AI Drives Deeper Customer Connections

Consistency is the key to brand recall. Shoutly AI ensures your business shows up daily — without manual effort. Stay relevant, build trust, and remain top-of-mind for your audience. #ContentStrategy #BrandBuilding #AIForBusiness #MarketingAutomation #LinkedInGrowth

At an industry hinge point driven by AI, audience media consumption is evolving at unprecedented speed. Consumer data shows a clear shift in attention toward AI-driven platforms and content—placing new pressure on legacy players in the battle for audience mindshare and monetization. A&M’s Media & Entertainment report, "Lights, Camera, AI" examines what this shift means for the industry and critical strategic questions every media company must now address. Explore summary findings: https://okt.to/Lj9OKT Explore the full report: https://okt.to/pxRPsA #AMon #MediaAndEntertainment #AI #ConsumerInsights

AI isn’t just changing content. It’s changing who controls attention. +29% toward AI platforms-11% away from traditional TV AI is becoming distribution. Different game.#MediaAndEntertainment #AI #Streaming #ValueCreation

AI is moving from the margins to the core of content creation for many critical media formats. As collaboration between people and AI becomes more pervasive, M&E leaders face new questions about how the AI content adoption curve evolves from short-form to long-form and across formats. Read A&M's latest consumer study, which explores into these trends.

Had a great conversation with Claire Williamson — CEO of Agentcy and Managing Director at Resonance — and a walkthrough of what they’re building. A few things stood out: • This isn’t “just another AR tool” — it’s a data-first platform that connects media, influencers, analysts, and AI visibility into a single view • The focus on AI visibility (LLMs as a discovery layer) is a big deal — and still largely missing from most AR tech stacks • Clear recognition that AR isn’t just about managing interactions anymore — it’s about shaping how your company shows up across human + machine influence channels The most interesting takeaway for me: The analyst ecosystem isn’t disappearing in the age of AI — it’s becoming more important as a trusted signal source feeding those systems. Still early, especially on the analyst data integration side, but worth watching as this evolves. Thanks again, Claire — looking forward to seeing where you and the team take this next. #ARintelligence Tom Fry

Most teams are still: → Jumping between platforms → Manually checking profiles → Trying to piece together audience data But what if everything you needed was in one place? With Spot AI, you can: → Discover creators instantly → Explore detailed profiles (followers, reach, engagement) → Understand audience insights like age & gender → Make faster, smarter decisions No noise. No scattered data. Creator discovery, simplified. #InfluencerMarketing #CreatorEconomy #DigitalMarketing #MarketingTech #MarTech #StartupIndia #AI #SocialMediaMarketing #BrandStrategy #ContentMarketing #GrowthMarketing #LinkedInGrowth

Let Spot AI give you the confidence to run your influencer campaigns solo, finish influencer shortlist in minutes, and let Spot do the execution ! Great recommendations comes from solid data, look at Engagement, Reach and Audience Demographics of the right Creators

Generative AI is quickly becoming a priority for marketing teams. Recent reports show 87% of Australian marketing departments have already allocated budget toward generative AI initiatives. Organisations are investing in tools that support content creation, campaign optimisation, audience insights, and personalisation at scale. However, while enthusiasm for AI is strong, many teams are still developing the skills and processes required to fully unlock its potential. Where is your organisation focusing its AI investment? Source: IT Brief Australia #AIDigitalAcademy #australianmarketing #marketingai #digitalmarketing #artificialintelligence

Most people think AI is the shift. It's not. The real shift happened the moment someone decided to actually use it. Here's what that looks like in performance marketing right now: Brands running AI-assisted creative testing are cutting iteration time by 60 to 70%. Not because the AI is magic. Because the feedback loop is faster. Media buyers using AI for audience segmentation are finding pockets their manual setups missed entirely. Smaller budgets, better ROAS. And copy that used to take 3 days? First draft in an hour. The gap was never the tool. It was the decision to pick it up. At Brew Labs, we've been building inside these workflows. Not theorizing about them. If your current agency is still "exploring AI" you already know what to do. brewlabsmedia.com #BrewLabsMedia #BrewLabs #PerformanceMarketing #GrowthAgency #MarTech #PaidMedia #CMOInsights #DigitalMarketing #AIMarketing

AI Is Not Your Competitive Advantage Everyone is using AI now. Content. Emails. Outreach. So here’s the uncomfortable question: If everyone has AI… what’s your edge? It’s not the tool. It’s: • what data you feed it • who you target • where your content shows up One company I worked with didn’t change their tools. They changed their audience precision. Same AI. Different results. Because: AI + generic audience = noise AI + targeted audience = pipeline At PMG360, this is where the leverage is - combining first-party audience data, intent signals, and distribution so AI actually reaches the people who matter. If this resonates, comment “EDGE.” #PMG360 #AIAtWork #DemandGeneration #B2BMarketing #GrowthStrategy #Revenue