Content Creation Techniques

I audited a founder's content last week. She was posting 5 times a day across 4 platforms. Exhausted. Burnt out. And getting zero traction. Then I showed her the Strategic Content Matrix. She plotted each piece of content on two axes: Business Impact vs. Creation Effort. The result? Devastating. Most of her content was in Quadrant 4: high effort, zero impact. Wasted effort. Quality over quantity, more than a slogan, is a strategy. Here's the high-impact content formula I teach inside Founder OS: 1. Strategic Intent Clear business purpose, not just engagement. Every piece of content should move the needle on a specific business goal. If you can't explain why you're creating it, don't create it. 2. Transformation Promise Specific outcome for the audience. Your content should promise and deliver a tangible result. Not "here's a tip." Instead: "here's how to cut your content creation time in half." 3. Proprietary Insight Unique perspective or methodology. Anyone can regurgitate generic advice. Great content shares frameworks, systems, and insights that only you have. 4. Clear Next Step Obvious path to deeper engagement. Every piece of content should guide people somewhere: a newsletter, a workshop, a product. Content without a next step is entertainment, not strategy. This is the difference between content that converts and content that just exists. Here's the system that makes this sustainable: Step 1. The "One to Many" Content System Stop creating separate content for every platform. Instead, build three core pieces monthly: • Cornerstone Content: One deep, comprehensive resource (YouTube/podcast) • Insight Extraction: Key learnings formatted for LinkedIn/X • Transformation Stories: Before/after results for Instagram/TikTok One piece of pillar content becomes 20+ pieces of distributed content. Step 2. The Content Quality Checklist Before publishing anything, run it through these 5 checks: • Problem Clarity: Does it address a specific pain point? • Solution Specificity: Does it provide an actionable solution? • Unique Angle: Does it stand out from similar content? • Strategic CTA: Does it guide toward meaningful action? Step 3. The Content Ecosystem Framework Start building interconnected content types: • Attraction Content: Reaches new audiences (20% of output) • Education Content: Builds credibility and trust (40% of output) • Nurture Content: Deepens relationship (30% of output) • Conversion Content: Drives specific actions (10% of output) This balanced ecosystem ensures every part of your funnel is supported. __ Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more. Want to learn how to build a sustainable founder-led brand that grows even when you’re not around? Join my free live Workshop on january 13th (A few hours away) to steal my homework: https://lnkd.in/eSRQ3Jmh

If you want consistent, high-performing content…here’s what you need to do: Stop trying to create from scratch every day. Because ‘I’ll just post when I feel inspired’ is the fastest path to: → random messaging → & rushed content You need a content calendar in place. And having one isn’t about being rigid. It’s about being strategic, and giving your future self a break. Here’s the monthly content system I use for myself + clients (that actually saves hours): 1: KNOW YOUR GOALS. Most brands skip this and it’s why their content feels scattered. What’s the priority? → Drive traffic? → Build trust? → Prep for a launch? → Boost engagement? → Strengthen your personal brand? If your content doesn’t link back to the goal, it’s noise, not strategy. 2: CHOOSE YOUR CONTENT PILLARS This is the backbone of your brand. Examples: → Education (tips + how-tos) → Authority (opinions, POV, insights) → Personal (story, values, behind the scenes) → Social proof (testimonials, wins, before/after) → Community (questions, prompts, conversations) Your pillars are your content lanes. No more guessing what to post, you rotate through them. 3: MAP YOUR POSTING RYTHM And be realistic. 3 intentional posts > 7 rushed ones. 4: BUILD YOUR IDEA ENGINE This is where most people fall off… so here’s the gold: Gather ideas from: → Your DMs & email replies → Comments on your posts → Past content that performed well → repurpose, reframe, repeat → your screenshot folder + saved posts → TikTok Creator Search (see what people are searching for) This is how you come up with 30+ ideas in one sitting. 5: CREATE WITH STRUCTURE BUT ALSO LEAVE ROOM Batch when possible: → Film 2–3 videos in one go → Save 10–15 photos to draw from → Pre-build graphics or templates But also leave space for: → reactive posts → behind the scenes moments → conversations you had that sparked ideas Planning shouldn’t kill your creativity, it should support it. 6: REVIEW AND REFINE Before planning the next month, look at your data: → What posts had the highest saves? → What sparked conversation? → When did you get DMs or inquiries? → What topics lit you up the most? Double down on what worked. Cut what didn’t. That’s how your content becomes self improving. Listen, Planning your content isn’t about being perfect. It’s about being prepared. The consistency becomes easier, the ideas feel clearer, and the pressure melts away when you’re not starting from zero every morning! 🫶🏼 And if you want a content system that actually fits your brand, your goals, and your voice? That’s literally what I help clients build. Drop me a message and we can chat. Hey, I’m Jess 👋🏼 I share tips and advice on how to build your best social content and strategies! Hit ‘follow’ to keep up to date! ♻️ Found this post helpful? Hit that repost button to help others 😊

The biggest content creation myth? That you need fresh ideas every day. What most creators think: → Every post needs to be brand new → More content means more creation time → Quality requires starting from scratch → Inspiration must strike for good content What successful creators know: → One idea can become multiple posts → Systematizing creation saves time → Quality comes from refinement, not novelty → Content banks beat inspiration any day The repurposing system that saved me 10+ hours weekly: Create content pillars, not individual posts ↳ One core idea can spawn 5-7 unique angles Change format, not message ↳ Turn how-to posts into stories into questions Update past high-performers ↳ Add new insights to proven content Mine your comments for standalone content ↳ Your best posts often start as responses Stop creating more. Start leveraging what you've already created. PS. What's your best-performing post that deserves a refresh and repost?

After managing hundreds (maybe thousands) of SEO campaigns… I've distilled content creation down to a science. Here are 6 core pillars that actually move the needle: 1. Smart Keyword Selection Search volume is a vanity metric. Focus on these factors instead: • Relevance to your business goals • Commercial intent signals • Click-through rate potential Pro tip: 60% of Google searches end without a click. Pick keywords where people actually click through to websites. 2. The Uniqueness Factor Google's drowning in AI-generated content. Your advantage? Being genuinely different. Here's how: • Conduct original research (even small studies work) • Share first-hand experience and opinions • Create fresh data sets • Build user-generated content around polarizing topics AI can't replicate human experience. Use that. 3. Perfect Intent Matching Want to rank? Match the format that's already working (while adding your unique spin). Simple process: • Search your target keyword • Study the top 3 results • Note the content format (list, guide, comparison) • Create something similar but better If Google shows informational content, don't try to rank commercial pages. Work with the algorithm, not against it. 4. Content Quality Standards Great content isn't about word count. It's about clarity and engagement: • Write like you're talking to one person • Use simple language (no jargon) • Break up text with headings and bullets • Add visuals that actually add value • Edit ruthlessly 5. Topic Authority Building One great page isn't enough. Build supporting content around your main topic: • Start with branded keywords (easiest wins) • Target competitor comparisons • Create problem-aware content • Build educational resources Each piece should link to others, creating a content hub that Google loves. 6. Technical Foundation All the great content in the world won't rank if your technical SEO is broken: • Page speed under 3 seconds • Mobile-first design • Proper URL structure • Internal linking strategy • Schema markup where relevant Stop pumping out random blog posts. Start building strategic content assets that serve your business goals. Every piece should either educate your audience or move them closer to becoming customers.

11+ hours a week on LinkedIn. 0 client conversations. Sound familiar? Most founders burn out posting, commenting, and following every “best practice.” The truth: personal branding doesn’t need 237 steps. You just need a simple system that actually works. Here’s my 3-step framework: Step 1: Content Creation → Pick one platform where your clients actually are. → Choose 3 content pillars based on your real experience. → Share your actual stories, not generic advice. → Batch-create 2 weeks of content in 2 hours. → Write how you talk, not how a “guru” says. Step 2: Strategic Engagement → Stop commenting randomly. → Spend 20 minutes daily engaging with 10 people in your target audience. → Focus on relationships, not likes. → One meaningful conversation > 100 surface-level interactions. Step 3: Repurposing → One piece of content = 5 posts across formats. Example: A client story becomes a LinkedIn post, carousel, video, email, and thread. → You’re not creating 21 posts. → You’re creating 4 and spreading them strategically. The Results: → Content creation takes 3 hours a week, not 11+ → Every post has purpose and direction → You attract clients, not just followers → Your brand builds while you run your business Stop overcomplicating it. Build the system once. Use it forever.

2 days ago, I watched a clip of a B2B founder asking Alex Hormozi for help with content. He was burning out trying to come up with new things to say. It's a common problem that I've spoken with 1000s of people about. This was his advice: "You have to reverse-engineer you. Either you like the stuff you make, or you capture yourself doing the things you already like.... Find the format you like, and THEN figure out all the algorithm bs around it." I agree with this. But after building 200+ content engines for founders & execs, I think there's a layer underneath that matters even more. Gary Vee has been saying it for years: document, don't create. Your content already exists. It's sitting in: • the sales calls you're already having • the Slack messages where you explain your product • the questions customers ask you every week • the internal meetings where you debate strategy Instead of forcing new insights, just document the ones you're already sharing. The format that works for me is Content Calls. A casual 1-hour conversation with a notus Content Strategist where I share what's on my mind, what happened that week, what I'm seeing in the market, where the business is heading. I've been vlogging for 8+ years, so talking through what's in my head comes naturally. I enjoy it. But the format is only half the problem. The second thing founders struggle with is thinking that each piece of content has to be new and unique. In Hormozi's words, "that their content needs to be as novel for them as it is for the audience." It doesn't. People need to be reminded more than they need to be taught. I've posted about our Content Archetype framework, profile revamp checklist, and warm outreach strategy dozens of times. Different angles, new stories, new contexts. It performs because the audience isn't the same every time, the nuance shifts, and even returning readers benefit from the reinforcement. The biggest lever I pulled to stay consistent was building a system that made it easy and enjoyable to document what was already happening around me. That's exactly why I built notus. If you're burning out on content, the problem usually isn't ideas. It's the absence of a system that captures them without adding to your plate.

Embarking on the content creation journey can feel like navigating a maze. Over the years, I’ve discovered that the secret to making meaningful connections through content isn’t just about what you say, but how you say it and ensuring it genuinely resonates with your audience. 1. Embrace Simplicity: When I first started posting, I thought using big words and complex sentences would impress my readers. It didn’t. Feedback showed they preferred straightforward, easy-to-understand content. It was a lightbulb moment—simplicity wins. Now, I always ask, “Would my grandma get this?” before I publish anything. 2. Deep Dive into Your Audience’s World: After sending out a simple poll to my followers asking what topics they were interested in, the engagement on my subsequent posts soared. Knowing your audience is like having a roadmap for your content journey. 3. Storytelling is Your Best Friend: Sharing a personal experience while sharing my journey, complete with all the missteps and eventual triumphs, garnered more responses and shares than any how-to guide I’d ever written. Stories not only make it relatable but also create emotional connections, making your message more impactful and memorable. 4. Consistency is More Than Just Timing: I once experimented by posting daily for a month and then sporadically the next. The drop in engagement during the sporadic month was stark. Regular, predictable content keeps people coming back. But consistency isn’t just about schedule—it’s about maintaining a consistent voice and quality that your audience can rely on. 5. Break the Monotony with Visuals: Visuals can turn complex information into an engaging, digestible format, making your content more accessible and enjoyable. 6. Feedback: Early on, I viewed feedback as a personal critique, but I’ve learned to see it as a gift. Positive comments highlight what’s working, while constructive criticism offers a blueprint for improvement. Engaging with feedback has turned my audience into co-creators of my content.

Your mind is full. Your LinkedIn is empty. Most founders start the week by planning to post. But the week disappears in calls, issues, fixes, and fires. By Friday, the ideas are still in their head. The screenshots stay in their phone. And nothing actually gets posted. Here’s the truth I learned the hard way: Visibility is not built in one big burst. It’s built in four small, predictable actions every week. The 4–Post Weekly Plan （simple and founder-friendly） MONDAY → A Small Story Share one honest moment from your week - a decision, a lesson, a mistake, a tiny win. WEDNESDAY → A Value Tip Teach one thing you know well. Keep it simple and actionable. FRIDAY → A Founder POV Share your view on your industry, your market, your product, or your journey. SUNDAY → A Personal Check-in A reflection, a gratitude note, or a behind-the-scenes moment that humanises you. Actionable Steps: • Fix your posting days - commit before the week starts. • Create 2 posts on the weekend so you’re already ahead. • Use one template for each category to reduce thinking time. • Track only two things: consistency and clarity. Which of these four posts feels easiest for you to start with this week? I’m Maitreyi Sharma, Co-Founder of i-Resonate. If you’re a founder trying to build your visibility with clarity and consistency, feel free to follow along. #Founders #ContentForFounders #StartupLife #LinkedInForFounders #BuildInPublic #FounderVisibility #contentcraft #iresonate #maitreyi

Search Engine Optimisation (SEO) isn’t just about inserting keywords—it’s about understanding your audience’s intent and structuring your content to address their needs effectively. By focusing on keyword intent, clustering, and topical relevance, your law firm can improve search engine visibility and attract the right clients. 1️⃣ Keyword Intent: Align Your Content with Client Needs Understanding the intent behind a client’s search helps you create content that meets their expectations. >> Informational Intent: Clients seeking answers or guidance: “What are my rights after a workplace accident?” “How does probate work in the UK?” Strategy: Publish blogs, FAQs, and educational resources addressing these queries. >> Navigational Intent: Clients looking for a specific service or firm: “Best family law solicitor in Birmingham.” “Smith & Partners legal advice contact.” Strategy: Ensure your website is optimised with clear service pages and detailed contact information. >> Transactional Intent: Clients ready to take action, such as hiring a solicitor: “No-win, no-fee personal injury lawyer near me.” “Book a legal consultation online.” Strategy: Provide strong calls to action, online booking systems, and client testimonials. 2️⃣ Topic Clusters: Build Content Hubs Search engines prioritise websites that demonstrate topical authority. Instead of individual, isolated keywords, focus on clustering related topics under one umbrella: Example Topic Cluster: Divorce Law in the UK >> Pillar Content: “The Ultimate Guide to Divorce Law in the UK.” Cluster Content: > > >“Understanding the Divorce Process.” > > >“How Child Custody is Decided in England and Wales.” > > >“Divorce Mediation vs. Litigation: Which is Right for You?” Strategy: Link all related content back to the main pillar page, reinforcing its authority and creating a seamless user experience. 3️⃣ Focus on Topics Over Keywords Google’s algorithms are increasingly prioritising the overall relevance of content rather than exact keyword matches. Shift Your Focus to Questions Clients Might Ask: Instead of targeting “probate solicitor,” write a guide like “Everything You Need to Know About Handling Probate in the UK.” Instead of “employment lawyer,” address specific pain points, like “What to Do If You’ve Been Unfairly Dismissed.” Strategy: Create comprehensive, client-focused content that answers multiple related questions in one place. 4️⃣ Tools and Strategies for Success >> Use platforms like Google Search Console, inLinks, Dragon Metrics, and AlsoAsked to identify questions, intent, and related searches. >> Monitor which queries drive traffic to your website. >> Optimise internal linking to guide users through relevant content, keeping them engaged on your site longer. By focusing on the bigger picture—client intent, interconnected topics, and a well-structured content strategy—you can better establish your firm as a trusted authority. #lawfirmmarketing #digitalmarketing

Most don't use ChatGPT and AI for SEO. Here's what you're missing: 1/ Keyword Research AI can expand your seed terms into hundreds of variations. Prompt: “List 20 long-tail keywords similar to ‘ecommerce SEO’ with traffic potential.” 2/ Keyword Clustering Group related keywords into themes for one piece of content. Prompt: “Cluster these 30 keywords into 5 groups based on search intent.” 3/ Search Intent Labeling Label keywords as Informational, Commercial, or Transactional. Prompt: “Categorize these 25 keywords into intent types with reasoning.” 4/ Content Ideation Generate blog, landing page, or resource ideas around core keywords. Prompt: “Give me 10 blog ideas for ‘AI in SEO’ targeting SaaS founders.” 5/ Blog Title Creation Come up with attention-grabbing, SEO-friendly titles. Prompt: “Create 10 engaging listicle titles for ‘SEO content strategy’.” 6/ Outline & Subtopics Map H1s, H2s, and FAQs before writing. Prompt: “Build a content outline for the keyword ‘best SEO tools 2025’.” 7/ First Draft Writing Spin up a draft in minutes that you then refine. Prompt: “Write a 1,000-word blog post for ‘technical SEO checklist’ with bullets and examples.” 8/ Metadata Generation Create SEO titles and meta descriptions at scale. Prompt: “Write 5 meta descriptions under 155 characters for ‘AI SEO tools’.” 9/ Content Optimization Improve readability, add entities, and boost on-page SEO. Prompt: “Rewrite this blog section to be shorter, clearer, and optimized for ‘E-E-A-T SEO’.” 10/ E-E-A-T Enhancement Layer in experience, authority, and trust signals. Prompt: “Suggest ways to add first-hand experience to this article about link building.” 11/ Internal Linking Suggestions Build smart interlinks between related posts. Prompt: “Suggest 5 internal linking opportunities between these blog URLs.” 12/ Competitor Content Gap Analysis Compare your site against a competitor’s top pages. Prompt: “Analyze competitor.com/blog and find 10 content gaps we can cover.” 13/ Repurposing Blog Content Turn articles into LinkedIn posts, threads, and videos. Prompt: “Rewrite this blog intro into a 7-post LinkedIn carousel script.” 14/ Featured Snippet Optimization Rewrite answers for conciseness and snippet capture. Prompt: “Write a 45-word answer for ‘What is technical SEO?’” 15/ Backlink Outreach Drafting Generate outreach email drafts for link building. Prompt: “Write a polite email asking to add our guide to their resources page.” AI is not here to replace SEOs. It’s here to speed us up and systemize tasks. The key is adding strategy, human judgment, and brand voice. SEOs who mix AI + expertise will always win. Find this useful? Repost ♻️ to help others learn too. P.S. Want SEO to drive leads to your business? Let's chat: https://lnkd.in/gYccSVY8