Whose Data is it anyway?

Artificial intelligence and machine learning have given rise to transformative business models with few dominant firms gaining from large amounts of data that they have collected. Using sophisticated algorithms these leaders have setup data network-based businesses where the winner takes all. It is logical that the data is used on the same platform that it was generated or it is combined with non-personal data for the benefit of the same network. Trust and privacy are challenged when the data is shared with brokers outside the immediate network and then perpetrates outside the control of both the individual and the original network where the trust was established.

Philosophically, technologically, politically, geographically, you-name-it-acally, the ownership of data has been a contentious issue. Our understanding of ownership of physical objects like property is better defined and understood than digital identity. Even today, when most aspects of our identity exist as data. On one hand we augment our digital identity by enthusiastically generating and using data to create, relive, relish memories and enrich experiences. On the other, we feel we have been taken advantage of when this data aggregated with thousands of others is used to change or influence behavior and actions. We are uncomfortable with the trajectory of data as it moves from individual to the large shadowy infrastructure that harvests it. Looking at you Mr. Z.

Take a look at this Apple marketing message- A Day in the Life of Your Data. It makes you pause.  The Social Dilemma, is another impactful docu-drama that sounds an alarm. We tweet, we like, we share but what are the consequences of our dependence on social media? Are we in control or are we being controlled? Radical measures like going off the grid also mean giving up the many conveniences that technology has brought us. Why compromise? Why can’t we have control over what, how, and with whom our data is shared and how they plan to use it.  

Federal organizations across the globe have begun to examine data brokers, but little progress has been made to improve transparency and choice. While data brokers provide important benefits to consumers, and some data brokers have taken steps to improve their privacy practices, overall transparency in this industry continues to be lacking. And with the emergence of new sources of information, improvements in analytics methods, and the availability of more granular information about individual consumers, the need for transparency and choice has never been greater.

Too many questions, not enough answers.