Content Quality Enhancement

I asked Richard van der Blom, the man behind the LinkedIn Algorithm Report, how to win on LinkedIn. This is what he told me: 1️⃣ Focus on helpful content over vanity “LinkedIn now has a process where they steer the more knowledge-based content primarily to your followers. And as soon as you add a selfie, it goes more to your connection.” Knowledge-based content will target followers (and beyond), while personal content (the selfie) is more likely to reach connections. 2️⃣ Most LinkedIn users are still consumers “Only 1.1% is active on a weekly basis…there’s a huge opportunity if you become consistent in what you do on LinkedIn.” With a small percentage of users actively posting, there’s a significant opportunity for consistent creators to stand out and gain visibility. 3️⃣ Consistency > Frequency “Consistency is more important than frequency. If you can publish 3 times a week but maintain that for months, that’s much better.” Establish a consistent posting schedule that you can maintain over time to build a reliable presence on LinkedIn. 4️⃣ Diversify your content formats “At least have 3 formats and mix them up… I normally work 1 week ahead and make sure to have 4 to 6 posts.” Use a variety of content formats (text, images, videos, polls) to keep your audience engaged and avoid algorithmic penalties. 5️⃣ Polls are so back “Polls are really performing well compared to the median reach of all types of posts.” Utilize polls to engage your audience and generate insights for future posts. Polls can also be a lead generation tool by analyzing who votes and following up with them. 6️⃣ Posting daily doesn't require creating daily “I normally record 6 to 10 videos in 1 hour, 1 hour and a half.” Create content in batches when you're at your creative best. 7️⃣ Share the love in the comments “Consistently posting 10 quality comments daily for a month can lead to significant increases in profile views, engagement, and follower growth.” Engage with other people’s content regularly. It's important for the algo (and for human connection). 8️⃣ Try new features (but don't be afraid to revert) “I still use the text link instead of the customized button because I see a higher conversion for the text link.” Experiment with LinkedIn features like the custom button or text links in your profile to see what works better for your specific goals. 9️⃣ Turn viewers into customers in your Featured section “Have some low commitment offers in your featured section to tease people to take the next step.” Optimize your LinkedIn profile to guide visitors through a journey. Use the featured section for low-commitment offers like newsletter sign-ups or introductory calls. – If you liked this, follow Jay Clouse for more! And if you want to go deeper, listen to our full conversation here: https://lnkd.in/eaKr2u5Z

🔑 What separates a good LinkedIn post from a great one? Great posts aren’t just read....... They’re shared, discussed, and remembered. Here’s the formula to elevate your content: 1️⃣ Hook Them Early ✨ Use the first 2–3 lines to grab attention. Example: “The biggest LinkedIn mistake? It’s not what you think.” 2️⃣ Deliver Value ✨ Focus on educating, inspiring, or solving a problem for your audience. Example: “After running 50 campaigns, here’s what I’ve learned about LinkedIn’s algorithm.” 3️⃣ Create Conversations ✨ End with a CTA that sparks comments. Example: “Agree or disagree with these tips? Let’s discuss below!” 4️⃣ Polish for Readability ✨ Use short paragraphs, bullet points, and white space to make your post easy to skim. Why It Works: ✅ Hooks draw readers in. ✅ Value keeps them engaged. ✅ CTAs build relationships. Final Thought 🌟 Great posts don’t just inform, they connect. They make your audience feel seen, heard, and ready to engage. What’s your formula for creating LinkedIn content that stands out? Let’s discuss it! 🚀 #LinkedInTips #ContentThatConnects #EngagementSuccess

0.1% people use analytics like me. Because gurus tell you to use it the same way. They say: - "Open up Shield" / Favikon, etc - Find your "best performing", previous post - Copy them and repost to enjoy the same results again Hardly revelatory. But try thinking about it this way for a moment: The posts that DIDN'T perform still probably made a really good point. I mean, their central nugget was probably a decent idea. Because you're an expert at your craft, aren't you? The problem is simply that the post just didn't capture attention very well. So here's how I use Shield / analytics on past posts: - I search for the content that crashed and burned - I re-read them to find a valuable nugget of value - I nod to myself: "yes Richard, you clever boy. The point I was making was great; just the execution was a little off" - I copy the text and paste into a new post - Now, I edit and improve the hook. - (Because 99% of the time, a better hook was all you needed) - I tidy up some of the layout or wording if needed. ONLY if needed - Improve the mic drop at the end - Post. Now, the runty, lame post nobody saw 7 months ago is thriving like a wolf that just got its teeth back There's a whole reservoir of value in your posts. Even the poor performers. Find them. Improve them. Train them up and trim their fat. Now share them and breathe new life into what was weakness. Often, your best work is sitting disguised as rubbish in the trash bin. -- #RichTips #copywriting #productivity #content PS yes, of course I post my top performers too.

I’ve done SEO for 16 years. Here are the only 7 ranking factors that matter in 2025: 1. User satisfaction metrics Google isn’t just looking at time on page anymore. They’re watching micro-signals: scroll depth, click patterns, even how users interact with your internal links. Make your content scannable, engaging, and frictionless. If users enjoy your site, Google will too. 2. Traffic diversity Too much traffic from Google alone is a red flag. Mix in traffic from email, YouTube, social, and PPC. It boosts rankings AND makes your site more algorithm-proof. 3. Goal completion Google’s algorithm tracks if your site ends the user’s search. If someone finds their answer and doesn’t bounce back to the SERP? You win. Put your answer up top. Add TL;DR sections. Provide CTAs early. 4. Topical authority Random blog posts won’t cut it anymore. Map your topic clusters and go deep. Cover every subtopic in your niche with intent-driven, high-quality content. AI tools are great for speeding up this process. 5. Content depth Word count is a myth. What matters is how thoroughly you cover a topic. If the top 10 results average 2,000 words, that’s your benchmark. But stuffing fluff will tank your engagement signals. Go deep. Not long. 6. Quality backlinks With AI flooding the SERPs with similar content, links separate the winners from losers. Digital PR and strategic guest posting work best right now. Focus on relevance and authority over quantity. 7. Brand search volume Google rewards brands more than ever. More branded searches = higher trust = better rankings. Run cheap engagement ads, post job listings, and get into “best of” listicles to spike brand searches.

Content marketing isn’t what it was five years ago. It’s not even what it was last year. Here’s where things are headed and what actually matters moving forward: 🔹 𝐁𝐫𝐚𝐧𝐝𝐬 𝐝𝐨𝐧’𝐭 𝐨𝐰𝐧 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐚𝐧𝐲𝐦𝐨𝐫𝐞. 𝐏𝐞𝐨𝐩𝐥𝐞 𝐝𝐨. The algorithm favors personal accounts, and so do humans. If your content plan doesn’t include internal influencers (your CEO, your subject-matter experts, your loudest marketers), you’re making it 10x harder to reach anyone. 🔹 𝐓𝐡𝐞 𝐨𝐥𝐝 𝐒𝐄𝐎 𝐩𝐥𝐚𝐲𝐛𝐨𝐨𝐤 𝐢𝐬 𝐨𝐮𝐭 𝐭𝐡𝐞 𝐰𝐢𝐧𝐝𝐨𝐰. If your traffic strategy is still clinging to “What is [insert industry term]?” posts, congrats - you’re feeding Google’s AI answers, not your audience. Time to shift focus to original insights, expert takes, and content that can’t be copy-pasted. 🔹 𝐆𝐚𝐭𝐞𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐬 𝐨𝐧 𝐥𝐢𝐟𝐞 𝐬𝐮𝐩𝐩𝐨𝐫𝐭. Nobody wants to fill out a form just to get a glorified sales pitch disguised as an e-book. Stop creating content traps and start creating content people actually want to consume. 🔹 𝐕𝐢𝐝𝐞𝐨 𝐢𝐬𝐧’𝐭 𝐨𝐩𝐭𝐢𝐨𝐧𝐚𝐥 𝐚𝐧𝐲𝐦𝐨𝐫𝐞. Whether it’s a full-on production or a low-effort, high-impact clip filmed on a phone, video-first brands will win in 2025. If your team isn’t making video, fix that. 🔹 𝐘𝐨𝐮𝐫 𝐛𝐞𝐬𝐭 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐨𝐫𝐬 𝐚𝐫𝐞 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐭𝐞𝐚𝐦. Stop looking for “influencers” when you could be turning your own employees into trusted voices. If your sales team, engineers, or leadership aren’t creating content, you’re leaving reach and credibility on the table. 🔹 𝐈𝐟 𝐲𝐨𝐮 𝐰𝐨𝐮𝐥𝐝𝐧’𝐭 𝐬𝐭𝐨𝐩 𝐬𝐜𝐫𝐨𝐥𝐥𝐢𝐧𝐠 𝐟𝐨𝐫 𝐢𝐭, 𝐝𝐨𝐧’𝐭 𝐩𝐨𝐬𝐭 𝐢𝐭. Half of B2B content is just noise. It’s fluff, filler, or lifeless corporate drivel. If your content doesn’t make someone pause, think, or laugh, it’s not working. 2025 is going to be messy. AI will create more content than ever. Attention will be harder to earn. And the brands that win will be the ones making content that actually matters. Are you ready for it?

Yesterday, I reviewed the content of a founder who wanted to attract more inbound B2B leads through LinkedIn. They were posting consistently— but with zero conversions for the past 3 months. My first reaction: you don’t have a content consistency problem. You have a content psychology problem. Here’s what I mean: They were sharing great insights. But not in the language a founder thinks, speaks, or buys in. No founder is waiting to read your 5 content tips. They do care about this though: → 𝗪𝗵𝘆 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗲𝗮𝗺 𝗶𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 𝘆𝗼𝘂 𝗶𝗻𝘃𝗶𝘀𝗶𝗯𝗹𝗲 𝘁𝗼 𝗯𝘂𝘆𝗲𝗿𝘀. So I showed them 3 types of psychology-first posts that actually convert in B2B: → 𝗣𝗿𝗼𝗯𝗹𝗲𝗺-𝗳𝗶𝗿𝘀𝘁, 𝗻𝗼𝘁 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸-𝗳𝗶𝗿𝘀𝘁. Instead of “How to build content funnels,” say “You built a content funnel, but forgot the buyer.” → 𝗙𝗼𝘂𝗻𝗱𝗲𝗿-𝗳𝗮𝗰𝗶𝗻𝗴 𝗽𝗵𝗿𝗮𝘀𝗶𝗻𝗴. Not “audience clarity” but “Why your ICP isn’t even seeing your content.” → 𝗠𝗲𝗻𝘁𝗮𝗹 𝗺𝗼𝗱𝗲𝗹 𝗳𝗹𝗶𝗽𝗽𝗶𝗻𝗴. Like: “Content doesn’t build trust. Proof does. Content only carries it.” The founder instantly got it. We rewrote just one post, using these exact shifts— and it brought 11 qualified comments and 3 demo requests. 𝗛𝗲𝗿𝗲’𝘀 𝗺𝘆 𝗵𝗼𝗻𝗲𝘀𝘁 𝗮𝗱𝘃𝗶𝗰𝗲: If you’re creating B2B content for founders, you don’t need to educate. You need to mirror their thinking back to them—better than they’ve said it themselves. Because B2B founders don’t chase content. They chase clarity. And when your content sounds like how they already think, They trust you without even knowing why. 𝗣.𝗦. This is how I’ve helped B2B creators build trust that actually converts. 👉 𝗙𝗼𝗹𝗹𝗼𝘄 𝗦𝗵𝗿𝗮𝗱𝗱𝗵𝗮 for more B2B content strategies that convert with clarity.

You join the company excited to create content that helps sales close faster, better proof points, cleaner positioning, the kind of messaging that makes a rep’s job easier. But the very first people you need to partner with…have been doing this long before you got here. They’ve closed deals without your decks. They’ve written half the pitch in their heads. And they’ve built trust with prospects in real time, not by waiting for enablement assets to show up in a Notion doc. So when you show up with “help”, even if it’s good, even if it’s asked for, it’s easy for it to land like a correction. A quiet implication that they were doing it wrong. That’s the part no one tells you. Enablement is not a one-way street. And if your work looks even a little too top-down, like instruction instead of support, you will lose trust before you even start. What I’ve learned (and am still learning) is this: building healthy relationships with sales isn’t about proving your value fast. It’s about creating shared momentum, without stepping on the people who’ve already figured out how to win. Here’s how I try to do that: 1. Act like an investigator, not a fixer. In your first 30–60 days, don’t start with “What’s broken?” Start with “What’s already working that we can double down on?” Ask what moments in a deal feel frictionless. What content or stories they always go back to. Map the habits before you map the gaps. 2. Bring ideas, not deliverables. Too often, we show up with an asset in hand — a one-pager, a case study, a pitch update — and ask for feedback. Instead, bring the seed: “I’m seeing X come up in deals. What’s your take on how we should address it?” When a rep contributes to the idea, they’re more likely to adopt the output. 3. Remember your role: scale, not overwrite. The best enablement isn’t a new playbook. It’s a way to scale the instincts and stories your top reps already use. Don’t say, “Here’s what to send.” Say, “This might help reinforce what you just said.” Subtle shift, big difference. This takes longer than building a content repository and calling it done. But the payoff is way better: real trust, faster feedback loops, and enablement that actually gets used. Because the goal isn’t to impress your sales team. The goal is to build with them, so your work feels like a shortcut, not a sidestep.

When it comes to social media my goal has always been to focus on my audience and adopt a client-centric mindset. Every post is intended to provide value to you. Every post is designed to help you while I share some stories along the way. Shifting to a client-centric mindset has been the key to my social media growth. And it’s often why others fail to grow. They make their posts all about them or they are boring and provide information that you can easily google. Adopting this mindset is important because it transforms the way you post and ensures your content provides real value to others. Here are some best practices to maintain the client-centric approach on social media: 1. Adopt a Client-Centric Mindset: Focus on what benefits your audience rather than showcasing your achievements. 2. Avoid Self-Promotion: Refrain from posting about awards or personal accolades. If you do post these, tell a story and make it about others. 3. Provide Value: Only share content that is helpful and relevant to your audience. 4. Show Rather Than Tell: Demonstrate your expertise through valuable insights and actionable advice. 5. High-Quality Content: Consistently post well-crafted and informative content. 6. Be Present: Regularly engage with your audience to remain top of mind with them. 7. Ask Key Questions: Before you post, ask yourself, “What's in it for my audience?" and "How can I provide value?" 8. Rethink and Rewrite: If a post doesn't answer these questions, reconsider its value. 9. Reinforce Expertise: Focus on content that highlights your knowledge without directly stating it. 10. Engage and Interact: Actively respond to comments and messages to build stronger relationships. Following these best practices will help you transform your social media presence and effectively engage with your audience. Let me know what you think of these tips in the comments! #linkedinexpert #linkedintips #linkedinmarketing #socialmediamarketing #personalbranding

Most SEO/ GEO discussions focus on rankings rather than revenue. Rankings only matter if your pages convert and attract the right audience. Lead generation SEO needs a different approach from content volume or keyword chasing. It starts with intent and ends with action. Search behavior in B2B and high consideration buying journeys is slower, longer, and more research driven. This means your content must help users progress through each stage, not just appear in search. Start by mapping your funnel. Identify which queries signal early research versus active interest. Build pages that reduce friction, answer questions clearly, and remove any uncertainty about what to do next. Technical SEO is essential but only valuable when paired with strong messaging, fast loading pages, structured headings, and clear calls to action. Many sites rank but fail to convert due to unclear positioning or slow response times. If you want stronger leads, align content, structure, and clarity. https://lnkd.in/dEg93Pj #seo #leadgeneration #digitalmarketing #b2bmarketing #contentstrategy

The biggest content creation myth? That you need fresh ideas every day. What most creators think: → Every post needs to be brand new → More content means more creation time → Quality requires starting from scratch → Inspiration must strike for good content What successful creators know: → One idea can become multiple posts → Systematizing creation saves time → Quality comes from refinement, not novelty → Content banks beat inspiration any day The repurposing system that saved me 10+ hours weekly: Create content pillars, not individual posts ↳ One core idea can spawn 5-7 unique angles Change format, not message ↳ Turn how-to posts into stories into questions Update past high-performers ↳ Add new insights to proven content Mine your comments for standalone content ↳ Your best posts often start as responses Stop creating more. Start leveraging what you've already created. PS. What's your best-performing post that deserves a refresh and repost?