While I usually rave about being remote-first, the one thing we still struggle with are departmental meetings. When you have more than 50 people on a call, it often turns into a very one sided PowerPoint exercise and rather than being a value-add, it becomes a value-drain. This week I casually dropped into our People Team meeting, because I was surprised to see they blocked not just 1 hour, but 1,5 hours with 50+ people online. Of course, I should not have worried. 😃 It was incredible to see how teams at Mews have learned in the last 3 years to move away from soul-sucking-PowerPoint, to leveraging digital tools to keep a highly engaged audience, adding real value. What did they do in this specific meeting? 1️⃣ The meeting is run by the department Chief of Staff, and she spends several hours preparing for the meeting. Better to have 1 person spend several hours, than 50 people waste 1,5 hour each. 2️⃣ The call kicked off with a poll, asking people how they are feeling, getting a sense of the temperature in the room and how people are showing up. 3️⃣ New team members have to then intro themselves through 2 truths and 1 lie, and then we use a poll to get everyone to vote. A really small thing, but by using polls you ensure people stay fully engaged. 4️⃣ To engage the team on key KPI’s and achievements, we leveraged the chat. Here a number was shown and everyone had to guess/comment what business metric it represented. Another way to get everyone thinking about the metrics that matter most. 5️⃣ Then the group broke out into virtual breakout rooms, each group getting a different assignment, discussing things we got wrong or right in the past month. The small groups ensure we hear everyone’s input and voice. 6️⃣ Throughout all, the chat was where the real fun happened. The team was highly engaged and celebrating each other’s success. we really used digital tools to the max for all elements. 7️⃣ The Chief People Officer trusted her team to run the meeting, because she expects her team leaders to have their own voice and vision. She reserved 5 minutes at the end where she shared her insights and some inspiration. True leaders, really do eat last. Getting remote-first right is really hard work, but we are seriously committed to learning and constantly changing when things don’t work for us. Thank you Naomi Trickey for allowing me to creep into your team meeting this week. 😂 🥰
Interactive Virtual Meetings
Explore top LinkedIn content from expert professionals.
Summary
Interactive virtual meetings are online gatherings where participants can actively engage with each other through features like polls, chat, breakout rooms, and collaborative activities. These meetings aim to create a lively, connected atmosphere that mimics the engagement of in-person conversations, making virtual communication more dynamic and inclusive.
- Design for engagement: Use polls, chat features, and breakout rooms to keep everyone involved and prevent multitasking or disengagement.
- Prioritize accessibility: Build your agenda and materials so all participants’ needs are considered, from language clarity to technology and neurodiversity.
- Vary your approach: Mix up your speaking pace, introduce interactive moments, and create opportunities for structured feedback and dialogue throughout the meeting.
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Regardless of how great your ideas are in your virtual sales pitch, webinar, or team meeting… People are most likely checking their email, browsing social media, or working on other things while you present. How can you prevent that and actually get your audience to pay attention? Here are 4 of the most powerful techniques we use for our own virtual training courses: 1. Win the first five seconds According to research from the University of Toronto, people need only five seconds to gauge your charisma and leadership as a speaker. In virtual environments, this first impression is even more critical. To establish instant rapport: - Keep your posture open and inviting (avoid fidgeting, crossed arms, and closed-off postures) - Use open gestures that welcome the audience into your space - Gesture with your palms showing at a 45-degree angle - Speak with clear articulation and energy from the very first word The quickest way to lose your audience? Starting with tentative body language that signals you’re unsure or unprepared. 2. Design your presentation for virtual viewing When designing slides, assume varied viewing conditions. Design for the smallest likely device and the slowest likely Internet speed. Make your slides accessible by: - Using larger fonts (24-32pt) - Applying higher contrast colors - Limiting each slide to ONE clear idea - Adding more space between lines when using smaller text - Stripping excess content (you can provide additional information in a separate document) 3. Vary your delivery Our research shows the optimal length for linear presentations is just 16-30 minutes, while interactive ones can maintain engagement for 30-45 minutes. People’s attention will go through peaks and valleys during that time, so try these techniques to keep their attention: - Vary your speaking pace (faster to convey urgency, slower to express gravity) - Use intentional pauses to let key points land - Adjust your vocal tone (lower pitch for authority, higher for approachability) - Shift between slides, stories, and data at regular intervals Each change helps reset your audience’s attention and signals importance. 4. Build in structured interaction Don’t make your audience wait until the end of your presentation to interact. According to our research, presentations that incorporate audience engagement through polls, chat responses, or breakout discussions maintain attention longer. For the highest engagement: - Use a variety of interaction types throughout your presentation - Incorporate breakout rooms for small-group discussions - Switch modalities regularly to keep it interesting Remember: In virtual environments, you need to recreate the natural engagement that happens in person. Your virtual presentation success isn’t measured by perfection…it’s measured by action. Master these techniques and your audience won’t just pay attention, they’ll respond. #VirtualPresentations #CorporateTraining #WorkplaceLearning
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Ever notice how some leaders seem to have a sixth sense for meeting dynamics while others plow through their agenda oblivious to glazed eyes, side conversations, or everyone needing several "bio breaks" over the course of an hour? Research tells us executives consider 67% of virtual meetings failures, and a staggering 92% of employees admit to multitasking during meetings. After facilitating hundreds of in-person, virtual, and hybrid sessions, I've developed my "6 E's Framework" to transform the abstract concept of "reading the room" into concrete skills anyone can master. (This is exactly what I teach leaders and teams who want to dramatically improve their meeting and presentation effectiveness.) Here's what to look for and what to do: 1. Eye Contact: Notice where people are looking (or not looking). Are they making eye contact with you or staring at their devices? Position yourself strategically, be inclusive with your gaze, and respectfully acknowledge what you observe: "I notice several people checking watches, so I'll pick up the pace." 2. Energy: Feel the vibe - is it friendly, tense, distracted? Conduct quick energy check-ins ("On a scale of 1-10, what's your energy right now?"), pivot to more engaging topics when needed, and don't hesitate to amplify your own energy through voice modulation and expressive gestures. 3. Expectations: Regularly check if you're delivering what people expected. Start with clear objectives, check in throughout ("Am I addressing what you hoped we'd cover?"), and make progress visible by acknowledging completed agenda items. 4. Extraneous Activities: What are people doing besides paying attention? Get curious about side conversations without defensiveness: "I see some of you discussing something - I'd love to address those thoughts." Break up presentations with interactive elements like polls or small group discussions. 5. Explicit Feedback: Listen when someone directly tells you "we're confused" or "this is exactly what we needed." Remember, one vocal participant often represents others' unspoken feelings. Thank people for honest feedback and actively solicit input from quieter participants. 6. Engagement: Monitor who's participating and how. Create varied opportunities for people to engage with you, the content, and each other. Proactively invite (but don't force) participation from those less likely to speak up. I've shared my complete framework in the article in the comments below. In my coaching and workshops with executives and teams worldwide, I've seen these skills transform even the most dysfunctional meeting cultures -- and I'd be thrilled to help your company's speakers and meeting leaders, too. What meeting dynamics challenge do you find most difficult to navigate? I'd love to hear your experiences in the comments! #presentationskills #virualmeetings #engagement
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I’ve been thinking a lot about the 90 minute virtual meeting paradox. We spend the first 30 minutes on welcoming everyone and introductions, the next 15 on framing, and then a few people share thoughts. Then, just when the conversation gets meaningful, the host abruptly announces "We're out of time!” and throws a few rushed closing thoughts and announcements together. Sound familiar? We crave deep, meaningful, trust-based exchanges in virtual meeting environments that feel both tiring and rushed. It seems like as soon as momentum builds and insights emerge, it’s time to wrap up. Share-outs become a regurgitation of top-level ideas—usually focused on the most soundbite-ready insights and omitting those seeds of ideas that didn’t have time to be explored further. And sometimes, we even cite these meetings as examples of participation in a process, even when that participation is only surface level to check the participation box. After facilitating and attending hundreds (thousands?) of virtual meetings, I've found four practices that create space for more engagement and depth: 1. Send a thoughtful and focused pre-work prompt at least a few days ahead of time that invites reflection before gathering. When participants arrive having already engaged with the core question(s), it’s much easier to jump right into conversation. Consider who designs these prompts and whose perspectives they center. 2. Replace round-robin introductions with a focused check-in question that directly connects to the meeting's purpose. "What's one tension you're navigating in this work?" for example yields more insight than sharing organizational affiliations. Be mindful of who speaks first and how difference cultural communication styles may influence participation. 3. Structure the agenda with intentionally expanding time blocks—start tight (and facilitate accordingly), and then create more spaciousness as the meeting progresses. This honors the natural rhythm of how trust and dialogue develop, and allows for varying approaches to processing and sharing. 4. Prioritize accessibility and inclusion in every aspect of the meeting. Anticipating and designing for participants needs means you’re thinking about language justice, technology and materials accessibility, neurodivergence, power dynamics, and content framing. Asking “What do you need to fully participate in this meeting?” ahead of time invites participants to share their needs. These meeting suggestions aren’t just about efficiency—they’re about creating spaces where authentic relationships and useful conversations can actually develop. Especially at times when people are exhausted and working hard to manage their own energy, a well-designed meeting can be a welcome space to engage. I’m curious to hear from others: What's your most effective strategy for holding substantive meetings in time-constrained virtual spaces? What meeting structures have you seen that actually work?
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When you meet with someone remotely, do you feel as connected as you would sitting in the same room with them? Meet Ross Cutler, whose research is helping to bridge the gap between remote and in-person meetings. From speech clarity to eye contact to meeting culture, Ross is tackling the invisible – but critical – barriers to virtual communication. For example, poor audio quality can make online meetings feel tiring and unnatural. Traditional signal processing helps, but often fails in noisy, real-world conditions. To address this, Ross created large-scale, realistic training datasets based on real audio clips and used them to train AI models that work well to improve audio quality in actual meetings. You experience the benefit of his research every time you join a Teams meeting, but if you want to see if you can do even better with your research, check out his academic challenges for noise suppression (https://lnkd.in/g7Q7UzPM), echo cancellation (https://lnkd.in/g92GpTHm), and packet loss concealment (https://lnkd.in/gK_vVWuy). Of course, communication isn’t just about being heard – it’s also about being seen and understood. Nobody likes being ignored or talked over in a meeting. To understand what makes for a good meeting, Ross implemented a scalable measurement method to collect subjective ratings of meeting effectiveness and inclusiveness from participants at the end of a meeting. He then studied a large number of such survey results and learned a lot about how technology can impact your organization’s meeting culture (https://lnkd.in/gnq6nGH5). Want to get your message across effectively? Use screen-sharing. Want people to feel included in the meeting? Turn on video. And as technology advances, you can expect Ross to continue making remote meetings even better. Recent progress in generative video, for example, has made it possible to create photorealistic avatars that are indistinguishable from real video. We may soon be able to move from using tiled video to represent the people in a remote meeting to projecting meeting participants into a virtual conference room while preserving eye gaze, all without using virtual reality glasses. That’s why Ross did a recent study of avatar use in professional meetings (https://lnkd.in/gNUdNSWw). He found that the more realistic the avatar is, the more affinity there is to the avatar. If you’re not yet following Ross’s research, I highly recommend checking it out! #AIInnovators #SpeechEnhancement #RemoteMeetings #Avatars #LeadingLikeAScientist
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The digital boardroom is often a thicket of sensory noise. We invite people to gather in virtual spaces, but we forget to prepare the soil. We expect a harvest of ideas without considering the environment. I have seen a lack of structure cause brilliant minds to wither. If your meeting requires tracking moving faces, reading a scrolling chat, and watching a dense slide deck all at once, you are not hosting a meeting. You are creating a sensory storm. This is where "Zoom Fatigue" takes root. It is the biological exhaustion of the neurodivergent brain attempting to filter chaos. When the trellis is broken, the vine collapses. Below is The Virtual Inclusion Audit (Part 3). Here are my 11 ways to optimize your virtual classroom, boardroom, or gameroom. Over the last five years I have ran over 100 virtual training events and my TTRPG group just hit our 51st online session. I wish I would've been using these at the beginning. These field-tested shifts reduce friction between your ideas and the nervous systems receiving them. 11 Ways to Cultivate Accessible Virtual Spaces The Pre-Meeting Map ❌ Barrier: Surprise topics exclude those who need time to regulate. ✅ Fix: Send a plain-text agenda 24 hours early. This allows for pre-processing. The Camera Choice ❌ Barrier: Mandatory "Cameras On" causes hyper-vigilance. ✅ Fix: Make cameras optional. This saves energy for processing content. The Chat Discipline ❌ Barrier: Fast-moving chat boxes cause data loss for Dyslexic readers. ✅ Fix: Read chat aloud. This creates a unified audio anchor for the group. The Visual Anchor ❌ Barrier: Unexplained visuals exclude those with visual differences. ✅ Fix: Narrate the slide layout. This builds a shared mental map. The Transition Signal ❌ Barrier: Rapid topic jumps leave some stuck on the previous point. ✅ Fix: Use explicit verbal cues. This resets focus and prevents drift. The Processing Pause ❌ Barrier: Constant talking blocks information storage. ✅ Fix: Schedule "silent minutes." This enables deeper synthesis. The Sensory Buffer ❌ Barrier: Background noise creates Auditory Overload. ✅ Fix: Strict "mute" rule. This protects the primary signal. The Recorded Legacy ❌ Barrier: "Live-only" sessions exclude those with Brain Fog. ✅ Fix: Provide a searchable transcript. This creates a permanent resource. The Question Queue ❌ Barrier: Shouted Q&A rewards the loudest voices. ✅ Fix: A hand-raise system. This ensures the best ideas surface. The Caption Default ❌ Barrier: Asking for captions creates a "disclosure burden." ✅ Fix: Enable captions by default. This aids universal comprehension. The Collaborative Canvas ❌ Barrier: Verbal-only modes ignore those who process through writing. ✅ Fix: Use shared docs. This captures a diverse range of perspectives. The Verdict: A quiet garden grows best. Stop over-stimulating your team and start pacing. #InclusiveEducation #VirtualLearning #Neurodiversity #Leadership #Accessibility
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𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐦𝐞𝐞𝐭𝐢𝐧𝐠𝐬 𝐝𝐨𝐧’𝐭 𝐟𝐚𝐢𝐥 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐨𝐟 𝐝𝐢𝐬𝐭𝐚𝐧𝐜𝐞. 𝐓𝐡𝐞𝐲 𝐟𝐚𝐢𝐥 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐨𝐟 𝐝𝐞𝐬𝐢𝐠𝐧. Leaders this one’s for you. If your team spans geographies, your meetings are either: → A competitive advantage → Or a weekly energy drain Most virtual meetings feel like a checkbox. Cameras off. Multitasking on. Engagement…gone. But it doesn’t have to be that way. Here’s how to run virtual meetings your team actually looks forward to: 1️⃣ 𝐒𝐞𝐭 𝐭𝐡𝐞 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝 𝐛𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞 𝐦𝐞𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐚𝐫𝐭𝐬 Don’t “hope” for engagement—design for it. → Clear agenda (sent ahead of time) → Defined roles (facilitator, note-taker, timekeeper) → Pre-reads if needed Clarity eliminates confusion before you even begin. 2️⃣ 𝐎𝐰𝐧 𝐭𝐡𝐞 𝐭𝐞𝐜𝐡...𝐨𝐫 𝐢𝐭 𝐰𝐢𝐥𝐥 𝐨𝐰𝐧 𝐲𝐨𝐮 Nothing kills momentum faster than friction. → Pick one primary platform and master it → Test screen share, audio, and breakout rooms beforehand → Have a backup plan (dial-in, second host, etc.) Confidence in the tool = confidence in the meeting. 3️⃣ 𝐒𝐞𝐭 𝐞𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬 𝐞𝐚𝐫𝐥𝐲 (𝐲𝐞𝐬… 𝐜𝐚𝐦𝐞𝐫𝐚𝐬 𝐦𝐚𝐭𝐭𝐞𝐫) You don’t need to mandate, just explain the why. → Cameras on = presence, connection, accountability → Cameras off = acceptable when needed, not the default I am guilty of this one too, but never used to be... 4️⃣ 𝐁𝐫𝐞𝐚𝐤 𝐭𝐡𝐞 “𝐥𝐢𝐬𝐭𝐞𝐧-𝐨𝐧𝐥𝐲” 𝐭𝐫𝐚𝐩 If people can multitask… they will. Build engagement every 5–7 minutes: → Direct questions (“John, what are you seeing in your market?”) → Polls or quick votes → Round-robin updates → Chat responses Participation isn’t random, it’s engineered. 5️⃣ 𝐌𝐚𝐤𝐞 𝐢𝐭 𝐟𝐞𝐞𝐥 𝐡𝐮𝐦𝐚𝐧, 𝐧𝐨𝐭 𝐭𝐫𝐚𝐧𝐬𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 Remote teams don’t lack productivity… they lack connection. → Start with a quick check-in (win, challenge, or even a 𝐛𝐚𝐝 𝐣𝐨𝐤𝐞) - Corny dad jokes are my go-to! → Recognize someone on the team → Celebrate progress, not just results People don’t engage with meetings. They engage with people. 6️⃣ 𝐅𝐚𝐜𝐢𝐥𝐢𝐭𝐚𝐭𝐞, 𝐝𝐨𝐧’𝐭 𝐝𝐨𝐦𝐢𝐧𝐚𝐭𝐞 Your job isn’t to talk more. It’s to get more out of others. → Guide the conversation → Pull in quieter voices → Redirect when needed A great meeting isn’t led by volume. It’s led by intention. 7️⃣ 𝐄𝐧𝐝 𝐰𝐢𝐭𝐡 𝐜𝐥𝐚𝐫𝐢𝐭𝐲, 𝐧𝐨𝐭 𝐜𝐨𝐧𝐟𝐮𝐬𝐢𝐨𝐧 If people leave unsure… the meeting failed. → Summarize key decisions → Assign clear action items (who, what, when) → Confirm next steps Clarity drives execution. 8️⃣ 𝐑𝐞𝐬𝐩𝐞𝐜𝐭 𝐭𝐢𝐦𝐞 𝐥𝐢𝐤𝐞 𝐢𝐭’𝐬 𝐲𝐨𝐮𝐫 𝐨𝐰𝐧 Start on time. End on time. If you consistently run over… The goal isn’t to run more meetings. It’s to run meetings that actually move the business forward. And when done right? Your team doesn’t dread them. 𝐓𝐡𝐞𝐲 𝐫𝐞𝐥𝐲 𝐨𝐧 𝐭𝐡𝐞𝐦. Want more like this in your feed? ➡️ Engage ➡️ Go to Matt Antonucci 🔔 Follow for actionable leadership lessons that build better teams.
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PRESENTING VIRTUALLY and engaging a remote audience is hard. The pandemic made us all work differently and years later, many of us are still struggling to be at our best online. That's why I really enjoyed this little book VIRTUAL EI from Harvard Business Review which digs into the science of online attention, engagement and digital mindfulness. The book addresses issues like “WFH is Corroding Our Trust in Each Other”, “The Endless Digital Workday” and “What Psychological Safety Looks Like in a Hybrid Workplace”. Here’s a few of my takeaways: 🙈 Traditional meeting styles may not work the same for all types of workers. 90% extroverts say virtual meetings are effective but only 70% of introverts agree. ❓ Too many acronyms or names you don't know? Google increased productivity by 2% (around $400M) by regularly encouraging new hires to “Ask questions, LOTS of questions – and actively solicit feedback on virtual presentations, don’t just wait for it”. 💬 Talking about NOTHING is important. Screen-fatigue is rampant. We need to create space for small talk before (and after?) meetings. Small talk should be an agenda item and not an afterthought. 👂🏽 “Deep listening” is generous. Don’t always jump to an answer. If you’re one of those people who just waits for a gap in the conversation to provide a solution, try stopping yourself. Suspend your own agenda and listen to others more often. 🦜 It’s hard to engage disconnected audiences. Virtual presenters need to be like birds! (I like this one). Virtual presenters should deliberately and compellingly call and elicit a response. Simulate back-and-forth conversations by asking more rhetorical questions. eg. “Are you ready to try something new?” A Few Ways to Make a Virtual Presentation Interactive: • Use an icebreaker • Keep it simple (10 slides max?) • Ask the audience • Have an interesting background • Try a quiz • Use humour • Make eye contact (with the camera not just the screen) • Don’t forget body language • Make use of effective language • Be aware of 10-15 minute attention spans • Add in some visual and audio effects • Use video • Have a keylight to highlight your face • Let the audience answer anonymously • Get your audience moving • Turn control over to the audience It’s a good book (for your commute?) which you can read in under 90 minutes. And at £11 it’s cheaper than 1 issue of Harvard Business Review magazine.
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✅ 𝙼𝚒𝚌𝚛𝚘𝚜𝚘𝚏𝚝 𝙼𝚎𝚜𝚑 𝚒𝚜 𝚛𝚎𝚟𝚘𝚕𝚞𝚝𝚒𝚘𝚗𝚒𝚣𝚒𝚗𝚐 𝚝𝚑𝚎 𝚠𝚊𝚢 𝚠𝚎 𝚠𝚘𝚛𝚔, 𝚊𝚗𝚍 𝙸'𝚖 𝚛𝚒𝚐𝚑𝚝 𝚒𝚗 𝚝𝚑𝚎 𝚝𝚑𝚒𝚌𝚔 𝚘𝚏 𝚒𝚝. Here's how I'm embracing the future of immersive workspaces: I use #Microsoft #Mesh every day. Just last days, I spent an hour creating a virtual collaboration space. I'm passionate about immersive technology. So let me share my hands-on experience: 🚀 Microsoft Mesh isn't just another tech trend; it's a transformative tool, merging AI, 3D workspaces, and spatial audio to redefine team interactions. ♻️ Built on the Azure platform, it offers features like avatars, co-presence, and rich virtual environments, making remote collaboration more engaging and effective. But what's the real magic of Microsoft Mesh? ➡️ For starters, it's about making remote work less isolating, more interactive. 🔝 I've seen firsthand how it builds stronger team bonds and boosts productivity. Let me show you: -- 𝗛𝗼𝘄 𝗜 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗠𝗲𝘀𝗵: 🗝️ Start with a clear objective for your virtual space. 🗝️ Use Mesh's intuitive tools to create immersive environments. 🗝️ Integrate Mesh with Microsoft Teams for seamless collaboration. 🗝️ Engage in more natural and meaningful virtual meetings with spatial audio. 🗝️ Leverage avatars to maintain presence in digital meetings without video fatigue. 🗝️ Customize and use 3D environments for various business needs. 🗝️ Utilize Mesh's no-code editor for rapid event creation. ➡️ For developers: tap into Unity for fully customized immersive experiences. Explore the vast possibilities, from onboarding to virtual museums. Remember, it's about enhancing human connections, even remotely. These steps are more than just a process; they're a journey into the future of work. But if you're looking for more. 📌 Dive deeper into the technical aspects. 📌 Check out real-world applications and early adopters as highlighted in the Microsoft Tech Community. 📌 Visit the Microsoft 365 Blog for the latest on Mesh's capabilities and integration with Teams. 📌 This isn't just about following a trend. It's about shaping the future of collaboration and workplace dynamics. 📌 Microsoft Mesh is more than a tool; it's a game-changer. And I'm here to help you navigate this exciting new landscape. Want to see how Mesh transforms a typical workday? Follow me for more insights in 2024. 👉 Together with Engin Eser we plan a row of LinkedIn Lives to deep dive into Mesh.
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You cannot book quality meetings in 2025 without breaking through the noise.. One of the ways I am doing that is with interactive demos. Here is my specific use case for interactive demos (and 2 others for SDRs & Marketing) to increase meetings booked, increase sales cycle velocity and increase conversion rates: Here's exactly how I'm leveraging them.. For active deals: -I use these interactive demos in my follow up and also for multi-threading. -Stop sending demo recordings: I can now send specific interactive demo workflows so the prospect can click around themselves. -When new stakeholders join your deal cycles: get them clicking around the product before your first call, specific to what matters to them most. ✅ Pro tip: customize the workflow to what matters most to each decision-maker (the CMO gets a different experience than the CTO) For outbound: -Instead of sending over a recording of you walking through something, send an interactive demo to show a specific workflow based on a pain point -Use these interactive demos after your 3rd or 4th touch… We’ve all been in scenarios where we have no idea what to say after the 3rd touch and rely on a template or case study. -Use these short workflow demos instead to illustrate the problem you can solve. Additional Use Cases: *SDRs can use this approach to boost meeting show rates.. *Marketing teams can embed these demos on landing pages to generate higher-intent MQLs. I partnered with Storylane to dive deeper into interactive demos and will be sharing more specific examples in upcoming posts. To show you what this could look like, check out the Sales Nav demo I put together using Storylane (+ some free tips): https://lnkd.in/gZ5ut-49 Who else is using interactive demos in their sales process?
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