Chief Data Officer Amy Lenander joined TechTarget’s Targeting AI podcast to talk about the importance of top talent when building AI-ready data ecosystems. Listen to learn why she thinks talent agility outweighs pure technical expertise in enterprise AI because of how quickly rapid learners can adapt to new discoveries and methods.
Amy Lenander on Talent Agility in AI-Ready Data Ecosystems
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Had a great conversation with Claire Williamson — CEO of Agentcy and Managing Director at Resonance — and a walkthrough of what they’re building. A few things stood out: • This isn’t “just another AR tool” — it’s a data-first platform that connects media, influencers, analysts, and AI visibility into a single view • The focus on AI visibility (LLMs as a discovery layer) is a big deal — and still largely missing from most AR tech stacks • Clear recognition that AR isn’t just about managing interactions anymore — it’s about shaping how your company shows up across human + machine influence channels The most interesting takeaway for me: The analyst ecosystem isn’t disappearing in the age of AI — it’s becoming more important as a trusted signal source feeding those systems. Still early, especially on the analyst data integration side, but worth watching as this evolves. Thanks again, Claire — looking forward to seeing where you and the team take this next. #ARintelligence Tom Fry
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Most teams are still: → Jumping between platforms → Manually checking profiles → Trying to piece together audience data But what if everything you needed was in one place? With Spot AI, you can: → Discover creators instantly → Explore detailed profiles (followers, reach, engagement) → Understand audience insights like age & gender → Make faster, smarter decisions No noise. No scattered data. Creator discovery, simplified. #InfluencerMarketing #CreatorEconomy #DigitalMarketing #MarketingTech #MarTech #StartupIndia #AI #SocialMediaMarketing #BrandStrategy #ContentMarketing #GrowthMarketing #LinkedInGrowth
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Let Spot AI give you the confidence to run your influencer campaigns solo, finish influencer shortlist in minutes, and let Spot do the execution ! Great recommendations comes from solid data, look at Engagement, Reach and Audience Demographics of the right Creators
Most teams are still: → Jumping between platforms → Manually checking profiles → Trying to piece together audience data But what if everything you needed was in one place? With Spot AI, you can: → Discover creators instantly → Explore detailed profiles (followers, reach, engagement) → Understand audience insights like age & gender → Make faster, smarter decisions No noise. No scattered data. Creator discovery, simplified. #InfluencerMarketing #CreatorEconomy #DigitalMarketing #MarketingTech #MarTech #StartupIndia #AI #SocialMediaMarketing #BrandStrategy #ContentMarketing #GrowthMarketing #LinkedInGrowth
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Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences: Trusted Media Brands is working to sell audiences across multiple verticals, using first-party data and AI to help distill them. http://dlvr.it/TS8wt4 #Media #AI #DigitalMarketing #AudienceEngagement #DataDriven
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Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences: Trusted Media Brands is working to sell audiences across multiple verticals, using first-party data and AI to help distill them. http://dlvr.it/TS8wtN #Media #AI #DigitalMarketing #AudienceEngagement #DataDriven
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AI is redefining how customer-centric strategies create value. According to Nico Greco, Chief Revenue Officer, North America, Channel Factory, in the AI-driven era, transforming media planning and buying is not just about efficiency but about creating stronger, more meaningful audience connections. Where smarter media strategies drive deeper engagement. #TheValueSeries #MarTechCube #CustomerExperience #AI #AdTech #MediaStrategy #DigitalTransformation #MTC
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Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences: Trusted Media Brands is working to sell audiences across multiple verticals, using first-party data and AI to help distill them. http://dlvr.it/TS8wtL #Media #AI #DigitalMarketing #AudienceEngagement #DataDriven
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Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences: Trusted Media Brands is working to sell audiences across multiple verticals, using first-party data and AI to help distill them. http://dlvr.it/TS8wtM #Media #AI #DigitalMarketing #AudienceEngagement #DataDriven
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Most businesses are still managing social media manually… while algorithms are running the game . Social media today isn’t about posting — it’s about decoding algorithms. Content + Data + AI = Measurable Growth At HorizonX, we turn social media into a structured, data-driven system focused on reaching the right audience — not just engagement . The result ? Real , consistent growth .
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🚫 Stop targeting everyone and start targeting the people most likely to buy. 🎯Predictive AI uses your real customer data to find new audiences that act like your best customers, so you get better results without wasting spend. At JumpFly, we call this Predictive AI Audiences. It helps you: • Reach higher-value prospects • Improve conversion rates • Cut down on inefficient ad spend It’s really about making your data work harder (and smarter) for you. If you’re looking to scale without the usual trial and error, this is worth a look 👇 https://lnkd.in/gydYf9Jp
What Is Predictive AI Advertising? How It Identifies Your Next Best Customers
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