Utilizing Social Media for Consulting

How to Start Posting on LinkedIn (Even if You Feel Like You Have Nothing to Say) A lot of people tell me they want to start posting but feel nervous. They worry they only have a few ideas, or that they won’t be able to keep up a regular rhythm. They wonder if posting even matters for their career (spoiler: it definitely can). The truth is, you already have plenty to say, and LinkedIn is one of the easiest places to share it. Here are some practical ways to begin: 1. Share what you’re learning Talk about a course you’re taking, a podcast that gave you an “aha” moment, or a new tool you just tried. People like hearing about things they can use themselves. 2. Reflect on your work Did your team hit a small win? Did you face a challenge and learn from it? Even the behind-the-scenes of your day can be interesting. 3. Offer practical advice Post a tip that makes your job easier, or a mistake you made that others can avoid. Quick, actionable insights resonate. 4. Highlight people and relationships Celebrate a colleague, thank a mentor, or share wisdom you picked up from a recent conversation. Recognition posts build goodwill. 5. Comment on your industry React to a news story, event, or trend in your field. Share your perspective on why it matters. 6. Share your personal story How did you get into your career? What pivot shaped you? Lessons from your first job are often more relatable than you think. 7. Ask questions Invite discussion with prompts like: “What’s the tool you can’t live without at work?” or “What’s one piece of advice you’d give to someone starting out?” 8. Reuse and remix Turn a slide deck into a few posts, pull takeaways from a talk, or repost an old note with an update. You don’t always need something brand new. 9. Just have fun Tell a story about your kids, share a game you love, post about a hobby outside of work, or even something zany that made you smile. People connect with the human side of you just as much as the professional side. A lot of people say, “Posting on LinkedIn won’t get me a job.” I understand the skepticism, but here’s what I’ve seen: posting helps you get visible. Visibility leads to connections. Connections lead to opportunities. The majority of jobs are filled through networks, not cold applications, which are deadweight in this environment. Posting is not the only step, but it is a proven way to stay top of mind, alongside commenting, calls, events, and more. You don’t need to post daily. Even starting with once a week is enough. Collect ideas in a notes app as they come to you, then pick one to share. It doesn’t need to be perfect, it just needs to be real. It helps me to imagine every post is just for a single close friend or loved one rather than hundreds of thousands reading it. If you post weekly, that’s 52 chances a year for people to see your voice, your ideas, and your story. That is worth it. So here’s my question: What’s one idea from this list you could turn into a post this week?

Management consulting partners: don’t be a grey suit on LinkedIn. Personality and authenticity are your key to engaging conversations. How many of you find it hard to express yourselves authentically on LinkedIn? Judging by a quick sampling of profiles, it seems to be the majority. We thrive on the impact our work creates, and we don’t shy away from confidently stating our recommendations to clients. But when it comes to LinkedIn, most of us are either inactive or find comfort in re-sharing standardized impersonal posts. Yet the data suggests the opposite behaviour is what’s needed: Trust is personal. 74% of people are more likely to trust someone with a strong personal brand. Authenticity isn’t just a buzzword, it’s a differentiator. People share people, not brands. Employee posts get 5x more reach and 24x more re-shares than company posts.  That’s engagement driven by personal connection. The C-suite is leading by example. C-suite posts get 4x more engagement than average content. Why? Because people want to hear your view, not just your firm’s boilerplate update. Being authentic isn’t just good for your personal brand, it’s good for business. So, instead of posting another dry statement with the charm of a bowling ball, try this: Inject personality into professionalism. Credibility is key, but so is not sounding like a corporate bot. Relatable anecdotes or lessons learned make your content memorable. Showcase expertise through insights. Share thoughtful perspectives on your industry, backed by data or personal experience. Engage meaningfully with your network. Respond to comments, participate in discussions, and recognize others’ contributions. We are a people business, built on trust and relationships. Make sure your LinkedIn presence is as impactful as your boardroom advice. What’s one thing you’d change about your LinkedIn posts based on this approach? #Consulting #Authenticity #Connection

Just did an hour with a Partner at one of the big consulting firms. Their challenge hit close to home: "We have 500 consultants with incredible expertise. But when clients Google them before meetings, they find nothing. Meanwhile, boutique firms with 20 people are everywhere - speaking at events, posting insights, building relationships." He dropped numbers that made me pause: • Average consultant has 2,000+ LinkedIn connections • Combined network reach: 1M+ decision makers • Current LinkedIn activity: Near zero • Lost deals to smaller firms: "More than we'd like to admit" The Partner's exact words: "Our people solve $10M problems daily. But online? We're invisible. And in consulting, invisible means irrelevant." What struck me wasn't the problem. It was their solution attempt: They’ve hired a social media manager. Created templates. Ran training sessions. Built approval processes. Result? 3% adoption after 6 months. Because here's what big consulting misses: Your consultants don't need more training. 👉🏽 They need systems that work at the speed of consulting 👈🏽 When you're billing $500/hour, spending 2 hours crafting a LinkedIn post isn't just inefficient; it's business malpractice. The firms winning the visibility game aren't asking their people to become content creators. They're building infrastructure that turns expertise into influence without the time tax. Because in professional services, your people ARE your product. And if your product is invisible? You're just another logo on a slide deck.

There is an easy way to make your content feel more consistent and memorable and it also makes showing up easier - create a recurring signature series. A series gives people a reason to come back. It helps you become known for something specific. It simplifies planning because you always have a format to return to. It removes the stress of wondering what to post because the theme stays the same and the topics rotate inside it. A signature series works when it teaches your audience something useful and connects to the area where you want to build your reputation. When your audience knows what to expect your content becomes part of their routine. Here are recurring series ideas that you can adapt to your area of expertise. ✔️ What I’m Seeing Share one theme or pattern you noticed during the week. Industry shifts questions that keep coming up or changes you’re tracking. This turns your day-to-day experience into valuable insight. ✔️ A Closer Look Take something nuanced and explore it. It could be a trend you’re seeing or a shift in how clients approach decisions. Focus on clarity and perspective. ✔️ Behind the Work Walk through your approach on something you handled recently. How you prepare, evaluate a situation or shape a strategy. ✔️ Lessons From the Week Write about three things you learned or were reminded of based on interactions or moments that stood out. Professional and personal observations both work well here. ✔️ Focused Q+A Answer one question each week that clients or peers often ask you. Keep it specific and practical. This builds recognition and trust quickly. ✔️ Five to Follow Spotlight people who are doing interesting work in your space. It shows you have range, care about others and it naturally grows your network. ✔️ My Working File Share something that is helping you right now. A system, podcast, influencer, tool, mindset or a way you organize information. This type of content always resonated because it is useful. ✔️ What I Would Do Use a common scenario in your field and explain how you would approach it. ✔️ Client Development Moments Share examples of how relationships actually form. A small touchpoint that mattered or a conversation that led to something unexpected. These formats make your content easier to create and easier for your audience to remember. They reinforce your expertise and give people a clearer sense of what you do, which can help them hire and refer work to you. Remember that content marketing doesn’t need to be hard. You already have all of this content at your fingertips, it’s just getting into the rhythm of identifying and then creating it. Let me know what you think of these ideas in which of them you will try! (And follow me for more tips like this) #contentmarketing #contenttips #legalmarketing

Everyone wants to be seen as an “authority” on LinkedIn but most people go about it the wrong way. A client asked me recently, “How do I become a go-to voice in my industry?” It made me reflect on my own journey. When I started posting, I was everywhere and nowhere at the same time random topics, no focus, no structure. The moment I got intentional, everything changed. My content started landing. My audience grew. My inbound DMs increased. Here’s what actually worked 1️⃣ Pick your lane and own it I stopped chasing trends and focused on one core theme personal branding and social media strategy. Clarity attracts the right audience. Confusion repels them. 2️⃣ Educate to elevate Don’t just share information transfer knowledge. Break things down. Explain why it matters. Help your audience do something with it. 3️⃣ Tell stories that stick People forget stats but remember how you made them feel. I shared lessons from my own journey real wins, real fails and that’s what made people relate. 4️⃣ Create for your audience, not your ego Your content should solve their problems, not showcase your expertise. The more specific you get, the faster you attract ideal clients. 5️⃣ Consistency compounds Authority isn’t built overnight. It’s the result of showing up even when engagement is low, ideas feel stale, or motivation dips. Bonus Tip: Build before you broadcast. Comment on others’ posts. Add thoughtful insights. Collaborate. You can’t build authority in isolation community multiplies your credibility.

I've seen really experienced coaches and consultants get overlooked on here and average ones generating huge demand. Here's why: After working with over 1800 service based business owners, I've seen it hundreds of times. The most experienced coach or consultant doesn't get the work. The most visible one does. Most people "update their profile" by: → Copy pasting their CV → Playing it safe and professional → Saying they can help anyone and everyone → Or not saying anything much at all. Your business bestie might tell you that your profile 'reads well' or 'looks nice' But that's not what will get you clients. That's playing it safe instead of strategic. The ones who land premium clients with ease? They know how to get their profile to do the heavy lifting. And they know exactly what to say to have premium clients pre sold on them before ever having a conversation. Here's 7 profile upgrades to start attracting more premium clients. 1. Add authority through visuals "I'm a certified great coach" Everyone says this. It means nothing without being able to 'show' not just tell. 2. Brand by association "Trusted by company X, Y and Z" Buyers are more skeptical than ever and transferring trust with other brands you're associated with is a fast track to growth. 3. Create a 'no fluff' action orientated headline If you only have a simple job title like "Leadership Consultant" You've just commoditized yourself. Share the transformation not just keywords. 4. Make it simple to reach out Still relying on people to click on "Contact info?" You've already lost them. 5. Expand your experience section Most coaches/consultants use this to showcase the past. The ones landing clients use it to showcase the right now. 6. Have 10+ recommendations Most people are too afraid to ask or simply forget but in a world of social selling, real social proof is a requirement. Not a nice to have. 7. Sprinkle more social proof in your services section If you don't know what this section is, there's your first fix. Simply having a nice profile doesn't cut it anymore. Stop leaving your LinkedIn profile to chance. Start getting it generating warm inbound leads for your business every week. I'll be expanding on this in one of my Get Premium Clients with LinkedIn Live trainings coming up soon (specifically for service based business owners). You can find out more here if you want to join us: https://lnkd.in/gFKNgvxp P.S which from 1-7 stood out for you the most?

"Why Buy the Cow When You Can Get the Milk for Free?" is a horrible mindset... when it comes to building your business Too many worry that sharing too much insight upfront will eliminate clients’ need to hire them. But, in reality, holding back does more harm than good. Here’s why giving value freely brings clients to you. Building Trust, Not Dependence Clients pay for more than knowledge; they want unique insights and tailored guidance. Sharing valuable information builds trust, not dependence. By freely offering actionable insights, you establish yourself as a knowledgeable and generous expert—qualities clients remember. Action Step: Share part of your process, like a checklist or framework that solves a specific problem. This builds initial trust and allows you to filter in for your ideal client. 1) Information Isn’t Implementation Clients don’t just want information—they want your expertise in applying it to their unique challenges. They seek transformation. Offering valuable information lets clients experience your approach while highlighting their missing personalized support. -> Action Step: Host a webinar on a common issue, then share case studies that showcase your hands-on impact. 2) Free Value Creates Bridges to Paid Services When clients experience your expertise they are more likely to seek your deeper guidance. Giving valuable insights for free builds familiarity with your methods, making the transition to paid services natural. -> Action Step: End each piece of content with a call to action—invite clients to connect or share a success story. 3) “Free” Expands Your Reach and Credibility Freely sharing expertise increases your visibility. As your content circulates, it introduces you to new clients. This isn’t lost revenue—it’s marketing. -> Action Step: Encourage sharing in your posts to boost reach and credibility. 4) The More You Give, the Stronger Your Brand “Why buy the cow” suggests that giving devalues your work. The opposite is true in consulting: the more you share, the more clients see you as a go-to expert. People remember the problem-solvers. -> Action Step: Consistently publish content that answers questions and offers solutions. In Consulting, Giving is Selling By freely offering value, you aren’t “giving away the milk”—you’re showing potential clients why you’re the right partner. Clients aren’t buying your information; they’re investing in your ability to deliver tailored solutions and guide them through challenges. Generosity is your best brand-building tool.

Consistency is the cornerstone of effective content marketing. It builds trust, keeps your audience engaged, and ensures your firm remains top of mind when potential clients need your services. But consistency goes beyond posting regularly—it’s also about tone, messaging, and delivering value. Here’s how your firm can achieve it: 1️⃣ Maintain a Regular Posting Schedule Posting sporadically makes it difficult to keep your audience engaged. A structured schedule ensures you stay visible. Tip: Create a content calendar to plan weekly or monthly posts in advance. Example: Publish a blog post every Monday, share insights on LinkedIn mid-week, and send a newsletter once a month. Use scheduling tools like Buffer or Hootsuite to automate your posts. 2️⃣ Align Your Messaging Across Platforms Your content should consistently reflect your firm’s values, expertise, and tone. Tip: Use a cohesive tone that’s professional yet approachable. Example: A blog on employment law should have the same messaging and tone as related LinkedIn posts or email campaigns. Create templates for posts and newsletters to ensure brand consistency. 3️⃣ Address Client Needs Regularly Consistency in content isn’t just about frequency—it’s about relevance. Tip: Use client questions and feedback to guide your topics. Example: If you’ve received several queries about probate, publish a series of posts addressing the process, common pitfalls, and FAQs. Regularly update content to reflect changes in the law or industry trends. 4️⃣ Repurpose Content to Stay Active Repurposing is a great way to maintain consistency without constantly creating new material. Example: Break down a comprehensive guide into multiple social media posts or turn a webinar into a series of blog articles. Tip: Repurpose high-performing content to reach new audiences on different platforms. 5️⃣ Engage with Your Audience Consistently Content marketing isn’t just about posting—it’s about building relationships. Tip: Respond to comments, answer questions, and engage with your audience’s feedback promptly. Example: If someone comments on a LinkedIn post about family law, reply with helpful information or direct them to a resource on your website. 6️⃣ Measure and Adjust Regularly Consistency doesn’t mean rigidity. Use analytics to assess performance and adjust your strategy accordingly. Tip: Monitor metrics like engagement, website traffic, and lead generation. Example: If posts about workplace disputes generate more engagement than other topics, focus on creating more content in that area. Consistency in content marketing builds credibility, nurtures trust, and strengthens your brand. By staying regular, relevant, and client-focused, your firm can foster long-term connections and position itself as a trusted authority. 💬 How does your firm stay consistent with content marketing? Share your tips or ask for advice in the comments!

If you’re a subject matter expert and still not creating content on LinkedIn, 𝘆𝗼𝘂’𝗿𝗲 𝗹𝗲𝗮𝘃𝗶𝗻𝗴 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗼𝗻 𝘁𝗵𝗲 𝘁𝗮𝗯𝗹𝗲. Being good at what you do is one thing. Being known for what you do is another. Here’s how you can start building your credibility on LinkedIn (without spending hours every day): 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁, 𝗱𝗼𝗻’𝘁 𝗼𝘃𝗲𝗿𝘁𝗵𝗶𝗻𝗸. Share insights from your daily work. Describe a problem you overcame. Share a lesson you've learned. Your viewpoint may differ from that of others in your field. 𝗦𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗰𝗲𝘀𝘀, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘆𝗼𝘂𝗿 𝗿𝗲𝘀𝘂𝗹𝘁𝘀. People trust you more when they see how you think, not only the polished outcomes. 𝗘𝗻𝗴𝗮𝗴𝗲 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁. Comment meaningfully on other posts in your industry. It positions you as someone thoughtful, not just promotional. 𝗕𝗲 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁, 𝗻𝗼𝘁 𝗽𝗲𝗿𝗳𝗲𝗰𝘁. One strong post a week builds more authority than one “perfect” post every three months. 𝗧𝘂𝗿𝗻 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗶𝗻𝘁𝗼 𝘀𝘁𝗼𝗿𝗶𝗲𝘀. Facts inform, stories stick. Share experiences that illustrate your knowledge in action. 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗻𝗲𝘁𝘄𝗼𝗿𝗸, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗮𝗻 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲. Connect with peers, clients, and aspirants in your space. LinkedIn rewards conversations more than monologues. 𝗦𝗵𝗼𝘄 𝘀𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳. Highlight collaborations, testimonials, speaking engagements, or recognitions. When others validate your expertise, your authority grows faster. Today's world often overlooks expertise that remains hidden offline. 𝗬𝗼𝘂𝗿 𝗼𝗻𝗹𝗶𝗻𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗼𝗽𝘁𝗶𝗼𝗻𝗮𝗹, 𝗶𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼. So, if you’re a subject matter expert, start today. Your credibility deserves to be seen. Follow #socialJJ to read more of my posts. #creatorjourney #personalbranding

If you dread posting content, you won’t stick with it. Here’s how I stay consistent without burning out: 👇 4 simple steps that make content way easier 👇 1️⃣ Pick 3 Content Pillars These should align with: → What you want to be known for → What your audience cares about → What you love talking about Mine are: 📱 Social media 💬 Marketing ⚡ Productivity (Yes, productivity isn’t part of my job description, but my audience loves it, and I enjoy it too.) Keep it broad, keep it relevant, don’t overthink it. 2️⃣ Brain dump ideas (set a 20-minute timer) Open your notes app or grab a notebook. Set a timer and jot down as many ideas as you can for each pillar. → Can’t think of any? Ask ChatGPT. It doesn’t need to be perfect. Just start. 3️⃣ Bulk out ideas weekly Once a week, revisit those rough ideas. Take 15–20 mins to add thoughts, examples, or hooks to each one. Write how you’d explain it to a friend. The flow will come. Now you’ve got 10+ half-written posts ready to go. 4️⃣ Schedule once a week Every Monday, I spend 30–60 mins finalising and scheduling my weekly content. I pick 5–7 ideas from my running list, tidy them up, and hit schedule. Because the hard part (the ideas) is already done, this bit is fast. Bonus Tip: Reuse your best content Scroll back through your feed. → What posts performed best? → Can you repurpose or refresh them? → Are there evergreen tips that still matter now? I’ve built weekly habits to make this even easier: ✅ Fridays → Freelance diary ✅ Saturdays → Content ideas for the week ✅ Sundays → Productivity tips It removes the guesswork and builds trust through consistency. (And let’s be honest, I’m not logging onto LinkedIn every Saturday at 9am to write from scratch.) ⸻ You don’t need 10 hours a week to show up online. You just need a system. Let me know if this was helpful, I’ll keep sharing more of what works for me! 💬👇