Do NOT Let The Internet Answer This Question!
See it in action during a "Day in the Life"
Daddy, Can people fly like birds?
Imagine all the ways the Internet will tell this child how people can fly like birds. Imagine the disaster if the young man tries some of the methods the Internet will show.
Imagine the disaster if your brand is represented by someone other than your brand!
In the attached video the father, like every brand, knows he needs to control the information concerning his son, or the brand's product.
In the video the father answers his son: "Absolutely Not!" The reason he can tell his son this is because he is there, at point of sale so to speak.
How can the brand be there to answer the questions consumers have online? Look at your brand's website and try to find the answers we know consumers will have. How easy is it to find answers quickly? How powerful are the answers?
Consider the Skipstone Interactive Video Platform. Brands create or re-pourpose content answering questions we know consumers will ask. Consumers simply click the microphone button, ask their question and see a pre-recorded video answer from the brand. Skipstone is designed to emulate normal human conversation.
When the brand answers the questions about their products and services consumers know they get the correct answer: what better information than directly from the source. Brands appreciate the ability to share with the consumer the reasons for their product's design or the lengths they go to in putting together a world class service. Brands also appreciate the ability to educate the consumer in their area of expertise rather than have the consumer get information from sources that have not vetted.
Skipstone Interactive Videos can be placed anywhere the Brand chooses: Brand Website, Partner Websites, Tablets at Point of Sale or even Kiosks in stores or malls. Of course Skipstone is always with the customer on any personal device and our app.
Like the father to his son, make sure your brand answers the questions consumers have about your products and services: Before, During and After the Sale!
Watch the Video to see an engaging way to transition our offline conversations to the online environment.