Why email marketing is king for ecommerce

Delete. Unsubscribe. Mark as spam. These are the reactions many assume email marketing elicits. Yet, while social media grabs headlines, email quietly outperforms, driving $36 for every $1 spent. It's the digital marketing channel that refuses to die – and for good reason. Many marketers overlook it, chasing the latest social media trends, but savvy businesses know its power. Here's why email marketing remains a cornerstone of effective digital communication: → Direct access to your audience: Unlike social platforms, your email list is yours. No algorithm changes can cut you off from your subscribers. → Personalization at scale: Modern email tools let you tailor content to individual preferences, increasing engagement and conversion rates. → Cost-effective: Compared to paid ads, email marketing often delivers a higher ROI. Some studies show returns as high as 4200%. → Measurable results: Open rates, click-through rates, and conversions are easily tracked, allowing for continuous optimization. → Builds long-term relationships: Regular, valuable emails keep your brand top-of-mind and foster customer loyalty. → Versatile content options: From newsletters to promotional offers, emails can serve various marketing goals. → Mobile-friendly: With most emails now read on smartphones, it's a perfect channel for reaching on-the-go consumers. Despite claims of its demise, email usage continues to grow. In fact, many Gen Z consumers prefer email for brand communications over social media messages. The key? Providing value, not spam. Businesses that master the art of helpful, engaging emails will continue to reap the benefits of this powerful marketing channel.

"Email is dead!" 🤦♂️ Just this week, a client, with a brilliant product but struggling with engagement and retention, hit me with that old chestnut when I asked about their email strategy. Look, email isn't just alive; it's thriving. While others chase fleeting trends, smart founders leverage this direct, owned channel. Data proves it: perceived email value has doubled since 2021! People want useful content in their inboxes. Why email is your growth superpower: 👉 Retention MVP: New customer acquisition costs 5x more than retention. 👉 Email slashes CAC, boosts CLTV, turning users into loyal advocates. 👉 Direct Engagement: Existing customers want your emails. Higher open/CTR means your message lands. 👉 Hyper-Personalization: Beyond "Dear [First Name]." Behavior-triggered content (AI-powered!) feels mind-reading. Segmented campaigns? Up to 760% revenue increase! 👉 Building Loyalty: Foster relationships, deliver consistent value, transform customers into passionate advocates. Ready for tactical gold? My "Email Marketing Improvement Cycle" (see visual!) is your roadmap to success: 1️⃣ Re-Engage "Limbo" Customers: Win back those who've gone quiet. 2️⃣ Benefits, Not Features: Show how your product solves problems. 3️⃣ Subject Line Sorcery: Intrigue, personalize, create urgency. 4️⃣ Listen to Feedback: Your customers hold growth insights. 5️⃣ Reward Loyalty: Make them feel special, keep them engaged. 6️⃣ Deep Personalization: Tailor content by behavior/lifecycle (AI helps!). 7️⃣ Integrate Channels: Email amplifies other marketing efforts. 8️⃣ Test & Iterate: Optimize constantly; small tweaks yield big wins. So, next time someone claims "email is dead," smile, nod, and go build your growth empire. For lean startups, email isn't just a channel; it's a strategic imperative. What's your go-to email tactic? Share your wisdom! 👇 #EmailMarketing #GoToMarket #CustomerRetention #AI #Personalization #GrowthStrategy

We sent over 1 million emails last month across dozens of ecom brands — and here’s what we’re seeing on the front lines: Consumer spending in the U.S. is down. Tariffs, inflation, tighter wallets — people are buying less. This isn’t theory. It’s across categories, especially in mid-priced DTC. But here’s the kicker: email is outperforming almost every other channel right now. Facebook’s still driving revenue, but email is catching up fast — especially for brands that have their flows and campaigns dialed in. While paid ads are getting more expensive and less consistent, email’s ROI is going up. Why? Because it’s owned. It's consistent. And most brands are finally starting to use it properly. We’re seeing email carry 45–50% of total revenue for clients who were doing maybe 25–30% from email six months ago. Usually when email is generating this much revenue, ad channels are underperforming and brands rely on their email list a lot more. So yeah — the economy’s shifting. But if you’re not doubling down on email right now, you’re probably missing the most reliable profit channel you’ve got. Curious how your all your marketing channels stack up? Happy to talk through what we’re seeing in your space.

Whenever someone says “email marketing is dead”, I quietly smile because the numbers speak for themselves. Email is still one of the highest-ROI channels in marketing. Honestly, email isn’t just alive, it’s evolving faster than ever. From static newsletters to interactive email experiences, you can click, swipe, tap, and buy without leaving the inbox. Here’s some more email marketing propaganda you shouldn’t fall for: 1. “Your emails don’t perform because they’re NOT perfectly designed.” Performance comes from relevance and engagement. An interactive quiz, poll, or embedded form will beat the prettiest static design every time because it prompts people to take action. 2. “Sending daily drives higher engagement.” Frequency means nothing without value. The best send schedule is the one where every email gives people a reason to click, explore, or buy, whether it's sent daily or once in a while 3. “Educate first, sell LATER.” If your product genuinely solves a problem, showing how it works through your email can be both teaching and selling. 4. “Warming up your domain fixes deliverability.”  Deliverability is about trust, not just expensive tools or one-off tactics. Consistent engagement, relevant content, and respecting your audience are what keep you in the inbox. 5. “Open rates are the ultimate metric.” The highest-ROI emails today don’t just get opened, they get acted on. Clicks, swipes, form fills, purchases. An open without action is just a vanity stat. The brands winning today are turning the inbox into an interactive, action-driven channel that moves revenue, not just pixels. What’s one “email rule” you’ve broken and seen better results?

I had a client ask me yesterday: "Why should I care about email marketing when social media gets more visibility?" My answer: "Because email is the only channel you actually own." Think about it: Instagram algorithm changes? Your reach drops overnight. TikTok gets banned? Your audience vanishes. Facebook ad costs spike? Your CAC doubles. But your email list? You control who sees it You own the relationship You decide the content You set the schedule You build equity The average ROI on email marketing is $42 for every $1 spent. Yet most brands treat it as an afterthought. They pour thousands into platforms they don't control, while neglecting the channel they do.

Almost everyone knows this quote: “A jack of all trades is a master of none.” But most people don’t know how it ends: “…but oftentimes better than a master of one.” I’m not an email marketer. I’m not a channel specialist. I’m someone responsible for revenue and profitability. And here’s what 9 years and 9 figures in eCommerce revenue has taught me: 👉 You can’t build a healthy DTC business without email. 👉 It’s the channel that improves MER, strengthens blended ROAS, and makes your growth sustainable. 👉 It's also your only other asset (other than inventory). Here’s why email is the most underleveraged growth lever heading into Q4: 1️⃣ Your only owned audience. Social and ads don’t belong to you. Your list does. 2️⃣ The insurance policy. Ad accounts break. Platforms vanish. Email keeps going. 3️⃣ Retention when CAC spikes. And in Q4, CAC always spikes. 4️⃣ The cheapest testing ground. Before you blow your budget, test in email. 5️⃣ Smarter selling. You don’t need “50% off sitewide.” Targeted promos = margin + conversion. 6️⃣ Scale that compounds. The bigger Q4 gets, the harder email works. 7️⃣ Always-on revenue. Campaigns + flows = now + later. 8️⃣ A behavioral data goldmine. Opens. Clicks. Purchases. That’s how you sharpen Q4 targeting. 9️⃣ More profitable than paid. Once they’re on your list, every email costs cents — not dollars. 🔟 Top brands drive 30–50% of Q4 revenue from email. If you’re below that? You’re leaving money on the table. This Friday, I’m hosting a free live workshop on why email is the key to Q4 success — and how to build a strategy that prints revenue. You’ll learn: ✅ What a Q4-ready email program looks like ✅ Campaign + flow strategies you can swipe ✅ Benchmarks to aim for ✅ The costly mistakes that kill Q4 performance Because here’s the truth: Q4 isn’t won by being a “master of one.” Not ads. Not social. Not ops. Those channels get expensive. They break. They change overnight. The brands that win are the ones that balance growth with profitability. The ones that strengthen MER and blended ROAS through retention. The ones that own their customer relationships — instead of renting them. That’s why email isn’t just another tactic. It’s a core lever of profitability. It’s the asset you can actually control. And it’s proof that in business — just like in life.... “A jack of all trades is a master of none, but oftentimes better than a master of one.” 👩💻 join me LIVE this Friday (for a free 60 min workshop) and learn more about email and the role it plays during Q4 from a NON email marketer who is responsible for overall growth and profitability. Register here: https://lnkd.in/daejA8B2

Email marketing is NOT DEAD. Just because people don’t talk about it like they talk about TikTok and Meta, it doesn’t mean it isn’t an effective channel. How many emails are sent per day? Over 300 billion. If email marketing wasn’t effective, you wouldn’t see so many emails sent. Why is email so great? Because it’s OWNED MEDIA. It’s your list, and as long as your respect your audience, nobody can take that from you. It’s not subject to the whims of the TikTok algorithm, or a random Meta outage. Take this for instance; if you were to build a new home, would you want to build on leased land subject to your landlord's whims? Or would you rather build on your own land? Obviously, the latter is the answer. This principle holds for your brand, product or service. Your focus should be on developing a channel you own, not lease. And remember, just because something is the talk of the town, doesn't make it superior.

𝐈𝐬 𝐞𝐦𝐚𝐢𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐢𝐥𝐥 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞, 𝐚𝐧𝐝 𝐬𝐡𝐨𝐮𝐥𝐝 𝐰𝐞 𝐟𝐨𝐜𝐮𝐬 𝐨𝐧 𝐢𝐭? This is one of the most common questions I get from clients and potential clients. 🤔 The answer is a resounding yes! Email marketing continues to offer an impressive ROI, with some sources citing a return of $44 for every dollar spent. In my experience, email campaigns generate 5%-25% of monthly eCommerce revenue, depending on the industry. What's your percentage of revenue from email campaigns? 💸📈 To achieve this remarkable ROI, personalization is key. Consumers need to feel that the email was crafted just for them. When was the last time you engaged with an email that felt personalized? Share those emails in the comments—I’d love to check them out! 📧✨ Modern email marketing solutions have made personalization incredibly easy. You can segment your audience based on various criteria and trigger specific emails to each segment. Here are a few segmentation suggestions: 1. 𝐍𝐮𝐦𝐛𝐞𝐫 𝐨𝐟 𝐎𝐫𝐝𝐞𝐫𝐬: Identify your zero customers and VIPs. 2. 𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧-𝐁𝐚𝐬𝐞𝐝: Make emails more relatable by referencing local events. 3. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞𝐝: Do they buy across categories? 📊 What about your email automation strategy? Many brands lack even simple automation flows. What percentage of your revenue comes from these flows? 🚀 Lastly, remember to design emails for mobile. Many CRM professionals design on desktops, but most consumers read emails on their phones. Always design with mobile in mind. 📱 What strategies have you found most effective in your email campaigns? Share your insights below! #EmerceConsulting #EmailMarketing #Ecommerce #DigitalMarketing #ROI #Personalization #EmailAutomation #MobileFirst

Are you underutilizing your email list? Many brands focus so much on acquisition that they neglect the goldmine sitting in their email list. Email marketing is still one of the highest ROI channels, but only if you’re maximizing its potential. Here’s how to get the most out of your email list: - Consistent Value: Don’t just sell. Provide educational content, tips, and behind-the-scenes looks that keep your audience engaged. - Test & Optimize: Subject lines, CTAs, and send times—test them all. Small changes can have big results. - Nurture Sequences: Set up automated sequences that guide your customers from awareness to loyalty. Welcome emails, product education, and post-purchase follow-ups all help build long-term relationships. Your email list isn’t just a list of leads—it’s your brand’s biggest asset. Are you fully leveraging yours? #EmailMarketing #CustomerRetention #DTC #MarketingStrategy #ROI #EmailOptimization

If you google “email marketing is dead,” you’d see 123M results show up. Those exist because many marketers are under the false impression that email marketing is or has been on a path to extinction. This couldn’t be further from the truth, and here’s why… ➣ 99% of consumers check their email every single day ➣ Email marketing has a 3800% ROI and $38 for every $1 spent ➣ 7 out of 10 consumers prefer to receive business communications through email instead of direct mail, SMS or push messages/notifications If anything, emails are more important than ever. But somewhere along the way, marketers started to doubt its charm. There were predictions made about its decline being near. Who would even continue to use email with the rise of instant messaging or social platforms with built-in messaging features? Ironically, the same digital noise that had people doubting email marketing became its greatest ally. The thing with social media platforms is that they have become saturated. Emails are where you can truly own your audience, but you have to deliver value in order for them to actually open up. There are not any distractions (like cat videos on FB), but your litmus test is are they looking forward to reading your email? Venveo's open rates for our emails are over 50%. But we also don't focus on selling in our emails... Our goal is to help, which makes people want to buy. But it starts by treating your email list like a community, not just some customer base. Try educating, informing or entertaining your audience so they look forward to when you send out emails. This subtle shift from selling to helping turns buying into the natural next step for your audience. #emailmarketing #digitalmarketing #digitalmarketingtips