Bridging the technology gap with planning

Marketing Matters S3E8 - Taking the time to plan

In the final episode of our 'Bridging the Gap' series, we emphasise the importance of planning. As the old saying goes, "to fail to plan is to plan to fail", and without a focus or sense of direction, success often comes down to luck. And, despite plans being considered so crucial, people commonly sidetrack and forget about theirs. Why?

Many might complain about being too busy, but sometimes time needs to be taken to work not just in the business but on it. To sustain your plan and monitor its progress, information needs to be readily available to the entire company - this is where technology can assist. Listen here...

Bridging the technology gap - Planning

Digital transformation is changing the world of business planning. However, as with most technology, it requires some effort to reap the benefit.

Effective planning is the key to a successful, sustainable business but a plan only delivers benefit if it is actioned and sustained. One of the biggest failings in business is when plans are allowed to drift and a business owner takes their eye off the plan.

There are many reasons why this can happen. Often a key cause is that driving the plan is simply too difficult and time-consuming. This is where technology can help.

Over recent years I have adopted a number of tools and apps to help make my plans happen. In most cases, I had to invest some time in the short-term to set things up but once they were up and running I started to reap real time-savings and other benefits, often for years.

There are three areas where technology has been particularly beneficial. Read more...