Personalization In Marketing

Say NO to Boring Emails – Effective Ways to Write Newsletters ✨ If your newsletters aren't capturing attention, they’re probably ending up in the trash. [UNSUBSCRIBE] 🙂 When I first started sending out newsletters, I quickly learned that getting people to open and actually read them was no easy task. But over time, I discovered some strategies that really work & they’re: ✅ 1. Start with a Hook that Grabs Attention I’ve found that using curiosity, urgency, or a strong benefit always draws readers in. Example: I used to send out “Monthly Updates,” but now I go for something like "5 Secrets to Boost Your Productivity This Month." A small change, but makes a big difference. ✅ 2. Know Your Audience When I began focusing on what my clients and customers really cared about—whether it was solving a pain point or helping them reach a goal—my engagement skyrocketed. Example: If your audience is mostly small business owners, focus on providing tips that help them grow their customer base or manage their time better. For instance, I once shared strategies on how to negotiate like a PRO, and it resonated so well that I got multiple replies from readers thanking me for the practical advice. ✅ 3. Keep It Concise, But Valuable No fluff, just value. Focus on delivering brief, impactful content with actionable insights. Example: Instead of the usual “Consistency is key,” I recommend something specific like "Posting three times a week builds momentum. Use a content calendar to stay organized." ✅ 4. Use Visuals to Break Up Text It makes the content more relatable and keeps readers engaged. I always include visuals—whether it’s a snapshot of me working on a project or enjoying a coffee break or useful resources. ✅ 5. Add a Personal Touch Sharing personal stories or insights has made my newsletters feel more like a conversation rather than a broadcast. Example: I often talk about my early struggles and the strategies that eventually worked for me withproven solutions. ✅ 6. Include a Clear Call-to-Action (CTA) Every email is an opportunity to guide my readers to the next step. Whether it’s clicking a link, replying to the email, or signing up for a masterclass, Example: I might say, “Reply to this email with your biggest challenge, and I’ll share a solution.” This not only encourages interaction but also shows that I’m here to help. Top creators have viral newsletters because they understand their audience, deliver valuable and actionable content, and create genuine connections. What’s your top tip for writing engaging newsletters as a creator or reader? __________________________ PS: Want to maximize your business, learn effective strategies to freelance, and grow your network? Join my newsletter with 45,000+ subscribers here: https://lnkd.in/g2WpkBjH

How to Setup Salesforce Personalization for Marketing Cloud Next Ready to deliver "Just for You" experiences on your website? Salesforce Personalization takes your marketing beyond emails by using behavioral and demographic data to show personalized banners, product recommendations, and content to each website visitor in real-time. This technical setup guide walks through deploying Foundation Data (Personalization Point, Decision, Personalizer, and Log DMOs), configuring Calculated Insights for daily personalization metrics, installing the Personalization Pipeline Intelligence Dashboard to monitor performance, and enabling the Attribution Model to track revenue events (Browse, Add to Cart, Purchase). The prerequisite is a Data Graph, and the payoff is real-time personalization powered by Data Cloud customer profiles. If you're moving beyond basic email personalization to full website experience optimization, this is your roadmap. https://lnkd.in/gmzA82rs

I haven't typed a full paragraph in months. Most founders are still grinding out content the hard way. Meanwhile, I'm creating more efficiently using voice and AI systems. Content creation shouldn't come with burnout. Here's how I create 30 pieces instead: 1. Voice-First Creation I speak my ideas instead of typing them. Voice is faster than fingers and captures natural conversational flow. AI transcription tools turn my thoughts into polished content instantly. 2. The 3-Tool Content Engine Tool 1: Voice recorder for raw idea capture during walks or commutes. Tool 2: AI transcription that turns speech into structured drafts. Tool 3: Content optimization AI that adapts one idea across multiple platforms. 3. The Secret Content Checklist Before any content goes live, it passes through 5 systematic checks. Hook strength, value delivery, platform optimization, engagement triggers, and call-to-action clarity. Quality control happens through systems, not hope. 4. Content Multiplication System One 10-minute voice recording becomes 30+ pieces of content. LinkedIn posts, Twitter threads, YouTube scripts, newsletter sections. Each optimized for its platform while maintaining core message integrity. 5. Batch Production Days I record all content in focused 2-hour sessions. Then AI handles the heavy lifting of adaptation and optimization. Creation becomes systematic instead of reactive. The result: Content creation that scales without burning out the creator. Most founders create content. I systematize content production. Your voice is your competitive advantage. AI can optimize and multiply, but it can't replace your unique perspective and experience. Stop typing yourself into burnout. Start speaking your content into existence. __ Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more. Want to learn how to create content the easy way? Get my free AI course that shows you the systems that helped me scale my businesses with AI automation. Join here: https://lnkd.in/eVfUj42h 

Your "followers" won’t buy from you... because they 𝘥𝘰𝘯’𝘵 actually care. Your audience ≠ Your community Most people build an audience. Few build a community. An audience listens. A community participates. An audience consumes. A community contributes. An audience watches. A community advocates. And that’s the difference between being followed… And being fought for. Having 100,000 followers means nothing if they’re just scrolling past your content. Let’s break it down, shall we? Only 1–3% engage → 1,000–3,000 people Of those, maybe 5% truly care → 50–150 real advocates The average conversion rate is 1–3% → 0.5–4 sales That’s why a big audience ≠ big business. Community does. Want to turn your audience into community? Start here. 1. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 Stop broadcasting. Start interacting. Ask questions. Spark debates. Make people feel heard. 2. 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗶𝘁𝘆 𝗼𝘃𝗲𝗿 𝘃𝗶𝗿𝗮𝗹𝗶𝘁𝘆 People don’t just want access. They want 𝘣𝘦𝘭𝘰𝘯𝘨𝘪𝘯𝘨. Inner circles. Private groups. Masterminds. 3. 𝗠𝗮𝗸𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗵𝗲 𝗵𝗲𝗿𝗼𝗲𝘀 Your brand isn’t the star, your community is. Cheer for them. Put them in the spotlight. DM them. 4. 𝗠𝗼𝘃𝗲 𝗯𝗲𝘆𝗼𝗻𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁—𝗰𝗿𝗲𝗮𝘁𝗲 𝘀𝗵𝗮𝗿𝗲𝗱 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 A newsletter is good. A live roundtable is better. A podcast is great. A mastermind is next level. 5. 𝗥𝗲𝘄𝗮𝗿𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻 People crave status. Give them roles. Contributors. Ambassadors. Champions. 𝘛𝘩𝘦 𝘉𝘰𝘵𝘵𝘰𝘮 𝘓𝘪𝘯𝘦? Attention fades. Algorithms change. But a strong community sustains your brand... no matter what. That’s why personal branding 𝘀𝘁𝗮𝗿𝘁𝘀 𝘄𝗶𝘁𝗵 𝗺𝗲𝗱𝗶𝗮. Not an audience. Not followers. 𝘈 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺. P.s. how many people are there in your core community?

If you over-curate & overthink your personal brand to perfection, your engagement will be dead! You see them everywhere—polished, poised, and perfectly positioned personal brands. Yet, their engagement is flat. Their audience? Passive. This is the"Perfect Persona" Effect—where people curate an online brand so flawlessly that it becomes unrelatable. And science backs this up. 📌 A study from Harvard Business Review found that leaders who share their struggles increase trust by 66% compared to those who only share polished success. 📌 Social psychologist Dr. Elliot Aronson’s "Pratfall Effect" proves that people perceive those who show vulnerability as more likable than those who appear perfect. The brands that win aren’t the ones that look flawless. They’re the ones that feel real. This is how we work this out with SackBerry clients: 1. Show the process, not just the results. ❌ “We grew our business 10x in a year!” ✅ “We struggled for months with zero sales—here’s what finally worked.” People relate to struggles, lessons, and real journeys. Share the how, not just the highlight. 2. Write like you talk. The easiest way to sound human? Read your post out loud. If you wouldn’t say it in a conversation, rewrite it. 3. Share your unpopular opinions. The fastest way to stand out isn’t to blend in. Take a stance. Challenge industry clichés. Say what others won’t. 4. Use the “3-Post Rule” to create trust. Your content should rotate between these formats: A personal story (human connection) An actionable insight (expert credibility) A polarizing take (sparks discussion) 5. Don’t fear the “mess.” -Not every post needs to be perfect. - Test new ideas. - Share drafts. - Build in public. People love watching something unfold in real time. So, tell me—what’s one thing you wish more people shared online? #PersonalBranding #Authenticity #BuildingInPublic #ContentMarketing

The #1 Rule of Marketing: "Everyone" is not your customer. Targeting everyone dilutes your message and wastes resources. Different people have different needs, and focusing on a specific audience allows you to create more relevant, impactful marketing. Remember, when you try to speak to everyone, you talk to no one. Less is more with this. Here are 6 quick steps to honing in on a specific customer: 1/ Identify Your Core Audience: Analyze your best customers to find common traits and needs. 2/ Create Buyer Personas: Develop detailed profiles of your ideal customers to guide your strategy. 3/ Narrow Your Focus: Specialize in solving specific problems for a defined group rather than trying to appeal to everyone. 4/ Personalize Your Marketing: Tailor your messaging and offers to different segments based on data. 5/ Test and Adjust: Continuously refine your approach with A/B testing and real-world feedback. 6/ Build Loyalty: Nurture relationships with customers who align with your brand values and are likely to become repeat buyers.

Love this campaign by Stella. "Worth it" ✨ Playing off a familiar scene we all know. That claustrophobic bar. Enter "Claustrobar" You're crammed shoulder to shoulder... Getting bumped left and right. Then you get your first sip. Makes it all worth it. 👀 Or does it...? We're seeing the OPPOSITE trend for B2B events. Marketers want smaller more niche events. Think dinners with 15 to 25 people. ONLY the exact ICP they want. We just did our Q1 retro at The Alliance 🧵 NEW Q1 EVENT DATA FOR YOU: Dinners under 25 people drove 3.4 times higher average pipeline per attendee than 200+ person field events Sponsor satisfaction scores were 27 points higher for private dinners vs traditional happy hours Events with personalized pre invite cadences had a 35 percent average acceptance rate among ICP targets Renewal rates on sponsor programs anchored around curated dinners hit 82 percent, compared to 58 percent for "open bar" events Thats why we're doubling down on niche events. Dinners and intimate VIP exeperiences. Why they worked so well: Step 1: ICP first targeting Every attendee list starts with sponsor aligned ICP firmographic filters: Company size, role seniority, industry fit, existing buying intent. Step 2: Personalized outreach Dedicated in house teams send direct invites framed around relevance. We track weekly acceptance rates and optimize touchpoints if we fall below 30 percent. Step 3: Pre event intel Sponsors get attendee insights two weeks before the dinner. They know which companies and titles are coming so they can plan the content PRECISELY for that audience to make it hyper relevant. Step 4: Structured conversations No loud music. No random crowds. Strategic seating charts and guided conversation topics aligned to the topics attendees and sponsors care about. This makes the experiences great for BOTH the company sponsoring and the attendees. Ends in a win win for everyone. Example for you: At our Austin dinner for a sponsor in Jan - 17 handpicked senior leaders attended - 76 percent of attendees booked follow up demos within 21 days - The sponsor sourced $3.2 million in net new pipeline which was 3.1 times their original goal TLDR Invest in more dinners ✌️ 

As consumers seek more individual experiences and interactions, companies turn to #AI to deliver 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡𝙞𝙯𝙚𝙙 𝙥𝙧𝙤𝙢𝙤𝙩𝙞𝙤𝙣𝙨 𝙖𝙩 𝙨𝙘𝙖𝙡𝙚. For some time now, companies have been trying to address customer needs through #personalization, using data and analytics to craft more relevant consumer experiences. Using improved analytics models, brands and retailers can better provide valuable offers to micro-communities wherever they want to engage. Meanwhile, #genAI enables marketers to create tailored content that is relevant to those groups. According to McKinsey & Company, marketers should unlock personalization at scale, by upgrading five areas of their #martech stack and processes: 1. Data: by improving #data collection and analysis, marketers can gain deeper insights into customer behaviors and preferences. 2. Decisioning: to develop personalized promotions and content through more robust targeting, companies can also benefit from refreshing their #decision engines with new AI models. 3. Design: a sophisticated design layer that oversees offer management and #content production helps manage the process, fueling both operational excellence and agility. 4. Distribution: achieving true, real-time personalization requires a sophisticated #marketing architecture that delivers seamless and consistent messaging to the right audiences at the right time on the right channel. 5. Measurement: to validate the #ROI of personalization efforts, rigorous incrementality testing, standardized performance metrics, and measurement playbooks are essential. Are there other capabilities or technologies required for marketers to better target promotions and deliver individual content?

HOW I'VE LEARNED TO TAILOR MY TALKS: 5 PROVEN STRATEGIES FOR BETTER ENGAGEMENT. The last thing your audience wants is to sit through a presentation full of analytics with no actionable content nuggets. The best feedback I receive is when I've taken the time to make my talk bespoke to the people in the audience. By tailoring your talk to the audience, you create a more engaging, interactive, and relevant experience. Here's how I ensure my presentations resonate with my audience: ONE ↳Ask the organiser: Find out who will be in the audience. While organisers can't share data lists, they can give you an idea of the types of businesses and individuals attending. Use this information to research and add relevant examples to your talk. TWO ↳Arrive early: Get to the event early and speak to the audience. Learn about their biggest pains and challenges related to your topic. Incorporate these insights into your presentation to make it more relatable. THREE ↳Encourage questions: Allow your audience to ask questions throughout your talk. This will make the presentation more engaging and ensure that you're addressing their specific needs and interests. FOUR ↳Q&A session: Include a dedicated Q&A session at the end of your talk. This will allow the audience to seek further clarification and help you address any lingering questions. FIVE ↳Pre-event survey: Conduct a pre-event survey with the attendees to ask about their biggest pains and challenges. Use this feedback to tailor your presentation content to their needs. And guess what? It works. Tailoring my talks has resulted in more engaged audiences and better feedback. Attendees feel that the presentation is relevant and that they're part of a collective experience. Now, every time I present, I ensure my content is bespoke to the audience, making it impactful and actionable. To anyone looking to improve their speaking engagements: Make your presentations relevant and engaging by tailoring them to your audience's needs. Connect, educate, and inspire by making your audience feel heard and valued. How do you make your presentation relevant for your audience? To your successes, Zoe. ____________ If you like this post, you will love my newsletter 💜 Join my newsletter for a FREE weekly growth strategy for speakers and thought leaders - see the first comment below to join 👇

Personalization is forever changed. If you still think it's a first name, company name in "bold" font, then you're way behind. In 2025, the data tells - Personalized emails generate 32% higher response rates on average. - Email campaigns with advanced personalization (beyond just a name) see reply rates rising to 18%, double what generic templates achieve. True personalization is at the intersection of context, timing, and relevance. Let me explain in my words, → Did they just add a new VP of RevOps? Talk about the scaling process. → Are they in hiring mode? Talk about onboarding efficiency. → Did they hit your pricing page three times this week? That’s the intent. Ops is the layer that takes these signals and wires them into workflows that actually matter. The difference is, Generic “Hi [FirstName]” emails go to spam. Whereas signal-driven personalization, no matter what stage, gets a response and scales. And that is just one example. Personalization that scales is an Ops advantage. And we Ops know the difference between surface-level personalization and personalization that converts. Because we’re the ones wiring the triggers, building the workflows, and aligning the data that makes it possible. If your personalization strategy starts and ends with a mail merge, don’t be surprised when your pipeline looks the same year after year.