Creating a Consulting Website

🚀 What Makes An “About Us” Page Trustworthy And Engaging? Most About Us pages sound safe, formal, and forgettable. They list achievements but miss the heart. People don’t connect with awards — they connect with stories, struggles, and values. If you want visitors to trust you, your About Us page must feel human, honest, and real. So, let's deep dive in- 1. Begin With a Real Story Your story is your strongest trust signal. Share how your brand was born — the moment the idea came to life, the early challenges, or the turning point that shaped your mission. A real story makes people stay longer and care more. 2. Explain the Purpose Behind the Brand Buyers want to know the “why” behind your work. What gap did you see? What problem pushed you to start? Purpose-driven brands earn deeper loyalty and stand out in a crowded market. 3. Be Honest, Not “Perfect” People ignore brands that sound too polished. Be open about the journey — the wins and the lessons. Honest words build trust faster than fancy claims or unrealistic promises. 4. Show the Humans Behind the Brand Faces create connection. Add founder photos, team stories, or behind-the-scenes moments. When people can see who they will work with, trust grows naturally. 5. Share Your Mission and Values Clearly Let readers know what you believe in and what you stand for. Your values act like a mirror — they help the right people see themselves in your brand. 6. Write in Simple, Warm Language Avoid jargon. Speak like you would speak to a friend. A warm, clear, and friendly tone makes your brand feel approachable and human. 7. Add Proof That Others Trust You Social proof turns doubt into belief. Add reviews, client logos, case studies, media features, or numbers that show your real impact. Let others validate your work. 8. Be Open and Transparent Share how you work, what you promise, and what you don’t. If something sets you apart, explain it with clarity. Transparency shows confidence and integrity. 9. Invite Readers to Connect Guide visitors with a clear next step — book a call, explore services, or meet the team. When you open the door for connection, more people choose to walk in. 10. Keep Updating Your Story Your brand grows, and your About Us page should grow with it. Refresh it with new wins, new lessons, and new team members. An updated page shows a brand that is active and evolving. FINAL THOUGHT: A powerful About Us page is more than information — it is an emotional handshake. It tells your story with heart, earns trust with truth, and invites people to join your journey. When people feel your brand, they remember your brand. What’s the one thing you always look for on an About Us page before trusting a brand? Follow Jitendra kumar for more thoughts. Repost in your group if you like this post. Hi, I’m Jitendra kumar. ----------------------------------------------------------- I’m a website designer and developer. Let’s design your website—send me a DM to get started!

Your ABOUT page is not all about you. It’s all about the reader. Sounds counterintuitive? Here are the most common copy mistakes and how to fix them: In 90% of the websites people focus on: ❌ Writing only about themselves and their accomplishments ❌ Writing in the 3rd voice and putting themselves on a pedestal Most of the copy is bland, boring, and feels like you’re reading a CV. It doesn’t create any connection or trust. This makes you less relatable and you distance yourself from your reader. So put yourself in the shoes of the reader. They’re scanning your About page to see what you’re all about. And understand if you are the right person to solve their problems. Take them on a journey to create emotion, build trust, and take action: 1. Start with a great value proposition → who you are, what you do, who it’s for  2. Connect with the situation your reader is going through 3. Show what's at stake if they don't solve the problem 4. Inspire them to see an expansion and their brighter future self 5. Share your story: how you overcame the challenges (and how they will too) 6. Highlight what makes your approach unique 7. Establish authority: results, testimonials, press, certifications, etc. 7. Be relatable by showing your personality, values, and hobbies 8. End with CTA: how they can work with you or contact you Remember: you’re still sharing your story… But in a more empathic, conversational, and persuasive way. It’s not about WHAT you say but HOW you say it. - P.S. Need a fresh pair of eyes on your copy? I can help you edit or re-write your LinkedIn About section and website. Send me a DM for more info. #copywriting #websites #persuasion #empathy #copy4impact

Here’s a powerful truth most websites still ignore... Your About Page is now a ranking asset. Not a formality. Not fluff. A direct signal for AI Search, Google Overviews, and LLM-powered engines deciding whether to TRUST you or skip you. And here’s the re-wake-up call: If ChatGPT, Gemini, Perplexity, SGE, or Claude can’t clearly answer: "Who are you?" "What do you do?" "Why should users choose you?" your website isn't optimized for the future of search... no matter how many backlinks or blog posts you’ve published. Right now, AI-first indexing is shifting from keyword matching to credibility mapping. That means your About Page must: ↳ Speak like humans ↳ Structure like schema ↳ Answer like an expert ↳ Convert like a sales page Most About Pages today fall into one of these traps: → Too long, too vague, too story-driven → Too keyword-stuffed and robotic → Too generic with zero authority → Or worst: a resume pretending to be brand positioning If you’re serious about ranking in the new AEO era (Answer Engine Optimization), your About Page must include: → A direct intro (40–60 words): Who you are + what you do → Expertise signals: roles, years, recognitions, proof → A USP: Why you're different → NLS headings like: “Who is X?”, “What does X specialize in?” → FAQ format written in natural language → Author or team block with credentials → Clear contact + structured links → Schema: Person, FAQPage, SameAs Because here’s the shift: → Google doesn’t trust websites. → Google trusts PEOPLE behind websites. AI platforms don’t want vague bios — they want clarity, confidence, and clean structure. And when you optimize using this framework, you unlock: → More visibility in AI answers → Higher expertise signals in SERPs → Increased conversions from cold traffic → A future-proof digital identity that algorithms can understand and users can trust So the real question is: → Is your About Page written for people today or written for AI search systems shaping tomorrow? Reply with: "I need the AEO version" if you want the optimized structure for your brand. What part of this framework surprised you the most? ↳ Comment your takeaway ↳ Save this for later ↳ Share it with someone building a website now ↳ Follow for more AI-Search, SEO, and Website optimization insights P.S. If you need help rebuilding your: → Website → SEO Strategy → Meta/Google Ads for leads and sales Send a message. I help businesses and personal brands optimize and scale with proven systems. #SEO #AnswerEngineOptimization #AEO #GoogleAI #Search2025 #DigitalMarketing #WebsiteOptimization #SEOTips #ContentStrategy #RankingStrategy #PersonalBranding #SERPOptimization #GoogleSGE #AISEO #LinkedInCreator

How I write service pages that are actually useful and aren't just “work with me” clichés: 1. Take a problem my target audience struggles with 2. Highlight that problem in the first line of the page 3. Spend the next 2–3 sentences amplifying that pain 4. The goal = show the reader I get their struggle 5. Build curiosity about what’s possible with the right fix 6. Introduce my solution (bonus points if it’s productized + named) 7. Explain the solution in plain language that anyone gets 8. Sign off with a clear call to action & promise of the result I can do this quickly. Because I’ve written 120+ service pages over the last 6 months. But one tool that helps me draft a strategic page faster is my Persuasion Playbook. (you can try it here: https://lnkd.in/eracrixu) Even after months of writing, I still use it to nail down positioning → benefits → CTAs faster. And my clients keep coming back for the same reason, too. Takeaway: Generic “work with me” drafts won’t cut it unless you have a massive brand or endless ad dollars. (it’s why you’ll never see my agency writing them that way) Focus on building service pages that solve problems: - from YOUR expertise - for YOUR ideal clients You’ll become the must-hire person vs the forgettable one. Follow me, Edha Jain, if you want to make your website copy strategic, conversion-focused, and fun.

Here’s why your offers aren’t getting the attention they deserve. It’s not because your product isn’t good enough. It’s because your message isn’t landing. Most businesses focus too much on what they’re selling. But here’s the secret: It’s not about your product—it’s about your customer. What’s in it for them? How will it make their life easier, better, or more exciting? Your copy should be so clear, so compelling, that your audience feels like you just get them. Here’s how you make your offers irresistible: 1) Lead with emotions, close with logic. People buy with their feelings first. Then they justify it with facts. 2) Speak their language. Skip the jargon. Use the words your customers would use to describe their problems and dreams. 3) Highlight the transformation. Don’t just tell them what your product does—show them how it will change their life. 4) Create urgency. No one moves without a reason. Give them a reason to act now. 5) Remove the risk. Make saying “yes” feel easy. Offer guarantees or risk-free trials. And remember: Good copy isn’t about being clever. It’s about being clear. It’s about showing your audience why your offer is exactly what they need—and nothing less. What’s your biggest challenge when it comes to writing copy? Let’s chat in the comments 👇

Good copy converts. Great copy makes people throw their wallets at you. How? Ever read something so boring you forgot why you started? That’s bad copy. But great copy? It grabs attention, holds interest, and makes people take action. If you want to write words that persuade, convert, and make people say ‘shut up and take my money’, here are five key things to remember: 1️⃣ Make your call to action specific People don’t do vague. If your CTA is weak, your results will be too. Instead of saying, “Learn more”, say: ✅ “Click here to book a free consultation.” ✅ “Download your free guide now.” Make it clear, direct, and action-oriented. People should know exactly what happens when they click. 2️⃣ Write how you speak Jargon makes you sound smart, but it also makes people scroll away faster than you can say ‘synergistic solutions.’ Your audience isn’t looking for a vocabulary lesson; they want clarity. ✅ Write like you’re explaining it to a friend. ✅ Use short sentences, everyday words, and a natural tone. If you wouldn’t say it in real life, don’t write it. 3️⃣ Focus on benefits, not features Nobody buys a 6-inch mattress—they buy a better night’s sleep. Features tell, but benefits sell. ✅ Instead of: “Our app has AI-powered automation,” say: “Save 10+ hours a week with AI doing the work for you.” ✅ Instead of: “This phone has a 48MP camera,” say: “Capture stunning photos, even in low light.” Always ask: What’s in it for them? 4️⃣ Hook them in the first line If your first sentence doesn’t grab attention, the rest won’t get read. You have seconds to stop someone from scrolling—use them wisely. ✅ Make a bold statement: “Your website copy is losing you money.” ✅ Ask a question: “What if you could double your conversions overnight?” People won’t read the middle if the beginning doesn’t hook them. 5️⃣ Edit like a ruthless minimalist Good copy is like good coffee—strong and without extra fluff. Every word should have a purpose. If it doesn’t, cut it. ✅ Use shorter sentences. ✅ Delete unnecessary words. ("In order to" → "To") Less is more. Which of these do you struggle with the most? Drop a comment below!

Your About Page is losing you clients and it’s not because you can’t write. Let me tell you what triggered this post. I was browsing a few websites the other day ,just casually oh. Then I clicked on someone’s About Page… and.....what I saw left me speechless 😶 “My name is Linda. I was born in 1994. I love cats. I started writing at age 12…” I clicked another one. Same thing. Life story. Childhood memories. Long paragraphs that look like WAEC comprehension. At that point I just sighed. Because what the heck . Readers don’t come to your About Page to know your childhood. They come to see if you can help them. That’s the truth. When someone opens your About Page, they’re not thinking: “Wow, let's see what this person ate in secondary school?” Rather they’re thinking: ✓ Can this person solve my problem? ✓ Do they understand what I’m going through? ✓ Are they the right fit for me? Your About Page is supposed to make the reader say: "Ah, this person gets me.” Not: “Why is this biography dragging like Nollywood epistle?” 📌 Here is exactly what a real About Page should be doing: 1. Speak to the reader’s struggle. Make them feel seen. Make them nod while reading. 2. Tell them the transformation you offer. People don’t buy skills, they buy outcomes. 3. Share a slice of your story that proves you’re capable. Not your whole autobiography. Just the part that builds trust. 4. Tell them what to do next. people love direction. Guide them. 📌 Most visitors spend less than 60 seconds on a page. If your About Page doesn’t grab them in the first 10 seconds, you’ve lost them. Make it about them, before you talk about yourself. If you want to write About Pages that actually make people trust you: 👉 Follow me : I share writing tips that make your content clearer, warmer, and more effective. 👉 Repost this so more people will stop using biography as About Pages. 👉 Save this post : your future website will thank you.

Most coaches make this mistake: They turn their About page into a résumé. List of achievements. Certifications. Career history. All great. But here’s the truth 👇 Your visitors don’t care about your story  until they see how it connects to theirs. They’re not reading your About page because  they want to know everything about you. They’re reading it because they want to know: → “Do I trust them?” → “Do I feel understood?” → “Can this person help me?” That’s why a powerful About page isn’t just a timeline. It’s a bridge between your story and their transformation. Here’s how I approach it when designing or rewriting one: 1. Start with their world, not yours. Talk about the challenges they’re facing,  the exact problems you solve. (This instantly makes it relevant.) 2. Then share your story with purpose. Not everything. Just the parts that build trust and position you  as someone who’s been there or knows the way. 3. Show your values. People connect with people, not brands.  What do you believe in? Why do you do what you do? 4. End with a clear next step. Your About page isn’t just for reading. It should gently guide them to take action  (book a call, explore your offer, etc.). It’s not: ❌ “Here’s what I’ve done.” ✅ “Here’s why what I’ve done matters to you.” Because your story is powerful but  only when it becomes part of theirs.

𝗬𝗼𝘂𝗿 𝗔𝗯𝗼𝘂𝘁 𝗣𝗮𝗴𝗲 𝗜𝘀 𝗮𝗻 𝗦𝗘𝗢 𝗪𝗲𝗮𝗽𝗼𝗻, 𝗡𝗼𝘁 𝗮 𝗖𝗩 𝘔𝘰𝘴𝘵 𝘈𝘣𝘰𝘶𝘵 𝘱𝘢𝘨𝘦𝘴 𝘴𝘶𝘤𝘬. 𝘠𝘰𝘶𝘳𝘴 𝘱𝘳𝘰𝘣𝘢𝘣𝘭𝘺 𝘥𝘰𝘦𝘴, 𝘵𝘰𝘰. Let’s be honest - most ‘About’ pages read like bad dating profiles: a bland list of career highlights, half-hearted mission statements, and zero emotional connection. They're written like résumés (CVs)… and convert like résumés, too. (Spoiler alert: they don’t.) But here’s the twist nobody tells you: 𝗬𝗼𝘂𝗿 𝗔𝗯𝗼𝘂𝘁 𝗽𝗮𝗴𝗲 𝗶𝘀 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘂𝗻𝗱𝗲𝗿𝘂𝘀𝗲𝗱 𝗦𝗘𝗢 𝗮𝘀𝘀𝗲𝘁𝘀 𝗼𝗻 𝘆𝗼𝘂𝗿 𝘀𝗶𝘁𝗲. When done right, it can rank for:  • Branded search terms (“[Your Brand] + reviews” or “[Your Name] SEO expert”)  • Informational queries tied to your industry  • Even navigational searches that should drive leads And guess what? It often outperforms “conversion” pages. Why? Because it builds trust and connection - two signals that Google and Bing reward heavily, and two emotions that drive human decisions. 𝗦𝗼 𝘄𝗵𝘆 𝗱𝗼 𝟵𝟬% 𝗼𝗳 𝗔𝗯𝗼𝘂𝘁 𝗽𝗮𝗴𝗲𝘀 𝗳𝗮𝗶𝗹? Because they’re ego-driven, not audience-focused. They answer: “Who am I?” When they should answer: “Why should you care?” Here’s how to turn your About page from fluff to fire: ✅ 𝗦𝘁𝗼𝗿𝘆, 𝗻𝗼𝘁 𝘀𝘁𝗮𝘁𝘀 – Instead of a bio dump, share the why behind your brand.  ✅ 𝗣𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗽𝗿𝗼𝗼𝗳 – Embed real testimonials, customer wins, and data-backed outcomes.  ✅ 𝗘-𝗘-𝗔-𝗧 𝘆𝗼𝘂𝗿 𝗵𝗲𝗮𝗿𝘁 𝗼𝘂𝘁 – Showcase your experience, expertise, authority, and trust. Don’t just say you’re good - prove it.  ✅ 𝗙𝗔𝗤 𝘁𝗵𝗲 𝗽𝗮𝗴𝗲 – Use it preemptively to answer questions searchers actually ask.  ✅ 𝗕𝗿𝗮𝗻𝗱𝗲𝗱, 𝗮𝗻𝗱 𝗻𝗼𝗻-𝗯𝗿𝗮𝗻𝗱𝗲𝗱 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻 – Structure your headings and meta data to catch long-tail queries and branded search variations.  ✅ 𝗩𝗶𝘀𝘂𝗮𝗹𝘀 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘁 – Add team shots, logos of clients, press mentions - anything that builds trust fast.  ✅ 𝗖𝗮𝗹𝗹𝘀 𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻 – Not a hard sell, but a soft step: “See our process,” “Read client stories,” “Book a discovery call.” Think this isn’t “SEO content”? Think again. Google and Bing both explicitly reward content that builds trust, shows expertise, and keeps users engaged. Your About page checks all those boxes - if you stop treating it like a vanity shelf. Stop writing your About page like a CV. Start treating it like a landing page for trust. Because when you optimise for humans first, search engines follow.

Most business owners stare at a blank page for weeks trying to write their About page. Then they give up and write "We are a leading provider of quality solutions."  Leading where? Quality what? Solutions for who? That sentence says nothing and takes up space like a tenant who doesn't pay rent. You don't need to be a copywriter. You need to know how to prompt AI properly. Here's my exact process for writing full website copy in 30 minutes. First, gather your ingredients. Before you open Claude or ChatGPT, answer these five questions in your own words. Who is your customer?  What problem do you solve for them? How do you solve it differently? What results have your past clients gotten? What do you want the visitor to do on your site? Write messy answers. Don't try to sound professional. Just be honest. This is your raw material. Second, use the CRAFT framework. Context: tell the AI about your business, your customer, and your industry. Role: tell it to act as a website copywriter who specializes in service businesses. Action: tell it exactly what page you need written. Format: specify the structure you want. Tone: describe how you want it to sound. Third, go page by page. Don't ask for the entire website at once. Start with your homepage headline and subheadline. Then your About page. Then your Services page. One page per prompt. Better input, better output. Fourth, edit like a human. AI gives you 80% of the work. The last 20% is you. Add your personality. Add your Kenyan context. Remove anything that sounds generic. If it could describe any business in any country, it's not specific enough. Rewrite it until it sounds like you talking to a customer over tea. Fifth, read it out loud. If any sentence sounds like a robot wrote it, delete it and write it yourself. Your website should sound like a conversation, not a press release. 30 minutes. Five pages. Copy that actually sounds like your business instead of a template from 2015. Your website doesn't need perfect writing. It needs honest writing that speaks directly to the person you're trying to serve. — Elvis W.