Capturing emails before purchase

Why Cold Email Isn’t Enough Anymore... (And What’s Working in 2025) Sending cold emails to your entire target market and crossing your fingers for replies? Yeah… that doesn’t work like it used to. Buyers today are pitch-deaf. They've been hit with every sales angle under the sun. So, how do you stand out and engage prospects before they’ve made up their mind? The answer: Trigger Capture Systems - workflows that monitor signals like social engagement, website visits, and industry news to find high-intent prospects in real time. Instead of starting cold, you're stepping into the conversation exactly when your ideal customer is ready to talk. Here’s a breakdown of how this works and the tools we use: 1️⃣ Monitor Signals → LinkedIn engagement (Trigify.io) → Website visits (RB2B + Vector 👻) → Ad clicks (Vector 👻 Ad Reveal) → New funding rounds or tech adoption (Clay integrations) These signals give us insight into which companies and decision-makers are actively researching solutions or experiencing change events. 2️⃣ Enrich & Qualify in Real-Time We push signal data into Clay, which enriches the lead with key info like job title, email, phone, tech stack, and funding status (s/o Findymail). Leads are then scored based on criteria like fit, buying intent, and decision-making authority. This saves hours of manual research and helps our team prioritize high-value prospects. 3️⃣ Push Leads to Outreach → Qualified leads are sent to Instantly.ai for hyper-relevant warm email campaigns. → We notify SDRs via Slack for manual follow-up and multi-touch engagement on LinkedIn (thanks to HeyReach). → SDRs are equipped with verified phone numbers, AI-qualified data, and reasons to reach out, ensuring their calls sound personalised and relevant. Timing is everything here - when we reach out with context that matters, the reply rates are 3-4x higher than cold campaigns. Why is this approach a game-changer? You spend less time chasing cold leads and more time talking to warm prospects. It’s scalable: fewer emails, better quality, and more efficiency for your sales team. Every part of the process is automated, freeing your team to focus on closing deals. We’ve built these systems for clients, and the results have been huge... More meetings booked, shorter sales cycles, and higher close rates. --- Advanced Client

If you are a Founder of a DTC brand, please stop making this mistake... After auditing over 125 DTC brand popups this month, I noticed a recurring theme: first-purchase discounts as the default email capture strategy. Offering 10% off, 15% off, or $50 off may seem enticing, but it trains new customers to view your brand as a discount retailer before they’ve even made their first purchase. The issue goes beyond just the immediate loss of margin. This discount sets a price anchor for all future orders, leading customers to expect discounts continuously. You’re not just giving away 10% once; you’re establishing a precedent that can affect your pricing strategy indefinitely. This year, we implemented The GWP Switch™ for five brands, replacing first-purchase discounts with strategically chosen Gifts With Purchase. The results were significant: - Email capture increased by 8–17% and cost per email decreased - Conversion rates improved by an average of 22% - Customers began purchasing across more categories on their first order This last point is crucial and a bit of surprise. While a discount may close a transaction, a Gift opens a relationship. MATH: The math is straightforward: a $30 discount costs you $30, whereas a $30 gift only costs you $8 (considering the cost of goods sold and shipping). Both offer similar perceived value to the customer, but the economic impact is vastly different. I love the brands I am highlighting here. I promise you it's not to put you on blast, but instead to help. I urge you to reconsider leading with discounts for email/SMS capture. Please DM me and I am here to help. I will work with you or your team to find the right GWP strategy - completely free of charge. This isn't a sales pitch...it's out of love for your brand and products that we use in our home. Diaspora Co. - Sana Javeri Kadri Parachute Home - Ariel Kaye Goldbelly - Joe Ariel Seed Health - Cathrin Bowtell Ara Katz Faherty Brand - Alex Faherty Castlery - Fred Ji

Every beauty brand we audit in Q2 has the same three leaks that’s costing them 20-30% of revenue. • List capture sitting at 4-5% when it should be 10-15% • First-purchase conversion dying after email one • And zero strategy for the window between checkout and delivery This is exactly how we’d fix all 3: LEAK 1: LIST CAPTURE The average pop-up converts at 4-5%. We aim for 10-15% on every build. Instead of "enter your email for 10% off," ask "what's your biggest skin concern?" or "what's your biggest headache right now?" Then ask for the email. Micro-commitment first. One form went from 6% to 13%. Another went from 6% to 17%. LEAK 2: SPEED TO FIRST CONVERSION (7 DAYS) A welcome flow is a given. These are the leaks brands miss: • Browse abandonment • Checkout abandonment • A "failure to launch" flow for leads who finished the welcome sequence without buying • An "espresso shot" flow for leads who never triggered any abandonment flow Then there's the drop-off you can't ignore. Email 1 of the welcome flow: 50-70% open rate, 8-12% click rate, 4-6% placed order rate. Email 2: 40-60% open, 1-5% click, 1-2% placed order. Your first email is your strongest weapon. Stack it with your hardest offer, your best social proof (Forbes features, dermatologist endorsements, before-and-afters), and your founder story if it's compelling. You've got seven days to hammer out every objection. LEAK 3: SPEED TO SECOND PURCHASE Two windows of peak attention post-purchase, and brands waste both. Window 1: The second someone places an order. Attention and excitement are at their maximum. That’s a moment you can upsell. Window 2: Between purchase and delivery. Open rates are naturally sky-high because your customer is checking for shipping updates. This is time to nurture, educate, and set up the second purchase. Silence during these windows is lost money.

We think customers buy in straight lines, but they don’t. Here’s the messy reality: How people actually shop: → See your ad on social → Visit your site → Browse around, don't buy → Get retargeted, visit again → View a product 7 times over 3 days → Finally add to cart when they're certain → Then complete purchase Your email flows need to match this behavior. Most brands have a gap between "browsed some products" and "added to cart." That's where the Potential Purchaser flow comes in. The setup: - Target people who viewed products multiple times - Exclude anyone in other flows (welcome, browse abandoned, etc.) - Keep it to a small, specific segment The emails: - Acknowledge they've been browsing thoughtfully - "Haven't found your piece yet?" messaging - More reviews and social proof - Longer copy that builds confidence The result: High conversion rates because you're hitting people at peak intent. You're not being pushy - you're being helpful at the exact moment they need it. The takeaway? Stop treating all website visitors the same. Someone who viewed a product 5 times in 3 days is fundamentally different from someone who bounced after 10 seconds. Your flows should reflect that difference. How are you segmenting high-intent vs low-intent visitors? #ecommerce #emailflows #dtc

Most people who visit your site after clicking an ad aren’t going to buy right away. Here’s why, and what to do about it. Most people have objections, lots of them: I don’t have enough info. I just found out about this brand. Can I trust them? Is this product any good? I’ll wait until payday. Why not go with one of the other 1,000+ brands I’ve seen today? So what happens next? They leave. And you’re forced to keep paying for retargeting ads until their objections are addressed, hoping they’ll come back. Here’s the problem: You can’t convert cold audiences right away. It’s almost impossible. The only people who buy immediately are those who already know, like, and trust your brand. The solution? Build trust and nurture relationships. Every interaction with your brand adds what I call ‘trust points.’ Each piece of content, whether it’s an email, an Instagram post, or a helpful guide, warms up a cold audience until they reach the “Trust Threshold”. That’s the moment they feel confident enough to buy. Here’s how we help brands reach that threshold: 1️⃣ A High-Converting Pop-Up Most visitors aren’t ready to buy right away, but that doesn’t mean you should lose them forever. A well-optimised pop-up allows you to capture their email address and some zero-party-data to start building trust. Offer something valuable, like a discount, free shipping, or an exclusive guide. Make sure it’s visually appealing and non-intrusive. Ensure it appears at the right time, after they’ve spent a few seconds on the site. Without a pop-up, you’re leaving money on the table. But with a high-converting pop-up, you can nurture those leads and convert them later. 2️⃣ A Welcome Flow That Educates and Converts Once you have their email, the real work begins. Through strategic email flows, you can: Address common objections (like trust and quality). Personalise emails (with the zero-party-data you have collected) Highlight customer testimonials and reviews. Introduce your brand story to create an emotional connection. The goal? Move them from ‘maybe later’ to ‘I need this now.’ Instead of relying solely on expensive ads to try and convert cold audiences, you create a system that builds trust, warms up prospects, and converts them when they’re ready. In e-commerce, it’s not just about attracting visitors, it’s about keeping them engaged until they’re ready to buy.

Growing your first-party database: Why most brands get pop-ups wrong (and what sportshoes.com got right) Every website has a pop-up pushing consumers to sign up for newsletters. But here's the key question: Is your pop-up capturing high-intent browsers who aren't ready to purchase yet, or are you only targeting those ready to buy now? After driving hundreds of thousands of consumers to sign up across various brand websites, I seen the biggest conversion killer: the traditional voucher code pop-up. That gives you a conversion rate of 5% from click, whereas other tools can achieve up to a 70% conversion rate from click. While voucher codes excel at nudging ready buyers to purchase, they're terrible for growing your subscriber base. Here's why: Voucher codes convert at 2-5x higher than typical on-site conversion rates. Sounds great, right? Wrong. Most consumers are afraid of "wasting" the voucher if they're not ready to buy immediately, so they simply don't sign up at all. You lose that high-intent buyer, who is on your site, and then you pay to get them back. Whereas the right incentive would of got them into your CRM, where you could control the conversation. Better alternatives for list building: If your goal is capturing subscribers for nurturing (not immediate conversion), consider: Competitions or giveaways Exclusive content access Free samples Early access to sales/Limited edition drops access These incentives attract consumers who are not ready to purchase but are interested in the brand, and let's be honest, that is about 98% of your daily traffic. But that sportshoes.com pop-up on the site made me stop for a second; they seemed to have found a great solution to the issue of nudging a sale or growing a subscriber base, using a voucher code. For the first time ever, I've seen a brand offer the option to "use your voucher later." This simple psychology hack captures those hesitant users who fear wasting the discount while still growing the subscriber base. It's a perfect balance between conversion and list building. Smart brands understand the difference between capturing ready-to-buy customers and nurturing future ones. Which approach is your pop-up taking?

Your email and ad accounts are in couples therapy. I see at least 90% of brands treat email and paid ads like divorced parents. Here’s why this lazy approach is costing you at least 40%+ in performance: #1 Paid Ads Fuel Email Growth - Add email capture forms to every conversion ad - Set exit-intent popups on all paid traffic landing pages - Create lead magnets specifically targeting your ad audiences - Track email signups alongside purchases in ad reporting #2 Email Data Improves Targeting - Upload your customer segments to Meta monthly - Build lookalikes from your highest-value email subscribers - Feed purchase events directly into your Meta pixel - Segment audiences by 30/60/90 day purchase behavior #3 Email Reduces Ad Pressure - Build automated sequences that convert cold email subscribers - Use email revenue to fund aggressive ad testing - Create backup income streams independent of ad performance - Test risky ad strategies with an email safety net #4 Lead-Gen Ads Build Lists Cheap - Run $2–3 lead gen campaigns before every launch - Collect emails with BFCM pre-sale hype campaigns - Build engagement audiences through video view campaigns - Retarget email lists with specific product sequences Stop siloing channels when integration drives exponentially better results.

You're losing emails on checkout. The Shopify theme default "Email me with news and offers" captures about 40% of emails. We've tested over and over and the better copy for that, which captures about 60% of emails is: "Send me order information & tracking updates with occasional promos" That could be tens of thousands more emails collected per year. To change it: Shopify admin > Online Store > 3 dots on the live theme > Edit default theme content > Checkout & system

We've all had the experience many times before of landing on the homepage of an eCommerce brand for the first time that we're genuinely excited to learn more about, only to be hit with a transactional pop up asking for our email address and phone number in exchange for 15% off our first purchase before we've even had 30 seconds to learn about the brand. We we would never greet a real person this way in a real store, and we shouldn't do it online! There's a much better, more human way to greet new site visitors. Respect their time and attention (we're all busy) and pop up a welcome quiz that will ask them a few questions, learn more about them and their needs, then make a personalized recommendation to them based on their answers and THEN we ask for the email/phone number at the end once we've already engaged the consumer in a conversation and provided genuine value to them. The ironic part is this less transactional, more human way of greeting a new site visitor actual leads to more transactions!!! It's counterintuitive to how we've been trained to think as marketers, because we've been told if we want to capture someone's email or drive a sale we should remove as steps between them and the email form/add to cart button. But it turns out (now tested across thousands of brands using the Jebbit platform) that the average brand sees over a 30% improvement in both email capture rate and purchase rate when AB testing a quiz vs. a standard email capture popup box. At Jebbit we've been really excited to parter with SAP via the SAP.iO program over the last few years. Lior Weizman from the SAP.iO team just released an awesome new article (link in the comments) detailing 5 of the top #ecommerce trends going into 2024. It features the exact use case above using Jebbit as well as some other powerful use cases around customer advocacy, immersive experiences, B2B CX, and video commerce featuring other SAP partners Mention Me, Obsess, Zoovu, and Smartzer. Check it out!! I think it should be a commitment from all of us (brands and Martech vendors) in 2024 to try to continue to be more human and less transactional with our customer experiences as it's really a win win for both sides!

This year we launched 3 new digital products: ✓ Low-Ticket Launchpad -> $330k in revenue ✓ LinkedIn AI -> $240k in revenue ✓ Decision Journaling -> $80k in revenue Total = $650,000+ in revenue. Now, for all 3 launches, we used the same 4-part launch strategy: Part 1: Pre-launch emails 💰 Goal → Drive waitlist signups before the launch even begins ⏰ When → Before opening the cart/making the product available 🎯 Segment → Everyone who’s eligible to be pitched on this product Typically, we send 5-7 pre-launch emails before opening the cart. Part 2: Launch emails 💰 Goal → Create interest, agitate pain points, drive sales ⏰ When → Daily AM emails once the cart opens 🎯 Segment → Everyone who’s eligible to be pitched on this product We usually send ~10 launch emails over 7 days, each tackling a different angle. Part 3: Objection handling emails 💰 Goal → Address objections from people on the fence ⏰ When → Daily PM emails during launch week 🎯 Segment → Clickers + waitlisters (anyone who clicked the sales page link or joined the waitlist but hasn’t bought yet) We usuallt send 6 objection-handling emails covering the most common hesitations keeping people on the fence. Part 4: Automated abandoned cart sequence 💰 Goal → Convert our warmest/highest intent leads ⏰ When → Automatically triggered after 2+ clicks on sales page 🎯 Segment → Twice clickers (highest intent prospects) We use this sequence to nudge our most engaged prospects who are clearly interested but need one final push before buying. Now, keep in mind: This is a very advanced launch playbook. You don’t need to include every one of these pillars to have a successful launch. In fact, just by stealing one or two of these tactics, you’ll be ahead of 99% of digital creators & entrepreneurs. And that’s it! Hope this breakdown is helpful for your next launch.