How Resource Prioritization Improves SEO Results

The SEO Health Pyramid: How to Prioritize Efforts for Max Impact Most SEO strategies fail... Why? Because they start at the top of the pyramid. Wrong move. After auditing 100+ sites this year, I found the same pattern. Companies jump straight into AI experiments while their foundation crumbles. It's like installing a skylight while your roof leaks. The pyramid hierarchy matters for a reason: Business Alignment forms the base ↳ If SEO doesn't drive revenue, nothing else matters Technical Foundation comes next ↳ You can't rank if Google can't crawl Content Strategy builds on that stability ↳ Now you can match search intent User Experience accelerates results ↳ Speed and conversions multiply everything AI Integration caps it off ↳ Enhancement, not replacement The biggest mistake I see? Teams spend 80% of their time on AI tools and content. They ignore core technical issues. One client was using AI to generate 10k articles and their site had 50,000 broken internal links. Here's what actually moves the needle: - Align SEO with business goals. - Nail the technical basics. - Then, build topic authority with strategic content. - After that, optimize for user signals that Google tracks. - Finally, use AI to enhance what's already working. My best performing clients follow this exact sequence. They resist the shiny objects until their foundation is rock solid. Start at the bottom. Work your way up. Your rankings will thank you later. 🚀 ___ Loved these tips? ♻️ REPOST if this clarifies your SEO priorities. 👉 Follow me - Samy Thuillier - for SEO frameworks that actually drive business results.

Context is everything, in life AND in SEO. There’s an old joke: A student calls home and says, “Mum, I crashed the car, dropped out of uni, and I’m pregnant.” (Pause) “Just kidding, I just failed an exam.” Suddenly, failing an exam doesn’t seem that bad given the previous context. SEO is a lot like that. You might say: “We have to switch to server-side rendering, it’s better for SEO!” But then you learn: - It’ll delay product launches by 3 months - It costs £60k in dev time - Google already renders the JS just fine - The real issues are poor internal linking and content quality Now, that “must-have” starts looking like a “nice-to-have”. 💡 The more you understand how systems actually function, and what they cost, the better your recommendations become. Here are 5 ways you can level up your prioritisation skills: 🧠 1. Talk to engineering regularly Sit in on sprint planning or dev stand-ups. Ask how long certain changes really take, what’s blocked, and what other teams are prioritising. 💷 2. Ask: “What’s the opportunity cost?” Before pushing a fix, ask: “What won’t get done if we do this instead?” This forces you to consider business impact, resource trade-offs, and urgency in a broader context. 🧾 3. Learn the basics of cost modelling If a change requires design/dev time, estimate the effort and multiply it by an hourly internal rate or contractor cost. Even rough numbers can help you decide what’s really “worth it”. 📊 4. Get comfortable with business metrics Understand how SEO ladders up to revenue, leads, or other KPIs. If a rec isn’t clearly linked to impact, it’s harder to justify when budgets are tight. 🔁 5. Shadow other departments Spend more time observing how product managers, analysts, or commercial teams make decisions. You’ll see how SEO fits into the bigger picture and how to pitch your ideas in their language. Not everything you can do is worth doing.

When conducting and presenting an SEO audit to an Enterprise business, it’s essential to approach the analysis systematically to ensure that the focus remains on actions the business can prioritise, commit resources to and deliver. Spotting problems is easy, presenting issues that get actioned on is challenging. 1. Segment URLs by Template, Funnel Stage, or Business Unit:  Start by categorising URLs into groups such as page templates (e.g., product pages, category pages), stages in the customer journey (e.g., awareness, consideration, conversion), or specific business units. This segmentation helps identify patterns and trends, making it easier to pinpoint where issues are occurring and their potential impact on the business. 2. Pull Clicks/Organic Traffic and Revenue Data:  Collect data on clicks, organic traffic, and, where possible, revenue generated from these URLs. Understanding how each URL or group of URLs contributes to traffic and revenue helps prioritise which issues should be addressed first based on business impact. 3. Group Issues by Impact on Revenue or Revenue Opportunity: Classify identified issues into two main categories: - Issues directly eroding existing revenue (e.g., technical errors causing pages to lose rankings). - Issues preventing the website from generating more revenue (e.g., under-optimised pages with high potential). This distinction helps understand which issues need urgent attention versus those that represent untapped opportunities. 4. Evaluate Effort Before Final Prioritisation:  Estimate the level of effort required to resolve each issue. Prioritise tasks based on potential impact and ease of implementation to maximise the return on effort. High-impact, low-effort tasks should be addressed first to drive quick wins. 5. Build a case with Evidence, Don't Over-Rely on "best practice":  Base recommendations and actions on data and evidence rather than theoretical “best practices.” Aim to demonstrate the expected impact of each change or provide real-world examples or case studies to support your recommendations. Avoid implementing changes without a clear expectation of impact or evidence that a specific issue has been resolved. This is hard, but it is essential. 

Your SEO strategy isn’t broken because your site takes 2.3 seconds to load. It’s broken because you’re focused on the wrong things 👇🏽 Last week, I spoke with a healthcare company building a horizontal business across therapies. Smart team, solid resources. But they weren’t seeing results. Why? Because their internal SEO champion was fixated on technical SEO. - Javascript rendering - Site speed (with a fast site already) - Fancy dashboards with glowing green scores Were these things important? Sure. But they weren’t the bottleneck. Their real problem? The fundamentals. Things like: - Relevant, high-quality content - prioritizing content refreshing and net new - Strong backlinks - Proper keyword targeting - internal linking Until those boxes were checked, all the technical SEO wizardry in the world wasn’t going to move the needle. Don’t get me wrong—technical SEO has its place. Broken links, indexing issues, duplicate content—these matter. Fix them, and move on. But let’s stop pretending site speed or image compression is what’s holding back your search performance. Focus on what matters most. Because in the grand scheme of SEO, obsessing over technical tweaks is like rearranging furniture on a house that hasn’t been built yet. Is search a priority for you in 2025? Where are you doubling down?

Don't spend your SEO efforts focusing on the wrong things 🙅🏻♀️ Not all SEO best practices are created equal, and recent changes (like AI Overviews and the push toward GEO) have made it even more important to prioritize. In my experience, the difference between an SEO program that grows and one that stalls starts with where and how you invest your time and resources. For example, I used to spend a decent amount of time on: - Meta descriptions - Image size (to an extent) - Article length - Keyword frequency - Keyword volume/difficulty This is what I prioritize now: - Choosing keywords tied to company goals - Making content skimmable and genuinely reader-friendly - Building trust with credible sources and signals - Going deep enough on a topic to earn authority - Using headers strategically to guide both readers and search engines - Using simple language throughout the website One of the reasons I've shifted my focus is to be more user-centric. I want to make sure the reader: 🧑💻 Find the article they’re looking for 🧠 Understand the content 👀 Learn about the company they’ve discovered 🤔 Feel empowered to take action on the problem they’re solving Would love to know what shifts you made as an SEO!

If you want your SEO campaigns to deliver real results, prioritisation is essential. This is the difference between an average and high-level SEO 🧠 Most businesses don’t have the luxury of large budgets to do everything at once, and trying to tackle every SEO task at the start will only dilute your efforts. Instead of focusing on low-impact areas like: → Fixing every ALT tag → Obsessing over Core Web Vitals → Keyword density (yes, it's still a thing 🫣) Put your time and energy into what will make a difference 📈 I've created hundreds of SEO strategies over the years, here is what usually makes the biggest difference: → Refreshing content to match search intent Google’s focus is on user intent. If your content isn’t aligned with what people are searching for, you’re missing opportunities. Regularly update key pages to keep them relevant and in tune with search trends. → Optimising the funnel and user journey. Getting traffic to your site is one thing, but that traffic is wasted if your site isn’t guiding users towards a clear action. Ensure your user journey is smooth and logical to drive conversions. → Improving site architecture and internal linking A well-organised site structure makes it easier for search engines to crawl and index your URLs. Streamline your navigation, fix broken links, and ensure important pages aren’t buried too deep in your site. The better your architecture, the more effectively Google will index your content. → Building large-scale authority with digital PR and outreach campaigns Quality backlinks are still one of the most powerful ranking factors. Focus on securing links from authoritative sites through well-executed digital PR campaigns to improve authority. Stick to a clear roadmap, prioritise tasks with the most significant impact, and leave the less critical details for later. Focus where it matters, and the results will follow 📈 #seo | #google | #marketing

Post (3/30) Your SEO plan fails because “everything is priority” (how I fix it) Most SEO plans don’t fail because of strategy. They fail because the to-do list is bigger than the week. The problem Teams plan 30 activities… and execute 8 Then we call it “slow SEO” But the real issue is: no ruthless prioritization How it affects --> You ship random tasks (whatever is loudest) --> Technical fixes delay content, content delays CRO, CRO delays reporting --> Important pages stay stuck because you never get to the “unsexy” work --> Everyone feels busy, but growth looks flat The solution: The 3 bucket weekly system Every Monday, I bucket tasks into 3 lists Bucket 1: Revenue pages (BOFU) Only tasks that move: alternatives, vs, best, pricing, demo, integrations Bucket 2: Authority builders (Support TOFU) Only content that supports BOFU rankings: templates, workflows, implementation, FAQs Bucket 3: Blockers (Tech + indexing + CRO) Only fixes that stop growth: index bloat, cannibalization, internal links, web vitals Now the rule: Pick 1 from each bucket. Ship it. Repeat weekly That’s it. No 25-item backlog guilt If everything is important, nothing gets done. Pick 3. Ship 3.