Cognitive Load In UX

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  • View profile for Alexey Navolokin

    FOLLOW ME for breaking tech news & content • helping usher in tech 2.0 • at AMD for a reason w/ purpose • LinkedIn persona •

    778,872 followers

    In many Chinese schools, students pause class for 1–3 minutes and move together — inside the classroom. Are you taking breaks during your office hours? Not a dance. Not military. System design. It’s called 广播体操 (Radio Calisthenics) and it’s been used nationally for decades to reset posture, circulation, and attention. • Prolonged sitting reduces cognitive performance after 30–40 minutes • Short movement breaks improve focus and working memory by 10–15% • Light physical activity increases blood flow to the brain by up to 20% • Even 2 minutes of movement measurably reduces mental fatigue Now apply this to tech and business. Knowledge workers sit 9–11 hours/day, live in back-to-back video calls, and are expected to make high-quality decisions at speed. That’s not a productivity issue. It’s a human-system mismatch. As AI scales execution, human attention becomes the bottleneck. The next performance upgrade may not be more software — but movement designed into workflows. China implemented it at national scale. Optimize the human. Then optimize the system. #FutureOfWork #AI #Productivity #Leadership #HumanPerformance #Neuroscience #TechLeadership #DigitalTransformation #WorkplaceDesign #CognitivePerformance

  • View profile for Vitaly Friedman
    Vitaly Friedman Vitaly Friedman is an Influencer

    Practical insights for better UX • Running “Measure UX” and “Design Patterns For AI” • Founder of SmashingMag • Speaker • Loves writing, checklists and running workshops on UX. 🍣

    225,939 followers

    🔎 How To Redesign Complex Navigation: How We Restructured Intercom’s IA (https://lnkd.in/ezbHUYyU), a practical case study on how the Intercom team fixed the maze of features, settings, workflows and navigation labels. Neatly put together by Pranava Tandra. 🚫 Customers can’t use features they can’t discover. ✅ Simplifying is about bringing order to complexity. ✅ First, map out the flow of customers and their needs. ✅ Study how people navigate and where they get stuck. ✅ Spot recurring friction points that resonate across tasks. 🚫 Don’t group features based on how they are built. ✅ Group features based on how users think and work. ✅ Bring similar things together (e.g. Help, Knowledge). ✅ Establish dedicated hubs for key parts of the product. ✅ Relocate low-priority features to workflows/settings. 🤔 People don’t use products in predictable ways. 🤔 Users often struggle with cryptic icons and labels. ✅ Show labels in a collapsible nav drawer, not on hover. ✅ Use content testing to track if users understand icons. ✅ Allow users to pin/unpin items in their navigation drawer. One of the helpful ways to prioritize sections in navigation is by layering customer journeys on top of each other to identify most frequent areas of use. The busy “hubs” of user interactions typically require faster and easier access across the product. Instead of using AI or designer’s mental model to reorganize navigation, invite users and run a card sorting session with them. People are usually not very good at naming things, but very good at grouping and organizing them. And once you have a new navigation, test and refine it with tree testing. As Pranava writes, real people don’t use products in perfectly predictable ways. They come in with an infinite variety of needs, assumptions, and goals. Our job is to address friction points for their realities — by reducing confusion and maximizing clarity. Good IA work and UX research can do just that. [Useful resources in the comments ↓] #ux #IA

  • View profile for Maryam Ndope

    Experience Design Lead | I help design teams ship accessible, WCAG-compliant UX people love | Accessibility SME

    6,853 followers

    We design for the average. The average doesn’t exist. April is Autism Acceptance Month. Designing for autism is about building products that work for everyone. Cognitive overload affects everyone. Your brain has limits, and more noise can affect how you perceive things. For some autistic users, this is constant and amplified. Many rely on digital products to navigate daily life. Yet most interfaces ignore them. So what happens? We design experiences that overwhelm the people who need them most. And if your product overwhelms autistic users, it’s exhausting everyone else. Here are 5 principles to get you started: 1. Consistent Structure Keep navigation, layout, and UI patterns identical across your entire product. Why: Sudden changes cause anxiety and disorientation. Example: Shopping cart stays in the top-right corner across every page. 2. Literal Communication Use plain, direct language. Skip idioms and metaphors. Why: Vague language requires guessing and creates confusion Example: "Your payment was declined. Check your card number and try again." 3. Sensory Calm Use muted, natural colours. Avoid pure black/white and bright contrasts. Why: Extreme contrast and bright colours cause sensory overload Example: Dashboard with soft beige background, dark grey text, and 3-4 clearly separated sections 4. User Control Default to sound off. Allow people to pause, stop, or disable animations. Why: Sensory needs vary greatly, and customization prevents overload. Example: Toggles for reduced motion, dark mode, font size, and autoplay off by default. 5. Predictable Interactions Provide clear feedback and progress indicators so users always know where they are. Why: Unexpected interruptions trigger anxiety and break focus. Example: Multi-step form shows "Step 2 of 4" with a progress bar, confirms "Your information was saved" after each step. Better design starts with understanding. 👇🏽What would you add to this list? 🔖 Save this for reference ♻️ Share it with your team ---- ✉️ Subscribe for more accessibility and design insights: https://lnkd.in/gZpAzWSu ---- Accessibility note: This infographic, titled Designing for Autism has the same content as the post. It also includes alt text.

  • View profile for Zack Yarde, Ed.D.

    Org Strategist for Neuro-Inclusion & Executive Coach | Engineering Systems Design & Psychological Safety | PMP, Prosci, EdD | ADHDer

    3,094 followers

    Good intentions cannot build a healthy work environment. We tell leaders to be inclusive, but rarely show them how. Inclusion is a daily practice, not a feeling. Meetings where the loudest voice dominates are systems designed to exclude. My dissertation on Workplace Neurodiverse Equity used Bandura's Social Cognitive Theory to show how environments shape our capacity to thrive. Neurodiversity is the natural variation in human functioning. Everyone is part of it. Some of us just need a bit more intentional help. So, here are 10 practices to lower stress and increase support for your team: 1/ Agendas Reality: Spontaneous demands spike cortisol. Practice: Send agendas and necessary decisions 24 hours in advance. Yield: Ensures deep processing time. 2/ Brainstorming Reality: Verbal brainstorming blocks ideas. Practice: First 10 minutes are silent. Write ideas before speaking. Yield: Eliminates bias of loudest voice. 3/ Cameras Reality: Forced visual attendance drains energy. Practice: State engagement is measured by contributions, not faces. Yield: Reduces sensory overload and prevents fatigue. 4/ Cold Calls Reality: Cold calls trigger fight or flight. Practice: Give notice before asking for input. Yield: Reduces performance anxiety and restores executive function. 5/ Captions Reality: Auditory processing varies wildly. Practice: Enable live transcription on every call by default. Yield: Ensures information is captured despite barriers. 6/ Movement Reality: Movement regulates; it is not a distraction. Practice: Normalize pacing, knitting, or sketching. Yield: Increases focus and emotional regulation. 7/ Processing Time Reality: Forced participation creates anxiety. Practice: Normalize saying you need time to process. Yield: Cultivates psychological safety. 8/ Expectations Reality: Unspoken rules are invisible barriers. Practice: If an expectation matters, write it down. Yield: Eliminates ambiguity and social guessing. 9/ Visuals Reality: Auditory information is fleeting. Practice: Never just speak a point. Share screen or provide written anchor. Yield: Reinforces working memory. 10/ Transitions Reality: Back to back tasks drain executive function. Practice: End meetings at 25 or 50 minute mark. Enforce strict hard stop. Yield: Respects biological limits and allows recovery. Stop relying on good intentions. Start cultivating an environment where every mind can thrive. Just remember, we are all a bit different, stay curious, and adapt to each person. What is one neuro-inclusive practice you plan to plant in your next meeting?

  • View profile for Filippos Protogeridis
    Filippos Protogeridis Filippos Protogeridis is an Influencer

    Head of Product Design @ Voy, Hands-on Product Design Leader, AI & Healthcare, Builder

    53,748 followers

    When working on new features, designers often focus purely on usability. However, usability is only one part of launching something successful. Users may never use a well-designed feature if it’s: - A feature they don’t need. - A feature you aren’t communicating well. - A feature that is completely hidden in your product. - A feature you have to kill because it doesn't make business sense. Now, assuming you have a feature that people need... In designing and launching it, try incorporating the following concepts into your thinking: 1. How do users hear about it? 2. How do users discover it? 3. How easy or difficult is it to use? 4. Does it achieve the desired outcome? 5. How does it affect key business metrics? To drive effective communication, work with your product marketing, customer success, or CRM team to inform users about the upcoming launch: - What is the name of the feature? - Is it useful to all users or only a specific subset? - What are the benefits, and how do we show them on our emails/website? To drive discoverability, think of the use case and how it fits within the existing workflow of your users: - What updates do you need to make on your navigation? - What kind of signposting do you need to do with UI elements? - Do you need to do any interlinking with existing features? To measure usability, pick the most appropriate testing method depending on how much time/capacity you have: - Pre-launch, try testing it with a prototype. - Post-launch, use a combination of user tests and in-app surveys. To measure the impact: - Make sure your data tracking events are set up. - Set up a report/dashboard that you can check on a weekly basis. - Work with your data team to calculate projected retention and LTV. — If you found this post helpful, consider reposting ♻️ #productdesign #uxdesign #uiux

  • View profile for Joseph Devlin
    Joseph Devlin Joseph Devlin is an Influencer

    Professor of Cognitive Neuroscience, Public Speaker, Consultant

    42,171 followers

    Ever made a regrettable decision simply because you were mentally drained? You’re not alone! Mental #fatigue doesn’t just make us feel drained—it reshapes the way we think, prioritize, and choose. What happens in the brain when we’re mentally worn out? Most of us assume the #brain just runs out of energy, but recent research suggests something different. It found that mental fatigue increases the cost of exerting #CognitiveControl—a brain function that helps us focus, resist distractions, and make thoughtful decisions. In this experiment, participants were asked to perform either challenging or simple mental tasks throughout the day. After each round, they made decisions between easy, low-reward options or harder, high-reward ones. This cycle repeated five times over a 6.25 hour period!! They found: 👉 Initially, both groups made similar choices. But over time, participants doing tougher tasks shifted their preferences to easier, low-reward options. This suggests that cognitive fatigue does not just reduce overall performance but increases the perceived cost of cognitive effort, leading to a shift in preferences towards choices that are less demanding. 👉 At the end of the day, a region of the brain associated with cognitive control called the “lateral prefrontal cortex” showed higher concentrations of the chemical glutamate for the participants doing the mentally demanding task, similar to that seen in chronic stress. This increase makes cognitive control harder to perform and may explain why the participants favoured low-cost, low-reward options later in the day. 👉 The change in glutamate levels was not found in the visual cortex, a brain region involved in the task but not typically associated with cognitive control. This finding suggests that the brain changes are localised to the regions needed for cognitive control rather than a result of overall fatigue or loss of energy. Interestingly, when asked about their fatigue at the end of the day, both groups reported the same levels even though only one group was making poorer decisions. In other words, people’s conscious perception of their mental fatigue was not a good indicator of their ability to make good economic decisions. What does this mean? 👉 Take Breaks. Your brain uses rest to clear waste products including glutamate, so taking breaks can help manage the mental fatigue that impairs cognitive control. 👉 Reduce Cognitive Load. Constant task switching, intense problem solving and even learning new skills can all be cognitively demanding. Try to reduce the demand on your cognitive control system by interspersing less demanding tasks. 👉 Avoid time pressure. If you’ve had a mentally demanding time, give yourself additional time before making important decisions. This research raises big questions: How can workplaces design environments to reduce cognitive fatigue? What could this mean for productivity? What strategies do you use to stay mentally sharp during demanding days?

  • View profile for Aditi Govitrikar

    Founder at Marvelous Mrs India

    33,022 followers

    𝐓𝐡𝐨𝐬𝐞 𝐖𝐡𝐨 𝐓𝐫𝐲 𝐉𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐓𝐨𝐨 𝐌𝐚𝐧𝐲 𝐁𝐚𝐥𝐥𝐬 𝐅𝐚𝐢𝐥 𝐌𝐢𝐬𝐞𝐫𝐚𝐛𝐥𝐲. You’re juggling three balls, it feels you’ve got this. Now you’re juggling four, it’s tough but you manage. Now you’re juggling five, chaos builds. Now you’re juggling six, you drop all of them! That’s exactly how cognitive load feels. When your brain is juggling too much information and too many decisions at the same time. As a psychologist, I see this all the time. People think they’re indecisive or unproductive, but the truth is, their mental bandwidth is maxed out. 𝐂𝐨𝐠𝐧𝐢𝐭𝐢𝐯𝐞 𝐥𝐨𝐚𝐝 - 𝐭𝐡𝐞 𝐦𝐞𝐧𝐭𝐚𝐥 𝐰𝐞𝐢𝐠𝐡𝐭 𝐨𝐟 𝐩𝐫𝐨𝐜𝐞𝐬𝐬𝐢𝐧𝐠 𝐭𝐨𝐨 𝐦𝐮𝐜𝐡 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐛𝐚𝐫𝐫𝐢𝐞𝐫𝐬 𝐭𝐨 𝐜𝐥𝐞𝐚𝐫, 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧-𝐦𝐚𝐤𝐢𝐧𝐠. When your brain is overwhelmed, even small decisions feel monumental. That’s why you might spend ages picking a restaurant after a day of big meetings. Your brain isn’t lazy—it’s overworked. But it’s not just about feeling tired. Cognitive load impacts the quality of your decisions. The more overwhelmed you are, the more likely you are to choose what’s easy, familiar, or convenient, not necessarily what’s best. Sounds scary. Right? I’ve worked with clients who felt stuck, unable to decide between career moves, new opportunities, or even personal goals. Most of the time, the problem wasn’t indecision. It was the sheer amount of information and options clouding their minds. 𝐒𝐨, 𝐡𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐥𝐢𝐠𝐡𝐭𝐞𝐧 𝐭𝐡𝐞 𝐦𝐞𝐧𝐭𝐚𝐥 𝐥𝐨𝐚𝐝 𝐚𝐧𝐝 𝐦𝐚𝐤𝐞 𝐛𝐞𝐭𝐭𝐞𝐫 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬? → 𝐋𝐢𝐦𝐢𝐭 𝐘𝐨𝐮𝐫 𝐈𝐧𝐩𝐮𝐭𝐬: Be selective about what you consume. Your brain wasn’t designed to process infinite notifications or social feeds. Filter and focus. → 𝐁𝐚𝐭𝐜𝐡 𝐒𝐢𝐦𝐢𝐥𝐚𝐫 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬: Make decisions in clusters. Planning your week’s meals in one go is far less taxing than deciding every day. → 𝐒𝐞𝐭 𝐁𝐨𝐮𝐧𝐝𝐚𝐫𝐢𝐞𝐬: Not every choice deserves endless time. Give yourself limits. Trust your instincts and move forward. One client came to me overwhelmed by decisions, from strategic career moves to daily operations. We simplified her processes, grouped her tasks, and gave her decision-making space. Within weeks, she felt clearer, more confident, and far more in control. Cognitive load isn’t something you can escape entirely, but you can manage it. By reducing the mental clutter, you create space for clarity, confidence, and focus. If this clicks with you, I’d be delighted to share more insights into the psychology of decision-making with your team! Let’s get talking! #decisionmaking #team #mentalhealth #career #psychology #personaldevelopment

  • View profile for Ali Ahmed

    Full-Stack Web & Mobile Developer

    991 followers

    🚀 Why Great UI Design Should Be Self-Explanatory "A user interface is like a joke—if you have to explain it, it's not that good." This quote humorously captures a crucial aspect of UI design, but its implications run deep. As designers, our primary goal is to craft interfaces that are not just visually appealing but also intuitive and effortless for users to navigate. Why This Matters: First Impressions Are Everything: The average user spends only a few seconds deciding whether they will engage with an interface or abandon it. A well-designed UI communicates functionality at a glance, reducing cognitive load and increasing user engagement. Intuitive Design Builds Trust: When users can interact with your design seamlessly without confusion or second-guessing, it builds trust. They feel confident in the experience, which translates to higher satisfaction and loyalty. Simplicity is Powerful: In UI design, less is often more. Overloading users with too many options or complex navigation can overwhelm them. Instead, focus on simplicity—prioritize the essential actions, and remove any elements that don't serve a clear purpose. The Role of Consistency: Consistency in design elements (like buttons, fonts, and icons) helps users form a mental model of how the interface works. This predictability allows users to navigate and interact with ease, reducing friction in their experience. Practical Tips for Creating Self-Explanatory UI: Conduct Usability Testing: Regularly test your designs with real users. Observing where they struggle can provide invaluable insights that help you refine the interface to be more intuitive. Leverage Familiar Patterns: Don’t reinvent the wheel unnecessarily. Users are accustomed to certain design patterns and conventions. Leveraging these can make your interface more intuitive. Provide Feedback: Ensure that the UI gives clear feedback after every user interaction. Whether it’s a button click or a form submission, users should instantly know the result of their actions. Empathize with the User: Always put yourself in the user's shoes. Consider their needs, goals, and potential frustrations. This empathy will guide you in designing interfaces that feel natural and easy to use. Remember, a great UI design isn't just about avoiding mistakes—it's about creating an experience so smooth and intuitive that users don’t even notice the design. It’s invisible in its efficiency. For aspiring designers: Mastering this balance between creativity and usability is key to creating interfaces that not only meet user needs but also delight them. Created By: Mumin Wani Follow me for more information: Ali Ahmed JavaScript Mastery W3Schools.com #UXDesign #UIDesign #UserExperience #DesignThinking #MadDots #DesignTips #Usability #InterfaceDesign #CreativeProcess #DesignInsights

  • View profile for Balchandra Kemkar

    LinkedIn Top Voice ‘24, ‘25 | Product Management | Financial Services | Corporate Banking | AI | Digital Banking Transformation | Industry Mentor | Speaker | Views my own

    3,936 followers

    Recently, I met the most “mysterious” AC remote ever. Four buttons. Only four. On/off, temperature up, temperature down, and fan. My first reaction: “Wow, minimalism!” My second reaction (2 minutes later): “Wait… where’s the mode button?” My third reaction (after mild wrestling with the remote): “Oh… it’s hidden under a secret flap. Of course. Because nothing says ‘great UX’ like a treasure hunt.” Let’s be honest, this is the classic trap we fall into in product design: 👉 Confusing minimalism with usability. 👉 Hiding essential actions in the name of simplicity. 👉 Assuming users will ‘figure it out’. In reality, users don’t want to “figure it out.” They want clarity. Visibility. Immediate affordance. Not an escape room challenge disguised as an AC remote. Takeaways? Visibility beats minimalism. Simplicity is not about fewer buttons, it’s about fewer surprises. If a core action requires a hidden door, a sliding panel, or divine intervention… the design has failed. As product leaders, we must ensure that: • Essential actions stay visible. • Minimalist interfaces stay intuitive. • “Clean design” doesn’t come at the cost of discoverability. Sometimes, the best UX is just… showing the buttons. #userexperience #minimalism #design

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