Social Media Management Positions

SOME leaders got it ALL WRONG 🔥 Perks like pizza and bean bags? Cool, but they’re not what keeps people invested. The real glue is respect, fairness, and opportunity - the kind of fundamentals that build culture, not just vibes. 1. Respect and Fairness • Let them be heard: Make space for voices. When people feel seen, trust grows. • Keep it real: Recognition should be earned, not handed out like party favours. Reward merit - it’s what keeps the culture honest. 2. Opportunities That Matter • Growth isn’t optional: People need to see a way forward. Create space for them to level up in skills and responsibility. • Access for all: Don’t gatekeep. Give everyone the same shot to thrive. 3. Pay What They’re Worth • Respect their value: Competitive pay isn’t a bonus - it’s the baseline. Undervalue people, and you lose them. 4. Balance is Power • Flexibility is the future: Time is currency. Respect their personal lives as much as their output. • Support > Pressure: Build a culture that lets people take care of themselves without guilt. 5. Well-being is Non-Negotiable • Safety is everything: From mental health to physical spaces, make sure they know they’re protected. 6. Feedback That Hits • Guide, don’t micromanage: Feedback should empower growth, not tick a box. • Open up the floor: Honest conversations build stronger teams. 7. Empowerment Through Trust • Let them own it: Autonomy isn’t just freedom - it’s a vote of confidence in their skills. • Push for bold ideas: Back their risks with resources and belief. 8. Recognition With Depth • Make it personal: A thank-you isn’t enough. Show them you see the real work behind the scenes. • Celebrate like it matters: Forget cookie-cutter celebrations. Honour wins in ways that reflect your team’s energy. The extras are surface-level. The essence is what sticks. When you nail the fundamentals - respect, fairness, and opportunity - you’re not just building a team. You’re building culture. Something real, something lasting. 💡Reno Perry

How to build a marketing team that’s set up to react, not just plan Back in the day, marketers won by planning everything in advance. You’d build a big campaign, map out the rollout, and hope it all landed perfectly. That’s not the game on social anymore. Culture moves too fast. Moments hit overnight. If you're planning a Super Bowl ad, of course you're thinking long term. You're storyboarding. You're lining up partners. You're building something iconic. But most brands aren't living in Super Bowl mode. They're living on TikTok. They're posting daily. They're trying to stay relevant without a $7 million media buy. If you're not already running platforms like TikTok or Instagram, you're missing the chance to fuel what matters in real time. These days, it’s often easier to react quickly and deliver something sharp than to wait for a long-term plan to play out. Most planning cycles don’t allow teams to move fast enough. That’s the disconnect. Here’s how I’d approach it 👇 → Build better systems You don’t need a six-month storyboard to be relevant. You need repeatable formats, clear tone of voice, and fast decision-making frameworks. → Empower small squads Big teams slow down when everyone needs to weigh in. Set up small, trusted groups that can ship content fast without waiting on approvals. → Plan 70%, leave 30% open You still need brand campaigns. But bake in flexibility, reserve time, budget, and energy for the cultural moments you can’t plan for. → Treat real-time like a core channel Build process and measurement around reactive content just like you would for anything else. Structure gives you the right to be spontaneous. If your team doesn’t know how to move, you won’t be able to react when it matters. Being first in the moment beats being flawless after the fact.

When your people show up online, so does your brand. A few months ago, I partnered with a brilliant team. They were doing incredible work - delivering outcomes, building relationships, leading projects. But from the outside looking in, you’d never know it. 🔍 Their leaders weren’t visible. 🔍 Profiles were inconsistent or outdated. 🔍 There was no coordinated LinkedIn presence. It wasn’t that they didn’t want to show up they just didn’t have the support, structure, or confidence to do it consistently. 💡 So what did we do? We didn’t just run a LinkedIn training workshop and hope for the best. We built a clear, staged approach that empowered the team to build visibility in a way that was aligned, practical, and achievable. 🧱 Foundations First - We reviewed every profile from execs to mid-level leaders to align with company values and clearly reflect each person’s value. 🎯 Personal Brand Messaging - We created messaging frameworks. This didn't mean turning people into influencers, telling them to create videos or post daily. It was to give them the language to talk about what they do with confidence. 🗣️ Confidence to Contribute - We focused on how to contribute on LinkedIn: engaging with others, sharing updates, and amplifying company content all tailored to their roles. 🤝 Connection with Purpose - We supported the team in growing the right network helping them build meaningful relationships with clients, peers, and industry leaders. Leadership visibility set the tone for everyone else. 📊 Strategic Visibility - We reviewed their activity and refined based on what worked and seeing if they were having the right engagement with the right people - not just likes. 🌱 Embedding & Momentum - We wrapped up with 1:1 coaching and a team debrief. Questions were answered, blockers addressed, and LinkedIn became part of their workflow. And now? ✔️ The leadership team is consistently visible ✔️ The team understands how LinkedIn supports business goals ✔️ And the business is seeing real-world outcomes - visibility, stronger relationships, and commercial outcomes that we can map back to LinkedIn. 🧠 The Takeaway? Employee visibility is a competitive advantage. It builds trust. Attracts talent. Opens doors. It’s about what your people say, share, and show online. 🤔If you’re thinking: “Our leaders want to be more active, but don’t know where to start.” “Our competitors are online and we’re being left behind.” “We have incredible knowledge, but no one knows about it.” “We’re investing in culture and brand, but that story isn’t cutting through externally.” That’s exactly the time to pause and consider what’s possible. Because when visibility is supported with structure (not pressure) you create the conditions for people to genuinely show up. This team is only just getting started and I can't wait to see where they go from here! #linkedin #HR #digitialfirst

Each year, social media becomes more demanding. Not just creatively, but operationally. The volume of content required, the speed of trends, the expectations on brands, it’s all grown faster than anyone could have predicted. And while everyone knows the fundamentals… That you need a clear why for your community. That you need a creator who understands each platform. That you need storytelling that resonates and strategy that links back to revenue. There’s a part of the conversation that gets overlooked. The part no one glamorises: The stamina. Because social media isn’t something you do once. It isn’t a one-off campaign. It isn’t a “set-and-forget” marketing channel. It’s the only function in the business that demands you show up every single day, publicly, creatively, and consistently. But here’s the tension: Social has outpaced the structures built to support it. Not because teams aren’t talented. Not because leaders don’t value it. But because the systems, processes and routines inside most businesses were never designed for the sheer velocity social now operates at. And that’s created a gap between what brands expect… and what their internal workflows can realistically sustain. Today, social requires: Daily creativity Tight processes Fast approvals Clear ownership Cross-functional alignment A data-informed mindset And a team who can build trust, craft stories, and respond in real time It’s no longer enough to simply “do social”. You need the infrastructure to keep going. Because ideas matter. Creators matter. Strategy matters. But none of it means anything without consistency. The brands winning today aren’t just the ones with the best ideas. They’re the ones with the best systems. The ones who can create at scale. The ones who can sustain the pace. The ones who’ve built a rhythm, a routine, a repeatable creative engine. Not burnout. Not chaos. Not last-minute scrambling. Just alignment. For any business relying on social to drive awareness, leads or revenue, the question isn’t: “Do we have someone who knows what to post?” It’s: Do we have the processes, structure and stamina to climb the mountain? And keep climbing? Because social media isn’t a small part of the marketing team anymore. It’s the heartbeat of the brand. #TheSocialMediaCoach

💡 Social media is no longer just a “brand awareness” checkbox — it’s now a measurable business driver. For years, businesses treated social platforms as a space to “show up and be seen.” We posted, we liked, we hoped. And while brand visibility will always be important, today’s social media landscape demands much more than impressions and vanity metrics. 👉 The reality? Your social strategy should be driving real business outcomes. That includes lead generation, customer acquisition, sales enablement, community loyalty — even product feedback and retention. In our latest article, “Proving Social’s Business Value: Why Social Media Is No Longer Just About Awareness,” we dive into: 🔹 Why the old “likes and shares” mindset is limiting growth 🔹 How platforms and tools are evolving to connect social with revenue 🔹 The metrics that matter when proving ROI to the boardroom 🔹 Real-world examples of social delivering tangible results 🔹 How agencies and in-house teams can align social media with business strategy The article, based on the latest report from Sprout Social, Inc. offers a fresh perspective for marketers, brand managers, and business leaders alike — especially those still questioning whether social is “worth the investment.” 📊 If you’re struggling to justify budget, communicate impact, or turn engagement into results, this piece is for you. ✅ Social media isn’t fluff. It’s a funnel. ✅ It’s not just storytelling. It’s sales. ✅ It’s not a ‘nice-to-have.’ It’s business critical. 📣 Let us know what role social plays in your business strategy — and how you're proving its value or reach out to our team at 123 Internet® - Digital Marketing Growth Agency. #SocialMediaMarketing #DigitalStrategy #SocialROI #MarketingLeadership #ContentStrategy #LinkedInForBusiness #SocialSelling #BrandBuilding #MarketingROI #BusinessGrowth

How does a dream social media team operate? 💭 Over the past year, I've chatted with 50+ social media professionals across industries to understand how the best teams are built — exploring structure, size, workflows, roles & more. Here's a TLDR version of my notes for you. 1. In-house drives speed 🏎️ Your favorite brands on social invest in in-house talent who know the brand and can create at the speed of culture. SNL-like writers' rooms, content studios, and video producers are becoming the norm (shoutout Macy Gilliam + Zaria Parvez, my favorite examples). 2. Community isn't optional 🤝 The best teams have dedicated Community Managers who grow fandoms, spark conversations, and extend brand presence beyond owned channels. Brands that excel at this are already in the comment section before you even look. 3. Franchises fuel algorithms 💥 Repeatable, recognizable series (anything from silly memes to educational videos) build connection with your audience and often outperform one-off posts. 4. Post fast, learn faster 🚀 Build systems that empower quick publishing and trust your team to hit "post." Try a self-serve approval matrix, if you can. What's the fun in posting if you're not *a little* scared to see what happens? 5. Organic always wins 📈 People naturally follow people, not brands, on social. Create content your friends would DM to you. Invest in Strategists who understand internet culture. Edit in app, if that's your jam. P.S. THANK YOU to everyone who responded to a cold LinkedIn DM from me to hop on a call or meet IRL 😇 💟 Shoutout to all the social media pros who make brands cool on the internet.

Stop Hiring “Social Media Managers” When What You Really Need is an Entire Marketing Team! It’s becoming increasingly common to see companies posting job ads for “Social Media Managers,” but the requirements tell a different story. They expect one person to: • Come up with the most 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 • 𝗪𝗿𝗶𝘁𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 for all social platforms, websites, and brochures • 𝗦𝗵𝗼𝗼𝘁 and 𝗘𝗱𝗶𝘁 videos • Manage all 𝗗𝗲𝘀𝗶𝗴𝗻 related tasks for social media and printables • Do 𝗦𝗘𝗢 and 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 • 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗟𝗲𝗮𝗱𝘀 with a 100% maturity rate on a minimal budget • Stay up-to-date with 𝗧𝗿𝗲𝗻𝗱𝘀 And, somehow, make them stand out against competitors with a 50-person marketing team that’s been in the market for years! Let’s be honest — are you hiring ONE person or an entire department? Here’s the reality: Marketing is a team effort, and every role plays a critical part. • 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 manage strategies, content calendars, and platform performance. • 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀 produce engaging, platform-specific content to connect with the audience. • 𝗚𝗿𝗮𝗽𝗵𝗶𝗰 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 create visually appealing designs that align with the brand identity. • 𝗩𝗶𝗱𝗲𝗼𝗴𝗿𝗮𝗽𝗵𝗲𝗿𝘀 and 𝗩𝗶𝗱𝗲𝗼 𝗘𝗱𝗶𝘁𝗼𝗿 handle the planning, shooting, and editing of professional-quality videos. • 𝗦𝗘𝗢 𝗲𝘅𝗽𝗲𝗿𝘁𝘀 optimize websites and content to improve search engine rankings. • 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 design and execute targeted ad campaigns to achieve measurable results. • 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗠𝗮𝗻𝗮𝗴𝗲𝗿𝘀 engage with the audience, respond to queries, and build a loyal following. • 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿𝘀 craft compelling and persuasive text for ads, emails, brochures, and websites. • 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝘁𝘀 track campaign performance and provide insights to refine strategies. Each of these roles requires time, focus, and unique skills to deliver results. Bundling them all into one position under the guise of “Social Media Manager” is unrealistic and sets everyone up for failure. It’s time for companies to rethink their hiring strategies. Value the unique contributions of each role, invest in the right team, and watch your business thrive. A strong marketing team is the backbone of long-term success! #socialmediamanagers #marketing #hiring #facts

Keeping your social media manager in the loop isn’t just a courtesy, it’s a necessity. Too often, social campaigns are treated as an afterthought to larger marketing or sales initiatives. But here’s the truth: if your social media manager doesn’t know about upcoming campaigns, influencer partnerships, or even this month’s sales objectives, you’re leaving impact (and revenue) on the table. Why it matters: ✨ Consistency across channels – Social is often the first touchpoint for your audience. If messaging doesn’t align, it confuses the customer. ✨ Real-time amplification – Campaigns gain momentum faster when social is strategically timed and tailored to the platform. ✨ Maximized ROI with influencers – Influencer content performs best when it’s aligned with the brand’s broader objectives and timelines. ✨ Agility with feedback – Social managers see firsthand how your audience reacts. This insight can help you quickly optimize messaging or promotions. At the end of the day, social media isn’t just about posting content, it’s about amplifying your brand’s goals in a way that drives engagement, trust, and sales. So next time you’re planning a campaign, a new partnership, or even just a weekend sale, remember: loop in your social media manager early. Because when they win, the whole team wins.

Here’s the hard truth: your Social Media lead is more influential than your CMO. Hiring a top-tier social media person, consultant (like, moi ;)), director, manager—or even an entire department—is no longer optional, it’s mission-critical. If your marketing vision isn’t social-first, your brand is already irrelevant. Look at Zaria Parvez at Duolingo...In her first role out of college, she grew their TikTok from 35,000 to over 16 million followers, fueling the kind of cultural relevance and business growth most brands only dream of. The earned media alone was staggering: everyone was commenting, writing about them, even copying them. That wasn’t luck. It was strategy, brand voice, and fearless execution. And here’s the bigger truth: social media isn’t just a marketing channel. It’s everything. ✨ It’s your brand voice. The way you show up in the feed is the way your audience feels about you. ✨ It’s your recruiting tool. The talent you attract is watching how you show up online. ✨ It’s your community engine. It creates a space where your customers don’t just buy from you, they belong with you. ✨ It’s your real-time focus group. Every comment, share, and stitch is direct feedback from the people who matter most. ✨ And yes, it’s your marketing funnel. In many cases, it is the funnel. Case in point: brands like Duolingo and PayPal just posted social media roles commanding salaries of over $230,000 👏 👏 👏 --finally. That would have been unthinkable just five years ago. Zaria changed the game (literally), proving that social isn’t a side hustle but a core driver of growth. That’s why the smartest companies now treat social media not as a support channel but as the heartbeat of marketing itself. If you still treat social as “an intern’s job,” you’re already behind. The brands that get it, GET it, and the brands that are winning today know one thing: social media IS marketing 💁♀️

“Just post this.” If I had a euro for every time I heard that… Being a social media manager is so much more than just hitting “post” on demand. It’s about strategy, storytelling, and making sure content actually fits into the wider conversation happening online. It’s knowing when to post, what to post, and—more importantly—what not to post. Anyone can upload a picture or write a caption, but a real social media manager understands the bigger picture: ✅ Does this content align with the brand’s goals? ✅ Is it engaging enough to spark conversation? ✅ Does it make sense in the current social media landscape? ✅ Will it actually perform well, or is it just noise? Social media isn’t just about showing up—it’s about showing up the right way. And that takes experience, strategy, and a deep understanding of digital trends. So no, we don’t just “post this” because someone says so. We post with intention, impact, and a plan.