Blockchain Applications in Web2 Business

Explore top LinkedIn content from expert professionals.

Summary

Blockchain applications in Web2 business involve using blockchain technology to solve common challenges faced by traditional online companies, such as improving security, streamlining payments, and giving users more control over their data—all without changing the familiar look and feel of current web platforms. This blend allows businesses to benefit from faster transactions, new business models, and increased trust, while users enjoy a seamless experience.

  • Streamline payments: Integrate blockchain-based payment systems to provide instant settlements and simpler user experiences without exposing customers to the complexity of cryptocurrencies.
  • Enable new revenue: Use programmable blockchain features to unlock subscription services, micro-payments, and other business models that were not practical with traditional systems.
  • Boost user trust: Implement blockchain for data ownership and transparency, allowing users to control their assets and personal information in a way that feels just like existing platforms.
Summarized by AI based on LinkedIn member posts
  • View profile for Will Leatherman

    gtm x research x vc

    17,348 followers

    Free business idea: Neobank-to-Web3 Migration Infrastructure 90% of CBDC initiatives globally are now EVM-compatible. Blockchain will become the default financial infrastructure within 5 years. Many neobanks face an existential threat: their modern interfaces rest on outdated banking rails. The first movers who bridge this gap will capture massive market share. The opportunity: Build middleware that enables neobanks to integrate Web3 functionality without rebuilding their core infrastructure. Key components: • API layer connecting existing banking cores to blockchain networks • Stablecoin integration framework with built-in compliance tooling • Cross-chain interoperability modules for future-proofing • Regulatory reporting automation • Seamless user experience maintained throughout transition Market signals make the timing perfect: - 37 neobanks now exploring blockchain integration - $850B moved from traditional finance to DeFi in 2024 - 5 countries launching retail CBDCs by 2026 - Regulatory clarity finally emerging in key markets The ideal solution preserves existing infrastructure while enabling gradual migration to blockchain rails. Market size: $12B+ by 2028 (McKinsey estimate for fintech infrastructure upgrades) Customers will pay handsomely - the alternative means eventual obsolescence as Web3-native fintech alternatives gain momentum. Who will build this bridge to the future of finance?

  • View profile for Daniel Lev

    CEO | Co-Founder at Coinflow

    7,548 followers

    The payments gap between Web2 and Web3 is getting very narrow, but we're not completely there yet. I’ve spent years in both worlds, and I can tell you this: Web3 users just want the same experience they get with Web2. Someone buys something on Amazon, they tap a button, the payment happens, and they're done. They don't think about the payment processor, the settlement layer, or whatever bank is involved. It's invisible. I built Coinflow after seeing how complex crypto payments were scaring away normal users. Our fantasy sports app had great features, but onboarding killed us - making people fund wallets, understand gas fees, etc. That was a huge pain point. Traditional payment networks like Visa or ACH take 2-5 days to settle funds. Meaning when an Uber driver gets paid by a customer, they're waiting days for that money. But with stablecoins we can settle payments instantly. The key is, users don't need to know this is happening. Reddit onboarded millions of users to NFTs by never using the word "NFT" - they called them "digital collectibles" and handled all the blockchain stuff behind the scenes. NBA Top Shot let people buy digital moments with credit cards, not crypto. The wallet was just... a wallet. This is what I've learned building payment infrastructure: 1. End users care about speed and simplicity 2. Instant settlement is the killer feature, the native token isn’t very important  3. The best Web3 UX is literally just Web2 UX When merchants can receive money instantly rather than waiting days, it's game-changing for their business. We've seen clients in marketplaces and games increase conversion rates by 30%+ just by making blockchain invisible. If you're building in Web3, focus on what blockchain actually solves (settlement, security, cross-border payments) but present it in Web2 clothing. Our best integrations are ones where the user can't tell they're using blockchain at all. The future is about better payment infrastructure that looks exactly like something people already understand.

  • View profile for Max Kaufman ⚡️

    Founder @ MomentumX Global

    21,711 followers

    Turnkey Raised $30M, led by Bain Capital Crypto, and is Powering 50 million Embedded Wallets. Here is why that matters 👇 It feels like everyone I talk to about Account Abstraction fixing user experience misses the bigger picture on what it means, especially with recent institutional adoption. When you eliminate gas friction and signing fatigue, you don't just get better UX. You unlock business models that operate at a completely different scale. Turnkey announced a raise of $30M a few weeks back after powering 50 million embedded wallets, and their success reveals that AA is transforming crypto from "buy and hold" into programmable infrastructure for new types of businesses. For example AA could facilitate: → Micro-Transaction Economies: Content creators earning cents per view without $1 gas fees killing profitability → Set-and-Forget Yield Optimization: Smart contracts automatically executing optimal strategies without manual user intervention → Subscription-Based Crypto Services: Netflix-style subscriptions for DeFi yields with pre-approved spending limits and automated execution This isn't the only company building AA to power the future of crypto transactions and asset management. Stripe announced its' acquisition of Privy last month for an undisclosed amount. Sequence, thirdweb, Crossmint, and other similar solutions are enabling developers to build crypto-native features that feel identical to Web2 products - no user education about wallets, keys, or gas required. This creates new revenue streams for traditional companies. Web2 companies can now offer crypto services without crypto complexity. Gaming companies can implement asset ownership with less wallet friction. This isn't just better UX, it's the foundation for the growth of crypto-native business models. What’s the most compelling business model you’ve seen unlocked by Account Abstraction?

  • View profile for Phillip Alexeev

    AI Native Growth & GTM Leader | 4x Exits | Forbes 40 under 40 🏆

    5,134 followers

    The #1 biggest growth opportunity in Web3 isn’t building for the crypto crowd—it’s solving the problems of the 99% who aren’t yet on-chain. Web3’s real growth won’t come from piling more DeFi tools onto the plates of crypto natives. It’s about using blockchain technology to tackle the pain points Web2 companies and their users face daily—think data breaches, platform monopolies, users getting de-platformed, or creators getting shortchanged. Picture this: a decentralized Uber where drivers pocket 100% of their fares, or a social network where users truly own their data. These aren’t just cool ideas—they’re the bridge to mass adoption, pulling billions of new users into the Web3 space. So, here’s the challenge: What Web2 headache could your Web3 skills fix? Let’s build for the next billion users, not just the ones already here.

Explore categories