Google Analytics
Course Name: Google Analytics
1.Introduction to Google Analytics: Why do we need it? - We need it because we need to know the Data & data is necessary for Insights.
2. The Insights Game: Here two-segment, Profitable & Nonprofitable. Basically researching on which device customer using more.
3.Customer Experience Matrics: 3 Matrics that matters.
In any business, there are only 3 outcomes.
- Increase Revenue
- Decrease Cost
- Improve Customer Experience
4.Social Media Metrics: Whenever you publish a post on social media the first thing we have to look at customer engagement. How do you know that?- You always need to look at the comment & you should follow one rule. Which is
Conversion Rate:
Per Post: Conversation Replied/No of Comment
5.Measurement Framework: You have to set your Goals, Objectives, KPI's & the important thing is you must go for implementation.
6.Campaign Optimization with GA:
a. Researching on Campaign
b.Unique Tracking Method(UTM): You need to research on
- Organic Search(SEO)
- Inorganic Search/Paid(Google Adwords)
- Social Media Post & Ads
- Email Marketing
- Content & Blogs
- Links from other sites
7.Site Search Insights with GA: In e-commerce, you always need to research which product customers are searching for most. Sometimes many customers search for the same product with a different name. So you need to find out & take action for changing the product name.
8.User Experience Insights with GA:
a.People Who Purchased: Research on customer Browser & Device used.
b.People Who didn't Purchase: Research on customer Browser & Device used.
That's All.
Reference: Robi 10 Minute School.
A big round of applause for Mr. Ayman Sadiq.
Course Link: http://www.muktopaath.gov.bd/course-details/189
Tahmid Rongon Good Post.