How to Approach Networking with Potential Clients

🤝 Networking feels awkward? You’re not alone. If the idea of reaching out to someone for “networking” makes you cringe, you’re not the only one. Many of us associate networking with forced small talk, sales pitches, or feeling like we’re asking for favours. But here’s the truth: Networking doesn’t have to feel transactional. When done right, it’s about building authentic, mutually beneficial connections that can open doors and provide value to both parties. Here’s how to make networking feel natural and effective: 1️⃣ Start with Common Ground When reaching out, mention something you genuinely admire or have in common. This could be their work on a specific project, attending the same school, or even shared connections. 👉 Example: “Hi [Name], I recently read about your work on [specific project], and I found it fascinating! As someone interested in [related topic], I’d love to hear about your approach.” 2️⃣ Shift the Mindset from “Getting” to “Giving” Instead of asking for favours, think about how you can offer value. Sharing helpful insights, articles, or even thoughtful comments on LinkedIn posts can create goodwill and start a genuine conversation. 👉 Example: Commenting on their post: “I really appreciate your take on [topic]. It reminded me of [specific example/experience], and I’m excited to apply this in my own work!” 3️⃣ Ask for Advice, Not Favours People love to share their expertise, and asking for advice shows respect for their knowledge. It’s a low-pressure way to connect while learning something valuable. 👉 Example: “Hi [Name], I’m exploring opportunities in [industry/role], and your career journey is inspiring. Would you be open to a quick chat to share advice on [specific topic]?” 4️⃣ Follow Up with Gratitude Networking doesn’t end after one conversation. Send a thank-you note, share how their advice helped, or engage with their updates online to maintain the connection. 👉 Example: “Thank you for taking the time to chat with me! Your advice on [topic] was so helpful—I’ve already started applying it and am seeing progress. Let’s stay in touch!” 💡 Final Thought: Networking isn’t about collecting connections; it’s about building relationships. Approach each interaction with curiosity, authenticity, and a genuine desire to add value, and you’ll find it feels much less awkward—and a lot more rewarding. How do you make networking feel natural? Let’s share ideas below! 💬👇 #NetworkingTips #CareerGrowth #ProfessionalConnections #JobSearch

Most people approach networking as if they’re trying to unlock a door. They think the trick lies in the “right message,” the “perfect ice-breaker,” or the “best line to stand out.” But networking isn’t a lock to be picked — it’s a relationship to be earned. Here’s what I’ve learned that goes beyond engagement, value, and personalization: 1. Lead with curiosity, not strategy. Don’t try to impress. Try to understand. I’ve had the most meaningful conversations not by showing how much I know, but by asking questions that show how much I care to learn. Curiosity disarms people. It makes them want to share — and when people share, bonds form. 2. Make your digital presence your warm handshake. Before you message someone, ask yourself: If they land on my profile, do they see a person worth knowing? When your content reflects your values, expertise, and personality, people feel like they already “know” you. That’s powerful. It turns cold DMs warm — even before you hit send. 3. Make it less about networking. And more about net-giving. Stop asking: “What can I get from this connection?” Start asking: “What pain can I solve? What spark can I ignite?” If your message adds joy, insight, or opportunity, people remember. Not because you stood out, but because you gave first. 4. Be unforgettable in your follow-up. Most people follow up with “just checking in.” But memorable networkers follow up with relevance. Did they post something new? Refer to it. Did you read an article that reminded you of them? Share it. Contextual follow-ups say: “I care.” And that’s rare. In short: The secret to strong networking isn’t being strategic. It’s being human. Be someone people want to talk to again — not just someone they agreed to connect with. #LinkedInNewsIndia #NetworkingTips #FinanceCommunity #PodcastingJourney #YoungProfessionals #CareerGrowth #LinkedInPremium #StockMarketRead LinkedIn News India

I used to think the secret to growing my business was finding more clients. So I chased them. Every event, every message, every post was aimed at “landing the next one.” But here’s what nobody told me, that approach burns you out and keeps you stuck on the hamster wheel. The real breakthrough came when I stopped chasing clients and started studying them. I looked at my best customers and asked one question: “What other services are they buying?” That one question changed everything. I realized my ideal clients were already spending money on things that surrounded my work: marketing, IT, consulting, HR, accounting, operations, you name it. And the people selling those services? They already had my clients’ trust. They were sitting in the meetings I wanted to be in. So instead of chasing the client, I started building relationships with the people who were already in the room. I reached out to marketers, consultants, fractional executives, and service providers who sold to the same audience. Not to pitch, but to connect. To learn. To find synergy. When we clicked, introductions started happening naturally. Not cold. Not forced. Warm, trusted introductions that led to real conversations and referrals. That’s when my pipeline stopped feeling random. Because now, I had a network full of people who knew exactly who I served and how I helped, and they wanted their clients to know me too. This is what I mean when I say, Build your network around the people who already sell to your ideal clients. They open the doors faster than any marketing campaign ever could. So here’s what I’ll challenge you to do: 1. Make a list of your best clients. 2.Write down every other service provider they’re already paying. 3.Then start building relationships with those professionals. You’ll be amazed at how quickly your world opens up. #30daywinuglychallenge

To build a legal practice, you must build genuine, long-lasting relationships. Here's a simple framework—CONNECT—to do just that: Communicate Effectively: Approach every conversation with a clear purpose. Take time to understand what matters to the prospective client—then speak directly to those needs. Offer Value: Provide insights, resources, or connections before expecting anything in return. Nurture Relationships: Follow up regularly and consistently. Relationships are built over time, not overnight. Network Strategically: Attend events and join organizations where your ideal clients and referral sources spend their time and attention. Empathize and Listen: Show genuine interest in your clients’ challenges and listen actively. Consistently Deliver (Before You're Hired): Reliability builds trust. Show up prepared. Follow through on promises. Share relevant insights or resources. When prospective clients see that you’re consistent and dependable—even in early conversations—they’re more likely to believe you’ll deliver when it really counts. Track and Adjust: Regularly review your efforts, identify what’s working, and refine your approach. Build trust. Add value. Stay top of mind. That’s how you CONNECT with prospective clients.

"What's worse than a cold email? A forced connection." 🤦♀️ I recently connected with someone who called themselves a "super connector". Their pitch? They'd introduce me to anyone in their network. The catch? When I asked how I could support them, they only wanted to sell their services. 🚩 My gut said no, but my curiosity said "let's experiment." So I did. Here's what happened when 6 introductions that landed in my inbox: - 1 person turned into a real conversation - 1 person sent a polite reply to call anytime - 4 people ...complete silence 🦗 after I responded to the original message Why? No double opt-in. 🤦♀️ Turns out, these people hadn’t even agreed to connect. Maybe they were on vacation, prepping for a board meeting, knee-deep in the latest fire, or just… busy. Life happens! 𝑶𝒖𝒄𝒉. The experience taught me something valuable about networking: A "warm" intro without consent? It's like borrowing someone's name to crash a VIP event. Sure, you got in... but you've damaged two relationships in the process. 𝑳𝒆𝒔𝒔𝒐𝒏 𝒍𝒆𝒂𝒓𝒏𝒆𝒅:  Blind introductions often fall flat. Respect your connections with a double opt-in approach. Here's how: Check with your contact (let's say Mia): "Hey Mia, I think you'd enjoy connecting with Alex for XYZ reasons. Are you open to it?" - Mia says yes. Make the intro. - Mia says no. Respect her time and let Alex know. - Mia says "not now." Let Alex know and then 𝒇𝒐𝒍𝒍𝒐𝒘 𝒖𝒑! Put it on your calendar, set a reminder—whatever it takes. This small step shows you respect their time and the connection. And if you're Mia or Alex, remember to thank the original connector once the meeting happens. It keeps the network appreciated and growing. 🙏 Remember: Your network is your net worth 💸 . But your reputation? That's priceless. Who else believes in intentional networking over "spray and pray" connections? Drop a 🤝 if you're committed to the #DoubleOptIn approach. #NetworkingTips #ProfessionalDevelopment #Leadership

If you want more consulting clients, stop waiting for your marketing to bring prospects to you. There’s a faster, more direct way to start talking to the right people: Reach out to them yourself. One by one. And suggest a call. It’s easier than it might seem. AND it even works in a business environment like ours. This is the approach I’ve used for over 10 years - with my own business and with my clients. Here’s what it looks like: 1️⃣ Make a list of people you’d genuinely like to work with. Start with people already in your extended network. They might be past colleagues, warm-ish LinkedIn connections, or second-degree contacts who fit your target market. 2️⃣ Choose a reason to reach out that’s real - and not about selling There are a few ways to do this, but they all need to come from a place of curiosity and respect. Here are three that I use often: Ask for their help. → You’re doing informal research on a problem in their space → You’re writing a short piece and want their input or quote (This only works if you’re actually doing it - and you should be.) Rekindle an existing relationship. → A quick check-in or follow-up after a long gap React to something they’ve shared → You saw something they posted and have a thoughtful POV to add   3️⃣  Keep it simple and easy to respond to Here’s an example using the research approach: “Hi [Name], I’m talking to product marketing leads at B2B SaaS firms about how they’re positioning their analytics tools right now. I’m seeing some interesting patterns and blind spots. If you’re open to a short call, I’d love to hear your take and share what I’m seeing.” Follow up once if you don’t hear back. Then move on. If you do hear back? You’re in a real conversation, which is where clients come from. This is still the fastest path to more and better clients. Most consultants never try it. What’s holding you back?

How To Turn Networking Conversations Into Referrals (7 Simple Steps): 1. Getting “Stuck” After A Great Call Most of us get stuck in this trap. You worked so hard to get this call. You jump on, ask your questions, and it went great! Then you realize you have no idea what to say or do to keep the relationship going. 2. The “Open Door” Strategy I ran into this same problem during my job search. And I created the “Open Door” Strategy as a solution. Once I began implementing it, I always knew exactly what step to take next. That led to referrals and, eventually, job offers. 3. The Overarching Concept At a high level, the goal of the “Open Door” Strategy is to create a plan to keep the door open for the next step. When you set this as an intention, you can proactively plan around it. This gives you multiple options to “open the door” no matter how the conversation goes. 4. Start With A Brainstorm First, start by brainstorming different ways you could use to create a “Door Opener.” Ex: You could ask for a piece of advice, then you could ask if it’s ok to follow up after you take action on it. You could ask about a specific challenge, then ask if it’d be ok to follow up with some ideas around it. 5. Keep Several Options On Hand When you book your next networking conversation, keep you list of “Door Openers” on hand. When it feels natural in the conversation, introduce one of them and see what kind of response you get. If they don’t bite on one, introduce another option from your list when it makes sense. 6. Get A Follow Up Commitment This is the most important part. After you use the “Door Opener,” ask if it’s ok to follow up by X date. When they say “yes,” you’ve essentially added a placeholder in their mind for the next step in the relationship. Now you can confidently follow up knowing you both agreed to it! 7. Repeat At Each Relationship Stage The best part about this strategy is that it works at every stage and touchpoint. Your goal should be to never leave a networking conversation without leveraging it. If you adopt that approach, you’ll always know the next step you need to take and your contact will have the same expectations set on their end!

The other day, I made a lighthearted note on what not to do during networking with others. Many of you asked, "So, Amir, how am I supposed to approach things?" Here is that response. Here are my 13 steps to Approach Games Networking Effectively on LinkedIn: 1. Personalize Your Message and Build A Genuine Connection: Start with a warm, respectful greeting and, using feel and judgment without being over-the-top, show genuine interest in the person's professional work and achievements, referencing their LinkedIn profile. 2. Be Specific in Your Request: Clearly explain why you're reaching out and how they can assist you, being direct but polite. 3. Offer Value: Consider what you can offer in return, like expertise, insights, or connections. Networking should be a two-way street. Again not in not every situation but as appropriate with judgment, think of how you can help them. 4. Respect Their Time and Boundaries: Keep your message concise and professional. Be understanding if they are unable to respond immediately. 5. Consider Seniority: If you write the head of a studio, it might be hard to get a response. Give a thought to more junior folks who might also be able to help with what you need and might have the bandwidth to offer even more help with a common frame of perspective. 6. Avoid Overstepping Personal Boundaries: Keep the conversation focused on professional topics and avoid oversharing your private life or concerns or asking for personal favors. 7. Tailor Your Job Inquiries: If inquiring about jobs, express interest in specific roles you found that align with your skills and why you're a good fit. Don't just ask for a job or for them to "hold onto your CV." This won't go anywhere and isn't realistic given reach-out volume. 8. Write And Follow-Up Politely: If you don't receive a response, a polite follow-up is acceptable after 1-2 weeks. Respect if someone decides not to engage. Ensure all your communication is work-appropriate and polite. 9. Respect Privacy and Avoid Creepiness: Refrain from mentioning information that suggests extensive personal or non-professional research. 10. Adopt a Patient Approach to Networking: Understand that networking is about building relationships over time, not getting immediate results. Avoid treating your initial message as a sales pitch or creating a sense of urgency. Focus on gradually developing a connection, showing interest in their work and offering value, rather than expecting immediate favors or responses. 11. Proofreading: Make sure your spelling and grammar are perfect. If you need help (ONLY FOR EDITING), run it through ChatGPT and say "edit this for spelling and grammar," and then add your write-up. 12. The "Dream Job" Trap: Write people at a wide range of organizations, especially smaller ones. Everybody writes Nintendo and Blizzard - it's time to branch out. 13. No Spray And Pray: Don't blanket write everybody at an org. They will all know what you are doing and it will backfire.

Cold Pitching in DM's sucks! [How to stop treating people like they're money] Sending a high volume of pitch slap DMs seems to be the norm. High volume, low touch points = burning your network. I think we can raise the bar... How? By being a human and treating people like you want to be treated. Is it really as simple as the classic Golden Rule? Yes. Here's how naturally building a network and finding clients works: 1. Find common ground in their profile, content, or comments.    - (if I can't see this, I don't extend an invite to connect)     2. Reach out with genuine curiosity to discover what they love about their work.    - (if they don't respond, move on)     3. Extend an invitation to get to know each other on a Zoom call.    - (if there's a fit on the call, I'll extend an invitation to support) The constant is that I'm always looking to serve and support others who are ready. If someone isn't ready or doesn't express interest, it doesn't need to be forced. Here's my rule for cold pitches: 𝗜𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲𝗻'𝘁 𝗲𝘅𝗽𝗿𝗲𝘀𝘀𝗲𝗱 𝗴𝗲𝗻𝘂𝗶𝗻𝗲 𝗰𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 𝗮𝗯𝗼𝘂𝘁 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗺𝗲 𝗜 𝘄𝗶𝗹𝗹 𝗻𝗲𝘃𝗲𝗿 𝗱𝗼 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂. So why bother churning through your network and making offers without knowing the person you're pitching? Doesn't it make more sense to build your network instead of burning it? Try this instead: 1. Get better at asking questions instead of pitch slapping. 2. Ask questions you are genuinely curious about. 3. Get to know people instead of seeing $$$$. 4. Build your referral network. 5. Invite when it makes sense. What's your experience or perspective on sales and DMs? I love diverse opinions, especially on this topic, let's support each other in raising the bar of this community. Join the community, hit +Follow, and ring the 🔔 Get business growth tips and course creation strategies three days a week: Mon, Wed, Fri at 6:30 AM MST

Let’s talk about networking. Most designers do it wrong. → They DM random people asking for referrals. → They connect without context. → They treat LinkedIn like a vending machine. “Press connect, get job.” That’s not networking. That’s vending machine thinking. Here’s how I teach it instead — and how I got first-round interviews without applying cold: 1. Start with trust, not asks Don’t start with “Can you refer me?” Try: “Hey [Name], I admire your work at [Company]. Would love to hear your journey — especially how you navigated the switch from [X to Y].” It’s human. Curious. Non-transactional. 2. Focus on alumni — they already trust you → Shared school = instant bridge. → Shared bootcamp = shared pain. → Shared hometown = unspoken rapport. Reach out as a peer — not a pitch. 3. Lead with insight, not requests Referrals work best when you earn them. Try a UX audit: → Find one UX gap in their product. → Mock up a fix. → Share it with context. “I noticed [X]. Here’s a 3-slide breakdown of how I’d approach it.” That one message? Will get you a reply. Because you’re not asking for help. You’re offering value. Be honest — are you networking for trust… or begging for access? Start with relationships. End with referrals.