Tips for Meaningful LinkedIn Comments

𝗠𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗿𝗲𝗮𝘁 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗮𝘀 “𝗮𝗳𝘁𝗲𝗿𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀.” 𝗕𝗶𝗴 𝗺𝗶𝘀𝘁𝗮𝗸𝗲. Done right, comments are mini-posts that 3X your reach, authority, and engagement. Here are 10 powerful tactics I use (that most people miss): 1️⃣ 𝗧𝗵𝗲 𝟯-𝟮-𝟭 𝗠𝗲𝘁𝗵𝗼𝗱 3 lines adding value 2 lines sharing experience 1 line asking a question → Works like magic for sparking replies. 2️⃣ 𝗣𝗮𝘁𝘁𝗲𝗿𝗻 𝗜𝗻𝘁𝗲𝗿𝗿𝘂𝗽𝘁𝘀 Start with “Actually…” or “Interestingly…” → Instantly stands out in a sea of “Great post!” 3️⃣ 𝗠𝗶𝗰𝗿𝗼-𝗦𝘁𝗼𝗿𝗶𝗲𝘀 𝗪𝗶𝗻 Challenge → Action → Result → Humans respond to stories more than statements. 4️⃣ 𝗧𝗵𝗲 𝟭𝟱-𝗠𝗶𝗻𝘂𝘁𝗲 𝗥𝘂𝗹𝗲 Engage within 15 minutes of a post going live. → LinkedIn boosts early engagement. 5️⃣ 𝗧𝗵𝗲 𝗕𝗿𝗶𝗱𝗴𝗲 𝗠𝗲𝘁𝗵𝗼𝗱 Take the post → link it to your expertise. → Builds thought leadership without hijacking. 6️⃣ 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 𝗦𝘁𝗮𝗰𝗸𝗶𝗻𝗴 Reply to top comments with insights or questions. → Turns you into part of the conversation, not just a spectator. 7️⃣ 𝗖𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗗𝗮𝘁𝗮 𝗣𝗼𝗶𝗻𝘁𝘀 “This worked 3X better for me” “Got a 227% increase doing this” → Specific > vague. 8️⃣ 𝗔𝗴𝗿𝗲𝗲𝗱 + 𝟭 𝗘𝘅𝘁𝗿𝗮 “Yes, and here’s another angle…” → Shows you’re not just nodding along. 9️⃣ 𝗦𝗺𝗮𝗿𝘁 𝗧𝗮𝗴𝗴𝗶𝗻𝗴 Mention 1–2 relevant experts (never spam). → Expands visibility organically. 🔟 𝗖𝗹𝗼𝘀𝗲 𝗪𝗶𝘁𝗵 𝗮 𝗛𝗼𝗼𝗸 “What’s your take on this?” or “How do you approach this?” → Invites dialogue, not dead ends. 𝗕𝗼𝗻𝘂𝘀 𝗥𝘂𝗹𝗲: If your comment looks like a throwaway… it probably is. Never waste an opportunity to show up with value. 👉 Stop scrolling. Start commenting like a creator. Your next client, opportunity, or collaborator might just find you in the comments.

In 2025, commenting strategically on LinkedIn has become almost as crucial as posting. But nobody teaches you HOW to do it right. Here's my systematic approach to commenting on the right people with the right message (and turning comments into pipeline): 1. Build your TARGET LIST first. Spend time building a list of 60 decision makers in your exact ICP. Export competitor followers, filter by title, score by mutual connections. Most people comment randomly. That's backwards. 2. Test comment formulas until you find magic. The golden formula: Affirm their point + Add NEW data + Ask open question. Example: "Spot on about churn. We saw 18% drop using X. What's your benchmark?" Follow-up DM response rate: 30%+. 3. Leverage the POWER of timing. Commenting within 60 minutes of someone posting gets 3x more responses. Set LinkedIn notifications for your top 20 targets. When they post, drop everything to engage. 4. Make commenting systematic, not random. (At least) 10 comments daily. 5 on direct ICP. 3 on peer influencers. 2 on connectors. Track everything: comment, response rate, DM response rate. Your hit can 2x, 3x, 4x+ over time. 5. Follow up in DMs (without being creepy). If someone likes your comment, DM within 24 hours, something like: "Appreciate the reaction on my comment - curious what resonated?" This can convert likes into conversations. 6. Stop treating comments like afterthoughts. Each comment should be a micro-post. Share frameworks, drop metrics, offer resources. People will start screenshotting your comments. TAKEAWAY For anybody trying to build REAL relationships on LinkedIn, commenting strategically is a huge elevator up. The anxiety of "what do I comment?" and the satisfaction when someone DMs you "loved your perspective" is why this strategy works. If you're stuck on LinkedIn, commenting strategically CAN unlock everything. You don’t JUST have to depend on posts for a pipeline full of ideal customers… Just start commenting. Strategically. And see what happens :)

Want to dramatically boost your LinkedIn presence? The secret isn't posting more - it's engaging better. Thoughtful comments on others' posts can transform your visibility and network. Here's how to make every comment count: Build on the conversation. Don't just echo what's already been said. Contribute a fresh angle or deeper insight. For instance: "Great point about remote work flexibility. In my experience, the key factor that gets overlooked is..." Bring your story into it. Personal experiences make you memorable and demonstrate real-world knowledge. Try: "We faced this exact challenge last quarter. Here's what surprised us..." Spark further discussion. Questions invite others to join in and keep the conversation alive. Something like: "How did you navigate [specific challenge] when implementing this?" Show genuine interest in connecting. When someone's perspective resonates, say so. "Your approach to this is refreshing—I'd enjoy continuing this conversation if you're open to connecting." Share something useful. Point people toward resources that complement the discussion. "For anyone exploring this further, [specific resource] offers some great frameworks." The bottom line? LinkedIn rewards genuine engagement, not drive-by interactions. When you consistently add value to others' conversations, people notice. They remember you. They want to connect with you. Start treating comments as mini-opportunities to demonstrate your expertise and build relationships. The ripple effect might just surprise you.

There's an art to LinkedIn commenting. You need practice, intention, and a willingness to be vulnerable. Here’s how to do it right: 1. Be genuine. → If you’re not feeling what the person said, don’t force it. But if you ARE feeling it, let that show in your comment. Enthusiasm is contagious. 2. Say something that adds to the conversation. → “Great post!” is nice, but it doesn’t really help anyone. If you agree with the author, say WHY you agree. If you disagree, say why (politely). If you’re reminded of something, share it. If you have a question, ask it. 3. Use humor if it comes naturally to you. → Some of the best LinkedIn commenters are also some of the funniest people around. But don’t try to be funny if it’s not your style, because it will come off as inauthentic. 4. Let your comment show your relationship with the person. → This is a small but powerful way to make your comment feel more personal. If I am actually legit friends with them, I don't have to say "HEY WORLD, WE'RE BUDDIES" but I can write in such a way that makes our friendship clear. Lets my network know that the OP is trustworthy, and vice versa. 5. Don’t be afraid to be a little vulnerable. → If a post really strikes a chord with you, share a bit of your story in response. This is how you build real connections with people. 6. Comment to be part of a community, not just to get engagement on your own posts. → The best LinkedIn users are the ones who don’t count how many likes their comments get. They’re just happy to contribute. If you can do these things, you’ll be well on your way to becoming a master commenter. And that’s a huge part of the game on LinkedIn.

Commenting on LinkedIn posts is a craft sorely underutilized, a strategic tool left gathering dust in too many arsenals. Let's dissect this: when you approach a post, tossing in a lazy "Great post!" is akin to throwing a drop of water into an ocean—it's meaningless, forgettable. It's noise, not signal. Here's how to sculpt your comments into monuments of insight: 🔴 Dive Beyond the Surface: Read the post. Then read it again. What's the underlying theme? What nuances or subtleties are at play? A comment should be more than an echo; it should be an amplification, a reflection that brings new light to the original message. 🔴 Offer Insight, Not Just Adulation: Your comment should add a layer to the conversation. Bring in your unique perspective or expertise. How does this post resonate with your experiences? Can you add a statistic, a study, or an anecdote that enriches the dialogue? Your goal is to contribute, not just compliment. 🔴 Challenge Assumptions—Politely: Disagreement isn't just acceptable; it's necessary for growth. If a post sparks a contrary thought, voice it—but do so with respect. Frame your challenge as a question or a gentle counterpoint. "Have you considered...?" or "Another angle might be..." This approach invites dialogue, not defensiveness. 🔴 Be a Storyteller: Everyone loves a story. Can the post's theme be tied to a personal story of failure, triumph, or enlightenment? A well-placed narrative can illustrate your point more powerfully than data alone. 🔴 End with an Invitation: Encourage further interaction. Pose a question, offer a call to action, or simply express genuine interest in hearing others' thoughts. This transforms your comment from a statement into a conversation starter. Remember, each comment is a brushstroke in the larger portrait of your personal and professional brand. It's an opportunity to showcase not just your ability to engage, but to think deeply, communicate effectively, and contribute meaningfully to your community. In the art of LinkedIn engagement, be the artist that stands out for the depth, not just the breadth, of your contributions.

Your most valuable LinkedIn content isn't what you're posting, it's what you're saying on other people's posts. It hit me after months of meticulously crafting my content with little to show for it. I had been following all the "expert" advice: consistent posting schedule, polished visuals, and thought leadership topics. My engagement metrics looked decent on paper. Something unexpected happened when I traced back the actual business opportunities I'd generated. The quality leads weren't from my carefully crafted posts, they came from thoughtful comments I'd left on OTHER people's content. This discovery completely shifted my approach. Most professionals obsess over their post performance while overlooking a more powerful opportunity: STRATEGIC COMMENTING. Here's why it works: COMMENTS BUILD RELATIONSHIPS, NOT JUST VISIBILITY When you leave a thoughtful comment, you're joining a conversation rather than starting one. You're entering an environment where people are already engaged and receptive. COMMENTS DEMONSTRATE EXPERTISE WITHOUT SELF-PROMOTION Adding genuine value in comments shows your expertise contextually. It feels natural, not forced or promotional. COMMENTS POSITION YOU AS A COLLABORATOR, NOT A BROADCASTER The psychology is different. You're contributing to a community discussion rather than asking for attention on your own platform. But what exactly makes a comment "thoughtful"? It's not just saying "Great post!" or dropping an AI-generated response. Truly effective comments: > SHARE RELEVANT PERSONAL EXPERIENCE: "I tried this approach with a client last year and discovered..." > ASK INSIGHTFUL QUESTIONS: Not basic questions, but ones that expand the conversation in valuable ways. > RESPECTFULLY ADD MISSING CONTEXT: "This works brilliantly in enterprise settings. For SMBs, I've found that..." > CONNECT IDEAS ACROSS CONVERSATIONS: "This reminds me of what [Person] was saying about..." > OFFER SPECIFIC EXAMPLES: Concrete illustrations that make concepts more applicable. This approach follows what Robert Cialdini identified as social proof and reciprocity (two powerful principles of influence). When you thoughtfully contribute to someone else's conversation, you're building trust before asking for anything in return. Here's what happened when I started prioritizing strategic comments alongside my own content: > I began having meaningful conversations that continued in direct messages > I received connection requests from people who noticed my contributions > "Cold" outreach became warmer because people recognized my name > Sales calls felt more like continuations of existing discussions Instead of trying to pull people to my content, I was meeting them where they were already engaged. Success on LinkedIn isn't just about creating content that performs well, it's about engaging in ways that build relationships that convert.

I experienced a revelation recently. I shared two posts on LinkedIn within a week. They received some likes and a handful of comments… nothing too exciting. Then, I left a simple comment on another person's post. That one comment attracted more profile visits than both my posts combined. That’s when it struck me: Posts = you speaking to your audience. Comments = you stepping into someone else’s audience. And if that audience is larger than yours, you’re tapping into their reach at no cost. The irony? Most people treat comments as an afterthought. “Nice post.” “Appreciate it.” Yet, a well-crafted comment can unlock conversations, DMs, and even new opportunities. I realized comments aren’t merely “supporting content.” They’re the engine of growth that many overlook. Here’s what you can take away: 1. Engagement expands your network. → A comment can introduce you to new connections. → It’s not just about likes; it’s about visibility. 2. Authenticity fosters relationships. → People appreciate genuine insights. → A thoughtful comment can spark meaningful dialogue. 3. Conversations lead to opportunities. → Every interaction can be a stepping stone. → You never know where a simple comment might lead. 4. Consistency builds presence. → Regularly engaging in comments keeps you top of mind. → It shows you’re invested in the community. 5. The best connections don’t feel forced. → It’s about being present and contributing. → Let your comments reflect your expertise. That’s the power of engagement. P.S. How are you leveraging comments to grow your network? 

I leave about 180 comments (give or take) on LinkedIn every week. And it takes far less effort than when I posted daily. LinkedIn's new algorithm, 360Brew, has changed what people see in their feeds. Thoughtful comments can get you more visibility than even posting. This is especially valuable if you're looking for work, because you can demonstrate your expertise and get noticed without the pressure of creating posts. (When I mention posting to job seekers, they constantly cringe) But not just any comment will do. What makes a comment one that people will read: →It adds something meaningful to the conversation →It reflects your point of view →It shows your knowledge or expertise I spend about an hour commenting each weekday. That's what works for my schedule and my goals. Your situation is different, and that's okay. Always do what fits your life. Here's my approach: I am selective. Many posts simply aren't worth commenting on, so I skip them. Before commenting, I ask myself: "Would my network find value in this conversation?" If not, I move on. I am authentic. I use my voice and words. I know AI tools can write comments for you, but please don't use them. Your authenticity is what makes people want to connect with you. If you want to use AI, use it to analyze the post for themes that you can address. I am consistent. Whether that's three times a week or once a day, find a cadence you can maintain. It's the consistency that builds relationships, not the sheer number. I add value. Share an insight from your experience. Offer a different perspective. Ask a question that you think would be helpful. For those who hate networking, this is networking, but on your own terms. You network with whom you want, when you want, saying what you want. And it costs nothing (at least for now). I see so many people stressed about creating the perfect post while overlooking the power of showing up in the comments. Take advantage of this fairly easy opportunity LinkedIn gives you. Question for career coaches: How are you advising your clients to use LinkedIn comments strategically? Question for job seekers: What's your experience with commenting on LinkedIn? Pros? Cons? ----- I'm Shelley. I used to hire for companies, but now I advocate for YOU. My goal? Helping you find work that energizes instead of exhausts you. ♻️ Resonated with you? Your repost could help someone else, too 🔔 Follow + ring the bell for weekly career reality checks 🟪 Questions about your next move? I'm here to help. Ask below or DM me

360Brew And Your Comments Although post commenting (yours and others) has always been important, 360 Brew appears to be taking it to a new level. Recommendations I've seen from those I trust include: 𝟭. 𝗣𝗿𝗼𝘃𝗶𝗱𝗲 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹, 𝗻𝗼𝘁 "𝘄𝗲𝗮𝗻𝘆" 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀, 𝗮𝘁 𝗹𝗲𝗮𝘀𝘁 𝟭𝟱 𝘄𝗼𝗿𝗱𝘀. Comments like "I agree" and "Nice post" fall into the "weany" category. Meaningful to me means thoughtful, deeper (as opposed to surface level) with good questions if appropriate. 𝟮. 𝗙𝗶𝘃𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗮 𝗱𝗮𝘆 𝗶𝘀 𝗮 𝗴𝗼𝗼𝗱 𝗴𝗼𝗮𝗹. This means consistently every day, not 35 on Monday and then none the balance of the week. 𝟯. 𝗘𝗻𝘀𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝗲𝗺𝗮𝗻𝘁𝗶𝗰𝗮𝗹𝗹𝘆 𝗮𝗴𝗿𝗲𝗲𝘀 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗮𝗻𝗱 𝗽𝗼𝘀𝘁 𝗶𝗻 𝘁𝗲𝗿𝗺𝘀 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗻𝗶𝗰𝗵𝗲 𝗮𝗻𝗱 𝗽𝗶𝗹𝗹𝗮𝗿𝘀. This has caused me to pass on some posts where I can't do this. 𝟰. 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗼𝘃𝗲𝗿𝗮𝗹𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 and will help to "train" 360Brew in your expertise. 5. Because 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘀𝗵𝗼𝘄𝘀 𝘆𝗼𝘂𝗿 𝗽𝗼𝘀𝘁 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝘁𝗼 "𝘁𝗵𝗲𝗶𝗿" 𝗻𝗲𝘁𝘄𝗼𝗿𝗸, give some thought on how you want to show up. Think about it: your comments are, in a sense, LinkedIn's way to give you "free advertising." Are you showing up as a professional or an amateur? 𝟲. 𝗧𝗵𝗲 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗱𝗲𝗽𝘁𝗵 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗰𝗮𝗻 𝗯𝗲 𝗮 𝘄𝗮𝘆 𝘁𝗼 𝗯𝗲𝗴𝗶𝗻 𝗮 𝗻𝗲𝘄 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽. To the degree you use AI to write your comments, be careful. While I use AI as thought generators, I always "Jon-ize" any comments generated by AI. Show up as the authentic person you are. p.s. Anything you want to add to this list? 𝗜’𝗺 𝗝𝗼𝗻 𝗞𝗲𝗲𝗹, “𝗧𝗵𝗲 𝗢𝗹𝗱 𝗗𝗼𝗴 𝗪𝗶𝘁𝗵 𝗡𝗲𝘄 𝗧𝗿𝗶𝗰𝗸𝘀" • 𝗦𝗮𝘃𝗲 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁. • 𝗙𝗲𝗲𝗹 𝗳𝗿𝗲𝗲 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝗼𝗿 𝗿𝗲𝗽𝗼𝘀𝘁 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁. • 𝗜 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗺𝗼𝘃𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝟵𝟴% 𝘄𝗵𝗼 𝘂𝘀𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝗻𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝘁𝗼 𝘁𝗵𝗲 𝟮% 𝘄𝗵𝗼 𝘂𝘀𝗲 𝗶𝘁 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 • 𝗡𝗲𝗲𝗱 𝗮 𝘀𝗽𝗲𝗮𝗸𝗲𝗿 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗴𝗿𝗼𝘂𝗽 𝗺𝗲𝗲𝘁𝗶𝗻𝗴? 𝗗𝗠 𝗺𝗲. • 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗴𝘂𝗲𝘀𝘁; 𝗹𝗲𝘁 𝗺𝗲 𝗸𝗻𝗼𝘄. • 𝗟𝗶𝗸𝗲𝗱 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁? 𝗥𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗲𝗹𝗹 𝗮𝘁 𝘁𝗵𝗲 𝘁𝗼𝗽 𝗼𝗳 𝗺𝘆 𝗽𝗿𝗼𝗳𝗶𝗹𝗲, 𝗯𝘂𝘁 𝗳𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗳𝗶𝗿𝘀𝘁, 𝗝𝗮𝗺𝗲𝘀 ("𝗝𝗢𝗡") 𝗞𝗲𝗲𝗹