LinkedIn Content Strategy for Algorithm Changes

“insightful” and “curious” reactions now matter more than likes on LinkedIn. That’s straight from their own spring algorithm update. Comments, thoughtful replies, and meaningful interactions now drive reach—while passive metrics like likes or impressions are being quietly deprioritized. But that’s only half the story. According to LinkedIn’s Head of News, the platform is also heavily favoring timely, news-driven content. Think: hot takes, fast POVs, story-driven posts tied to current headlines. In short, LinkedIn is trying to become the new home for real-time conversation—filling the gap left by Twitter (X). Those two signals—depth vs. speed—feel contradictory. And yet they’re both true. Here’s my theory: LinkedIn isn’t confused. It’s running multiple plays at once—because different teams have different KPIs. The News team wants immediacy and trend velocity. The Engagement team wants time-on-platform and quality conversation. The Trust team wants credible, topic-aligned expertise. The Design team wants minimalist, professional posts (no emojis, no hashtags, no clickbait aesthetics). If you’ve ever felt like LinkedIn’s “best practices” contradict each other—this is why. And it’s exactly why you and your brand need to adapt across multiple fronts: What’s Working Right Now: 1) Timely POVs. Posts that react to real-world news and industry trends get fast distribution—especially in verticals where trust is key and conversation is happening in the moment. 2) Topic Authority. LinkedIn’s system now elevates content from users it associates with specific expertise. Consistency in what you talk about matters more than ever. 3) Meaningful Interactions. “Insightful” and “Curious” reactions carry significantly more algorithmic weight than a like. Thoughtful comment threads are the new currency of reach. 4) Longer Shelf Life for High-Quality Posts. Good content doesn’t just peak and die anymore. If it performs well, it can resurface weeks or even months later through the “Suggested for You” feature. 5) Native > External. Posts that simply link out or repost without commentary are downranked. Originality, context, and adding your take are table stakes now. 6) Video + Substance. Short, vertical, subtitled videos (30–90 seconds) perform best when paired with a full multi-paragraph text post. The format is evolving, not replacing. So what do you do with all this? Stop trying to reverse-engineer one tidy strategy. You’re not optimizing for a single algorithm—you’re navigating a platform with layered incentives and competing internal agendas. Instead, play multi-dimensional content chess: Mix formats: short, long, video, reposts Balance immediacy with depth Build topic authority over time Engineer conversations, not just visibility Relevance isn’t static. And on LinkedIn in 2025, movement is the strategy. Curious—have you seen a shift in your own content performance lately?

👉 #LinkedIn is saturated with people selling “growth hacks.” The uncomfortable truth: no one actually understands the algorithm end-to-end. Most advice is recycled folklore, outdated tests, anecdotal wins, or short-lived spikes mistaken for strategy. Based on direct observation across thousands of posts in 2025–2026, the algorithm consistently rewards three things: relevance, demonstrated expertise, and genuine conversation within your professional graph. Not viral reach. Not theatrics. You don’t need to stand out to everyone. You need to stand out to the people who matter in your niche. LinkedIn evaluates your content primarily against your 1st- and 2nd-degree network, shared industries, and topical authority, not the entire platform. Growth is contextual, not global. What actually moves the needle: 1. Comments now outperform original posts. Thoughtful comments (15+ words) from relevant professionals often generate 2–5× the reach of likes. One recent comment crossed 60K impressions while the original post stayed under 100 likes. Comments drive dwell time, signal credibility, and travel deeper into niche feeds. → Five to ten substantive comments per day in your domain will outperform random posting. 2. Depth beats volume, every time. The algorithm tracks engagement quality: long comments, threaded discussion, saves, and shares with context. Ten real conversations outperform 500 drive-by reactions. Engagement bait (“Comment YES”) is now, at best, neutral—and often penalized. 3. Consistency matters—but only within a clear niche. Two to five posts per week are sufficient. What matters is topical focus. Stick to your lane. Authority signals compound when your content reinforces a coherent expertise narrative. Text posts and carousels routinely outperform flashy formats if they trigger real discussion. 4. Design for conversation, not applause. Strong opening lines and experience-backed insights win. Ask questions that invite expertise, not agreement. Respond quickly, especially in the first hour. Early interaction materially boosts distribution. 5. Reciprocity is not optional. Engage first. The algorithm favors mutual visibility within professional clusters. When respected peers comment on your posts, distribution expands—organically and predictably. 6. Dwell time is a hard metric. Optimize for it. External links suppress reach. If you must share one, place it in the comments. Native text, documents, and carousels consistently generate longer session time and better reach. 7. Your profile is part of the algorithm. Headline, About section, and experience shape how LinkedIn classifies you. A fuzzy profile leads to a fuzzy distribution. Authority attracts authority. 🔥 Bottom line: 👉 LinkedIn growth in 2026 is not about gaming the system. It’s about being useful, credible, and consistent in your corner of the ecosystem. Quality compounds. Noise disappears. #LinkedInGrowth #PersonalBranding #ContentStrategy #ProfessionalVisibility

"Make yourself findable"...this is advice that I give to candidates, SES's, generals, executives, and even teenagers. Companies are dying to find you, but they just don't know that you exist. They hire Precision Talent Solutions to find you. Like it or not, LinkedIn is the place where professionals go to look for jobs, look for candidates, and to share/consume content. If you are in career transition, it is more important than ever to be thoughtfully active on LInkedIn. Valuable tips: LinkedIn Algorithm Updates (2025) - Relevance Over Virality: The algorithm now favors niche, expert content over viral posts. Generic or off-topic posts hurt visibility. - Connections First: Posts from your own network are prioritized. A targeted, engaged network boosts reach. - Expertise Signals: LinkedIn evaluates who is posting (based on profile) as much as what is posted. - Ranking Factors: Content is ranked by Relevance, Expertise, and Engagement (especially meaningful comments). - Comments Matter Most: Posts with thoughtful, back-and-forth conversation (especially in the first hour) get a major visibility boost. - Spam Filters: Poor grammar, link-stuffing, excessive hashtags, and overposting are penalized. - Engagement Quality > Quantity: Comments from relevant peers beat lots of random likes. - Extended Reach: High-value posts can reach beyond your 1st-degree network if they gain strong engagement. 2. Content Format Trends - Carousels Still Strong: Multi-image or PDF “carousel” posts perform well, but only if value-packed. - Video & Live Streams: Native videos (not links) and especially LinkedIn Live posts drive the highest engagement. - Image Posts: Still effective—posts with a single strong visual get more attention and comments. - Newsletters: Now a top tool for reach—subscribers are notified every time you publish. Best for long-form, high-value content. - Polls & Interactive Posts: Still underused but powerful for engagement and visibility. - Hashtags/Tagging: Use 2–5 relevant hashtags. Over-tagging or irrelevant tags = spammy. - External Links: Posts with links are penalized. Better to add links later via post edit or use native formats. 3. Engagement Best Practices - Provide Niche Value: Focus on helpful, profession-specific insights, not generic content. - Hook Early: Start posts with a bold statement or question to capture attention. Encourage Dialogue: Ask questions, respond to comments, and spark discussion to improve reach. - Use Rich Media: Mix in carousels, videos, and images to keep your content fresh and engaging. - Go Live or Use Newsletters: These formats offer built-in boost via notifications and dwell time. - Avoid Spam Tactics: Don’t tag excessively, overuse hashtags, or post too frequently. - Grow an Engaged Network: Engage with others to strengthen your own visibility in the algorithm. - Be Consistent & Authentic: Regular, high-quality posting builds credibility and audience trust over time.

If LinkedIn feels harder than it used to and your reach dropped, it's not YOU. It's the new LinkedIn algorithm. Here's what changed 👇 Over the last year, LinkedIn quietly rebuilt how the platform decides what gets seen. Welcome 360Brew, LinkedIn's new algorithm. I recently got my hands on a research paper published by LinkedIn explaining what they’re actually trying to do. Fair warning: most of it is very techy and gave me a headache.  But I pulled out the parts that matter. So here it is, straight from the horse’s mouth:  the key takeaways, and what this means for you. What actually changed...  Before this update, LinkedIn relied on a bunch of separate models each optimized for a specific thing:  – one to rank posts  – another for jobs  – another for people suggestions  – another for ads   Each one did its job well, but they didn’t talk to each other effectively. They didn't understand the full meaning and context of the content. And so, LinkedIn mostly focused on behavioral signals to decide what to show people: likes, comments, clicks, and how fast those things happened. With the 360Brew, LinkedIn now uses one shared model that: – reads posts as language  – reads profiles as context  – looks at behavior over time  – and decides relevance person by person In other words, the system is no longer siloed.  It sees the entire picture, and can match content to people more intentionally. Here’s what this actually means for you 👇 (and where most people are getting it wrong) 1️⃣ Not all engagement matters the same anymore Quick likes and one-word comments don’t carry the weight they used to. What matters more now:  – saves  – reading time  – thoughtful comments  – reposts Depth beats speed. 2️⃣ Your profile now shapes your distribution LinkedIn actively reads your headline, About section, experience, and skills. It uses that to decide:  – what topics you’re credible to speak on  – who your content should be shown to Your profile isn’t background noise anymore.  It’s context. 3️⃣ Your content has to match your profile If your posts don’t clearly align with what your profile says you do, distribution suffers. Mixed signals create confusion. Clear alignment creates momentum. 4️⃣ Topic clarity matters more than ever Broad, scattered content doesn’t perform the way it used to. The system now rewards:  – clear topic focus  – consistent language  – 2–4 defined themes  – repetition over time It takes ~90 days for the platform to fully understand your content patterns. Clarity compounds. Be patient. That’s the "game" now. (Save this if you’re serious about growing here.)

LinkedIn just changed how it shows your content. Most people haven't noticed yet. Here's what's actually happening and what to do about it. For years, LinkedIn distributed your content to your network first. Your 1st-degree connections saw your posts. If they engaged, their network saw it. That was the loop. That loop is breaking. LinkedIn has shifted to interest-based distribution. Meaning: your content now reaches people who follow topics, not just people who follow you. The implications are massive! What the algorithm now rewards: 1. Topic expertise over volume Posting every day about 10 different topics kills your reach. LinkedIn is building a "topic authority" score. Pick 2-3 pillars. Stick to them. I post about AI, marketing, and building businesses. That's it. 2. Dwell time over click-throughs LinkedIn measures how long people read your post, not just whether they click. This is why long, value-dense posts outperform short ones right now. They want you staying on the platform. Give them a reason to. 3. Answer Engine Optimization (AEO) LinkedIn's search is becoming an AI answer engine. When someone asks "how do I use AI for content marketing," LinkedIn surfaces the posts that best answer that question, regardless of when they were posted. Posts live 2-3 weeks now. 4. Comment conversations over reactions A comment that says "This is exactly what I needed. I've been struggling with X and Y" is worth 10x a thumbs up. Spark real conversations. Ask specific questions. Respond to every comment. 5. Non-promotional language Posts with pricing, links, and "buy now" energy get suppressed. Educational, story-driven, insight-based posts get amplified. Lead with value. Let the DMs come to you. The biggest unlock I've found: Write every post like it's answering a question someone searched for. Not "here's my story." "Here's the answer to the problem you typed into LinkedIn search." That mental shift alone will double your reach in 30 days. Save this post so you can reference it when your next post underperforms. And if you want to stay ahead of the algorithm, follow me. I share these updates every time LinkedIn shifts.

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗱𝗿𝗼𝗽𝗽𝗲𝗱 𝗮 𝗻𝗲𝘄 𝗮𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 𝗿𝗲𝗽𝗼𝗿𝘁, and the changes are big, subtle, and everywhere. This is the clearest roadmap we’ve had for how the feed actually works. Here are the 6 findings that matter most. 1. 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝘀 𝗻𝗼𝘄 𝗮 𝘁𝗼𝗽𝗶𝗰 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 • It cares 𝘮𝘰𝘴𝘵 about what you talk about. • Your posts, comments, and profile get sorted into topic clusters. • Your reach = your topics. 2. 𝗬𝗼𝘂𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘁𝗿𝗮𝗶𝗻𝘀 𝘁𝗵𝗲 𝗮𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 • Every like, comment, follow is a signal. • You’re programming your reach. 3. 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗯𝗲𝗮𝘁𝘀 𝘃𝗶𝗿𝗮𝗹𝗶𝘁𝘆 • Random content confuses the system. • Stay on topic, and the model learns w̲h̲e̲r̲e̲ to surface your content. 4. 𝗧𝗲𝘅𝘁 𝗶𝘀 𝘁𝗵𝗲 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝘀𝘁 𝗿𝗮𝗻𝗸𝗶𝗻𝗴 𝗳𝗮𝗰𝘁𝗼𝗿 • LinkedIn’s AI reads your words. Not your videos. • Your headline, About section, posts, and comments shape your discoverability. 5. 𝗦𝗺𝗮𝗹𝗹 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝗮𝗻𝗱 𝗷𝗼𝗯 𝘀𝗲𝗲𝗸𝗲𝗿𝘀 𝗴𝗲𝘁 𝗮 𝗯𝗼𝗼𝘀𝘁 • The system now helps sparse networks. • You don’t need a big following to grow. 6. 𝗬𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗶𝘀 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗿𝗮𝗻𝗸𝗶𝗻𝗴 𝘀𝘆𝘀𝘁𝗲𝗺 • Skills, industry, job titles, certifications  • They all contribute to your reach. So what do you do with this? 🔸 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗖𝗹𝗲𝗮𝗻 𝘂𝗽 𝘆𝗼𝘂𝗿 𝘁𝗼𝗽𝗶𝗰 𝘀𝗶𝗴𝗻𝗮𝗹𝘀. → Engage with posts in your expertise. → Your feed trains your reach. 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. → Write clearly. Use niche language.  → Dial down the corporate mush. 𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲. → The more data LinkedIn has, the more accurately it can surface you. 🔸 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗙𝗿𝗼𝗻𝘁-𝗹𝗼𝗮𝗱 𝘆𝗼𝘂𝗿 𝗽𝗼𝘀𝘁𝘀. → The first 40–60 words carry the most weight. → Lead with value. Not throat-clearing. 𝗦𝘁𝗶𝗰𝗸 𝘁𝗼 1–3 𝘁𝗼𝗽𝗶𝗰𝘀 𝗺𝗮𝘅. → Let the algorithm lock onto your expertise. 𝗘𝗻𝗴𝗮𝗴𝗲 𝗱𝗲𝗹𝗶𝗯𝗲𝗿𝗮𝘁𝗲𝗹𝘆. → Commenting in your niche strengthens your authority and widens your audience. 🔸 𝗝𝗼𝗯 𝗦𝗲𝗲𝗸𝗲𝗿𝘀 𝗨𝗽𝗱𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗰𝗼𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆. → Courses. Certifications. Projects. → Fresh profiles get priority. 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝗳𝘂𝗹𝗹𝘆 𝗼𝗻 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. → This signals relevance to recruiters 𝘢𝘯𝘥 to the algorithm. 𝗨𝘀𝗲 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝘁𝗵𝗮𝘁 𝗺𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗷𝗼𝗯𝘀 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁. → “Passionate about…” won’t get you surfaced. → “Program Manager, Workforce Development, AI-Skilled” will. 🎯 𝗧𝗵𝗲 𝗯𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲 This isn’t about gaming the system. It’s about understanding how the system understands 𝘺𝘰𝘶. Align your profile, content, and engagement around the same topics. And get discovered faster. 💬 Which finding surprised you the most? ♻️ Share this to help your network. 🔔 Follow Tonya for creator-friendly AI insights.

Most LinkedIn advice is already obsolete. I just spent 6 hours reading everything about LinkedIn's new algo (360Brew) so you don't have to. Here are my top 10 learnings: 1. LinkedIn now reads meaning, not metrics The old system counted clicks, likes and hashtags. 360Brew understands context, intent and whether your content actually matches your claimed expertise. "Fake it till you make it" doesn't work anymore. 2. Your profile is now part of the ranking If your headline says "B2B Marketing Lead" but you're posting about crypto or morning routines, the model detects the mismatch and suppresses distribution. 3. Posting more won't help you Frequency was a lever in the old system. Now it's consistency of topic over 90 days. Pick 2-3 themes and stay in your lane. The algorithm needs time to classify you. 4. Engagement pods now actively hurt you The model measures lexical diversity in your comment section. If ten comments sound similar or come from the same small cluster of accounts, it flags them as manufactured relevance and docks your reach (finally) 5. Comments that spark replies outrank comments that don't A comment thread where people start talking to each other not just responding to you is one of the strongest quality signals. The algorithm rewards posts that create discussions, not broadcasts. 6. Delayed engagement is a feature, not a bug Posts that collect saves and meaningful comments 24-72 hours after publishing perform significantly better in suggested feeds. The algorithm re-checks older posts when new engagement matches their topic cluster. Good content doesn't expire at 24 hours. 7. What you engage with shapes what you reach The algorithm tracks what you engage with, not just what you post. Liking and commenting on content within your niche signals to 360Brew which professional community you belong to. Most people don't realize this but your engagement habits are shaping your distribution. 8. Company pages lost. Individual voices won The algorithm now favors individual creators over brand pages. Your executives posting is worth more than your company page posting. Employee advocacy isn't a nice-to-have anymore 9. Video didn't die. Completion rates killed it Video reach is down 72%, but that's because of user behavior (low completion rates), not algorithmic penalty. 360Brew is text-first. If you're posting video, the text description needs to carry full semantic weight. 10. Saves are the only vanity metric that isn't vanity A save tells the algorithm your content has lasting utility. 1 save = 5× impact of like. If no one's bookmarking your posts, you're creating content people react to, not content people return to. In addition to saves, track: - Followers from posts - Profile views from posts - Comment depth Hope this helps! ❤️

Most companies still treat LinkedIn like a place to post updates. AI engines are starting to treat it like a reference source. That shift is happening faster than most marketers realize. Semrush analyzed 89,000 LinkedIn URLs cited by ChatGPT Search, Google AI Mode, and Perplexity to understand what actually appears in AI answers. A few findings stood out immediately. • LinkedIn is the #2 most cited domain in AI responses • AI frequently pulls from LinkedIn when explaining companies, people, and topics • Original content dominates, with about 95% of cited posts coming from non-reshares • The posts cited were rarely viral • Many had only 15 to 25 reactions • Consistency mattered more than follower count One detail is especially interesting. Perplexity tends to cite company pages more often. ChatGPT and Google AI Mode cite individual creators more often. Which means this is not just a company page strategy. It is a 𝐩𝐞𝐨𝐩𝐥𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲. Your leadership team. Your subject matter experts. Your employees who actually have something useful to say. All of that content becomes part of the knowledge layer AI uses when it explains your company. Put differently. Your LinkedIn strategy is slowly becoming your AI search strategy. If your company wants to show up in AI answers, posting occasionally is not enough. You need consistent voices, useful insights, and people willing to share what they know. The full Semrush analysis is worth reading: https://lnkd.in/eU3a-_BT Then ask yourself one question. Is your LinkedIn content helping shape what AI says about your brand? #Semrushambassador Semrush

A few weeks ago, I opened up my comments asking what you thought was happening with LinkedIn reach. Now we have our answer. LinkedIn confirmed to Lara O'Reilly at Business Insider that they deliberately changed the algorithm in mid-June. They're prioritizing "relevance over recency" - which is why we're all seeing 2-3 week old posts at the top of our feeds. Here's what LinkedIn says they're doing: ➝ Showing "important” updates (like job changes) over fresh content: LinkedIn's algorithm now prioritizes what they consider professionally relevant even if it's older content. So you might see your colleague's 2-week-old job announcement at the top of your feed instead of today's posts, because LinkedIn thinks career updates matter more for your professional growth. ➝ Moving away from vanity metrics like likes and watch time: They're shifting focus from surface-level engagement to meaningful interactions. Instead of just counting likes, they're looking at whether content leads to profile visits, connection requests, DMs, or business conversations. ➝ Focusing on content that creates "real opportunities": LinkedIn wants to surface content that drives tangible business outcomes - new connections in your industry, partnership discussions, speaking opportunities, or lead generation. They're betting that content creators who turn posts into real professional relationships should get more visibility than those just chasing viral moments. We were all seeing massive reach drops overnight. Hopefully this is Linkedin wanting to prioritize business related content over entertainment viral content that doesn't advance your career. Here's what I think they're not mentioning tho: Yes, maybe they are trying to prioritize business relevant content but it also is just simply the classic social media playbook. Give creators free reach to build the platform, then squeeze organic reach to push paid promotion. We've seen this with Facebook, Instagram, and Twitter. To everyone who commented on my original post - you called it. And honestly, this transparency from LinkedIn is refreshing. At least now we know what we're working with and can adapt our strategies. …… Don’t want your feed to be full of old posts? Here’s the solution:  You can switch back to chronological feed: Settings > Account preferences > Most recent posts.

When I was at Snap, we'd implement 2-3 algorithm changes a week. Creators would be up 40% one week, down 50% the next. What I learned? You can't win visibility by gaming the algorithm. But here’s what you can control: My years in the Snap algorithm room were eye-opening. Once, our engineers presented an algorithm change that increased time spent by 2%. Great news for creators, right? But dig into the data - you’d see individual publishers were whiplashed. Some were up 50%, others down just as hard. The next week? Flipped. Those gains and losses reversed completely. Here’s what that experience taught me: You CANNOT outsmart week-by-week changes to the algorithm. However, YOU CAN study and master what the platform is optimizing for LONG-TERM. On LinkedIn, 4 business goals determine which posts rise to the top. Here’s how you can start creating content with those objectives in mind: 1. TIME SPENT + DAU LinkedIn wants more from us than a quick DM check. The ideal? We lock into content while commuting...or on the toilet (yes, we all do it). Plus, we become Daily Active Users (DAU) with a reliable LinkedIn habit. → HOW TO ACT ON IT: Your content has to spark an experience that lasts over time. Craft posts with enough valuable fodder to keep me reading. Cultivate a dynamic personality that makes me want to interact with you through the week. 2. TIME 𝗪𝗘𝗟𝗟 SPENT LI doesn't care about engagement at all costs. They want to make our experience feel VALUABLE. Because that value incentivizes us to keep our profiles updated (and keep their data products super sellable). → HOW TO ACT ON IT: You need to send the platform indicators that your content is delivering significant value to users. If folks are re-sharing your post or DM’ing you to learn more - aces. 3. LEARNING: LinkedIn is explicit that they want to be a learning platform. They prioritize content with insights and lessons that help people elevate their career and enrich themselves. Educational content is what they'll reward in the long run. → HOW TO ACT ON IT: Always think about helping your audience SEE THEMSELVES in your post. When you share a story, it’s for the learning I can carry forward. When you post a win, it’s so I can learn from the roadmap that got you there. 4. NEWS: LinkedIn wants to step in as a replacement for X. Their goal is to become the platform where news is broken by execs - almost a trade pub where users are the reporters. → HOW TO ACT ON IT: Prioritize education over promotion, and consider investing in tentpole announcements and reports that offer deep insight and value to your audience. Above all, LinkedIn wants to elevate its brand. To do that, it's going to prioritize the highest value content on the platform. Forget the algorithm. Focus on making your content the best it can be. 👋 I’m on a mission to master LinkedIn strategy for B2B execs. I publish my findings weekly. Follow + learn with me in public.