Content Layout Tips That Keep Visitors Interested

Over 80% of users skim, so when a PDP tries to say everything at once, it ends up saying nothing. A cluttered PDP gets more friction than function. Overwhelming users, leading to: - less time spent on page - missing value cues - fewer checkouts A well structured PDP doesn’t overwhelm, rather presents the information in a clear and digestible manner. Encouraging them to take action. In this post, I’ve broken down 12 changes I made to make the PDP easier to read and more focused on what actually helps users purchase. 1. Highlight customer satisfaction upfront. Show how many customers have purchased in the announcement bar. This builds immediate social proof that stays on all your pages. 2. Add benefit-focused badges above the product name. These help shoppers understand what key problems the product solves without needing to read through paragraphs. 3. Keep the title clear, and use a short subtitle to summarise the product and its core benefit. This helps users get both the “what” and the “why” at a glance. 4. Show the number of reviews beside the rating. It adds transparency and makes the rating feel more trustworthy, especially for first-time visitors. 5. Clarify price and pack size early. It saves users from searching for basic details which keeps attention focused on the purchase. 6. Use a context-rich main image. Featuring the product in its real-world use makes it easier to understand what’s being sold and how it fits into everyday life. 7. Expand image thumbnails beyond angles. Include images that show packaging and portion size to help customers evaluate fit and quality. 8. Add 2–3 bullet points above the fold. These help break down the product’s key benefits clearly, making it easier for skimmers to understand what makes it different. 9. Reinforce trust near the Add to Cart section. This is where buying hesitation happens so highlight things like delivery speed, return policies, or support to reduce friction. 10. Use icon-based highlights instead of long descriptions. Visual markers help users absorb information faster and keep the layout clean and scannable. 11. Break down product details visually. Showing ingredient percentages or content breakdowns in a simplified format helps make complex info more digestible. 12. Use accordions (not horizontal tabs). This allows users to expand only what they need, keeping the page organized and improving mobile usability. 13. Bring related variants closer to the decision zone. Show similar options earlier to help customers switch easily without needing to scroll to the bottom. Other UI/UX changes I did – Reduced text density to improve readability – Used consistent icons to simplify scanning – Added color cues for visual balance Found this useful? Let me know in the comments. PS: This checklist helps PDPs be clear and easy to follow without cramming in too much at once. This in turn will help the users make informed decisions that drive action. 

I spent a good part of my early freelancing career doing nothing little other than auditing homepages. In the beginning, I did it as a form of outreach. Now I do it mostly for research. And for fun. As I learned what “good” was (mostly on B2B homepages) I’ve also come to realize that a lot of the BAD is what gets repeated. But here’s the good news: if we can fix the mistakes that the majority are STILL making, then you stand out even more. Fix these and you’re above probably 90 percent 👇🏻 → 𝗩𝗮𝗴𝘂𝗲 𝗵𝗼𝗺𝗲𝗽𝗮𝗴𝗲 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲𝘀 This will probably always be a huge problem, but you can fix it. Easiest way: One sentence that describes the main value your perfect customer gets from you and how you solve it. → 𝗚𝗲𝗻𝗲𝗿𝗶𝗰 𝗻𝗮𝘃 𝗹𝗮𝗯𝗲𝗹𝘀 (“𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀,” “𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀”) The more specific you can get while retaining a manageable text length, the better. Think about who your perfect customer is and how they would use the words in the nav bar, not how you would. → 𝗖𝗮𝗿𝗼𝘂𝘀𝗲𝗹𝘀 I guarantee you only the first slide of a testimonial is getting any clicks. Stop these ASAP. → 𝗦𝗼𝗰𝗶𝗮𝗹 𝗶𝗰𝗼𝗻𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗵𝗲𝗮𝗱𝗲𝗿 This may seem counterintuitive, and obviously it's always case-dependent, but it's RARELY productive to have these anywhere other than the footer. If you have a big candy-colored sign at the top of your site that says "leave"… usually not a good idea. → 𝗪𝗮𝗹𝗹-𝗼𝗳-𝘁𝗲𝘅𝘁 𝗽𝗮𝗿𝗮𝗴𝗿𝗮𝗽𝗵𝘀 People will always skim. There's no perfect length for the amount of text, but anything above three sentences is making a big ask. → 𝗣𝗗𝗙𝘀 𝘂𝘀𝗲𝗱 𝗮𝘀 𝗽𝗮𝗴𝗲𝘀 Always make unique pages for new content that's on a site. PDFs aren't crawlable and don't get indexed... I know it's convenient to just upload a PDF and outlink to it, but if you go through the hurdle of actually making a page, you're going to stand out. → 𝗧𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹𝘀 𝗣𝗮𝗴𝗲 Tell me how this sounds: ”Let's take our most compelling social proof, compile it into one huge mega compelling case study, and then hide it on one of the most least visited pages on the entire site. Great idea!” Instead, Pull just 2/3 of your most juicy ones and put them in the areas that are viewed the most: usually your home page, services pages, and about page. Cheers if ya made it this far :) __ If you’re new here, I’m Andy I solve the "Website Problem" for B2B Founders and Marketing Teams. I'm sharing my journey of building MMG Design along the way. Let’s connect 📥

Here's how I've grown engagement for clients by 200% by treating content like Netflix treats shows. 👉 We stopped creating "content" and started building episodes. Every blog post became part of a larger narrative arc Each piece set up questions that could only be answered by reading the next installment. The results shocked even me: • Half the time-to-sale • 60% return visitor rates • Double the pages per visit Why does this work? Because traditional content calendars are just repositories of disconnected topics. But when you structure your calendar into a four-act narrative with: • Conflicts • Clear sequences • Character development You give readers reasons to subscribe, return, and engage. In fact, I've seen people open 15 browser tabs from a single post because the narrative hooks were so compelling. Stop asking "what keywords should we target next?" Start asking "what's the next chapter in our audience's story?" What would your content look like if it followed a season-long story arc?

People Do Read: Busting the Myth The truth about reading habits: From UX studies to digital marketing insights: Realities about how people interact with content: → Scanning First: 79% of users scan a page before reading. Your content must grab attention fast. Visual Appeal Matters: → 70% of people prefer visual content over text. Enhance readability with images and graphics. Clear and Concise Writing: → 55% of readers spend less than 15 seconds on a page. Keep your message short and impactful. Engaging Headlines: → 80% of visitors read headlines, only 20% read the rest. Craft compelling headlines to draw readers in. Effective Use of Subheadings: → 50% increase in readability with subheadings. Break up text for easier scanning. Bullet Points for Clarity: → 45% better retention with bullet points. Make key points stand out. Interactive Content Boosts Engagement: → 60% more engagement with interactive content. Incorporate quizzes, polls, and videos. Mobile Optimization is Crucial: → 70% of users read on mobile devices. Ensure your content is mobile-friendly. Personalized Content: → 60% higher engagement with personalized content. Tailor your message to your audience. Storytelling Captivates: → 80% of people remember stories. Use storytelling to make your content memorable. Are you ready to make your content more readable?

💡How people scan information on the web (top 5 patterns) People don't read online—they scan. When people scan information on the web, they typically follow a few common patterns: 1️⃣ F-shaped pattern The f-shaped scanning pattern, identified by Nielsen Norman Group in their eye-tracking studies, describes a common way users scan text-heavy web pages such as articles. People first scan across the top of the page in a horizontal line (they try to find what they're looking for by scanning the beginning of the text), then down the left side of the page in a vertical line, and scan across the content again in a horizontal line further down the page (this second line is typically shorter than the first). 📺 More about F-shaped pattern: https://lnkd.in/d67yBj-6 2️⃣ Z-shaped pattern Z-shaped is a common scanning pattern for pages with a less text-heavy and more visually driven layout such as product promo page. Users' eyes move in a Z-shaped trajectory. Starting from the top-left corner, users scan horizontally to the top-right, then diagonally down to the bottom-left, and finally, horizontally again to the bottom-right. 3️⃣ Layer-cake pattern This pattern occurs when users scan headings and subheadings to get an idea of the content structure and decide which sections are worth a read. The visual representation resembles a layer cake, with users' eyes moving across the page's headings. 4️⃣ Spotted pattern Users scan the page looking for specific information or keywords that match their interest or the task at hand. This pattern is less structured and depends heavily on what the user is seeking, such as links, keywords, or specific data points. 5️⃣ Marking pattern The user's eyes focus on one area as the mouse scrolls or a finger swipes. This pattern is more common on mobile than on desktop. 📕 Things to remember when designing for scanning ✅ First impression matters. Users quickly judge the usefulness of a page within the first few seconds of landing on it. If the layout, headlines, or opening sentences don't capture their interest or seem relevant, they will likely leave the page. ✅ Avoid long blocks of text. Breaking up text with headlines and subheadings not only makes content easier to scan but also helps capture users' attention by highlighting key topics. Write short paragraphs to break up text into manageable chunks. ✅ Write descriptive and engaging headlines that capture the essence of the content below them. ✅ Use visual cues like images, graphics, or contrasting colors to guide users' eyes as they scan the page, ensuring they engage with the content as intended. Emphasize keywords and phrases by using bold, italics, or color.  ✅ On mobile devices, where screen real estate is limited, it's vital to simply layout and prioritize key information at the top of the page. 🖼️ Scanning patterns by Nemanja Banjanin #UI #UX #design #productdesign #uxdesign #uidesign #webdesign #web

Is your brand the cottage or the night? Most brands want to be the stars in the sky.   Beautiful. Everywhere. Vaguely impressive.  But people remember the cottage.   The one warm, specific place that feels like home in a vast, noisy field of “content”. Here is how to build that kind of presence in digital marketing, instead of becoming just another distant sparkle. 1) Anchor your brand in one “emotional home”   --> That cottage is not about bricks. --> It is about what it *means*: refuge, return, being expected.   --> Define a single emotional promise your brand owns online, then filter content through it.   Mechanism: Consistent emotional coding (visuals, language, pacing) trains your audience’s brain to recognize you instantly in the scroll.   Trade‑off: You sacrifice variety for memorability, but you gain a story people can locate in their minds. 2) Design your content like a lit window, not a lighthouse   --> Lighthouses broadcast. Windows invite.   --> Instead of shouting “Look at us,” structure posts as “Come inside this moment.”   Mechanism: Start from the user’s late‑night questions, fears, or hopes, then frame each piece as a quiet answer, not a big announcement.   Business lever: This shifts your brand from interruptive to chosen; people *return* instead of bumping into you once. 3) Use contrast as your strongest creative asset   --> The cottage glows because the field is dark, the door is red, the trees sparkle.   --> In digital, contrast means:   • Simpler layouts in noisy feeds   • Slower, reflective copy in fast, reactive spaces   • One primary visual idea per asset   Mechanism: Cognitive contrast stops the scroll because it breaks the pattern the platform has trained users to expect. 4) Build “stone paths” of content, not one‑off posts   --> That little path says: someone has walked this way before and will again.   --> In strategy terms, that is a sequence.   --> Design content as guided steps: from curiosity, to clarity, to deeper exploration.   Mechanism: Each asset hints at the next “stone” instead of acting as a standalone blast.   Business impact: You tell a journey story instead of a campaign story, which lowers the cost of attention over time. This image was inspired by Lynn Lehenbauer's painting titled "Cabin at Christmas" (available at: https://lnkd.in/gs9__Fqq) and Ryza Content helped me create the digital version. This write-up was inspired by some amazing posts I have seen throughout the year from Nishat Jones and Mindy Anderson on marketing tips. 🔔 Dr. Kruti Lehenbauer for tips on #PostitStatistics #DataScience #AI #Economics #RefreshwithRyza P.S.: When your audience lands on your feed at 11:30 p.m., does it feel like a lit window waiting for them, or just more sky?

Every pixel has a job Most apps waste theirs Fix it with smarter layouts What is a UI Layout? Defines how content, navigation, and actions are arranged Good layout → effortless actions Poor layout → friction & drop-offs 1. Homepage Layout The “entry point” of any app Sets first impressions Design tips: • Show only primary actions upfront • Keep hero space clean • Offer quick entry points (search, nav bar, CTA) 2. Checkout / Payment Layouts Critical flow that must minimize friction and build trust Design tips: • Minimize steps (only what’s necessary) • Show progress (cart → address → payment → done) • Keep payment actions clear & secure 3. Profile Layout Focus on personal data, identity, and preferences. Design tips: • Highlight most relevant info • Make “edit” actions obvious • Use hierarchy to organize content 4.  Sign-In & Sign-Out Layout The first real interaction users have with your product It must feel effortless, fast, and trustworthy Design tips: • Ask for only what’s necessary (email > full forms) • Make primary action clear (Sign In / Continue) • Keep sign-out easy to find, not hidden 5. Search & Filter Layout Helps users find what they need quickly Design tips: • Keep search bar visible & predictable • Make filters easy to apply/remove • Show instant feedback 6. Product / Detail Page Layouts Displays item info, images, pricing, and actions Design tips: • Show key info above the fold • Use visuals that support decisions • Keep secondary info collapsible Every pixel counts.  Don’t waste another one. Save this post, apply these layouts, and level up your UX today For next, Join my journey, Subash Chandra  for digital footprints with growth focused user centric digital solutions by UI and UX

Most people obsess over clicks. But clicks don’t matter if users bounce right after landing. What really matters? 👉 Dwell time. 👉 Engagement. 👉 Layout that makes people stay. Because if your layout pushes users away, No amount of SEO can save it. Let’s be honest: If your page isn’t visually clear, mobile-friendly, and easy to scroll… People won’t read it — no matter how great the content is. So what actually works? ✅ Clear visual hierarchy — so readers know what to do next ✅ High-value above-the-fold sections that hook fast ✅ Mobile-first design to support on-the-go scrolling ✅ Balanced text + visuals to fight scroll fatigue ✅ Sticky navigation or TOC to guide the journey ✅ Smart CTA placement to build trust before asking ✅ Internal linking that keeps users exploring longer This isn’t just about UX. It’s about content performance. Because Google notices how long users stay. And users reward sites that respect their time. Want better rankings? Start by optimizing for humans, not just algorithms. Because when your layout makes people stay, Everything else conversions, backlinks, shares starts to follow.

Stop losing your audience before they even read your message. I made this mistake for years. Until I learned why my content wasn’t connecting. Here’s the truth: Good design isn’t just about looking pretty. It’s about making your message clear and easy to understand. When your design confuses people ➜ they scroll past without a second thought. But when it’s clear, simple, and intentional? ✓ You grab attention. ✓ You keep them hooked. ✓ Your message hits exactly how you want it to. Here are 6 simple design rules that will instantly improve your content: 1. SIZE & SCALE ↳ Make important elements stand out by playing with size. ↳ Big = important. Small = secondary. 2. COLOR & CONTRAST ↳ Use contrast to draw the eye to what matters. ↳ Don’t let your message get lost in a sea of sameness. 3 SPACING ↳ Crowded designs = confusing designs. ↳ Give your elements room to breathe. 4. PROXIMITY ↳ Group related items together. ↳ It’s like storytelling—let things flow logically. 5. ALIGNMENT ↳ Messy designs distract. ↳ Line things up to create a sense of order. 6. NEGATIVE SPACE ↳ More isn’t always better. ↳ Let your design breathe by leaving empty space—it focuses attention. The best part? You don’t need to be a professional designer to make these work. Apply one or two of these in your next post, and watch your audience engage like never before. What’s the #1 design tip that’s transformed your content?

Friday is for Content Tips: Write content for scanners! People don’t read on LinkedIn; they scan. It all starts with the image that stops the scroll, followed by the hook that makes people press the “More” button. And then they scan your post text… If it looks heavy, you already lost even if the content is strong. Long paragraphs create friction. Dense text creates resistance. And resistance kills attention. That’s why structure matters more than length. A few practical rules that work consistently: • One idea per block • Short paragraphs (2–3 lines) • White space = breathing room • Emojis = increase fun factor • Let the eye rest before the brain engages Good formatting doesn’t make content better; it makes it more readable. Remember: unread content has zero impact”.   #linkedin #content #socialselling