How to Address Misalignment in Innovation

There's one pattern I've seen repeatedly in all my years in the business: Engineering teams and product teams locked in constant conflict. Engineers complain about unclear requirements and constant scope changes. Product managers grumble about missed deadlines and pushback on features. Simple requests turn into lengthy debates. Most leaders try to fix this with: - New processes - Different frameworks - Team reorganizations - "Managing the healthy tension" But here's what I discovered: The root cause isn't personalities or communication. 𝗜𝘁'𝘀 𝗺𝗶𝘀𝗮𝗹𝗶𝗴𝗻𝗲𝗱 𝗶𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗲𝘀. When engineers are rewarded for code quality and technical excellence while product managers are evaluated on shipping features and hitting roadmap milestones, you've designed conflict into your system. After years of trial and error, here's what worked for us: ✅ Make customer impact the north star metric for BOTH teams ✅ Give engineers context about business goals and include product teams in technical planning ✅ Reward collaboration and joint problem-solving over individual achievements When we aligned incentives around customer outcomes, engineers started proposing creative solutions and product managers became more receptive to technical considerations. Your organization's reward systems create the behavior you see. What steps are you taking to align incentives in your organization? #ProductDevelopment #EngineeringLeadership #TechManagement

𝐀𝐈 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐞𝐬 𝐀𝐜𝐭𝐢𝐯𝐢𝐭𝐲, 𝐍𝐨𝐭 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 Most organizations treat AI as a separate innovation agenda.  That generates energy, pilots, and experimentation.  But it does not always generate enterprise value. AI creates advantage only when aligned to how the business grows, operates, manages risk, and serves customers. When alignment is weak, the same patterns appear: • Interesting use cases with limited strategic impact • Fragmented AI efforts across functions • Enthusiastic teams building solutions for marginal problems The problem is not lack of creativity.  It is that innovation is not anchored to a true business priority. 7 ways to align AI strategy to business strategy: 1. Start with enterprise priorities, not AI use cases The first question should not be:  What can we do with AI? It should be:  What business outcomes matter most?  Revenue growth.  Cost efficiency. Risk reduction.  Client experience.  Decision speed. Map AI directly to those priorities. 2. Translate priorities into AI value pools Identify where AI materially improves performance streamlining document-heavy workflows, improving service productivity, strengthening risk detection, enhancing personalization, improving decision consistency. This creates a direct line between AI investment and business value. 3. Manage AI as a portfolio, not a collection of pilots Not every idea should move forward.  Prioritize based on strategic relevance, measurable impact, feasibility, data readiness, and regulatory implications. This is where AI becomes investment discipline, not experimentation theater. 4. Channel innovation toward value The goal is not to suppress innovation.  It is to direct it.  Ideas should be evaluated against real business priorities. The question shifts from: Can we build this? to Should we build this? 5. Align business, technology, and risk from the start Business leaders must own outcomes.  Technology must own delivery and scalability.  Risk and governance must be embedded early.  When these groups operate sequentially, AI slows down.  When they operate as one decision system, AI scales. 6. Measure success in business terms Wrong metrics:  pilots launched, models deployed, tools adopted. Right metrics: reduced processing time, lower operating cost, improved risk outcomes, stronger client experience. If success is not measured in business terms, alignment is weak. 7. Build the foundation that makes alignment scalable Even well-aligned AI strategy fails without trusted data, clear governance, scalable platforms, workforce readiness, and operating model discipline.  This is where organizations underestimate the work. AI strategy should not sit beside business strategy.  It should accelerate it. The firms that create durable advantage will not experiment the fastest.  They will align AI investment to business value most effectively.

Cross-functional misalignment is the silent killer of great product strategies. But… how can you fix it? A couple of weeks ago, I asked about the biggest challenge in executing your product strategy, and many of you pointed to cross-functional misalignment. It's a concern that resonates deeply, and it's something we've been addressing with leaders in the CPO Accelerator. Why is this such a common hurdle? Misalignment often stems from the absence of a clear, shared vision. When teams like marketing, sales, and engineering are not aligned with the product vision, efforts become fragmented. This lack of unity can cause delays, wasted resources, and ultimately, products that miss the mark. To effectively tackle this, communication is key. Leaders must articulate the product strategy across all levels, ensuring every team understands how their work contributes to the bigger picture. This isn't a one-time effort but a continuous dialogue. Regular updates, town halls, and aligned roadmaps can keep everyone on the same track. Repetition is key here 🔑 Empowering product leaders with tools and processes to foster alignment is essential. This is where Product Operations can bring immense value, acting as a bridge between teams. By optimizing workflows and facilitating collaboration, Product Ops ensures that everyone moves toward the same goals without stumbling over each other. Remember, alignment doesn't mean micromanaging. It's about providing clarity, setting boundaries, and then trusting your teams to deliver results. Encourage a culture of experimentation and accountability. Allow teams to make decisions aligned with strategic outcomes, not just ticking off feature lists. By focusing on aligning teams with a shared vision and clear objectives, you can transform cross-functional misalignment from a barrier into an opportunity for collaboration and innovation. Let's make strides toward cohesive strategies that drive meaningful outcomes. How are you ensuring alignment in your organization? I'd love to hear your thoughts.

2 — Solving Goal & Priority Misalignment with Is/Is Not + Perspective Circle.  SOLVING THINGS with SYSTEMS THINKING (STwST) — a series of mini, real-world applications of DSRP. When a team says, “We’re working hard but not pulling in the same direction,” it’s usually not a motivation problem. And it’s rarely a communication problem. It’s a distinction + perspective problem. Different people are carrying different mental pictures of what the goal is and is not, and different perspectives on what actually counts as a priority. So even when everyone uses the same words, they’re not aiming at the same thing. They might be reading the same page but interpreting it differently. Two simple thinking moves fix this. The first is an Is / Is Not list. Take the goal and the priorities and make them explicit: what this goal is, what it is not; what matters now, and what does not. This forces clarity where assumptions usually hide. The second is a Perspective Circle. You don’t need everyone to think the same way—but you do need everyone looking at the same picture. Different roles, levels, and functions can keep their own viewpoints, as long as they’re all anchored to the same shared view. Then keep that shared model on the table. Revisit it at the start of meetings. Use it when tradeoffs show up. Let people argue with it, stress-test it, and refine it. Don’t laminate it. Put it to work. Alignment doesn’t come from hearing the right words once. It comes from people rebuilding their own internal picture until it matches the shared one. When that happens, language cleans up, decisions get faster, resources line up, and the friction fades—because action always follows the mental model. If you listen carefully, misalignment announces itself in sentences that shouldn’t exist if the goal were truly shared. Those sentences are the signal. #STwST #SystemsThinking #CabreraLabPodcast #SystemsThinkingStandardsInstitute

The mortgage industry doesn’t have an innovation problem. It has a translation problem. We generate incredible ideas; AI, automation, compliance efficiency, better borrower experiences, but too many of them die between concept and execution. Not because they’re bad ideas… but because they’re not anchored to a shared language. That’s where momentum stalls. When mortgage companies struggle to turn innovation into outcomes, it’s usually one of three breakdowns: Awareness gap Teams don’t know what’s possible, or what’s already been solved, so they reinvent wheels that already exist. Adoption friction New tools and workflows sound great, but without common definitions and data structures, every implementation becomes a custom science project. Alignment failure Lenders, vendors, regulators, and investors all mean well, but if they’re not speaking the same language, scale never shows up. Innovation without standards is just ambition with a shelf life. Before you approve your next tech initiative, ask one simple question: “What standard are we building on, or toward, so this can scale beyond us?” If that question doesn’t have a clear answer, pause. Because sustainable innovation in mortgage isn’t about moving faster, it’s about moving together. That’s the quiet power behind MISMO, the plumbing that lets good ideas actually travel. Build the idea. But don’t skip the foundation.

When teams stall, it’s rarely about effort. It’s almost always about clarity. Most teams don’t fail because they’re lazy. They fail because they’re working hard… on the wrong things. As a leader, your real leverage isn’t time or talent. It’s the systems you use to guide focus, prioritize action, and make trade-offs clear. Here are 5 frameworks used by top-performing teams to align, adapt, and accelerate: 1. VRIO Analysis ➟ Are we spending energy on what’s truly valuable? Use this to spot misaligned resources—and reallocate where it counts. 2. The Value Stick ➟ How do we create value that customers feel and the team can sustain? This tool helps balance impact, price, and cost—without burning out the system. 3. Blue Ocean Strategy ➟ Are we chasing crowded markets—or creating new ones? Competing harder in red oceans leads to exhaustion. Use this to reframe and find uncontested ground. 4. McKinsey’s Three Horizons ➟ Are we building only for today—or shaping what’s next? This model helps you lead across timelines: > Now. Next. New. 5. The Strategy Diamond ➟ Are we clear on where we’re going—and how we’ll get there? This ties together goals, choices, and execution into one strategic view. Where to begin: → Start with VRIO: Audit where your time, money, and people are going. → Then layer in the Value Stick: Ensure the outcomes are worth the effort. Final Thought: Misalignment isn’t a motivation problem. It’s a strategy problem. Fix the system, and progress starts to compound. Which of these frameworks have you used—or want to master? Drop your thoughts below—let’s learn from each other. 🔖 Save this if you’re planning a team offsite 🔄 Repost to help another builder lead better 👤 Follow Jay Mount for systems that make leadership simpler --- 📌  Want more like this, check out Growth Steps https://lnkd.in/gbynuG9X

Many executives can't answer this question: "What are your customers actually trying to get done?" (And that's why their teams are misaligned) Think I'm wrong? Here's the test: Ask your CMO what customers want. Ask your CPO what customers want. Ask your CTO what customers want. Ask your VP of Sales what customers want. You'll get four different answers. The Real Problem: Your departments aren't misaligned because they don't communicate. They're misaligned because they're talking about different customers. Here's what I mean: - When Marketing says "customer," they mean demographic segments. - When Product says "customer," they mean feature users. - When Sales says "customer," they mean deal closers. - When R&D says "customer," they mean technology adopters. Same word. Four different meanings. The Solution Isn't Communication: You can have all the alignment meetings you want. Until everyone is working from the same understanding of what customers actually need, you're just coordinating confusion. What Actually Works: Create a single source of customer truth. Map what customers are trying to get done—not who they are or what they do. Give every department the same customer insights to inform their strategic decisions. The Result: Teams naturally align when they're optimizing for the same customer outcomes. No forced collaboration required.

Your management team says they’re aligned. Think again. You launch a change initiative. But instead of driving it forward, your managers are clashing. Suddenly, valuable energy is consumed. The organization goes in different directions. And failure becomes almost certain. Why does this happen? Because the change process was launched before securing full buy-in and alignment from the management team. Here’s the reality: 🔴 If managers aren’t aligned, nothing will change. So, what do you do? 🔵 Go back to step one of the change process: Fine-tune the Change Strategy Organize a workshop with the management team to: ➨ Clarify the vision, objectives, and strategy ➨ Learn how to communicate the strategy ➨ Build commitment to the change effort I once ran a workshop with a top team to create their change strategy. I budgeted six hours to align on the change objectives. The VP told me, “We’re already aligned, a 15-minute review will be enough.” Six hours later, they reached real alignment. Getting alignment is a long and challenging process. The most common cause of misalignment: top leaders overestimate alignment of their team. But here’s a critical point: this workshop shouldn’t be led by the top leader. Otherwise, you risk creating a false sense of agreement, with managers nodding in the room while holding back their real concerns. And you’ll end up back where you began back to where you were before the workshop. False alignment is the silent killer of change initiatives. To succeed, every disagreement needs to surface and be debated until genuine agreement is reached. This is best done with an external expert. I have seen management teams argue over a single word for two hours. That is what real alignment looks like. Plan to take between six hours and a long day to get there. Because only when managers are fully aligned and committed can the transformation succeed. Any other strategy will fail. How much time did you spend creating your change strategy? _____________   🔔 𝐅𝐨𝐥𝐥𝐨𝐰 Jacques Fischer for strategies to  ↳ Manage change  ↳ Evolve the culture  ↳ Improve leadership  ↳ Develop high-performance organizations 𝑴𝒂𝒌𝒆 𝒀𝒐𝒖𝒓 𝑪𝒉𝒂𝒏𝒈𝒆 𝑰𝒏𝒊𝒕𝒊𝒂𝒕𝒊𝒗𝒆 𝒂 𝑺𝒖𝒄𝒄𝒆𝒔𝒔 #humanresources #culturechange #changemanagement

Misaligned Teams: The One-Degree Disaster Five ships leave New York harbor together. Each is aimed just one degree apart. The difference is imperceptible. In the first few miles, they appear close - still within shouting distance. No big deal, right? But let’s say the ships are moving fast - 25 knots. After 24 hours, they’ve traveled 600 nautical miles. That one-degree difference now puts them nearly 70 miles apart. One ship may be veering toward Bermuda, while another drifts toward Newfoundland. They’re still in the Atlantic, but they’ve entered very different waters. One heads into the warm, calm Sargasso Sea. The other into the cold, choppy currents of the subpolar North Atlantic. Different climates. Different hazards. This happens with teams too. They leave the “harbor” together - same kickoff, goals, and energy. But if each team interprets the mission slightly differently, or prioritizes work through their own lens, they begin to drift. Not dramatically. Not immediately. But steadily. Soon enough, they’re solving different problems and delivering outcomes no one asked for. Alignment with business needs isn’t automatic or self-sustaining. It decays, unless you actively maintain it. Teams don’t drift because they’re careless. They drift because there’s no system to keep them aligned as the journey unfolds. Business priorities shift. Markets change. Strategies evolve. Risks materialize. Without a mechanism to realign along the way, even high-performing teams can end up off course - efficiently delivering the wrong thing. This is where the SAFe can help. SAFe doesn’t assume teams will stay aligned. It's designed for periodic realignment. PI Planning brings everyone (teams, architects, product managers, executives) into the same conversation every 8-12 weeks. Not just to make a plan, but to make a shared plan. Teams define objectives based on business priorities. Business Owners assign value. It’s a handshake between strategy and delivery. Lean Portfolio Management makes strategy flow downstream. Themes, budgets, and priorities become epics, features, and stories. Teams don’t work on pet projects; they build what the business is investing in. Inspect & Adapt events offer structured course correction. These aren't just retros - they're checkpoints. Did we deliver what we planned? Did it create the value we expected? How can we improve? Cadence and synchronization keep ships sailing in the same direction. Teams share the same iteration and PI cycles. That structure enables collaboration, integration, and fast pivots when priorities shift. No framework guarantees alignment. But SAFe anticipates drift and provides mechanisms to detect and correct it. The point is that alignment isn’t a kickoff event. It’s a continuous discipline. It’s one thing to be aligned in the harbor. It’s another to stay aligned at sea. If you're leading at scale without regular, intentional alignment mechanisms, expect your teams to drift off course.