Email List Generation

Outbound looks simple on the surface: Build a list. Send emails. Book meetings. But most outbound fails for one reason: 𝐛𝐚𝐝 𝐥𝐞𝐚𝐝 𝐝𝐚𝐭𝐚. Incomplete, outdated, or unverified contacts quietly kill reply rates and sender reputation. After testing multiple tools and workflows, I landed on a lead sourcing system that keeps outbound clean, fast, and scalable. No scraping hacks. No manual cleanup. No wasted sends. Here’s the exact workflow I run 👇 𝐒𝐭𝐞𝐩 𝟏: 𝐒𝐭𝐚𝐫𝐭 𝐰𝐡𝐞𝐫𝐞 𝐢𝐧𝐭𝐞𝐧𝐭 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐞𝐱𝐢𝐬𝐭𝐬, 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 I build ICP searches in LinkedIn or Sales Navigator, focusing on titles, industries, company size, and geography. If targeting is off here, nothing downstream will fix it. 𝐒𝐭𝐞𝐩 𝟐: 𝐓𝐮𝐫𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐬𝐞𝐚𝐫𝐜𝐡𝐞𝐬 𝐢𝐧𝐭𝐨 𝐯𝐞𝐫𝐢𝐟𝐢𝐞𝐝 𝐥𝐞𝐚𝐝𝐬 Using Skrapp’s Chrome extension, LinkedIn profiles instantly become ready-to-use lead lists. Verified business emails. In real time. While I browse. No messy exports, no guesswork. 𝐒𝐭𝐞𝐩 𝟑: 𝐅𝐢𝐧𝐝 𝐦𝐢𝐬𝐬𝐢𝐧𝐠 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧-𝐦𝐚𝐤𝐞𝐫𝐬 𝐟𝐚𝐬𝐭 If I have a name and company domain, Skrapp’s Email Finder locates the professional email so I can reach the real decision-maker, not generic inboxes. 𝐒𝐭𝐞𝐩 𝟒: 𝐕𝐞𝐫𝐢𝐟𝐲 𝐛𝐞𝐟𝐨𝐫𝐞 𝐬𝐞𝐧𝐝𝐢𝐧𝐠 Before any email goes out, Skrapp filters invalid or risky addresses automatically. Lower bounce rates. Protected sender reputation. Better deliverability. 𝐒𝐭𝐞𝐩 𝟓: 𝐀𝐝𝐝 𝐜𝐨𝐧𝐭𝐞𝐱𝐭 𝐬𝐨 𝐨𝐮𝐭𝐫𝐞𝐚𝐜𝐡 𝐟𝐞𝐞𝐥𝐬 𝐡𝐮𝐦𝐚𝐧 Role, seniority, and company insights help emails feel intentional, not templated. That’s where replies improve. 𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭: ✔ Faster lead generation ✔ Cleaner data ✔ Higher reply rates ✔ Scalable outbound without manual work This is the workflow I use to keep outbound clean and scalable. I’ve been using Skrapp.io as part of this setup to avoid bad data upstream, and it’s made a noticeable difference. If outbound is part of your growth engine, this is the setup I’d run before sending a single cold email. 🔗 Skrapp.io

Every single email we send, has to pass this test. If the email still makes sense when sent to someone in a completely unrelated industry, it gets scrapped. Because if it "could" work for everyone, it will work for no one... Most people think writing generic templates saves time. It doesn’t. It just saves effort at the expense of reply rates. The real efficiency is writing emails so specific they only make sense to your ideal customer profile. That’s when replies go up and pipeline fills itself. Here’s what that looks like in practice: 👉 If you’re targeting B2B SaaS, talk CAC, churn, activation rates. Not just “growth.” 👉 If you’re targeting logistics, bring up shipping delays, warehouse systems, and fulfillment costs. 👉 If you’re targeting compliance-heavy industries, speak their acronyms. HIPAA, SOC 2, PCI. Use their language. Specificity isn’t limiting. It’s a multiplier. It gets responses, builds credibility, and makes your offer feel tailored, because it is. But the hardest part? Actually having leads worth getting specific for. That’s where A-Leads changes everything. We’re not only pulling job titles and generic firmographics. We’re layering real signals; like new tech installs, intent data, hiring trends and matching those to verified emails. That means when you do write that hyper-relevant email… …it lands in the inbox of someone who actually cares. Generic emails get deleted. Specific ones start conversations. A-Leads makes sure they happen with the right people.

How did I create a list of 100+ potential supporters for my content stream (with verified emails) using the FREE version of Clay in <5min? Sure, the first clients come from your personal network, and some early adopters will contact you themselves. That is great for creating the first case studies. But eventually, we all ran out of such opportunities, and we need to take a more proactive approach to keeping our deal pipeline in good shape. This is how I found 300+ emails for potential content supporters that I can send my sponsorship deck in less than 5 minutes: 1. Built a "lookalike list" of big software development companies with which I have enjoyed co-creating content, using LinkedIn company pages as a source. 2. Enriched the company data with Clay so I could eliminate those who were not a good fit. 3. For those who are a good fit, I found decision-makers' profiles there. My ICP works as Head of Growth, VP of Growth, CMO, Marketing Manager, or Social Media Manager (I reverse-engineered real data). 4. Based on their LinkedIn profiles, I found verified emails to which I can send my proposal. I limited the search to 3 contacts per company, so I did not spend all of my free credits for this search. 5. I was good to go. Next, I will work on creating a personalized message for them and send an outbound campaign later in May. In this video tutorial, I'll show you how it is done. While I always have anxiety about reaching out, I know that it is mission-critical to purposefully develop new opportunities instead of sitting around and waiting for the magic to happen. If you want to replicate this process, try Clay's free trial and create your first contact list for outbound. Even if you decide not to send outbound campaigns (just yet), you will get interesting ideas for social media selling or following. Have you ever done outbound? Did it work for you? Let's discuss in comments ✌️

If you are a Founder of a DTC brand, please stop making this mistake... After auditing over 125 DTC brand popups this month, I noticed a recurring theme: first-purchase discounts as the default email capture strategy. Offering 10% off, 15% off, or $50 off may seem enticing, but it trains new customers to view your brand as a discount retailer before they’ve even made their first purchase. The issue goes beyond just the immediate loss of margin. This discount sets a price anchor for all future orders, leading customers to expect discounts continuously. You’re not just giving away 10% once; you’re establishing a precedent that can affect your pricing strategy indefinitely. This year, we implemented The GWP Switch™ for five brands, replacing first-purchase discounts with strategically chosen Gifts With Purchase. The results were significant: - Email capture increased by 8–17% and cost per email decreased - Conversion rates improved by an average of 22% - Customers began purchasing across more categories on their first order This last point is crucial and a bit of surprise. While a discount may close a transaction, a Gift opens a relationship. MATH: The math is straightforward: a $30 discount costs you $30, whereas a $30 gift only costs you $8 (considering the cost of goods sold and shipping). Both offer similar perceived value to the customer, but the economic impact is vastly different. I love the brands I am highlighting here. I promise you it's not to put you on blast, but instead to help. I urge you to reconsider leading with discounts for email/SMS capture. Please DM me and I am here to help. I will work with you or your team to find the right GWP strategy - completely free of charge. This isn't a sales pitch...it's out of love for your brand and products that we use in our home. Diaspora Co. - Sana Javeri Kadri Parachute Home - Ariel Kaye Goldbelly - Joe Ariel Seed Health - Cathrin Bowtell Ara Katz Faherty Brand - Alex Faherty Castlery - Fred Ji

We scaled an agency from $60,000/mo to $150,000/mo with cold email, in 90 days. Moreover, we’re at 130 appointments booked month-to-date. Now, for us to get results like this, we nailed 4 things: #1. A ‘Cold-Friendly’ Offer If you’re going to reach out to cold prospects, you need to understand:  → they’re skeptical  → They’ve been burned by other agencies Therefore, when you make offers like: “We help consultants with their Facebook ads” – you look like everyone else they’ve worked with & been emailed by. Here’s what we include in our offers to instantly build trust with prospects, and appear as UNIQUE: → Clear outcome  → Clear timeline  → Clear deliverables  → Clear proof  → (optional) guarantee (ex. “Get XYZ result or your money back). Example on a non-cold friendly offer: “We help consultants with their Facebook ads.” Example of a cold-friendly offer: “We’ve helped 54 consultants scale from 30k/mo to 100k/mo, in 90 days, using our ‘Revenue Expansion System’”. #2. Deliverability I’m sure you know, 99.99% of cold emails land in the spam folder. (And let me ask you a question…) Do you check your spam folder? You don’t. And your ‘dream clients’ don’t either. Therefore, If your cold emails land in spam… like 99% of all cold emails…they aren’t being read. If they aren’t being read, you will NOT book calls. Here’s how we’re keeping our emails out of the spam folder, and averaging 50-60% open rates: → Instead of sending 1,000 emails from 1 email account, we’re send 30 emails/day from 33 accounts. → On each email account, we’ve set up iMap, Dmarc, SPF, and DKIM records. (These show Gmail you aren’t a bot). → Spintax. (Study this). → Only send to verified emails ^ These are some of the main things you should have in place. I’ll be creating a deeper post on deliverability soon.  #3. Who you’re targeting We audited our current clients & deal flow, then identified the NICHE that was most interested in what we had to offer, AND paid us the most $$$ for it. From there, we scraped thousands of them, in just a few seconds. (I made a post breaking down my scraping process a week ago). Pillar 4. Messaging / Cold Email Copy Our cold email copy is currently booking us 10-14 qualified sales calls, per day. Here’s my copy framework: → Opening line: Hey {{firstname}}, I found you on XYZ, and thought I’d reach out here:  → Present Offer  → Present Relevant Case Study  → Offer A Call Super simple. (If you want my cold email copywriting training where I go deeper into this, send me a DM). Nailing those 4 pillars (in order of importance) is WHY we’re getting such good results from cold email. If you’re missing just ONE of those pillars… or you’ve executed one poorly… your results will suffer, greatly. I hope this post was valuable. I’ve got a ton more to share, but I didn’t want to turn this into an essay lol. Will be making more posts about each individual pillar. - Sameer 

Our client got a 53% positive response rate. (and yes, they landed deals—here’s how…) One underrated strategy almost no one talks about: 👉 Outreach to exhibitors at industry events. We’ve now used this twice with clients to great effect: ✔ Helped a German exporter land both a six-figure and a seven-figure partnership ✔ Helped an event organizer win exhibitors from competing events (“You exhibited there, why not exhibit with us too?”) Why did this work so well? Because mentioning the event itself was the personalisation. It felt so specific that people thought it had to be written just for them—when in reality, it was very easy to do. Here’s the exact framework we used: ➡️ 1. Find relevant industry events Look for events where the exhibitors are your ICP. Event websites usually list every exhibitor along with their domain. ➡️ 2. Scrape exhibitor lists Use Instant Data Scraper (manual but quick) or ChatGPT Deep Research (slower but thorough) to grab the exhibitor list. ➡️ 3. Turn company names into domains Drop the list into Clay to standardise into websites. ➡️ 4. Upload domains to Apollo Apollo pulls all the decision makers from those companies. Export with Apify for as little as $1.20 per 1,000 prospects. ➡️ 5. Find & verify emails Run the contacts back through Clay and cross-check with tools like Prospeo.io, LeadMagic, and Icypeas for deliverability. ➡️ 6. Launch multi-channel outreach We used lemlist + Smartlead. The copy? 20–30 words max. Something as simple as: “Hey [Name], saw you were exhibiting at [Event]. Curious if you’re exploring [Offer/Service] this year?” No fluff. No over-engineering. Just relevance. That’s how our client finished their campaign with a 53% positive reply rate—without “fancy” personalisation or mass outreach. Sometimes the best strategies are the simplest. 📌 Interested in building a similar system? Watch our free training specifically for agencies and consultancies: https://lnkd.in/d3davd-b We'll teach you exactly how to automate the whole process and create a pipeline that works 24/7, even when you're busy with clients.

Most people wait until after launch to start email marketing. But the smartest brands are doing the opposite- building their audience before their product ever drops. When you collect emails early, you’re not just building a list. You’re building anticipation. You’re creating a space for people who already believe in what you’re making, before they’ve even seen it. For Pravahya, I’ve been using our pre-launch signups as a way to talk, not just sell. Sharing snippets of the process, little updates, behind-the-scenes stories- things that make people feel part of the journey, not just the audience. Because when the brand finally launches, those people aren’t strangers. They’re insiders. They already care. They already trust. Think of it this way- a pre-launch email list is like your soft opening. It helps you test, listen, and refine before you go all in. So, if you’re building something new: start small, start early, start personal. What’s one email you’ve received from a brand that actually made you look forward to hearing from them again?

𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗜’𝗱 𝗯𝘂𝗶𝗹𝗱 𝗺𝘆 𝗼𝘂𝘁𝗯𝗼𝘂𝗻𝗱 𝗲𝗻𝗴𝗶𝗻𝗲 𝗳𝗿𝗼𝗺 𝘀𝗰𝗿𝗮𝘁𝗰𝗵... If I just started a tech company in the B2B space. There’s a lot of noise in the outbound automation and AI space these days, but not every tool is worth your time. Especially if you’re just getting started. After diving deep into GTM tech, here’s what I would prioritize to build a lean but powerful outbound motion: 1️⃣ 𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴 𝗗𝗮𝘁𝗮𝗯𝗮𝘀𝗲𝘀: LinkedIn (Sales Nav): → The gold standard for generating a qualified baseline list of personas. 👀 Pro tip: Use advanced filters to get hyper-specific. Amplemarket: → Great for identifying potential companies and personas based on engagement data and intent signals. Ocean.io: → Amazing for finding lookalike companies and expanding your target list—especially if your product lives in niche sectors. 2️⃣ 𝗗𝗮𝘁𝗮 𝗦𝗰𝗿𝗮𝗽𝗶𝗻𝗴: LeadMagic: → Enriches your existing data and validates emails to make sure you’re landing in the primary every time. PhantomBuster: → Automates data extraction from LinkedIn and other platforms - perfect for collecting lead info and engagement data at scale. Hunter.io: → Finds and verifies email addresses scraped from the web, helping you easily build a reliable contact list. 3️⃣ 𝗗𝗮𝘁𝗮 𝗘𝗻𝗿𝗶𝗰𝗵𝗺𝗲𝗻𝘁: Clay: → My go-to for waterfall enrichment (and everything else, tbh). It’s the perfect hub for all of your data. FullEnrich: → Uses a waterfall approach to help you find email and phone data. FullEnrich + Clay = perfect combo! MillionVerifier: → Deep email verification to make sure you have high deliverability. 4️⃣ Sales Engagement: lemlist: → Personalization at scale (isn’t that what any prospect wants?) - combine email, LinkedIn, and even phone touchpoints in one cadence. Instantly.ai: → Connect multiple email accounts and automate warm-up to ease your process and maximize deliverability. HeyReach.io: → Automates LinkedIn activities without looking spammy - keeps your outreach compliant and effective. 🧠 These tools cover all the bases from prospecting to engagement while keeping your data clean and your deliverability high. If you’re looking to build a B2B outbound engine, this setup will help you 𝗴𝗲𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 and save you from 𝗱𝗿𝗼𝘄𝗻𝗶𝗻𝗴 𝗶𝗻 𝗯𝗮𝗱 𝗱𝗮𝘁𝗮 𝗮𝗻𝗱 𝗺𝗶𝘀𝘀𝗲𝗱 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀. What other tools are you using to power your outbound? Drop your favorites in the comments .. or just tell me how you’re secretly using an Excel sheet and 𝗮 𝗹𝗼𝘁 of caffeine ☕️ Follow Jan Rasmussen Mitjana for more on GTM tips

There is a right time to ask for an email, and most brands miss it. The most common email capture strategy is also the most annoying: A full-screen pop-up shows up the moment someone lands on the store. It is like walking into a store and getting asked for your contact info before you have even looked around. It feels desperate, and it creates a terrible first impression. But smart brands do not interrupt, they invite. They know an email address is valuable, and it needs to be earned with trust and timing. Here is the framework to turn an annoying pop-up into a welcome invitation: 1. Show it at the right moment Never show a pop-up on entry. Instead, wait for a sign of interest: - When they scroll 60% down - Visit a second page - Or intent to exit Let the shopper settle in before making an offer. 2. Offer something worth their email A "10% off" coupon can work, but it trains customers to expect discounts. Try instead: - A helpful guide - Early access to new drops - A free sample with purchase Lead with value, not just a price cut. 3. The right language The words you use matter. - Do not: "SIGN UP FOR OUR NEWSLETTER!" - Say: ”Leaving so soon? Before you go, here is something special just for you.” Stop interrupting your visitors. Earn their attention, offer real value, and they will gladly give you their email in return. Need ideas for your store’s pop-up? DM me.

How I Recovered 600 Lost Opportunities with 3 Simple Changes: I was frustrated. I'd spent weeks building the perfect prospect list on LinkedIn Sales Nav.  1,000 dream contacts that matched my ICP perfectly. But then reality hit: 400 contacts had no email addresses at all Another 200 emails bounced when verified I was left with just 400 valid contacts That meant 600 potential conversations vanished into thin air. I was disappointed, and my campaign metrics suffered. Then I went on the Quest for Better Data I refused to accept that 60% of my hard work had to go to waste. So I experimented with three approaches that completely transformed my outreach capabilities: 1️⃣ I discovered the power of specialized email lookup tools My game-changer was Prospeo.io. What started as a small test quickly scaled to finding 50,000 valid email addresses monthly at Platinum Agency. The difference in accuracy was obvious. Instead of missing nearly half my prospects' emails, I was connecting with significantly more decision-makers. 2️⃣ I implemented a "waterfall system" for the stubborn ones For those elusive contacts where Prospeo couldn't find emails, I turned to FullEnrich. Their approach is brilliant: they aggregate 15+ different email-finding solutions into one seamless experience. If method A can't find the email, method B might. If B fails, C could succeed. This systematic approach took my email discovery rate from around 50% all the way up to 85%. Suddenly those "impossible to reach" prospects weren't so impossible anymore. 3️⃣ I stopped ignoring catch-all domains The final piece of the puzzle was tackling those tricky "catch-all" email domains. They are the ones that traditional verification tools mark as "unverifiable" and recommend avoiding. I started using Icypeas, which has a unique approach to validating these risky emails. To my surprise, about 80% of these previously "unsafe" emails were actually deliverable. The results speak for themselves: Within a month, my outreach campaigns were hitting nearly twice as many inboxes.  My bounce rates plummeted, and my reply rates climbed significantly. All because I refused to accept data loss as "normal"