Voice-First Content Creation

Voice search is the next frontier everyone's ignoring. While companies obsess over ChatGPT citations and LLM optimization, there's a massive opportunity hiding in plain sight: voice-first discovery. AI can't read your blog content aloud yet, but that's changing fast. Google's Speakable schema is already in beta for news publishers, and voice search queries are growing 35% year-over-year according to recent data. The gap is huge. Most publishers are completely unprepared for audio-first discovery, treating voice search as an afterthought instead of a primary optimization channel. Here's what's interesting: The companies that nail voice optimization early will dominate audio discovery before their competitors even realize it's a thing. We started testing voice-first content strategies with select uSERP clients after noticing the trend. Here’s the voice-first content approach that's working for us: 🚀 Conversational query targeting by focusing on questions people actually ask aloud. "Best marketing automation for small teams" instead of "marketing automation software comparison." 🚀 Audio comprehension structure using clear Q&A blocks and concise answers designed for 20-30 second voice excerpts that provide complete value. 🚀 Voice-optimized schema implementation including Speakable markup for eligible content sections, plus FAQPage schema for broader voice search optimization. 🚀 Context-rich content creation that leads sections with clear topic identification like "This guide explains..." to help voice assistants understand and cite content accurately. 🚀 Conversational flow testing to ensure content sounds natural when read aloud, not just when scanned visually. The timing is perfect because voice search optimization is still largely unexplored territory. Most content is optimized for scanning, not listening. The brands that flip this approach will capture intent through entirely new discovery channels. Are you seeing any voice search traffic yet? How are you thinking about optimizing content for audio-first discovery? 👇

Two weeks ago at an MMC Ventures event, Joshua Wöhle told me: "If there's one thing you should change when you leave this talk, move to voice." 🤨 I was skeptical. 📞 I hate phone calls. I avoid audio at all costs. But that afternoon, on the way to the airport, I tried Monologue from Every Inc. 15 minutes later, I was converted. 14 days later: ➡️ 150,000 words dictated ➡️ 35 hours saved ➡️ Rank #7 globally (top 0.2%) But the stats don't tell the whole story. What actually changed: - Speed is obvious (3x faster than typing). But the real magic? You think more clearly when speaking. Monologue understands your rambles and extracts your intention. No formatting overhead. - At Ably, we're big believers in decision records. Before: 1+ hours to review a 20-page doc, commenting inline. Now: I read and dictate feedback simultaneously. Done in 5 minutes. - Everything transformed: coding, Slack messages, presentations, research with LLMs. - I multitask differently now - three things running at once. Talk to each, let them work, move to the next. The surprising part? Yesterday, on an 8-hour flight to New York, I decided to type instead. It felt slow. That's when I knew this wasn't a novelty. Questions for you: 💬 Are you using voice-first workflows? What are your killer tips? Local models or cloud? (I’ve gone cloud — convenience and accuracy matter most to me.) 🎙️ Anyone tried Wispr Flow? Tanay Kothari just raised $30M for voice dictation. Would love to compare notes. Within days, typing felt inefficient. That's never happened to me with any tool. #productivity #AI #voicefirst

I haven't typed a full paragraph in months. Most founders are still grinding out content the hard way. Meanwhile, I'm creating more efficiently using voice and AI systems. Content creation shouldn't come with burnout. Here's how I create 30 pieces instead: 1. Voice-First Creation I speak my ideas instead of typing them. Voice is faster than fingers and captures natural conversational flow. AI transcription tools turn my thoughts into polished content instantly. 2. The 3-Tool Content Engine Tool 1: Voice recorder for raw idea capture during walks or commutes. Tool 2: AI transcription that turns speech into structured drafts. Tool 3: Content optimization AI that adapts one idea across multiple platforms. 3. The Secret Content Checklist Before any content goes live, it passes through 5 systematic checks. Hook strength, value delivery, platform optimization, engagement triggers, and call-to-action clarity. Quality control happens through systems, not hope. 4. Content Multiplication System One 10-minute voice recording becomes 30+ pieces of content. LinkedIn posts, Twitter threads, YouTube scripts, newsletter sections. Each optimized for its platform while maintaining core message integrity. 5. Batch Production Days I record all content in focused 2-hour sessions. Then AI handles the heavy lifting of adaptation and optimization. Creation becomes systematic instead of reactive. The result: Content creation that scales without burning out the creator. Most founders create content. I systematize content production. Your voice is your competitive advantage. AI can optimize and multiply, but it can't replace your unique perspective and experience. Stop typing yourself into burnout. Start speaking your content into existence. __ Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more. Want to learn how to create content the easy way? Get my free AI course that shows you the systems that helped me scale my businesses with AI automation. Join here: https://lnkd.in/eVfUj42h 

🎙️ Talk fast, write slow? You’re not alone—and AI might just be the missing link in your workflow. Some of my best ideas hit on the move—while walking, commuting, or between meetings. I used to lose them in forgotten voice notes… until AI stepped in. Now, with the right tools, I can: ✅ Transcribe voice memos into clean text ✅ Highlight key takeaways and structure outlines ✅ Turn spontaneous thoughts into social posts, blogs, or even pitch decks ✅ Skip the blank page and start from spoken momentum It’s like having an on-demand editor who speaks your language and formats your brainwaves into value. Talking is frictionless. Writing? Not always. But AI is helping bridge the gap between ideas and output. Have you ever turned a voice note into content using AI? I’d love to hear how you’re using tech to capture your creativity on the go. #AIforCreativity #ContentCreation #Productivity

The single most powerful way to leverage AI for content creation in 2025: Use AI to transform your ideas into content faster Over the past 6 months, I've helped hundreds of founders and marketing leaders revolutionize their content creation. Here's what delivers results: 1. Record your thoughts via voice memo or interview - Capture raw insights in your natural voice - Talk through customer problems and solutions - Share real examples and stories 2. Use AI to transcribe and structure - Convert voice to text instantly - Extract key themes and insights - Organize points into logical flow 3. Build a knowledge base - Save transcripts from sales calls - Store customer testimonials - Archive successful content frameworks 4. Let AI handle the heavy lifting - Search past conversations for relevant examples - Pull supporting data from your knowledge base - Draft initial structure based on proven formats 5. Focus your time on what matters - Fine-tune messaging - Add your unique perspective - Ensure authenticity The results we've seen: • Content creation time cut by 70% • 3x more consistent posting • Higher engagement from being authentic Your authentic voice drives content success AI amplifies your ability to share it efficiently Want to learn our exact process for leveraging AI in content creation? I'll be giving it away for free next week while talking with Eoin Clancy from the AirOps team

You’re Sitting on 30 Days of Content. Here’s How to Extract It in 30 Minutes. Let’s be clear: content creation should never feel like a second job. If you’ve built a career on real conversations, deep insight, and actual results, the idea of sitting down to “write posts” is a poor use of your strategic bandwidth. Here’s the fix: 👉 Schedule one 30-minute conversation. No script. No prep. Just talk. What fires you up? What frustrates you? What your clients keep getting wrong. 👉 Transcribe it. (Use Otter, Fathom, Whisper, etc..) Highlight what sounds like you: the emotion, the rants, the clarity. What you’ll find? 5–7 themes you say over and over. Dozens of story-driven lines that beat any ghostwritten fluff. Your unique voice — uncensored and uncommoditized. From one unscripted call, you can map: ✔️ 30 days of LinkedIn content ✔️ Short-form video prompts ✔️ Speaking points for your next keynote ✔️ Even the bones of a signature book We call this the Authority Engine™ because it turns your voice into momentum…and impact. If you want to build equity in your ideas, not just impressions, DM me “VOICE” and I’ll send you the framework we use with authors, advisors, and consultants to fuel their marketing with their authentic voice. You don’t need a content hamster wheel. You need a system that sounds like you.

This was a content creation game-changer for me: Stop writing your posts and start TALKING them. You know how sometimes you have these thoughts or ideas, and you're like, “Damn, I should share this!” But then you sit down to write, and suddenly… bleh. Something happens between the thoughts in your mind and the hand typing the words. Your brain goes all formal, you overthink every word, and next thing you know, that spark? Gone. Use. Your. Voice. Here’s what I do now: 1. Have a thought 2. Grab my phone 3. Open the Notes app 4. Hit that little microphone button 5. Just start talking That’s it. That’s the magic. When you’re talking, you’re not worrying about grammar, formatting, or any of that. It’s just you, your thoughts, straight from the heart. It’s raw, it’s real, it’s YOU. And the best part? That voice note becomes your post. Maybe you clean it up a bit, run it through an editor for grammar and punctuation, but the essence is there—your actual words, your actual thoughts. I literally made this post using this method. Had some random thoughts, spoke them into my phone, and voila—instant content. So here’s your challenge: Next time you have a thought, an idea, a breakthrough (doesn’t even have to be profound), don’t write it down. SPEAK it. Capture that moment, that emotion, that energy in your voice. Try it. You might be surprised at how much easier and more authentic your content becomes. = Have you tried this creation method before? 📸Hawaii. Gotta use up the warm weather photos! 😂 (Even tho it’s still 110 in AZ 🫠)