following, work at a notable company, or ideally both.      The more notable your speaker, the easier it is to drive signups.      3. Structure your event     We titled ours "From Intent to Impact: How to Get the Most Out of Your ERGs." Morgan gave a 45-minute presentation and left 15 mins for Q&A.      Keep it simple – a fireside chat format lets your host prepare answers in advance.     4. Capture leads strategically     Have attendees share key info during registration (company size, current solutions, etc.). This helps you qualify leads before the event.     5. Execute and follow up       Some tips for a smooth event:       • Host on Zoom (everyone’s familiar with it by now)   • Pay attention to which participants are most engaged   • Share recordings after via email to warm the inbox   • Focus follow-up on qualified leads      Fast-forward to today: We've hosted 60+ events and turned webinars into our #1 go-to-market channel, even as we've expanded to other strategies. If you have questions about the process, qualifying leads, or anything else around webinars as a GTM motion, comment below; I’m happy to help! 👇🏾

As a creator who successfully transitioned into agency ownership, I've gained distinctive insights into the challenges faced by those seeking to monetize their online presence. While the creator economy offers immense potential, many talented individuals struggle to translate their passion into profit. Here are three common pitfalls I've observed: Lack of Business Acumen: While creativity is essential, a solid understanding of sales and marketing is crucial for effective monetization. Many creators lack the business skills needed to price their work, negotiate deals, and promote their offerings effectively. Hesitation to Self-Promote: Many creators are hesitant to market themselves and their work, fearing it may come across as boastful or inauthentic. However, effective self-promotion is essential for building an audience and attracting potential clients or customers. Limited Experience or Guidance: Starting a successful online business requires more than just talent and passion. It necessitates experience, mentorship, and a willingness to learn from mistakes. Many creators lack the guidance and resources needed to navigate the complexities of the creator economy. If you're struggling to monetize your online presence, here are some actionable solutions: 📌Invest in Business Education: Consider taking courses or workshops on sales, marketing, and entrepreneurship to develop essential business skills. 📌Embrace Self-Promotion: Craft a compelling personal brand and communicate your value proposition clearly and confidently. 📌 Seek Mentorship: Connect with experienced creators or business coaches who can offer guidance and support. 📌Refine Your Offering: Ensure your products or services meet a genuine need in the market and are priced appropriately. 📌Experiment and Learn: Don't be afraid to try new approaches, track your results, and iterate based on feedback. Remember, monetizing your creativity is achievable with the right strategies and mindset. By addressing these common challenges, you can unlock the full potential of your online presence and turn your passion into a thriving business.

I experimented with a workflow that combines Gravity Sketch, mixed reality, and Runway's Gen-3 video-to-video AI and got some impressive results, here is what I did: 🚀 Step 1: Using Gravity Sketch in VR, I designed stasis tubes with humanoid figures inside. I placed these models throughout my hallway, integrating them into the real space, using mixed reality mode on my Meta Quest 3 headset. 🎥 Step 2: I filmed myself walking through this mixed reality set, holding a 3D object, capturing my real environment with the 3D models layered in. This gave a first-person view of the scene, as if I were navigating through an alien ship. 🧪 Step 3: Finally, I ran the footage through Runway’s Gen-3 video-to-video AI, using prompts to transform the scene into a space marine navigating an alien ship, complete with eerie stasis tubes and ambient sound effects to drive the atmosphere home. A fast, intuitive way to pre-visualize complex scenes that would otherwise take much longer to design and film traditionally. What this means for creative workflows: 🔹Advanced Storyboarding: With mixed reality, you can set up rough models and get a realistic sense of scale and positioning. You can actually walk through you scene, interacting with it and capturing raw footage directly. 🔹 Quick Pre-Visualization: Using video-to-video genAI, this rough footage can quickly be transformed into something more. It’s a great way to experiment with looks, check in with your client vision, and even lighting before diving into final production. 🔹 Future-Ready Workflows: As video-to-video AI improves, this workflow won’t just be for pre-viz. We’re looking at a future where you could create final-quality outputs straight from this setup, acting out scenes in a mixed reality environment while the AI enhances and polishes everything in real time. Moving towards final generated outputs vs rendered. This opens up a lot of possibilities. You could set up a mixed reality scene, interact with it, and create an entire short film without needing a massive crew or extensive post-production. For now, it’s a powerful way to prototype, storyboard, and explore creative concepts quickly and intuitively. ❓Curious about how mixed reality and AI could transform your creative process? Let’s connect-I’d love to share more insights and explore how these tools can push your projects to the next level.

Don't chase 10,000 followers. Chase that one life-changing connection instead! As an ex-lawyer who's spent 4+ years building an online audience, I've seen many professionals stumble. They chase vanity metrics instead of hunting for their tribe. And they often make these 4 mistakes: 1️⃣ Fail to stay consistent  2️⃣ Keep selling their products - no one likes a hardcore salesman 3️⃣ Gatekeep everything that they know   4️⃣ Never share their personal story But the most successful content creators? They know that: 1. Your content should educate, inspire & entertain (not always at the same time) 2. You need to build systems to help keep you going 3. You should be generous with your knowledge - paying it forward is invaluable in the long run 4. People connect with people, not ‘company values’.  5. Your LinkedIn profile isn’t just a resume; it’s a landing page 6. LinkedIn is ultimately a place for you to network. So network - by having actual conversations with people! 7. 99% of people give up. So don't give up. 8. Don't be afraid to repeat yourself. There'll always be someone who hasnt heard your story. 9. Swipe files are a game-changer: Create a notion doc to keep track of interesting content - use that as inspiration when you're writing your own content 10. Have a clear brand - there’s a reason why some people market themselves as “The Productivity Guy” or “Miss Excel” 11. Once you have a brand, create content pillars for yourself, i.e. categories that you want to be known for. Don’t go beyond 3-5.  12. Be disciplined. Stick to the 3-5 pillars. If you follow a creator for their startup insights, you won’t want to see a flood of content on his weekend fishing trips, would you? 13. Write like you’re in a coffee shop with some close friends. Social media writing ≠ formal writing 14. Use emojis (albeit sparingly & only where appropriate) - they give your writing a pop of colour 💥 15. Understand who you’re talking to & what they want - you’re writing for them, not yourself 16. Always experiment - last year, LinkedIn carousels were huge. Nowadays, it matters less and word-only posts are doing well. You’ll know what works only if you keep experimenting 17. Be punchy - most will spend 5 seconds reading your work 18. Adapt according to different platforms - newsletters allow for longer-form writing, Instagram loves graphics and TikTok are full of floating head reels 19. People are always watching - only put out content that you want the world to remember for forever! 20. Take a break when you need it. The 🌏 isn’t going to end and often, people will never notice 😅 Audience building is a marathon. It takes a long time to build trust and often, it’s hard to measure. You’ll see it come to fruition years after you first started. So while you should bear the 20 things above in mind, remember to also have fun. It’s the only way to stay insane in this online world while building a thriving audience with your personal brand. 😂 Wouldn’t you agree?

We built Chubbies from zero to a 9-figure exit and part of a 10-figure IPO. If there's one thing you can do to increase the new customer revenue you're getting through owned and organic channels (the most profitable kind of new customer revenue), create exceptional video content in-house. Here are the 4 keys that worked for us: 1. Find the right people. - These people are fundamentally funny, magnetic, creative, and scrappy. There's no way around this. - Often times they won't have any formal training in this arena. - Often times they will already be in your friend group. - These people are a joy to be around. - They love to make people laugh. - They are already doing it in some form. They might be moonlighting as a standup comic. They might be the person posting the funniest memes/content on your friend group text thread. They've had some of their own tweets go viral. There's a nugget of existing passion and results. 2. Find people who can do it all. They can go end-to-end - generate the concept - Storyboard - write - film - act - edit - package - distribute - analyze performance - incorporate learnings - repeat - No need to over-specialize. Sure, you can find separate people for all of these things, but that's the opposite of scrappy. 3. Go fast. Learn fast. - High volume + measurable objective definition of success = a process for maximizing the probability of finding winners - What do you have to embrace in order to do that? low production value. this will NOT look like a Nike or Apple ad. That's the point. - Success is NOT having your content look like a feature film. Success is moving the metrics you're trying to move as much as possible with as little investment (time, people, money) as possible. - you can't get this tight + fast feedback using external resources, nor can you get the compounding learning that becomes essential to continue to progress 4. Uncomfortable constraints + high standards - You can reshoot 1000000 times and then edit for 10000 hours. - or, you can require your team to get 2 shots on goal out into the world 2x per week. - creative endeavors without uncomfortable constraints are doomed. - Not advocating getting content out for the sake of getting it out. - When you have people in-house putting out content consistently, their personal reputation gets attached to that content, which is a great filter + incentive structure to ensure high content quality - the high standards DO NOT mean high production value. - the high standards DO mean a great piece of content people love + want to share, which is a combination of exceptional concept, execution and packaging - southpark's "6 Days to Air" is a wonderful example of how this plays out. ... THIS IS NOT EASY. Actually, it is very hard. Exhausting. Humbling. Exhilarating. The most rewarding thing you can do if you love making content people love. Great things are not easy. P.S. What do you think? Share in the comments👇

Wimbledon is quietly running one of the smartest content strategies on YouTube. They’ve turned legacy sports footage into an evergreen content engine, and their approach to Shorts vs. Long-form is a playbook worth studying. SHORTS Strategy & Insights 👇 1. Personality-Driven Content Dominates: The most successful videos feature specific personalities (Mansour Bahrami appears in 4+ videos with 17M TO 191M 😳 views). Mansour Bahrami's "trick serve" have 191M views, while a full Federer vs. Nadal match has 13M. This shows audiences connect with individual moments and characters... 2. Behind-the-Scenes Moments Outperform Highlights Videos Showing unexpected moments, interactions with officials, and candid reactions (like "Sprinkler Causes Chaos" - 87M views) generate massive engagement. People crave authentic, unscripted content. 3. Emotional Storytelling Wins Titles emphasizing human elements "Brilliant fan joke," "Getting your revenge," "One of the Funniest Moments" significantly outperform technical sports analysis. Emotion drives shares and engagement. LONG-FORM Strategy 1. Evergreen Content, Timeless Appeal 📌 "Wimbledon’s Funniest Moments” –> 48M views (6 years ago) 📌 “Steffi Graf answers marriage proposal” –> 15M views (7 years ago) 📌 Classic full matches (e.g. Federer vs Nadal, Djokovic vs Federer) –> 9M to 13M views These clips aren't just highlights; they’re emotionally resonant, nostalgic, and valuable full-game content that is highly watchable and shareable. 👉 Lesson: Curate moments with lasting content value. Sports, like many other domains, thrive on memory and content value. Your brand likely has its own “classics.” Package and re-release them regularly. - I am Bengu Atamer, Co-founder of BuzzMyVideos (previously at YouTube/Google). Follow me for AI-powered growth strategies YouTube. 📩 If you want deeper strategy breakdowns subscribe to The Business of YouTube Newsletter here: https://lnkd.in/eMz5cUPg

How to build a bigger creator middle class: This isn’t just wishful thinking. I’ve spent years in the trenches of digital media, helping creators grow their brands, build sustainable businesses, and reach millions of people. And if my kids ever choose this path, I want them to have real opportunities—not just a long-shot dream. Here’s what I’ve learned: 1. Educate about monetization. 📌 Most creators don’t fail because they lack talent. They fail because they don’t know how to make money. 🎯 We need to talk openly about revenue models—brand deals, syndication, platform payouts, memberships. No more gatekeeping. 2. Encourage collaboration. 📌 No one makes it alone. 🎯 Some of the biggest creator success stories happened because people teamed up, cross-promoted, and built each other up. Find your people. Help each other grow. 3. Diversify income streams. 📌 Putting all your eggs in one algorithmic basket is risky. 🎯 One tweak to a recommendation system can destroy a creator’s income overnight. The solution? Multiple revenue streams—merch, courses, licensing, direct support. Future-proof your career. 4. Support fair pay. 📌 Exposure doesn’t pay the bills. 🎯 If a platform or brand needs a creator’s content, they should pay fairly for it. Period. If we normalize fair compensation, we create a sustainable industry. 5. Promote transparency. 📌 Nobody talks about money enough. 🎯 When creators share real numbers, it empowers others to negotiate better deals. Knowledge is leverage. 6. Share wins. 📌 This path is hard, but it’s possible. 🎯 I’ve seen creators go from struggling to thriving because they kept going, learned from others, and adapted. When we share our wins, we light the way for those that come next. ---- If you like this post, please consider sharing and following me.  👋 Hi, I'm Olivier, and I help companies with digital transformation, specifically focusing on how brands and personalities can grow their audiences cross platform and the teams they need to build this strategy. 💸

Most marketers get short-form storytelling completely wrong. They treat 15 seconds like a shorter 60. Surprise! It’s not. It’s a whole different beast. 🙃 You can’t just cut down a longer video and expect it to land. 🥹 Short-form has to be designed that way- strategised, scripted and shot with intention. Here’s what actually works: -Lead with emotion, not information -Say one thing well—don’t cram five messages in -Use visual shortcuts (memes, metaphors, familiar cues) -Design for sound-off, but reward sound-on -Break the scroll with pattern disruption Short-form that sticks isn’t a condensed ad. It’s a "micro-experience". Stop shrinking content. Start thinking format-first. That’s how you build stories that stop the scroll- and stay remembered. 🤠 We discussed this and so much more at the recent Intrigue MAdverse panel on "Short and Sweet: Mastering the Art of 15 Sec Storytelling". I also talked about how the best stories hero the audience, not the brand. But that's a post for another day 😅 #contentmarketing #entertainmentmarketing #mediaandentertainment #womeninmarketing #womenintech

YouTube Shorts are the 'NEW' cold email. Most brands don’t get this yet, but the smart ones already use it to convert more with less. When you send a cold email, you’re not trying to sell immediately. You’re trying to get noticed. Deliver value fast. Spark curiosity. Make the reader want more. That’s exactly how Shorts work. You have 2 seconds to hook. 15–30 seconds to solve one specific problem. Then, a soft CTA will pull them deeper. If your Shorts aren’t written like cold emails: tight, punchy, value-first, you’re just posting for views, not for leads. And now that YouTube has launched this ‘inflated views’ feature, it will only bring more noise if you’re not strategic about it. Here’s how to use Shorts strategically, like cold emails: → Make Pain-Point Driven Content Talk to one person with one problem. Don’t sell the product. Solve something tiny and specific. “If your project management still feels messy, try this 1-minute reset.” “Tired of hair fall? Here’s what most shampoo brands don’t tell you.” → Use CTAs Like a Direct-Response Marketer Your CTA isn’t always “Buy now.” Sometimes, it’s moving one step deeper. Keep it casual but intentional: “I broke this down fully in the link below.” And then hyperlink to your long-form video. Keep the session (time) longer to sell faster. → Don’t Go Viral for the Wrong Crowd Vanity metrics are a trap; 10M views mean nothing if 9.9M aren’t your customers. Design your content for the buyer, not the broadest audience. Unqualified views inflate dashboards. Qualified content builds pipelines. The best-performing Shorts are short, specific, and strategically selfish. They aren’t trying to please everyone. They’re trying to convert the right ones. Treat every Short like it’s your cold outreach. Make it irresistible. Deliver value upfront. And build a CTA bridge into your funnel. You don’t need to go viral. You need to convert silently. Just like this post, solve one key problem, and you will win the shorts game. It will act as a direct cold outreach that finds the right customer and gets them to convert all by itself.