Global Expansion Consulting

WIPO’s global report on IP filings is out and records are being broken. 2024 saw the highest ever patent filings – 3.7 million worldwide. Design filings also peaked at a record 1.6 mln, while trademark filings stabilized after two years of decline. But within this rich trove of data from nearly 150 IP offices, a few deeper insights stand out. First, emerging and developing countries continue to embrace IP-driven growth and transformation, whether driven by the need to diversify engines of growth, support increasing aspirations of local innovators and entrepreneurs, create more attractive investment environments, or simply seek new sources of growth. For the sixth consecutive year, India posts double-digit growth in patent filings, with Türkiye also up some 15%. Among the top 20 countries of origin, 12 saw increases in trademark filings, led by Argentina, Brazil and Indonesia, and with strong growth in upper middle-income economies like Colombia, South Africa, Thailand and Viet Nam. Design filings tell a similar story, with the fastest growth in India, Morocco and Indonesia. What this means is that many emerging economies are following the path of the world’s established innovation powerhouses in using IP as a strategic lever for economic growth, diversification, development and resilience. The next challenge is commercializing more of these filings, so they become real-world products and services. Second, we’re seeing more domestic, or “resident” filings. In areas like trademarks and designs, resident filings have traditionally made up the vast majority (+70%) as local businesses often register IP to protect brands and designs serving domestic markets. Now, we’re seeing the same dynamics in patents. Resident patent filings grew almost 7% last year, the fastest rise since 2016, to 72% of the total. This growth in domestic filings suggests that innovation ecosystems are maturing (even for high-tech discoveries, inventors typically file at home first before expanding abroad). It may also reflect shifts in global trade flows, with some industries becoming more localized. Third, many of the major trends in recent years continue to accelerate. Just as AI and digital innovation dominate the headlines, computer technology remains the top field for patent activity, with its growth outpacing all others. The gender balance in innovation is also improving. The proportion of women inventors in international patent applications has increased from 11.6% in 2010 to 18% last year. Beyond the individual data points, the value of this report lies in what it reveals about the global state of innovation and the direction it’s heading. This year’s WIPI shows that people everywhere continue to believe in the power of IP to protect ideas and incentivize innovation, and it gives WIPO the energy to continue strengthening IP ecosystems everywhere to give these innovators and creators the tools to protect and commercialize their ideas. 🔗 https://ow.ly/gub150XqnE7

The Secret of Luxury Hospitality Positioning 1/ Most hospitality brands think they're selling rooms. Hermès thinks they're selling dreams. Aman thinks they're selling transformation. The Ritz thinks they're selling legacy. Here's why 99% of hospitality brands will never understand true luxury positioning: 2/ The $600B hospitality industry has it backwards. They obsess over thread counts and marble bathrooms. But when a billionaire pays $2,000/night at Aman Tokyo, they're not buying a bed. They're buying 3 hours where the world can't find them. They're purchasing RELIEF. 3/ Hermès mastered this 187 years ago: Birkin bag cost breakdown: • Leather: $200 • Labor: $800 • The rest: POSITIONING You're not buying a bag. You're buying entry into a club your great-grandmother respected. Generational wealth buys IDENTITY, not amenities. 4/ The brands that "get it" understand 3 pillars: SCARCITY: Aman has 34 properties. They could have 340. They choose not to. LEGACY: Le Bristol Paris sells Hemingway's view, not just suites. IMMUNITY: While others chase trends, Aman perfects timeless sanctuary. 5/ What 90% of hospitality brands do wrong: ❌ Compete on features ❌ Chase Instagram moments ❌ Discount for occupancy ❌ Target "luxury travelers" What top-tier brands do: ✅ Create their own category ✅ Build generational rituals ✅ Never compromise positioning ✅ Target legacy builders 6/ Case study in positioning power: Four Seasons: "Exceptional service" St. Regis: "Bespoke luxury" Aman: "Sanctuary" One commands 3x the rate. Strategy isn't about better amenities. Strategy is about DIFFERENT MEANING. 7/ The psychology is profound: When stress costs $1M deals → peace becomes priceless When reputation spans generations → discretion becomes invaluable When time is finite → transformation becomes essential You're not selling hospitality. You're selling a story they'll tell their grandchildren. 8/ Luxury isn't a price point. Luxury is a CULTURE. The culture of anticipated needs, generational consistency, and effortless perfection. Culture can't be copied. Only cultivated. Ready to transform your hospitality brand from commodity to legacy? I help hotel brands discover their unique positioning and build generational meaning that commands premium rates. DM "POSITIONING" to explore how we can elevate your brand's story. RT if this changed how you think about hospitality positioning.

America just got reintroduced to Guinness as a local brand. A bold shift away from its traditional Irish roots, led by the mighty Uncommon Creative Studio NYC. Alden, Steenkamp & Batra’s work on consumer culture positioning is a business school staple. I've never seen a clearer live example of this theory in practice. Their research shows how brands can position themselves in three ways. GLOBAL: Part of global culture LOCAL: A brand for “people like me, from here” FOREIGN: An exotic, aspirational foreign brand With this framework, marketers can shape brand perception, signal trust or status, and win local share for global brands. I've always thought beer and cider is the perfect category showing this strategy at play. 1. Heineken - Global Culture Obvious example. Global sports, international celebrities, same message everywhere. 2. Craft Brands - Local Culture The craft boom was a strategy where large FMCGs bought or built local brands to win trust and authenticity in smaller, profitable markets. Ironically, BrewDog went the opposite way from local to global, ditching the Scottish charm rather fast. 3. Fosters - Foreign Culture Endless options here. Especially as Italian beer is booming! Asahi is also a big winner with this.But Fosters is my favourite: it never even existed in Australia! They borrowed Aussie humour and heat to build a brand around refreshment with mates. Genius, no wonder their campaigns won IPA awards. This is why the new Guinness work is so interesting. It takes a specific American insight (50 states, divided) and relaunches the brand as something that brings them together. Real Americans. Real Guinness. A pure local positioning shift for a brand long doing anything but. This may feel off if you're not American (or even if you are). But this stuff takes time. Just look at Guinness in Africa. Guinness Foreign Extra Stout is now a symbol of local pride across the continent. It can clearly work. This framework is also a bit of a curse. Once you see it, you can’t unsee it. You’ll start reading every brand move through it. Look at discount grocers across the EU. Lidl and Aldi act local and proud in every market to boost trust and quality. The ad itself? A brilliant demonstration that marketers leaving music choices to the end of production are missing the biggest opportunity. Let me know if you're a fan of this new move in the comments. I share #advertising and #marketing insights daily. Follow for more.

Too many strategic alliances with Global System Integrators (GSIs) fail to deliver promised revenue. The #1 reason? They skip the basics — and then scale chaos. 👇 Here’s how to do it right. If you’re partnering with GSIs like Accenture, Capgemini, TCS, or Infosys, you already know they’re powerful growth channels — but only if your alliance is strategically designed, operationally aligned, and commercially activated. At Alliance Best Practice, we’ve studied over 800 high-tech alliances and found that commercial success with GSIs isn’t magic — it’s method. The most successful partnerships follow a repeatable pattern across three critical stages: 🔹 Initiation: Get the Foundation Right Secure real executive sponsorship (not lip service). Co-create a joint value proposition that solves real customer problems. Build a 12–24 month joint business plan with targets, priorities, and a shared “why now.” 🔹 Activation: Make It Real Launch field enablement with role-based playbooks, demos, and deal support. Identify 10–50 strategic accounts for joint pursuit. Share pipeline, assign pursuit leads, and celebrate early wins publicly. 🔹 Acceleration: Scale What Works Invest in repeatable, co-branded solution offerings. Launch joint marketing campaigns and track sourced/influenced revenue. Embed governance, metrics, and incentives that make the alliance sustainable. 💬 As one alliance leader told us: "If you can’t describe how the GSI makes money with you, they won’t put you in front of a client.” If you're building or rebooting a GSI alliance and want a proven roadmap — ✅ Read our latest article: Best Practices in GSI Alliances 📍 Now live on the Alliance Best Practice site: 🔗 https://lnkd.in/eJaHMXE #alliances #partnerships #GSI #channelstrategy #cosell #strategicalliances #growth #b2bpartnerships #alliancemanagement #hightech

I watched a $50M European brand crash in China within 8 months. Their mistake? They used their Berlin networking playbook. They hosted Western-style events. Open bar. Name tags. "Let's grab coffee" with strangers. Great attendance, but zero partnerships materialized. Meanwhile, their Chinese competitor spent the same budget on private dinners with partners introduced through mutual connections. Six months later: exclusive distribution deals locked in. The difference wasn't budget or product. It was understanding how trust works in China. Western markets start at 100 points and subtract if someone proves untrustworthy. China starts at zero. Trust is earned slowly through repeated interactions and third-party endorsements. I see this pattern constantly. Western companies treat China like "another market" when it's a different operating system entirely. They network efficiently instead of building relationships strategically. The companies that succeed? They understand the 饭局 (dinner gathering) isn't just a meal. It's where hierarchies form, intentions are signaled, and trust begins. They learn that "being open and direct" in Frankfurt can seem naive in Shenzhen. The gap isn't language—it's fundamentally different approaches to risk and relationships. Here's what I tell every client: Your advantage isn't just your product. It's your willingness to adapt how you build the relationships that actually sell it. For the cross-border operators here: What's been your biggest "lost in translation" moment entering Asian markets? #ChinaMarketEntry #CrossBorderEcommerce #ChinaBusiness #MarketExpansion #GlobalCommerce

Entering a market isn’t guesswork. It’s math. And the equation is simpler than you think. When a new player shows up, incumbents move fast: → Drop prices until rivals run out of cash → Lock up distributors and suppliers → Flood the market with brand spend → Sign long contracts with penalties → Lobby regulators to raise barriers That’s 5 of 10 ways big companies protect their turf. For new entrants, fighting head-to-head rarely works. The smarter play is partnership. Instead of burning years and millions, you can borrow scale, credibility, and access. Here are 5 proven ways to do it: Co-distribution ⤷ Partner with a non-competitor who already sells to your target customers ⤷ You get reach without building your own network. Joint innovation ⤷ Collaborate with an incumbent to launch a new product ⤷ You share costs and inherit their credibility White-label supply ⤷ Sell your product under an incumbent’s brand ⤷ You scale quietly, while learning how the market really works Adjacent alliances ⤷ Enter through a related industry ⤷ Bypass the strongest defences Anchor partnership ⤷ Land one marquee partner ⤷ Their endorsement signals trust and opens doors The question is: how do you know if you have a real chance? Use the Entry Equation. Success Score = (Distribution × Incentive × Differentiation) ÷ (Switching + Regulatory + Capital) Score each factor 1–5 (5=Excellent): • Distribution Access • Incumbent Incentive • Differentiation • Switching Costs • Regulatory Barriers • Capital Intensity Interpretation: 0–5 = Low viability 6–10 = Conditional entry 11–15 = Strong entry Need an example? An EV battery startup partners with a Tier-1 auto supplier. Here's the assessment: • Distribution = 4 • Incentive = 5 • Differentiation = 5 • Switching = 3 • Regulatory = 4 • Capital = 3 Score = (4×5×5) ÷ (3+4+3) = 10 Interpretation → Conditional entry The path forward: reduce regulatory drag or switching pain This is how experienced CEOs think about market entry. Not just, “Can we compete?” But, “Who can we partner with to get through the defences?” Remember: Go-to-market partnerships aren’t a growth lever for new entrants. They’re the only way in. --------------------------- Was this helpful? Get cheatsheets like this each Wednesday. Subscribe to my free newsletter: https://philhsc.com ♻️ Repost this to help a founder or CEO assessing a new market ➕ Follow me, Phil Hayes-St Clair for more like this

AECS-Tech founders: Here's a counterintuitive insight about building for the US market - you can gain structural unfair advantages also by building FOR US FROM elsewhere. Building your products from markets like Europe, India, or Israel while targeting US customers is proven that it can give you a 3-4x cost advantage in specific models in AEC and Supply Chains. And the best part? Clients care about outcomes more than your location. Here's why this can be an option worth considering: - Your burn rate stays low while building complex products - You can iterate longer without running out of cash - The talent pool for robotics and 3D/CAD is often stronger outside the US - Valuations have equalized globally in early stages But not every model fits the same way. Skip the field software and GC enterprise tools that need deep US context - those are almost always better built from the US. What does work: - Robotics solutions - in fact, we are on the record that Europe holds the highest density of high-quality Constru-Tech on-site robotics founders and projects right now anywhere in the world - Outcome-based services - Cross-border marketplaces - Global software platforms for AE (CAD, planning tools) The playbook? You can start lean outside the US, prove your model locally, then establish a small US presence for distribution. Many "US companies" already do this - check where their teams actually sit. There's more where this came from. Our tactical guide on efficient US market entry is live below. -- Building USA ConTech from Abroad | The 3-4x Advantage -- tl;dr: 🌎 US market is uniquely open to outside innovation 💰 3-4x cost advantage possible while maintaining quality 🚀 Robotics and 3D/CAD spaces show highest potential 🎯 Outcome-based models succeed most often ⚡ Distribution is your fusion reactor -- Practical Nerds Website: https://lnkd.in/esnkThAu Subscribe to the Newsletter: https://lnkd.in/edJrnQND Foundamental: https://lnkd.in/em8xc4sm #construction #startup #vc

Most founders ask "where should we expand?" The real question is: "are we actually ready?" This was a powerhouse panel at the Business Leader Summit with Aron Gelbard / Huib van Bockel / Isobel Stephen / Anthony Goodwin / Simon Gilson-Fox moderated by Jason Mahendran, and it delivered some brutally honest advice on global expansion. Here's what the panel who've done it shared with us: → Lesson 1: Max out your home market first. The starting point sounds obvious.  Get the model right at home before you look elsewhere. But it's more nuanced than that. If you're Tenzing, the UK energy drinks market is large enough to build a significant business. But if you're Bloom & Wild, the UK flower market is smaller, and investors will pressure you to go international before you feel ready. Know the size of your opportunity at home. → Lesson 2: Build the playbook before you pack your bags. Before you even think about entering a new market, do this: Create a detailed executional playbook of exactly how your model works at home. → Lesson 3: Score every market before you commit. The panel discussed having a clear framework for evaluating where to go next. Build a scorecard. Assess every factor that matters such as: → Consumer behaviour — how similar is it to your home market? → Competitive landscape — do you buy your way in or grow organically? → Political & regulatory environment — what are the hidden costs? → Existing advantage — do you have a partnership, a foothold, an edge? → Internal readiness — will this distract from your core growth? → Operational scalability — can your infrastructure stretch? → Pilot opportunity — is there a low-risk way to test before you commit? → Lesson 4: Never underestimate culture. Bloom & Wild learned it the hard way. This was the moment of the session that stopped the room. Bloom & Wild expanded into Germany. It worked. But they also went to France. It didn't. Why? Cultural appetite for a British brand was fundamentally different. The lesson: really interrogate your pilot and your data before you scale. Lesson 5: Look for what stays the same across every market. Amid all the differences — regulations, culture, competition — look for the constants. Try not to damage more than 10% of the model. If you were in 20 countries one day and each was 20% different, that is a recipe for complexity and potential disaster. Anthony Goodwin put it brilliantly. In recruitment, the characteristics of successful leaders are identical across every market they operate in: Resilience. Initiative. Curiosity. Outside-the-box thinking. Your proposition may need to adapt. But if your core is built on something universal, that's your greatest asset when going global. Global expansion isn't a growth strategy.  It's a test of whether your foundations are strong enough to stretch. Another brilliant session from a remarkable day at the Business Leader Summit.

Digital Assets Regulation Insights from Jurisdictional Approaches INSIGHT REPORT OCTOBER 2024 There is a need for clear regulatory guidelines in the fast-evolving digital assets industry. This report, which builds on prior research by the World Economic Forum, provides a close analysis of the regulatory frameworks in nine jurisdictions and their unique approaches to policy creation and implementation. By examining nine jurisdictions – The European Union Gibraltar Hong Kong SAR China Japan Singapore Switzerland The United Arab Emirates The United Kingdom and the United States – this report draws key lessons from each approach and reveals the unintended consequences that may result from different regulatory frameworks. The analysis focuses on 4 Pressing topics 1. Anti-money laundering and Know your customer 2. Regulatory and technical sandboxes 3. Decentralized finance 4. Privacy and security. The report enables leaders to better predict trends and challenges in the digital assets landscape and supports both public- and private-sector stakeholders with actionable recommendations.