UX Design Patterns And Anti-Patterns

💻 Designing for a user who is moving at 30km/h is a reality check for any UX Designer. I’m currently deep in the wireframing stage for our Rider App, and it’s a masterclass in Anticipatory Design. When you design for delivery partners, the "happy path" doesn't happen in a quiet office. It happens in the rain, in heavy traffic, and under tight deadlines. To make the experience feel seamless, I’m focusing on three things: 🎖️Reducing Cognitive Load: A rider shouldn't have to "think" about the next step. The app should anticipate it. If they just arrived at the store, the order ID should already be front and center. 🎖️Glanceable UI: Information architecture is life or death. I’m stripping away every non-essential pixel so they can get the data they need in a 0.5-second glance. 🎖️Contextual Triggers: Using anticipatory logic to surface the "Contact Customer" button only when they are within 100 meters of the drop-off point. 🥅 The goal? To move from "reactive" tools to "proactive" partners. We aren't just building an app; we're building a tool that respects their time and safety. It’s a tough task to build from scratch, but seeing a wireframe solve a real-world frustration is why I love Product Design. 🤘To my fellow designers: Have you ever had to design for a "non-desk" environment? What was your biggest takeaway? 👇 #ProductDesign #UXPsychology #AnticipatoryDesign #Logistics #UserExperience #harishux

🚨The cost of dark patterns? $2.5 billion! That's the historic amount Amazon will have to pay to settle Federal Trade Commission charges of deceptive methods to sign up consumers for Prime subscriptions and to make it difficult to cancel. "Get free delivery with Prime". This button was actually used to trap users into unwanted Prime subscriptions. On top of this, it took up to 7 clicks for users to cancel Prime, with many deceptive and manipulative patterns, discouraging them from doing so. A sadly classic "roach motel", aka "hard to cancel" dark pattern. On September 25, the FTC announced a record settlement - one of the largest in its history - against Amazon, for having used dark patterns in Prime subscriptions. 📍 The numbers tell the story: - $1B civil penalty (largest ever for FTC rule violations) - $1.5B in consumer refunds for 35 million affected users - Years of "sophisticated subscription traps" finally called out 📍2 senior Amazon executives, Senior Vice President Neil Lindsay and Vice President Jamil Ghani were personally liable for knowingly misleading millions of consumers, in addition to the company. 📍Amazon's own internal communications revealed the truth. Executives and employees called Prime "a bit of a shady world" and described unwanted subscriptions as "an unspoken cancer." The unsubscription path was made so complex and difficult that it was internally called "Iliad" 😅 💡The most interesting part? The settlement requires Amazon to stop using dark patterns and instead ensure: ✅ Clear decline buttons (no more confirmshaming like "No, I don't want Free Shipping") ✅ Transparent material terms upfront ✅ Cancellation as easy as sign-up ✅ Independent oversight of compliance ➡️A clear validation of what we've been advocating for at Fairpatterns for years: fairness by design is simply essential. Precisely the reason why we created our library of fair patterns: interfaces that empower users to make free and informed choices https://lnkd.in/eHY4S48x 💯 For those of us working to eliminate dark patterns, this feels like a turning point. We've moved from "nice to have" ethical design to "legally required" fair practices. The message to C-Suite, digital, marketing and product teams everywhere is clear: respect your users or face real consequences. The 35 million consumers who will get refunds prove that when we fight for fair patterns, we're fighting for real people with real money in their pockets. Kudos to Harry Brignull for leading the fight since Day 1. https://lnkd.in/e29c_Hn8 💫 Regain your freedom online

💡Combining Design Thinking, Lean UX, and Agile A combination of Design Thinking, Lean UX, and Agile methodologies offers a powerful approach to product development—it helps balance user-centered design with efficient concept validation and iterative product development. 1️⃣ User-centered foundation (Design Thinking): Begin by understanding the needs, emotions, and problems of the end-users. ✔ Start by conducting user research to identify and understand user needs. ✔ Gather insights through direct interaction with users (e.g., through interviews, surveys, etc.). Spend time understanding users' behavior, focusing on "why" rather than "what" they do. ✔ After gathering research, prioritize the most critical user insights to guide your design focus. Create a 2x2 matrix to prioritize insights based on impact (high vs low business impact) and feasibility (easy vs hard to implement) ✔ Begin brainstorming potential solutions based on these prioritized insights and formulate a hypothesis. Encourage cross-functional collaboration during brainstorming sessions to generate diverse ideas. 2️⃣ Hypothesis-driven testing (Lean UX): Lean UX helps quickly validate key assumptions. It fits perfectly between Design Thinking's ideation and Agile's development processes, ensuring that critical hypothesis are validated with users before actual development started. ✔ Formulate a testable hypothesis around a potential solution that addresses the user needs uncovered in the Design Thinking phase. ✔ Conduct experiment—develop a Minimum Viable Product (https://lnkd.in/dQg_siZG) to test the hypothesis. Build just enough functionality to test your hypothesis—focus on speed and simplicity. ✔ Based on the experiment's outcome, refine or revise the hypothesis and repeat the cycle. 3️⃣ Iterative product development (Agile): Once the Lean UX process produces validated concepts, Agile takes over for incremental development. Agile's iterative sprints will help you continuously build, test, and refine the concept. Agile complements Lean UX by providing the structure for frequent releases, allowing teams to adapt and deliver value consistently. ✔ Break down work into small, manageable chunks that can be delivered iteratively. ✔ Embrace iterative development—continue refining your product through iterative build-measure-learn sprints. Keep the user feedback loop tight by involving users in sprint reviews or testing sessions. ✔ Gather user feedback after each sprint and adapt the product according to the findings. Measure user satisfaction and track usability metrics to ensure improvements align with user needs. 🖼️ Design thinking, Lean UX and Agile better together by Dave Landis #UX #agile #designthinking #productdesign #leanux #lean  

Dark Patterns & the DSA – First Higher Court Judgment under Art. 25 DSA #DarkPatterns #DSA #DigitalRegulation One of the first—if not the first—higher court decisions interpreting Art. 25 Digital Services Act (DSA) has been issued by the Higher Regional Court of Bamberg (OLG Bamberg). This ruling marks a significant step in clarifying the boundaries of manipulative design practices under the DSA. The case involved an additional ticket insurance offered on a platform when purchasing concert tickets. The court examined the following design practices: (1) The insurance was prominently highlighted. (2) If consumers chose not to opt in, they had to affirmatively reject it by clicking a button labeled “I bear the full risk” The court held: (1) The Art. 25(2) DSA exemption applies if the practice falls under the scope of the Unfair Commercial Practices (UCP) Directive, not only if it is an infringement of the UCPD. (2) But: A breach of the DSA’s standard of care (Art. 25) also constitutes a breach of Art. 5(2)(a) UCP Directive. (3) The highlighted offer alone constitutes #framing, but not an infringement. (4) The repeated prompt qualifies as soft #nagging, but not as an infringement per se. (5) However, the #combination of dark patterns —especially with the misleading implication of the “I bear the full risk” button (which ignores the buyer’s right to a refund in cases such as event cancellation) — amounts to an infringement of Art. 25 DSA. 📄 Case Reference: OLG Bamberg (3. Zivilsenat), Judgment of 05.02.2025 – 3 UKI 11/24 e 📝 Full text (in German, open access): https://lnkd.in/eyUKZpBD For further reading and academic context: - my interpretation of Art. 25 DSA in: Hofmann/Raue, DSA article by article commentary (2023 German edition / 2024 English edition) - some of these arguments were reflected in the court’s reasoning. - Dregelies, MMR 2023, p. 243 (German). Martin Husovec Alberto De Franceschi Christoph Busch João Pedro Quintais 🟥Joris van Hoboken Michael Denga Max Dregelies Prof. Dr. Mario Martini Katharina Kaesling

95% of new products & services fail because they don't meet real customer needs... 👇 Why? ---> Lack of Market Understanding ---> Ignoring Customer Feedback ---> Inflexible Product Development ---> Poorly Defined Value Proposition Innovation doesn't have to be a shot in the dark. How? By embracing methodologies that put the user first and foster agility. Introducing two transformative frameworks: ---> Lean Startup: Rapid Prototyping & Iterative Learning ---> Design Thinking: Empathy-led Innovation & Creative Problem-Solving Each approach brings its unique strengths to the table. Lean Startup ensures your product evolves with real user feedback. Design Thinking dives deep into user needs, uncovering innovative solutions. Together, they're a powerhouse for user-centered innovation. ➟ Understand your market. ➟ Listen to your customers. ➟ Stay agile in development. ➟ Offer compelling value. -- Found this useful? Share the insight. ♻️

A messy social-to-site transition loses Gen Alpha in seconds. One broken link. One slow load. One clunky checkout page. That's all it takes to lose them. This generation expects digital perfection. They were born into seamless experiences. Instant gratification. Zero friction. Social content and websites can't feel like separate worlds anymore. Every click needs to flow naturally into the next. Your brand voice on TikTok must match your checkout page. Your Instagram aesthetic must match your product listings. Your load times must match their scrolling speed. The digital landscape for Gen Alpha: - Seamless transitions - Consistent visuals - Lightning-fast loads - Fluid navigation - Matching tone across platforms Brands often focus on creating viral social content. But the journey after the click matters just as much. Strong social presence means nothing if your site feels disconnected. Perfect product pages mean nothing if the path there feels broken.

You wouldn't build a house without a blueprint. So why design without core UX principles? Ignoring these principles can lead to poor user experiences. The key to great design lies in following a structured approach. Like a blueprint guides construction, UX principles guide design. One way of creating impactful UX is through a 7-step framework. Use these principles to elevate your UX: 1. User-Centricity ↳ Always put the user first. ↳ Conduct thorough user research to understand your target audience. ↳ Make decisions based on user goals and pain points. 2. Consistency ↳ Maintain a consistent look and feel across all pages/screens. ↳ Ensure uniform branding across all products. ↳ Meet user expectations based on similar products. ↳ Use familiar conventions to minimize confusion. 3. Hierarchy ↳ Organize content clearly. ↳ Use clear information architecture. ↳ Position elements to guide user attention. 4. Context ↳ Design for the right context. ↳ Optimize mobile apps for one-handed use. ↳ Provide richer experiences on desktop sites. 5. User Control ↳ Users need to feel in control of their experience. ↳ Provide clear feedback. ↳ Offer easy navigation and ways to undo actions. 6. Accessibility ↳ Ensure your product is accessible to all users. ↳ Consider color contrast and font size. ↳ Include keyboard accessibility. 7. Usability ↳ Your product must be useful, usable, and used. ↳ Solve a real user problem. ↳ Be easy to use and consistently used. By applying these UX principles, you can create products that are useful, usable, and delightful for your users. TL;DR: Don't skip UX principles. Good design is built on a solid foundation! #ProductDesign #UX #UXDesign #DesignTips #DesignLearning #LinkedInLearning #PersonalDevelopment

Most designers know frameworks. Great designers know WHEN to use them. 🎯 After years in UX, I've realized it's not about memorizing methodologies. It's about matching the right framework to your problem. Here's your quick-reference guide: ▶️ Design Thinking → Complex problems with unclear user needs ▶️Double Diamond → When you need structured exploration ▶️Lean UX → Fast-paced startup chaos ▶️Design Sprint → Compress months into one week ▶️JTBD → Understand what users actually hire your product to do ▶️Kano Model → Stop building features nobody cares about ▶️Hook Model → Create habit-forming products (use ethically!) ▶️Atomic Design → Build scalable design systems ▶️User-Centered Design → Keep users involved at every stage ▶️Agile UX → Rapid testing in iterative environments The framework isn't the goal. Solving real user problems is. 💡 What's the biggest design roadblock you want AI to eliminate next? What's the biggest design roadblock you want AI to eliminate next? Share your thoughts in the comments. 💡 Find this helpful? 🎯 Repost to help others learn this hack. ✅ Follow Parth G for more UI UX + Frontend Insights! #UXDesign #ProductDesign #DesignThinking #UserExperience #UXFrameworks #ProductStrategy #DesignSprint #LeanUX #UserCenteredDesign #UXStrategy

Booked bus ticket, spotted dark pattern in redBus app. Why the manipulation, redBus? Was booking a bus ticket from Chennai to Coimbatore for my weekend hometown visit. Selected my seat, went to the payment page to review the booking one last time. Hit the back button. This appeared: "Don't go back!" With an illustration showing two people sitting comfortably in seats and me (highlighted in yellow) standing beside them looking sad and left out. Below it: "We have already blocked the selected seat(s) for you. If you go back, you need to select different seat(s)." Two CTAs: → "Continue booking" (big red button) → "Back to seat selection" ( less prominent) Let's break down the manipulation: 1. "Don't go back!" - Creates panic, like I'm making a terrible mistake by reviewing my booking. 2. The sad illustration - Shows me standing while others sit comfortably. Pure emotional manipulation. 3. "We have already blocked the seat for you" - Guilt trip. Makes it sound like they did me a favor, and going back wastes their effort. 4. "You need to select different seat(s)" - False. The seat is blocked for MY session. I can select the same seat again if I return. They're implying I'll lose it forever. 5. Red button vs grey button - Visual hierarchy pushing me toward "Continue booking" instead of letting me review. Why this is a dark pattern: I went back because I wanted to review something. That's normal user behavior. RedBus is treating a normal action (going back) as a problem and using fear, guilt, and misleading information to stop me. #redBus #DarkPatterns #UXDesign

How a mobile cart redesign increased transactions by 3.4% Problem: Checkout drop-off rates were killing mobile revenue. → The cart design was cluttered, unintuitive, and frustrating for users. → Visitors struggled to understand their next steps, leading to high abandonment rates. Solution: We did a deep dive into user behavior with: - Google Analytics: To identify friction points in the funnel. - HotJar heatmaps: To track user interactions and frustrations. - User Testing: To understand why visitors were dropping off. What we found: Visitors needed clearer CTAs, smoother layout, tap-friendly elements. We implemented a mobile-specific cart redesign with these improvements: Larger tap targets for easy navigation. Streamlined layout to reduce decision fatigue. Stronger calls-to-action to guide users through checkout. Testing Process: We A/B tested the revamped cart design against the original. - Audience: Mobile visitors. - Metric: Increase in visits to checkout. - Duration: Conducted over a statistically significant period. Results: The redesign delivered across all key metrics: - +8% lift in visits to checkout. - +3.4% increase in transactions. - $1.39 boost in revenue per visitor (RPV). Here’s how you can use this for your brand: Eliminate friction with clear pathways. Simplify deep-funnel elements for mobile users. Invoke the “Don’t Make Me Think” principle to guide users seamlessly to checkout.