PIMMS: Management
Many small business owners state they are too busy working in their business to work on their business but, without that necessary management, success is largely down to luck. That brings us to the second M in our PIMMS process: managing.
Managing on an ongoing basis is the essence of running a business and the heart of helping it grow. Instead of spending so long on the day-to-day tasks, time needs to be put aside to evaluate whether it's delivering what you want. You can only manage a plan if you plan to manage.. Listen here...
PIMMS process so far has been to set a plan and implement the actions set out in the plan, then monitoring the effect & impact of those actions. These are all joined-up functional processes, but the key to an effective business is how we manage these processes to check you are travelling in the right direction to deliver the best outcomes.
It may be a statement of the obvious but management is the key to business. You often hear people saying I am spending too much time working in my business when I should on my business. Another way of looking at this is to say I need to free up time from doing the day-to-day tasks. I also need time to actually manage my business.
“The entrepreneur searches for change, responds to it,
and exploits it as an opportunity”
If you don’t allow time to manage your business, then progress is primarily a result of luck.
This is why management is one of the 5 key elements of the PIMMS process – and why we stress the importance of not trying to implement too many different communication strategies. Read more...