How to Repurpose Team Content for LinkedIn

I’ve built and led sales teams from scratch. And there’s ONE channel I see revenue leak over and over again... (and it’s not that £50k event you spent scanning badges at a stand…) It's here.. Yep.. surprise surprise it's LinkedIn. Every team I look at, it’s the same pattern. Strong outbound. Decent process. But then you open the team on LinkedIn… and there’s no surface area. The problem is your outbound is a single touchpoint. Your LinkedIn presence is the environment that touchpoint lands in. And most teams optimise the first and ignore the second. If you want this to actually move pipeline, it needs to be treated like part of sales execution: 1. Stop thinking “posting”. Start thinking “account exposure” Your reps shouldn’t just post into the void, they should be visible around the accounts they’re targeting. That means: • commenting on ICP posts consistently • engaging before outreach (not after) • showing up in the same feed as their prospects You’re building recognition before you ever send a message. 2. Tie content directly to live deals Most content is generic because it’s disconnected from reality. Your best content is already in your pipeline: • objections that keep coming up • questions prospects ask on calls • where deals get stuck f it’s happening 5+ times in conversations, it should exist on LinkedIn. 3. Build “minimum viable profiles” across the team You don’t need creators, you need profiles that answer, fast: • what do you understand? • who do you help? • how do you think? Recent activity matters more than old experience. If someone lands on the profile and sees nothing recent, you’re back to zero. 4. Align posting with outbound waves Most teams treat these separately. Better approach: • rep warms up a segment (engagement + content) • then outreach starts • then content reinforces during follow-ups You’re not relying on a single moment anymore. 5. Don’t isolate this to SDRs Here is the BIG mistake. Your AE gets checked before the call, your manager gets checked mid-deal, if visibility drops at any stage, trust drops with it. This needs to be across the WHOLE sales chain. 6. Measure leading indicators differently You won’t see this purely in “likes”. Look at: • connection acceptance rates • reply rates by rep • speed to first response • profile views from target accounts • conversion rate • and of course inbounds (yes DO add UTM links on each sales rep profile) 7. Prioritise comments over posts early on Everyone focuses on posting. But comments: • get you in front of the right people faster • attach you to existing conversations • build recognition without needing distribution Most teams are still trying to win inside the sequence. The edge right now sits outside of it. If your team has no presence on LinkedIn, every outbound starts from zero. If they’re visible in the right places, outbound becomes a conversion layer, not just an entry point. That’s where the difference is 👌🏼

Everyone tells you to repurpose & reuse your content, but very few actually teach you how. So I will. :) {For LinkedIn} We’re more than halfway through 2025, so anything you posted from January to May (or even earlier) is totally reasonable (and should be) re-used in my opinion. Before you @ me and tell me that’s cheating or lazy, here’s some reminders: 1. You’ve gained new followers since then. 2. The algorithm has been extra weird so who knows if people actually saw it the 1st time. 3. Most people need to hear the same message more than once. 4. It gives you a chance to rework something and get even better results. 5. I don’t want you spending your life glued to your LinkedIn drafts folder. Reuse! What I personally look for when deciding what LinkedIn posts I should re-use: 1. Did it get above-average reach? Then definitely worth re-using, that’s how you grow. 2. Did people mention it in comments, DMs, or actual convos? If someone went out of their way to bring up your post, it had impact. Reuse it. 3. Can you track any new biz or client convos to it? Absolutely repost it. I don’t have a fancy post-tracking system (though I probably should). I just typically remember the strong ones and then save them in my LinkedIn archive to rework later. Now that you hopefully have some posts in mind, here’s how to go about re-purposing them for future use. 1. Revisit the hook. Could the first line be sharper? More emotional? More curiosity-driven? Could the more compelling part of the post be moved up? (chances are it’s sitting in the middle or end of the post so bring it to the top) 2. Add more value. What have you learned since posting it? Could you add a 4th or 5th insight now that you’ve got more experience? 3. Add a personal or client story. Can you give the post more context by making it human? Narrative? Specific? 4. Update for the times. Has something changed in the market, tech, world, or industry that makes this post worth refreshing? Dial up the details. Could you clarify or specify anything you skimmed over the first time? And sometimes….it’s genuinely perfect as-is. If it was 10/10 perfect the first time and you still love it, literally just copy, paste, and repost it 3-4 months later. I do that at least few times a month. And no one has ever DMed me to say “You already posted this!” We’re heading into what’s typically the busiest quarter of the year. If you’ve been showing up consistently (especially if we’ve worked together!) and you’ve written your content with real intention, please please reuse your posts. They were great the first time and they deserve more airtime. I promise it’s not cheating. It’s genuinely smart marketing. And it’s one of the best ways to reinforce your core messages. I hope this helps take at least one thing off your plate as we head into fall! 

Stop asking your team to “like and repost” the company page. Here’s what actually works: If you're trying to grow brand awareness on LinkedIn, employee advocacy does matter — just not in the lazy “boost the brand post” kind of way. What actually works? ✅ Share assets & talking points with your team ✅ Let them post it in their voice ✅ Repost from those accounts to the brand page ✅ Have your team engage with each other’s posts We’ve been doing this at Kit — and here are 5 examples of how it works in real life: ◼️ 1. Tom Brady joined Kit The big announcement didn’t come from our company page. It came from our founder Nathan Barry. Because big news deserves a human face — not just a logo. ◼️ 2. Testimonials for our upcoming Craft + Commerce event We had a polished carousel ready to go. But instead of posting from the brand account, Haley Janicek took it, trashed my swipe copy, rewrote it with a more personal reflection, and posted it herself. She even tagged previous speakers and invited them to share their favorite moments — which they did. ◼️ 3. We were hiring a COO Melissa Theiss (our Head of People) shared the post with a photo of the full Kit team. The results of that one? Highest-impressions of any team post in the last 90 days. ◼️ 4. I interviewed a couple creators at a conference Since I was the one on camera, it made more sense to post from my account. Then I had the Kit account repost it — a proud moment of me engaging with… me. ◼️ 5. A carousel of creator education content Kyle Adams, one of our Creator Growth Managers posted this one since he is educating creators everyday in his role. Not to mention, he's already building a side-business around newsletter education (check out his newsletter Creator Glue!) Same content. Way better outcome each time. Why? Because people follow people. If you want employee advocacy to actually work:  – Give your team content – Let them make it theirs – Help them engage with each other’s posts – And use the company page to support, not lead What’s your approach to employee-led content?  Seen any creative examples lately?

Your team creates great content. Then you publish it once and forget it exists. Your competitor takes the same content types and turns each into multiple assets that reach different audiences across different channels. 15 ways to repurpose what you already have: Webinar → LinkedIn carousels (break into multiple slides, one insight each) Case study → Video testimonials (customer success stories) Blog post → Short-form videos (TikTok, Reels, YouTube Shorts) Webinar → Podcast series (break into multiple episodes) Internal research → Press releases (data-driven announcements) Customer interviews → Thought leadership articles (CEO bylines) Case study → ABM one-pagers (sales-ready assets) Blog post → Email nurture sequences (educational series) Webinar → Quote graphics (social media posts) Team discussions → Behind-the-scenes content (culture posts) Blog insights → Interactive polls (engagement drivers) Case study → Industry-specific variants (vertical messaging) Research data → Comparison infographics (visual storytelling) Presentations → Sales deck templates (enablement materials) Competitor analysis → Market positioning content (differentiation assets) Stop leaving content ROI on the table. Which format would give you the biggest reach? [🔖 Might be worth saving this for your next content planning session]

I've worked with personal brands like GaryVee and Ryan Serhant. They all use this 4-step framework to save time (and money) 👇 1. Start with Long-Form Content At first glance, this might sound backwards. Creating long-form content takes forever, right? Here's the thing: if you nail this, it becomes the engine for your entire personal brand. Best long-form formats I've seen work: • Vlogs • Podcasts & Interviews (my personal favorite) • Webinars & Virtual Workshops • Keynotes & Panel Discussions • Q&A Sessions (close second) • Live Streams Yes, it's a commitment. You're looking at 1-3 hours to create something exceptional. But you only need to do this once a month (weekly if you're ambitious). 2. Repurpose into Short-Form Content Every long-form piece can spawn dozens of short-form assets: • Pull quotes for Twitter and Facebook • Cut video clips for Reels, YouTube Shorts, and TikTok • Transcribe clips into written posts for Twitter, LinkedIn, and Facebook • Create longer clips for standalone Facebook and YouTube videos • Turn transcripts into articles and blog posts Here's the irony: Long-form content eats 70-90% of your time, but short-form drives 70-90% of your growth. Classic Pareto Principle. 3. Tailor Content to Each Platform What crushes on TikTok might flop on LinkedIn. What works on Instagram might die on Twitter. Most creators skip this step. Big mistake. Each platform has its own culture: • LinkedIn wants professional insights • TikTok craves entertainment • Instagram loves visual storytelling • Twitter rewards hot takes Same message, different packaging. Use my repurposing framework as your starting point, then adapt. 4. Delegate EVERYTHING (Except the Source) You only need to be involved in creating the long-form content. Everything else? Delegate immediately: • Strategy: Someone to extract your ideas • Copy: Someone to articulate your voice • Design: Someone to visualize your concepts • Video: Someone to edit your content • Distribution: Someone to handle posting And no, this doesn't require venture funding. If you're hands-on with freelancers, you can build a solid team for under $2,000/month. Absolute steal. If you want the whole thing off your plate, agencies run $2,500-$10,000/month. (This is exactly what we're building at engine.fm – hit me up on LinkedIn if you want details 😉) – Your attention is your greatest asset, thanks for sharing it with me 🕊️

This week, I generated a $42,000 ARR opportunity by strategically repurposing my best LinkedIn content. No complex systems. No promotion budget. Just maximizing what was already working. Meanwhile, most people let their LinkedIn content disappear in the algorithm after about 24 hours… I've discovered a much more advanced approach that turns existing posts into lead generation machines. Here's what I'm seeing work consistently: 1. Target people already engaging with your content Go through your entire content library and look at who’s engaged your posts. If someone from your ICP has liked or commented, they’ve raised their hand. DON’T wait for them to reach out first. Send them a direct message addressing their pain point and suggesting a call. I have a client doing this right now with the most basic templated message imaginable (he’s in the enterprise financial planning niche, so the leads are super valuable). It works consistently not because the message is brilliant, but because they've already established credibility through their content. The recognition factor alone drives responses that cold outreach never achieves. 2. Transform your top-performing LinkedIn content into YouTube videos I look at which posts genuinely resonate with my ICP and expand them into long-form YouTube content. For B2B, especially in the agency/SaaS space, YouTube is LinkedIn's perfect companion. The others are mostly noise. The video doesn't need to be polished. A simple screen recording breaking down the problem works perfectly. I started doing this myself a few months ago. One video already booked my first qualified sales call worth $42,000+ in ARR (it’s just been newsletter subscribers up until then). Bonus strategy: Once your YouTube video is live, republish your original LinkedIn post with the video attached. Creates a content loop that reinforces your expertise. These two approaches require minimal extra effort but can (quite literally) 10x your LinkedIn results by transforming passive engagement into active lead generation. Most people chase new content constantly. The real leverage is maximizing what you've already created.

Despite posting 1000+ posts for years, we never run out of content ideas for our clients. Not just that, we ensure their content keeps working for them, long after it’s first published. How? Through the powerful strategy of R.E.P.U.R.P.O.S.I.N.G. With this approach, our clients never run out of content ideas or engagement opportunities. Here’s how we make it happen: 📌 Refreshing Older Content: - Every once in a while, we revisit their past posts. - We infuse them with new examples, fresh insights, and updated data. - What seemed like “done and dusted” content suddenly became the centerpiece of their latest post, driving engagement like never before. 📌 Extracting Key Takeaways: - We pull impactful quotes, stats, or takeaways from previous content and give them a fresh spin. - For a client in the personal branding space, this meant turning older highlights into shareable visuals, reels and bite-sized social media posts perfect for grabbing attention. 📌 Turning Comments into Content: -Engagement isn’t just a metric; it’s a goldmine. - We’ve transformed audience questions, feedback, or even popular comments into fresh reels and posts. This not only addresses their audience directly but also creates a cycle of interaction and value. The result? A content ecosystem that feeds itself and boosts brand visibility across channels. For our clients, repurposing means never running out of creative ideas, it’s about ensuring every piece of content adds value and sparks conversations. By breathing new life into their existing assets, we’ve helped them stay top of mind, amplify their reach, and get measurable results without starting from scratch every time. Isn’t it time your content worked harder for you too? #PersonalBranding #Repurposing #LinkedIn 

One of the smartest things you can do for your marketing and business development is to stop treating your content as one-and-done and to start repurposing it. If you’ve invested time in creating something valuable you’re leaving opportunities on the table if you only use it once. Repurposing is how you extend its reach, reinforce your expertise and make the most of the work you’ve already done. Here are smarter ways to repurpose content: ✔️Slice long-form content into micro-content. Take a 1500-word article and pull out 5 to 7 strong ideas that each become their own social media post. ✔️Change the medium. Turn a webinar recording into a short video series or an article into a carousel or infographic. Different formats reach different learners. ✔️Build a theme series. Link several related posts into a weekly or monthly series that keeps you top of mind and positions you as the go-to on that topic. ✔️Reshare with a twist. Post the same piece again but change the lead-in. Frame it around a question, a new trend or a current event. ✔️Create evergreen libraries. Pull your best performing posts together into toolkits, guides or resource pages to which you can point clients and prospects (this is a great way to check in with contacts and provide value). ✔️Elevate key quotes. Use a statistic, case study or strong line from a piece as a standalone graphic or thought leadership snippet. ✔️Cross-pollinate channels. Adapt content from LinkedIn for your email newsletter, your blog or speaking notes for panels and client meetings. Most people in your network won’t see your content the first time for a variety of reasons. Repurposing it ensures your message travels further, reaches more of the right people and reinforces for what you want to be known while enabling you to be more efficient and effective. Let me know what you think of content repurposing in the comments below and follow me for more tips! #contentmarketing #legalmarketing #contenttips

"We want to scale our content efforts." "But we don’t want to write about anything under the sun." I’m happy hearing both these sentences because: - scaling doesn’t always mean writing new content on endless topics  - not writing about topics irrelevant to you shows your focus on quality > quantity So what should you do next? The only way to win on search is to remain consistent. And this is where I like to rely on the following: 👉 Pillar-cluster approach If you have your pillars identified and created, it’s time to build out a mind-map to understand how you can break it down further to focus on specific parts of the broader query. For example, an ultimate guide to email marketing can be broken into individual pieces on welcome, follow-up, cart recovery, promotional, etc emails. Each one of them can further be branched into best practices, examples, case studies, mistakes. The reason most companies feel stuck around content ideas is that they forget readers consume information in different ways. Your guide may be the most comprehensive resource, but if someone is looking for an example alone, they’re the least likely to read it. Think HubSpot - their content engine runs consistently because they’ve mind-mapped their way to a strategy that ensures easy and relevant scaling. 👉 Content repurposing Look into what you have and wear your creative hat because it’s time to make some magic: - long form blogs into shorter posts  - blogs into videos  - blogs/ surveys into infographics  - create an ebook  - turn a series of blogs into a masterclass  - extract thought leadership quotes - create a podcast episode/ or turn it into an audio post  - update your old content (requires more than just swapping out the year)  - blog to newsletter  - newsletter to social posts …you get the drift. 👉 Expert interviews Another way I love adding in an element of ‘new’ to a strategy is to create an interview series. Be it interviews with your existing team members, clients/ customers or industry experts, this content type is authentic every time. And if you start with the right format - say, a video, you kickstart a whole chain of repurposing which doubles your content efforts. Even if you’re focusing on relevancy and authority, there are always ways to scale your content efforts. If HubSpot, Semrush, Klaviyo, Hootsuite and others stopped at the very basics, they wouldn’t have been household names now. What are your tips to scale content efforts without losing focus on relevancy? #contentmarketing #b2bmarketing #contentmarketingstrategy #b2bsaas #seo

Here's how I’d Start LinkedIn from Scratch... I wouldn’t grind out content manually. AI tools helped a TON. I’ve learned a lot about leveraging tools, strategies, and, most importantly, AI to streamline growth and make a real impact. Here’s exactly how I’d approach it if I were starting from scratch: 1. 𝐋𝐞𝐭 𝐀𝐈 𝐇𝐚𝐧𝐝𝐥𝐞 𝐃𝐫𝐚𝐟𝐭 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 The first hurdle when starting on LinkedIn is figuring out 𝘸𝘩𝘢𝘵 𝘵𝘰 𝘱𝘰𝘴𝘵. I’d use AI tools like 𝐒𝐮𝐩𝐞𝐫𝐠𝐫𝐨𝐰 or 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 to draft content. They are great for: -> Repurpose ideas from other platforms or old blog posts. -> Generate fresh ideas when creativity runs dry. 2. 𝐌𝐚𝐬𝐭𝐞𝐫 𝐂𝐚𝐫𝐨𝐮𝐬𝐞𝐥𝐬 𝐰𝐢𝐭𝐡 𝐀𝐈 LinkedIn carousels are gold for engagement, especially for bite-sized tutorials or step-by-step guides. -> Use 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 to brainstorm carousel content. -> Use 𝐂𝐚𝐧𝐯𝐚 to design visuals. 3. 𝐔𝐬𝐞 𝐀𝐈 𝐟𝐨𝐫 𝐋𝐞𝐚𝐝 𝐌𝐚𝐠𝐧𝐞𝐭𝐬 𝐭𝐨 𝐆𝐫𝐨𝐰 𝐅𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬 A 𝘭𝘦𝘢𝘥 𝘮𝘢𝘨𝘯𝘦𝘵 is a valuable resource (e.g., an eBook, checklist, or guide) offered in exchange for something—like a newsletter signup. For rapid follower growth, creating lead magnets is a game changer. Use AI to generate high-quality, in-demand resources that your audience can’t resist. I’ve seen lead magnets increase my follower count by thousands in weeks. If you’re new, this strategy alone could grow your audience 10x faster. 4. 𝐀𝐝𝐝 𝐀𝐈 𝐒𝐮𝐛𝐭𝐢𝐭𝐥𝐞𝐬 𝐭𝐨 𝐕𝐢𝐝𝐞𝐨𝐬 Video content is underused on LinkedIn but super powerful. I’d create short videos and use tools like 𝐕𝐄𝐄𝐃 or 𝐊𝐚𝐩𝐰𝐢𝐧𝐠 to auto-generate subtitles. Why? Most people scroll LinkedIn on 𝘴𝘪𝘭𝘦𝘯𝘵 𝘮𝘰𝘥𝘦 at work. Subtitles keep them hooked. Videos connect more personally with your audience. 5. 𝐑𝐞𝐩𝐮𝐫𝐩𝐨𝐬𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐀𝐈 Starting fresh can feel overwhelming, but you don’t have to reinvent the wheel every day. I’d lean on AI to repurpose my best-performing content. -> Save old posts in tools like 𝐒𝐮𝐩𝐞𝐫𝐠𝐫𝐨𝐰. -> Use AI templates to tweak and repost them . This trick ensures you maximize reach since 70% of your audience likely missed the post the first time around. ---- If I had to start over, I wouldn’t try to do everything manually. AI is my ultimate shortcut I've saved SO much time, it's insane. The LinkedIn game is about working 𝘴𝘮𝘢𝘳𝘵, not hard. Now, get out there, experiment, and let AI be your secret growth weapon. Let me know what you think! Need help creating carousels, lead magnets, or repurposed posts? Drop me a message—I’m here to help. 📌 Want more? Sub to my newsletter: thejuicer.io/subscribe