Multi-Platform Persona Development

Most creators target "everyone in my niche." I target three specific personas that feed each other. Here's the flywheel that built engaged followers across platforms: The Problem: Broad targeting = weak positioning. "AI for everyone" attracts no one. The Solution: Three-Persona Strategy Creators → Amplify your message Operators → Consume content, buy products Donators → Fund portfolio companies Each persona feeds the next. Persona #1: Creators - Content creators focused on AI for social impact. Thought leaders teaching ethical AI implementation. Value Exchange: I provide technical frameworks, operator insights. They provide distribution, credibility, collaborative content. Examples: AI ethics educators, social impact tech journalists, faith-driven technology thought leaders, diversity & inclusion in AI advocates. Strategy: Engage daily with creators, collaborate on content. Persona #2: Operators - AI operators at software companies (B2B SaaS, enterprise). RevOps, GTM, Marketing Ops professionals. Value Exchange: I provide playbooks, templates, case studies. They provide referrals, consulting opportunities, community growth. Examples: GTM Engineers at Series A-C SaaS, RevOps leaders implementing AI systems, Marketing automation specialists. Strategy: Build peer community, document wins as case studies. Persona #3: Donators - Impact investors seeking social impact + financial return. Aligned investors in underrepresented communities. Value Exchange: I provide deal flow, due diligence on AI startups. They provide capital for portfolio companies, introductions. Examples: Faith Driven Entrepreneur investor network, Impact investing funds, Family offices seeking Kingdom ROI. Strategy: Conference journalism, thought leadership on AI investment. The Flywheel in Action: Creators amplify → Drive audience growth → Audience converts to Operators → Buy courses, join community → Operators implement systems → Create case studies → Donators read case studies → Fund portfolio companies → Capital enables more operator projects → More content for Creators → LOOP Why This Works: Each persona has different needs and provides different value. Together they create a self-sustaining ecosystem. You're not just building audience—you're building leverage. Your Move: Audit your current audience. Identify which personas you already attract. Double down on the flywheel pattern.

When I started building my brand ecosystem publicly, everything shifted. The traditional advice says, "build it and they will come." But after studying founder brands, I've learned that most founders are stuck choosing between getting attention and maintaining integrity. Last year, I watched a brilliant entrepreneur struggle with this exact paradox. When I shared my Brand Trust Equation with her, something beautiful happened. Here's what I learned about building in public through systematic brand development: 1. Identity System Transparency Share your core messaging, positioning, and values openly. Building your identity in public creates accountability for authentic choices. Your audience connects with the journey, not just the destination. 2. Content System Broadcasting Document your strategic output across all platforms transparently. Sharing your content framework helps others while establishing your authority. Your systematic approach demonstrates professionalism and intentionality. 3. Experience System Documentation Show how people interact with your brand at every touchpoint. Building your customer journey in public creates better experiences for everyone. Your process transparency helps prospects know exactly what to expect. 4. Conversion System Sharing Reveal how attention becomes revenue in your business model. Building your funnel in public demonstrates the value of systematic thinking. Your transparent approach shows prospects the clear path forward. 5. Lighthouse Content Strategy Create cornerstone pieces that attract your ideal audience while repelling everyone else. Building your manifesto, methodology, case studies, and vision in public establishes authority. Your transparent philosophy becomes a filter for quality connections. This approach builds long-term brand equity instead of short-term attention. 6. Platform Synergy Framework Show how different platforms serve different purposes in your ecosystem. Building your multi-platform strategy in public creates strategic alignment. Other founders learn how to maximize impact across channels. This isn't just about building brands, it's about creating beautiful, systemized, and authentic businesses that serve both founders and their communities. When you build your brand ecosystem in public, you're not just attracting attention. You're building trust through the Brand Trust Equation: (Consistency × Authenticity × Value) ÷ Self-Promotion. The solution isn't choosing between integrity and attention, it's building systems that deliver both simultaneously through transparent, value-first brand development. The future belongs to those brave enough to build their brand systems in public. __ Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more. Curious how this could look inside your business? DM me ‘System’ and I’ll walk you through how we help clients make it happen. This is for high-commitment founders only.

Google is no longer the only place your customers search. If your SEO strategy still starts and ends with “rank #1 on Google You’re already behind. Today, discovery is fragmented. Your audience is searching on: ⟶ YouTube ⟶ TikTok ⟶ Reddit ⟶ Amazon & Etsy ⟶ Google Maps ⟶ AI assistants like ChatGPT And they’re not following a neat funnel. They jump platforms. They compare. They validate. They ask AI. They check reviews. They search again. This is where Search Everywhere Optimization (SEvO) comes in. It’s not replacing SEO. It’s stretching your SEO brain across every surface your audience uses to discover, evaluate, and buy. ✅ What SEvO Actually Means It’s optimizing your brand’s organic visibility across: ⟶ Traditional search engines ⟶ Social & video search ⟶ AI search & assistants ⟶ Marketplaces ⟶ Maps & local Instead of asking: “How do we rank on Google?” You ask: “Where does our buyer search at each stage, and do we show up there?” ✅ How to Implement It (Without Creating Chaos) Here’s the practical playbook: 1️⃣ Map your real buyer journeys List your top 3–5 personas. For each one, identify: ⟶ Problem-aware: Where do they scroll/search first? ⟶ Solution-aware: Where do they compare? ⟶ Ready-to-buy: Where do they validate and convert? Build a simple: Persona × Stage × Platform table. That becomes your SEvO blueprint. 2️⃣ Audit your visibility across platforms Check: ⟶ Google (branded + non-branded) ⟶ AI prompts (does your brand get cited?) ⟶ TikTok / YouTube search results ⟶ Maps visibility ⟶ Marketplace listings (if relevant) Mark each as: Strong / Weak / Absent You’ll instantly see your blind spots. 3️⃣ Prioritize (don’t try to win everywhere) Score platforms by: ⟶ Audience density ⟶ Buying intent ⟶ Competitive gap ⟶ Effort required Then choose: ⟶ 2–3 core platforms ⟶ 2 supporting/experimental ones Focus beats fragmentation. 4️⃣ Build a strong “entity layer” Consistency across platforms matters more than volume. ⟶ Same brand naming ⟶ Clear positioning ⟶ Strong About pages ⟶ Defined services ⟶ Recognizable experts You want algorithms (and AI) to recognize you as the same credible entity everywhere. 5️⃣ Turn content into a multi-platform asset engine Start with one core topic. Then create: ⟶ 1 deep pillar page ⟶ Supporting blog posts ⟶ Short-form videos ⟶ Long-form videos ⟶ Social posts ⟶ Map posts ⟶ Email snippets Run topic “sprints” instead of random content by channel. Parallel team. Coordinated theme. 6️⃣ Measure visibility, not just traffic Organic sessions alone won’t tell the full story. Track: ⟶ Impressions & SERP features ⟶ AI mentions ⟶ Search-driven social views ⟶ Maps actions ⟶ Marketplace impressions SEvO is about total discoverability. Search behavior has changed. SEO didn’t die. It expanded. The brands that win won’t just rank. They’ll be discoverable wherever the customer starts searching. If you had to guess… Where is your brand invisible right now?

Imagine your content as a chameleon. A living, breathing entity that shapeshifts across different platforms - with a core identity that people still recognise. Your content can't be everything to everyone. So you have to be strategic by adopting a multifaceted approach. I'll use an example: You are an entrepreneur who's just created a new computer gadget. For marketing, you get on multiple platforms promoting different pieces of content: 📺 𝐍𝐞𝐰𝐬 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐬: You zoom out by sharing industry insights & economic perspectives that demonstrate your macro-level understanding 💼 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧: You go deep by unpacking your entrepreneurial journey, leadership challenges, and professional growth strategies 🖥️ 𝐓𝐢𝐤𝐓𝐨𝐤: You zoom in by showcasing the raw, unfiltered entrepreneurial experience—behind-the-scenes moments that humanize your brand without a face full of makeup 📸 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦: You create stories that connect, transform, and inspire through strong visual storytelling With this multifaceted approach, you're hitting different people on different platforms. Maybe different members of the same family! Who will then gather for dinner and say: Mum: "I 𝘴𝘢𝘸 𝘵𝘩𝘪𝘴 𝘧𝘢𝘴𝘤𝘪𝘯𝘢𝘵𝘪𝘯𝘨 𝘥𝘰𝘤𝘶𝘮𝘦𝘯𝘵𝘢𝘳𝘺 𝘢𝘣𝘰𝘶𝘵 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘷𝘦 𝘵𝘦𝘤𝘩." Dad: "𝘐𝘴𝘯'𝘵 𝘩𝘦 𝘵𝘩𝘦 𝘰𝘯𝘦 𝘵𝘢𝘭𝘬𝘪𝘯𝘨 𝘢𝘣𝘰𝘶𝘵 𝘩𝘰𝘸 𝘩𝘪𝘴 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘰𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯𝘴 𝘢𝘳𝘦 𝘤𝘩𝘢𝘯𝘨𝘪𝘯𝘨 𝘥𝘶𝘦 𝘵𝘰 𝘵𝘩𝘦 𝘛𝘳𝘶𝘮𝘱 𝘢𝘥𝘮𝘪𝘯𝘪𝘴𝘵𝘳𝘢𝘵𝘪𝘰𝘯 𝘰𝘯 𝘊𝘕𝘉𝘊?" Son: "𝘖𝘩 𝘺𝘦𝘢𝘩! 𝘛𝘩𝘢𝘵'𝘴 𝘵𝘩𝘦 𝘨𝘶𝘺 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘤𝘳𝘢𝘻𝘺 𝘴𝘵𝘢𝘳𝘵𝘶𝘱 𝘴𝘵𝘰𝘳𝘪𝘦𝘴. 𝘐 𝘴𝘵𝘢𝘯 𝘩𝘪𝘮. 𝘏𝘦'𝘴 𝘭𝘦𝘨𝘪𝘵!" 🔑  Different platforms. Different personas. Same core identity. * That said, it's impossible for one person to be 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐞𝐯𝐞𝐫𝐲𝐰𝐡𝐞𝐫𝐞 𝐚𝐥𝐥 𝐚𝐭 𝐨𝐧𝐜𝐞. (Not unless you have a huge team like Gary Vaynerchuk!) Which is why it's important for you to be picky. Magic will happen when you: 🔸 Choose one platform as your primary stage (LinkedIn tends to be the go-to place for white-collar professionals) 🔸 Build a niche but passionate community 🔸 Prioritise depth over breadth 🔸 Maintain your core identity Your content needs to be a chameleon. But you are the constant. So stay true to yourself. 😉 💌 Want more insights on building an authentic, strategic personal brand?  Check out the weekly STIMY newsletter here: https://lnkd.in/g-vm8W_C