Competitor Comparison Dashboards

Tracking competitor ads across Amazon, TikTok & Instagram (without building scrapers) Competitor intelligence in beauty brands usually means two painful choices: 𝗢𝗽𝘁𝗶𝗼𝗻 𝟭: Manual monitoring → copy-pasting data, tracking spreadsheets, always playing catch-up. 𝗢𝗽𝘁𝗶𝗼𝗻 𝟮: Build custom scrapers → proxy rotation, CAPTCHA hell, code breaking every week. Neither scales. Neither is sustainable. Here's what changed: Bright Data's pre-built datasets turn this into a configuration problem, not an engineering problem. The setup:  • Amazon products, Google Shopping, TikTok posts, Instagram profiles → structured CSVs  • Streamlit for dashboard UI  • OpenAI for competitive insights  • Plotly for interactive charts What it actually tracks:  • Sponsored vs organic ad frequency by brand  • Pricing trends and discount patterns across platforms  • Category distribution and market positioning  • AI-generated strategic recommendations Example insight: "𝘽𝙧𝙖𝙣𝙙 𝙓 𝙧𝙖𝙢𝙥𝙚𝙙 𝙪𝙥 𝘼𝙢𝙖𝙯𝙤𝙣 𝙨𝙥𝙤𝙣𝙨𝙤𝙧𝙚𝙙 𝙖𝙙𝙨 40% 𝙬𝙝𝙞𝙡𝙚 𝙙𝙞𝙨𝙘𝙤𝙪𝙣𝙩𝙞𝙣𝙜 20% 𝙤𝙣 𝙂𝙤𝙤𝙜𝙡𝙚 𝙎𝙝𝙤𝙥𝙥𝙞𝙣𝙜" → now you can adjust strategy before they capture more market share. 𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝘄𝗼𝗿𝗸𝘀: Bright Data handles the infrastructure nightmare - proxies, anti-bot systems, data parsing, compliance. You just load clean CSVs and build logic. 𝘕𝘰 𝘴𝘤𝘳𝘢𝘱𝘦𝘳 𝘮𝘢𝘪𝘯𝘵𝘦𝘯𝘢𝘯𝘤𝘦. 𝘕𝘰 𝘐𝘗 𝘣𝘢𝘯𝘴. 𝘕𝘰 𝘸𝘢𝘬𝘪𝘯𝘨 𝘶𝘱 𝘵𝘰 𝘣𝘳𝘰𝘬𝘦𝘯 𝘤𝘰𝘥𝘦. 𝗕𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲: For beauty brands where trends shift weekly and pricing moves matter daily, this approach turns raw e-commerce data into actionable intelligence without the usual web scraping chaos. Production-grade data pipelines don't require scraping expertise anymore. 𝘚𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦𝘥 𝘥𝘢𝘵𝘢𝘴𝘦𝘵𝘴 + 𝘭𝘪𝘨𝘩𝘵𝘸𝘦𝘪𝘨𝘩𝘵 𝘗𝘺𝘵𝘩𝘰𝘯 𝘵𝘰𝘰𝘭𝘴 = 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘰𝘳 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘪𝘯 𝘩𝘰𝘶𝘳𝘴, 𝘯𝘰𝘵 𝘸𝘦𝘦𝘬𝘴. ----------------------------- Find me → Aakriti Aggarwal ✔️ I build & teach stuff around LLMs, AI Agents, RAGs & Machine Learning! #brightdata #ecommerce #amazon #google #googleshopping #amazon #ads #tiktok #instagram #scrapers #ai #llm #ml

You have 57 competitors. Should you create comparison pages for all of them? No way. Not even the biggest brands do that. Most companies start with 3-5 pages and expand from there. But how do you choose which competitors to target first? Here's the framework we use to prioritize competitors: 1. Map them in quadrants: - Challenger Brands (New entrants) - Growing Brands (1-5 years) - Established Brands (Market veterans) - Category Leaders (Dominant players) 2. Look at search data: - "[Your product] vs [Competitor]" - "[Competitor] alternatives" - "[Competitor] pricing" Talk to sales: - Who are you losing to most often? - Who comes up in every deal? - Where do you need better positioning? The rule of thumb? Always create comparison pages for competitors in quadrants above you. If you're a challenger brand, you can target competitors in all other quadrants. If you're an established brand, focus on category leaders unless there's a specific reason to target growing brands. Then, prioritize based on two factors: - Search volume: are people actually comparing you? - Win rates: can you build a credible story that helps you win more often? Ideally, focus on competitors where you have both significant search volume AND a compelling story about how you're different. Want the complete playbook on building comparison pages that actually drive results? Grab it in Jason Oakley's PMM Jetpack and learn the strategies and frameworks we use to select competitors, find winning angles, and use comparison pages to win competitive deals.

Some people don’t like competitor comparison content. But... ... when they say this, it usually means that they don’t like unfair comparison content that takes potshots at their competitor Reframe this though: Competitor comparison content helps your ideal buyer to place you in relation to your competitor No two companies are the same, and in a worst-case theoretical scenario where you are the exact same company as your competitor, being helpful to your ideal buyer by making that comparison clear will likely tip you ahead of your competitor in their buying choice Good competitor content follows the HDFO framework (which I gave a very unmemorable acronym to!): 1. Helpful: Don't freak out that they'll buy the competitor. Help them make a choice 2. Deep: Don't just do a feature table with all checkmarks for you and X's for them. Buyers immediately lose trust when you do that 3. Fair: Don't neg competitors or be disingenuous. People will pick up on it with their Spidey sense 4. Opinionated: Tell people what you genuinely think. If you're better for this kind of person and the competitor is better for that kind of person, say so. It will buy you more customers in the long run I’ve written competitor comparison content for dozens of SaaS companies and followed this framework One of the hardest things to do is to structure a comparison page effectively. Here is how I think about it (top to bottom): – Hero section: Summarize the core argument you're about to make. State the main differences between your products. Give them a CTA – Key differences: Summarize them in a simple box or truncated table showing only the features that are actually different, not every feature you have. – Long-form sections: Put across arguments about why each product does things differently and how. Not just how, but why. Tell them why you've made the feature choices you have and how that affects them. – Tell them who it's for: Finish by describing the ideal buyer for your product. Finally, some general advice about talking about competitors: Don't be afraid to lose. If you win every point, everyone knows you're being disingenuous. Say "We're more expensive" or "They have a more generous free plan" and explain why Be confident about who you provide value to You should have a competitor comparison page for the most common competitors that come up in buying choices You should also have competitor comparison content for solutions that are not software, such as using a spreadsheet, hiring additional people or doing nothing But if you must prioritise, prioritise your biggest competitors – not only do they have search traffic but they are likely to be the ones that are most front-of-mind for your ideal buyer

no long intros, right to the point: 9 out of 10 founders get the competition wrong = miss $$$. here’s how to fix it and why you should care. it might change the way you think about your market, no pressure though. please kindly stop: >> dropping all the big names. they own the market, they don’t compete with a tiny startup raising their pre-seed. >> showing your solution as the best one in the niche? there’s a chance there are competitors there who you haven’t discovered yet. yikes, I know. but hey, here are the things you can do instead: + gives you clarity of the market you operate in + signals “this founder knows their shit” to investors + helps with product, marketing, and operational strategy let’s crack on → market dynamics: - total funding raised by competitors → shows market validation and gives you a hint at their marketing budget  - competitor growth rates → market is growing, room for multiple winners - M&A activity in space → validates exit potential, even if you’re early - new entrants per year → market heat signal competitive gaps: - underserved segments competitors ignore → grab them, build there, win a big chunk of market - feature gaps in competitor products (verified by users) → be careful here: maybe no one built those features on purpose  - customer complaints about current players / solutions  → reviews are the gold mine for a challenger brand  - your unique approach / technology vs. their approach → what do they know that you don’t and vice versa customer overlap analysis: - % of your ICP also served by Competitor X → who are they, why is that, that’s the leverage to win them over  - which competitors you encounter most in deals → why is that, and how they win - which competitors you never see → different segments for now, but might overlap: you go for their segment or they go for yours - co-existence potential → complement vs. substitute hope that gives you a nudge to think about it and to look for hidden opportunities. I also have a slide that does a better comparison job between you and the competition - let me know if I should share that as well. hit that follow button to get more useful ideas, and I’d appreciate it if you share it with your network if it resonates.

Competitor pages are one of your most important assets for GEO and PPC. Most suck, here are 4 that don't: Competitor pages and listicles are repeatedly cited by LLMs in comparison prompts. And it’s one of the few areas within PPC with serious growth potential left for B2B SaaS brands. Despite that, most competitor pages are garbage. In a nutshell, they are a selective list of arbitrary features that try to make it seem like one brand is the ultimate choice over another. An easy example is 11x vs. Artisan.  Both have a competitor page. Both are bashing each other more than anything. But where there is darkness, there is light. Here are 4 examples that do not suck: 1) Lovable vs. Cursor https://lnkd.in/ecQTNR8Q Why this is great: -> Neutral design not trying to skew the decision by excessive use of red / green as if noone would understand what you are trying to do. -> Actual comparison Features are looked at from a (seemingly) objective viewpoint. -> No extensive bashing Cursor and lovable clearly both have strengths that are highlighted. Additionally, a disclaimer at the bottom when features were compared and a suggestion to check out Cursors website for detailed information adds credibility. -> Confident pitch Smart pitch at the end targeted at non-technical founders (what they are playing for). 2) Dash0 vs. Datadog https://lnkd.in/ey6TB9r4 Why this is great: -> Unique design Actual full-screen comparison of the two brand (wonky mobile experience) -> Comparing what matters Not just feature bashing but leading with fundamental approach and pricing - Focus on what really matters. 3) Attio vs. Salesforce https://lnkd.in/eeJB3F69 -> Very different approach - barely appears as a comparison page -> Shows real expertise and passion for the CRM market. -> Not in denial of the importance of Salesforce and the upside of the product -> Ending on a visionary note explaining Attio's claim to fame, and even more respect for Salesforce 4) Circle vs. Hivebrite https://lnkd.in/eRE7svw7 -> Very clear pitch Circle focuses on what segments they are winning. -> Keeping focus The entire page is build around the initial pitch. Every software category is crowded these days, and brand perception matters more than ever. Put some real love into your comparison pages. P.S. Listicles see significantly less mentions in GEO and weaker rankings in Google than they used to. Guess which type of pages are most affected?