Cross-Platform UX Strategies

I caught up with a friend who works at a mid-size Swedish tech company. Over the last 4 months, their shipping velocity has almost doubled – not because they hired more engineers, adopted some new agile framework, or worked late nights. It came down to a single change in how they build products: they started using Lovable to prototype features instead of writing traditional spec docs. Before Lovable, it usually went like this: PMs drafted long PRDs, trying to anticipate every detail. Multiple stakeholders reviewed these documents, leaving comments and raising concerns. The document grew with each iteration. Alignment meetings were frequent but often resulting in ambiguity. Engineers often began implementation while details were still debated. Inevitably, confusion emerged about trade-offs, timelines got pushed, and features shipped incomplete or scaled back. Now, PMs build interactive prototypes directly in Lovable. These aren’t wireframes or rough mockups – they’re fully clickable, end-to-end experiences that feel like the real product. Engineers don’t have to guess what the flow should be. Designers don’t have to explain interactions. Everyone sees the same thing, from day one. The end result is fewer meetings, fewer misunderstandings, fewer rewrites. What used to take weeks of coordination now happens in a single day. This is what has provided the most value for enterprises using Lovable so far. Over time, the increase of clarity and velocity saves the companies millions of $ in wasted effort.

This is how Anthropic decides what to build next—and it's brilliant. Instead of endless spec documents and roadmap debates, the Claude Code team has cracked the code on feature prioritization: prototype first, decide later. Here's their process (shared by Catherine Wu, Product Lead at Anthropic): Step 1: Idea → Prototype Got a feature idea? Skip the spec. Build a working prototype using Claude Code instead. Step 2: Internal Launch Ship that prototype to all Anthropic engineers immediately. No polish required—just functionality. Step 3: Watch & Listen Track usage religiously. Collect feedback actively. Let real behavior, not opinions, guide decisions. Step 4: Data-Driven Prioritization - High usage + positive feedback → roadmap priority - Low engagement or complaints → back to iteration This "prototype-first product shaping" flips traditional product development on its head. Instead of guessing what users want, they're measuring what users actually use. The beauty? They're dogfooding their own tool to build their own tool. The feedback loop is immediate, honest, and impossible to ignore. The takeaway: Your best product decisions come from real user behavior, not theoretical frameworks. Sometimes the fastest way to validate an idea isn't a survey or interview—it's a working prototype.

💎 Accessibility For Designers Checklist (PDF: https://lnkd.in/e9Z2G2kF), a practical set of cards on WCAG accessibility guidelines, from accessible color, typography, animations, media, layout and development — to kick-off accessibility conversations early on. Kindly put together by Geri Reid. WCAG for Designers Checklist, by Geri Reid Article: https://lnkd.in/ef8-Yy9E PDF: https://lnkd.in/e9Z2G2kF WCAG 2.2 Guidelines: https://lnkd.in/eYmzrNh7 Accessibility isn’t about compliance. It’s not about ticking off checkboxes. And it’s not about plugging in accessibility overlays or AI engines either. It’s about *designing* with a wide range of people in mind — from the very start, independent of their skills and preferences. In my experience, the most impactful way to embed accessibility in your work is to bring a handful of people with different needs early into design process and usability testing. It’s making these test sessions accessible to the entire team, and showing real impact of design and code on real people using a real product. Teams usually don’t get time to work on features which don’t have a clear business case. But no manager really wants to be seen publicly ignoring their prospect customers. Visualize accessibility to everyone on the team and try to make an argument about potential reach and potential income. Don’t ask for big commitments: embed accessibility in your work by default. Account for accessibility needs in your estimates. Create accessibility tickets and flag accessibility issues. Don’t mistake smiling and nodding for support — establish timelines, roles, specifics, objectives. And most importantly: measure the impact of your work by repeatedly conducting accessibility testing with real people. Build a strong before/after case to show the change that the team has enabled and contributed to, and celebrate small and big accessibility wins. It might not sound like much, but it can start changing the culture faster than you think. Useful resources: Giving A Damn About Accessibility, by Sheri Byrne-Haber (disabled) https://lnkd.in/eCeFutuJ Accessibility For Designers: Where Do I Start?, by Stéphanie Walter https://lnkd.in/ecG5qASY Web Accessibility In Plain Language (Free Book), by Charlie Triplett https://lnkd.in/e2AMAwyt Building Accessibility Research Practices, by Maya Alvarado https://lnkd.in/eq_3zSPJ How To Build A Strong Case For Accessibility, ↳ https://lnkd.in/ehGivAdY, by 🦞 Todd Libby ↳ https://lnkd.in/eC4jehMX, by Yichan Wang #ux #accessibility

Yesterday, I reviewed the content of a founder who wanted to attract more inbound B2B leads through LinkedIn. They were posting consistently— but with zero conversions for the past 3 months. My first reaction: you don’t have a content consistency problem. You have a content psychology problem. Here’s what I mean: They were sharing great insights. But not in the language a founder thinks, speaks, or buys in. No founder is waiting to read your 5 content tips. They do care about this though: → 𝗪𝗵𝘆 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗲𝗮𝗺 𝗶𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 𝘆𝗼𝘂 𝗶𝗻𝘃𝗶𝘀𝗶𝗯𝗹𝗲 𝘁𝗼 𝗯𝘂𝘆𝗲𝗿𝘀. So I showed them 3 types of psychology-first posts that actually convert in B2B: → 𝗣𝗿𝗼𝗯𝗹𝗲𝗺-𝗳𝗶𝗿𝘀𝘁, 𝗻𝗼𝘁 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸-𝗳𝗶𝗿𝘀𝘁. Instead of “How to build content funnels,” say “You built a content funnel, but forgot the buyer.” → 𝗙𝗼𝘂𝗻𝗱𝗲𝗿-𝗳𝗮𝗰𝗶𝗻𝗴 𝗽𝗵𝗿𝗮𝘀𝗶𝗻𝗴. Not “audience clarity” but “Why your ICP isn’t even seeing your content.” → 𝗠𝗲𝗻𝘁𝗮𝗹 𝗺𝗼𝗱𝗲𝗹 𝗳𝗹𝗶𝗽𝗽𝗶𝗻𝗴. Like: “Content doesn’t build trust. Proof does. Content only carries it.” The founder instantly got it. We rewrote just one post, using these exact shifts— and it brought 11 qualified comments and 3 demo requests. 𝗛𝗲𝗿𝗲’𝘀 𝗺𝘆 𝗵𝗼𝗻𝗲𝘀𝘁 𝗮𝗱𝘃𝗶𝗰𝗲: If you’re creating B2B content for founders, you don’t need to educate. You need to mirror their thinking back to them—better than they’ve said it themselves. Because B2B founders don’t chase content. They chase clarity. And when your content sounds like how they already think, They trust you without even knowing why. 𝗣.𝗦. This is how I’ve helped B2B creators build trust that actually converts. 👉 𝗙𝗼𝗹𝗹𝗼𝘄 𝗦𝗵𝗿𝗮𝗱𝗱𝗵𝗮 for more B2B content strategies that convert with clarity.

𝗙𝗼𝗰𝘂𝘀. 𝗕𝘂𝗶𝗹𝗱. 𝗥𝗲𝗽𝗲𝗮𝘁. That’s not just a tagline. It’s the rhythm that has shaped every product I’ve ever created. From building custom FDM 3D printers with 1-meter build volumes… To deploying digital cinema software for studios across India… To developing CPR innovations that may one day save lives… I’ve come to realize: Most people overestimate ideation and underestimate execution.  • Ideas are easy.  • Building is hard.  • Building again—after feedback, after failure, after fatigue—is what defines product people. Here’s how I’ve applied this mantra: 🔹 𝗙𝗼𝗰𝘂𝘀: Deep dive into the problem. Cut the noise. Understand the user. 𝗙𝗢𝗖𝗨𝗦 — 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗦𝗲𝗹𝗲𝗰𝘁𝗶𝘃𝗲 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗖𝘂𝘁 𝘁𝗵𝗲 𝗰𝗹𝘂𝘁𝘁𝗲𝗿: Remove tasks that don’t align with your core goal this week/month. 𝗧𝗶𝗺𝗲-𝗯𝗼𝘅 𝘆𝗼𝘂𝗿 𝗱𝗮𝘆: 2–3 deep work sessions > 10 scattered hours. 𝗧𝗿𝗮𝗶𝗻 𝘆𝗼𝘂𝗿 𝗺𝗶𝗻𝗱: Mindfulness, journaling, and even a short walk can reset your focus. 𝗦𝗮𝘆 𝗡𝗢 𝗼𝗳𝘁𝗲𝗻: Every yes is a cost. Guard your attention. 🔹 𝗕𝘂𝗶𝗹𝗱: Don’t wait for perfect. Get a working version. Test it. Break it. Rebuild. 𝗕𝗨𝗜𝗟𝗗 — 𝗗𝗼𝗻’𝘁 𝗝𝘂𝘀𝘁 𝗧𝗵𝗶𝗻𝗸, 𝗗𝗼 𝗦𝘁𝗮𝗿𝘁 𝗺𝗲𝘀𝘀𝘆: Don’t wait for the perfect version. V1 is always ugly, but it works. 𝗕𝘂𝗶𝗹𝗱 𝗶𝗻 𝗯𝗹𝗼𝗰𝗸𝘀: Work in weekly deliverables or prototypes you can test. 𝗧𝗲𝘀𝘁 𝘄𝗶𝘁𝗵 𝗿𝗲𝗮𝗹𝗶𝘁𝘆: Launch small, fail fast, learn faster. 𝗨𝘀𝗲 𝘁𝗼𝗼𝗹𝘀 𝘀𝗺𝗮𝗿𝘁𝗹𝘆: Automate where possible. Don’t waste energy reinventing the wheel. 🔹 𝗥𝗲𝗽𝗲𝗮𝘁: What worked yesterday won’t work tomorrow. Evolve fast, or become obsolete. 𝗥𝗘𝗣𝗘𝗔𝗧 — 𝗕𝘂𝗶𝗹𝗱 𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺, 𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝗠𝗼𝗺𝗲𝗻𝘁𝘀 𝗪𝗲𝗲𝗸𝗹𝘆 𝗿𝗲𝘃𝗶𝗲𝘄𝘀: Ask, “What did I build this week?” Not just what you did. 𝗜𝘁𝗲𝗿𝗮𝘁𝗲, 𝗱𝗼𝗻’𝘁 𝗽𝗶𝘃𝗼𝘁 𝗿𝗮𝗻𝗱𝗼𝗺𝗹𝘆: Improve with intention. Don’t abandon too early. 𝗕𝗿𝗶𝗰𝗸 𝗯𝘆 𝗯𝗿𝗶𝗰𝗸: Small improvements compound into big outcomes. 𝗥𝗲𝘀𝗽𝗲𝗰𝘁 𝗯𝗼𝗿𝗲𝗱𝗼𝗺: Repetition creates mastery. It’s okay if it’s not always thrilling. If you’re working on a new product, startup, or even a creative project—just remember: 🚫 Don’t chase motivation. ✅ Build systems. ✅ Track progress. ✅ Stick to your loop. Focus. Build. Repeat. That’s how breakthroughs are born. #PingnaganPranavam #ProductDevelopment #StartupJourney #MakersMindset #ExecutionOverIdeas #FocusBuildRepeat #PPWrites #builtbypp

Happy Global Accessibility Awareness Day everyone! It's a great day to remind people, that, accessibility is the responsibility of the whole team, including designers! A couple of things designers can do: - Use sufficient color contrast (text + UI elements) and don’t rely on color alone to convey meaning. - Ensure readable typography: support text resizing, avoid hard-to-read styles, maintain hierarchy. - Make links and buttons clear and distinguishable (label, size, states). - Design accessible forms: clear labels, error help, no duplicate input, document states. - Support keyboard navigation: tab order, skip links, focus indicators, keyboard interaction. - Structure content with headings and landmarks: use proper H1–Hn, semantic order, regions. - Provide text alternatives for images, icons, audio, and video. - Avoid motion triggers: respect reduced motion settings, allow pause on auto-play. - Design with flexibility: support orientation change, allow text selection, avoid fixed-height elements. - Document accessibly and communicate: annotate designs, collaborate with devs, QA, and content teams. Need to learn more? I got a couple of resources on my blog: - A Designer’s Guide to Documenting Accessibility & User Interactions: https://lnkd.in/eUh8Jvvn - How to check and document design accessibility in your mockups: a conference on how to use Figma plugins and annotation kits to shift accessibility left https://lnkd.in/eu8YuWyF - Accessibility for designer: where do I start? Articles, resources, checklists, tools, plugins, and books to design accessible products https://lnkd.in/ejeC_QpH - Neurodiversity and UX: Essential Resources for Cognitive Accessibility, Guidelines to understand and design for Dyslexia, Dyscalculia, Autism and ADHD https://lnkd.in/efXaRwgF - Color accessibility: tools and resources to help you design inclusive products https://lnkd.in/dRrwFJ5 #Accessibility #ShiftLeft #GAAD

How to design an effective content strategy that actually converts. Most coaches and consultants I work with are creating content but they're not seeing the results they want. They're posting sporadically, sharing random thoughts, and wondering why their LinkedIn isn't bringing in clients. The problem isn't that they're not smart or don't have valuable insights to share. It's that they don't have a strategic approach to their content. Without a clear strategy, you're just throwing spaghetti at the wall and hoping something sticks. Which is exhausting and ineffective. Here's the exact framework I use with all my clients inside my programs: 1. Have a target audience in mind → Stop trying to speak to everyone. Get crystal clear on who you're talking to and what they need to hear. 2. Understand their pain points and desires clearly → What keeps them up at night? What do they desperately want to achieve? Your content should speak directly to these. 3. Use proven content structures like Problem, Impact, Solution → This structure works because it mirrors how people think about their challenges. Start with the problem they're facing, explain the impact of not solving it, then offer your solution. 4. Mix up the formats and styles to appeal to different people at different stages → Some people love stories, others want quick tips. Some are ready to buy, others are just becoming aware of their problem. Variety keeps your content fresh and reaches people wherever they are. 5. Post consistently and provide value → Consistency builds trust and keeps you visible. But consistency without value is just noise. I've built this exact strategy out with all the coaches and founders inside my programs and it works every single time. The difference between content that converts and content that doesn't isn't luck or talent. It's having a system that you can follow and repeat. Which part of this framework do you need to work on first?

Built 8 interactive UI prototypes with Claude Code in about a week to experiment with different ideas for small HTML apps as problem solving tools. Each one is just a single HTML file. No build tools, no frameworks, no npm install. The lineup: 1. Cable Configurator (39KB) — A* pathfinding algorithm for routing cables through a visual editor. You draw obstacles, set start/end points, and it finds the optimal cable path. Real pathfinding, not fake lines. 2. 3D Configurator (30KB) — general-purpose product configurator with parameter controls and live preview. 3. Side Table Designer (17KB) — furniture design tool where you tweak dimensions, materials, and proportions interactively. 4. Draw-Refine — multi-file system where you sketch rough ideas and an AI refines them into cleaner versions. 5. Inline-Draw-Chat — chat interface that lets you draw diagrams mid-conversation. 6. Thinkboard — collaborative thinking tool, basically a freeform canvas for organizing ideas spatially. 7. Tldraw-Chat — chat interface integrated with the tldraw drawing library. 8. Side Table Grid (7.5KB) — grid-based variant of the furniture designer. The pattern across all of them: single HTML file, vanilla JS, canvas-based rendering, no dependencies. The cable configurator implements real A* pathfinding in 39KB of self-contained code. The furniture designer does real-time 3D-ish projection in 17KB. I think there's something underappreciated about single-file prototypes (Simon WIllison was one of the first I saw point this out in his amazing blog). No build step means you can iterate in seconds. No dependencies means it works everywhere forever. The constraint of one file forces you to keep things simple — and simple often means better UX. The cable configurator is probably the most technically interesting one for me. Implementing A* in a visual editor where users can paint obstacles in real-time was a fun evening project. → Single-file prototypes: no build, no deps, no excuses. Cheers! B)

A few months ago, a founder asked me something very honestly: “Which trend should we jump on next?” I paused. Not because I didn’t know the trends. But because trends were never the reason my content worked. Early in my journey, I did chase trends. Trending audios. Trending hooks. Trending formats. Some posts did well. Most didn’t. And even the ones that worked… didn’t bring the right people. That’s when I realized something important. Trends give you attention. Strategy gives you trust. So today, when I design a content strategy, I don’t start with Instagram or LinkedIn. I start with people. Here’s the exact roadmap I follow 👇 First, I get clear on the business goal. Not “more followers.” But questions like: Do we want inbound leads? Brand recall? Authority in a niche? Because content without a goal is just noise. Second, I define one core audience problem. Not five. Not ten. Just one. What is the biggest confusion, fear, or doubt they have right now? That becomes the backbone of the content. Third, I lock the brand voice. Serious? Friendly? Bold? Calm? Because if your tone keeps changing with trends, people never remember you. Fourth, I build content pillars that don’t expire. Founder stories. Customer pain points. Behind-the-scenes. Education that stays relevant even after 6 months. This is what keeps content working long after it’s posted. Fifth, I use trends only as a delivery format, not a direction. If a trend fits the brand voice and message, great. If it doesn’t, we skip it without guilt. That’s how content stays consistent, human, and effective. Trends fade fast. Clarity doesn’t. If your brand feels exhausted trying to “keep up” on social media, maybe it’s time to stop chasing trends and start building a strategy that actually belongs to you. #ContentStrategy #SocialMediaMarketing #PersonalBranding #FounderJourney #BrandBuilding #UGCContent #DigitalMarketing #Storytelling #LinkedInGrowth

We killed Figma from our design workflow. We haven't built a single mockup in months. Here's the journey that got us there and what replaced it 👇 It started innocently. Like everyone, we began with vibe coding to test quick ideas. Generate a prototype, throw it away, start fresh. Tested several tools like Replit or Lovable. Figma was still the source of truth. AI was just a toy on the side to illustrate the user paths and replace the prototyping, not the mocks. Then something shifted. We switched to Claude Code and started to build a more sustainable AI prototyping engine, plugged with our design system. Suddenly prototypes started looking... indistinguishable from the real product. Edge cases covered. Flows detailed. Components aligned. And that's when Figma became the bottleneck. 👉 If your AI-generated prototype already respects your design system, handles edge states, and runs in a browser — what exactly is Figma adding? The answer, for us, was: friction. Today our setup is simple. ➡️ For major new features that reshape the product architecture, we use our dedicated AI prototype engine built with Claude Code, hosted on Vercel. ➡️ For iterative improvements, we code prototypes directly on a branch of the codebase. Figma still hosts our atomic design system — components, tokens, molecules. But zero mockups are made there anymore. The results are hard to argue with. Where we used to spend hours testing a single design variant in Figma, we now explore five deeper variants with full edge-case coverage — and land on a more mature design before a single line of production code is written. Fewer iterations downstream. Faster shipping. Notion recently shared a similar path — their design team built a shared "prototype playground". That's the crux. Static mockups hide reality. Loading states, screen sizes, AI model behavior, interaction quirks — you only discover these in code. And now code is fast enough to be your first draft, not your last mile. I was afraid to quit Figma. Figma Make and their other initiatives are good. But the most effective path we've found is using the Figma MCP to export your design system and history into an AI-powered prototype engine, and gradually emancipate yourself from Figma altogether. I'm still in my learning curve on this reshaping of tools & collaboration patterns in the AI era. What was your path internally?