66 % of your Q3 roadmap is already wrong. Not because you’re careless. Because you’re still solving 2025 problems with 1990 habits. Guesswork meetings. Hip-shot bets. Groupthink that cost your team $4 M in six weeks. Here's how to flip those odds in your favor with AI: 1. Design Thinking + AI 🎯 Best for: Creating new products or fixing customer problems → The framework: First, find out what people need. Then create prototypes. Finally, test if they work → How AI helps: Use AI in each of the 5 design thinking steps → Example: "Hey AI, read these reviews and tell me what customers love and hate" 2. The "5 Whys" Method + AI 🎯 Best for: Fixing problems that keep coming back → The framework: Keep asking "why" like a curious kid until you get to the root cause → How AI helps: Give AI access to relevant data, and keep asking why →Example: "Hey AI, look at all our problem reports - what's the reason this keeps happening?" keep asking "why" 3. Six Thinking Hats + AI 🎯 Best for: Making big decisions when a lot is at stake → The framework: Look at your problem with 6 different "thinking hats" - facts, feelings, dangers, benefits, new ideas, and planning → How AI helps: Prompt AI to wear different hats when it gives you feedback → Example: "Hey AI, what could go wrong with this new product? Now, what opportunities are we missing?" 4. PDCA + AI 🎯 Best for: Making improvements without big risks → The framework: Start small, test it, learn from it, make it better. Like scientists in a lab! → How AI helps: Use AI in each of the 4 steps of the loop → Example: "Hey AI, is our new customer service approach working better than the old one?" The secret sauce? → Use AI to do the heavy lifting (reading, analyzing, spotting patterns) → Let AI be your assistant, but you're still the boss → Combine AI's speed with your human wisdom Have you tried combining AI with any of these strategies? ___ Enjoy this? ♻️ Repost it to your network Follow Basia Kubicka for more.
Design Thinking Frameworks
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Summary
Design thinking frameworks are structured approaches that help teams solve problems by focusing on user needs and experimenting with ideas before finalizing solutions. These frameworks guide the discovery, development, and testing phases to create products or services that truly fit what people want.
- Start with empathy: Take time to understand your users' challenges and motivations before moving forward with solutions.
- Prototype early: Develop simple models or tests so you can gather feedback and refine your ideas quickly.
- Iterate continuously: Use feedback from users to improve your designs in small steps, making the process adaptable and responsive to real needs.
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What if we reimagined the Double Diamond through the lens of Jobs-to-be-Done? 🤔 Product Management is about mastering various methodologies and knowing when to apply them. No single framework fits all scenarios - the key is understanding how different approaches can complement each other to drive better outcomes. I have been learning and practicing the art and science of Innovation through the concepts of JTBD, Human Centered Design, Design Thinking, Customer Driven Innovation, Continuous Discovery, Product Discovery, Lean, etc., I've found these methodologies aren't just related, they're deeply interconnected pieces of the same puzzle. I took the classic double diamond design thinking framework and applied JTBD to it and here is how it looks in my view. While the double diamond model divides the journey into Problem → Solution spaces, the evolved version speaks the language of jobs and outcomes 💎Left Diamond: Transformed from problem-finding to "Jobs & Outcomes" - focusing on understanding what customers are trying to achieve in their contexts. 🌉The Bridge: "Opportunity Statements" replace "Problem Definition" - shifting from fixing issues to unlocking potential. Opportunity Statements are what Tony Ulwick calls "Hidden Growth Opportunities". These statements guide our innovation direction. 💎Right Diamond: Maintains the Design/Develop and Iterate/Deliver phases, but shifts validation focus to measuring how effectively we enable customers to achieve their desired outcomes. This framework moves beyond problem-solution thinking to create value through deep understanding of customer progress and success metrics in the form of jobs and outcomes. Have you integrated different innovation frameworks in your work? What have you learned? Would love to hear your experiences! #innovation #JTBD #designthinking #productdiscovery
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While auditing content for an Entrepreneurship course at UNSW Arts, Design & Architecture I discovered a secret. The secret to enhanced user-centric innovation: We often get "stuck" with what we're taught, and this sometimes affects how we think. We all learn about Design Thinking as a standalone tool, but there's MUCH MORE to it. Integrating Design Thinking, Lean UX, and Agile methodologies creates a powerful framework for driving user-centric innovation. Here's how it works: → Design Thinking: for deep empathy and problem definition → Lean UX: for rapid prototyping and validation → Agile: for iterative development and delivery ... And what happens when each is missing? • Without Design Thinking = "Misunderstanding" • Without Lean UX = "Wasted Effort" • Without Agile = "Stagnation" Combining these methodologies offers a holistic approach. Concept Exploration + Iterative Experimentation = Needs-and-Pain-point Discovery The initial stages emphasize brainstorming and prioritizing insights, leading to hypothesis formation that guides subsequent experiments. Continuous experimentation allows for the revision of hypotheses based on real user feedback, creating a dynamic loop of learning and adaptation. Here's how to integrate them: 1/ Design Thinking: Start with empathy. Understand your users deeply before defining the problem. 2/ Lean UX: Prototype quickly. Validate your ideas with real users early and often. 3/ Agile: Iterate. Develop in short cycles and adapt based on feedback. As teams build and explore new ideas, they foster collaboration across disciplines, leveraging diverse perspectives to refine solutions. This integrated framework not only enhances the customer experience but also drives sustainable growth. This helps founders ensure they remain competitive and relevant in their respective industries. George Dr. Kelsey Burton Yenni 👀 LESSGO!
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Embrace Design Thinking and Experiment What distinguishes entrepreneurs, artists, and scientists who keep inventing? They keep reinventing themselves. As a former professional opera singer, I pivoted and reinvented myself several times to honor my strengths and new interests. I fully expect I will keep reinventing to tackle new problems, learn new skills, and collaborate with new people. Inventing and reinventing need not be daunting. Start by experimenting to see what works. A framework to help you experiment is Design Thinking, which is solution and action focused, enabling you to create your preferred future. Design Thinking 5-Step Framework 1. Empathize – relate with compassion to the end user and understand the problem. 2. Define and Frame – explore, research, and understand context and culture of the stakeholders involved - then analyze, interpret, and plan. 3. Ideate – imagine, research, and ponder innovative solutions. 4. Prototype – create authentic and tangible tests or models. 5. Test – try, iterate, revise after feedback, and try again as needed to fine tune. Design Thinking celebrates curiosity, which makes everything new and invites exploration. It provides an opportunity to be inquisitive, think visually, and foster alliances. It can also help you get unstuck. How are you experimenting to test drive new things? Let’s connect—because we all benefit when people thrive in life and career at the same time and experimenting will empower you to prosper.
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87% of failed design projects skip at least one crucial phase of the Design Triangle (I've been guilty of this as a beginner). This framework is based on design experts Ambrose and Harris' "Design Thinking," and it completely transformed how I handle overwhelming projects. When a high-end client approached with vague requirements and an impossible deadline for their luxury project a few years back, this structure saved the project. Let me share how it works: Research: Before touching a single design tool, we spent 3 days understanding their brand positioning, interviewing staff, and analyzing competitor spaces. This foundation prevented weeks of potential revisions later. Idea: With clear research insights, we transformed data into concepts through focused brainstorming sessions. We created assessment criteria that aligned perfectly with their brand values instead of just what looked "trendy." Process: The final stage brought our ideas to life by determining materials that met both aesthetic and durability needs. We considered how each design element would exist across different spaces and uses. The most devastating mistake I see designers make (which cost me a major client in 2022) is rushing through research to jump straight to ideation. This inevitably creates designs that look impressive in presentations but fail spectacularly in real-world use. What phase do you find most challenging in your work? #design #interior #challenge #solution #foundation
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