Donor Incentive Programs

This Danish foundation gives away $1.3 billion annually – and their secret isn't efficiency ratios, it's something far more radical: They implement nothing. Behind this Danish foundation's rapid rise is Ozempic – the blockbuster diabetes and weight-loss drug that's generated unprecedented profits for Novo Nordisk. The Novo Nordisk Foundation, which owns about a quarter of the pharmaceutical giant, has become one of the world's wealthiest charitable foundations with assets around $167 billion. Yet rather than hiring armies of staff like other major philanthropies, they've gone the opposite direction. In a recent interview, their Chief Scientific Officer for Health Flemming Konradsen revealed their secret to me: They don't implement – they only work through partners. Zero programs. Zero direct service delivery. The model: ➡️ Find what already works  ➡️ Partner with governments who own the strategy ➡️ Create sustainable markets, not dependency  ➡️ Stay for 15+ years, not 3-year cycles Example: Their school feeding programs create permanent markets for local farmers while training health workers and scaling AI solutions across continents. The hard part? Saying no to putting your name on things. Letting partners get the credit. Trusting that influence matters more than control. For development professionals: This approach creates new opportunities. These ultra-efficient funders skip the usual suspects and source partners who can be trusted with strategy, not just execution. They're looking for implementers who think like owners. If you can demonstrate government relationships, long-term thinking, and the ability to build sustainable systems (not just deliver projects), you become invaluable to this new breed of funders. What could your organization accomplish if it stopped trying to do everything itself? Disclaimer: I’ve edited this post as it’s been flagged that Novo Nordisk Foundation has 250 employees. #Philanthropy #Partnership #Foundation 📷 Novo Nordisk Foundation

Donors don’t remember what you asked for. They remember how you made them feel. No donor remembers your budget line. They remember the moment they felt seen. Last year, I worked with a mid-sized charity struggling with donor retention. Their appeals were beautiful — but donors weren’t coming back. When we looked closer, it wasn’t the messaging that was broken. It was the feeling. Or more accurately, the lack of feeling. Every email spoke at their donors. None spoke to them. So we rewrote their follow-ups. We started with: “You made this possible.” We ended with: “How did this story make you feel?” Within six months, repeat giving rose by 38%. Fundraising isn’t persuasion!!! It’s connection!!! Donors don’t remember the amount you asked for — they remember the moment you helped them feel part of something bigger than themselves. Before you send your next appeal, pause and ask: → “Where’s the feeling in this message?” → “Would I be moved to respond?” If the answer is no, start again. This is the philosophy that drives all my work: Fundraising is meaning, not money. AI, data, and strategy matter — but they should amplify empathy, not replace it. If you’re rethinking your donor strategy for 2026, start with how you make people feel. That’s where loyalty — and legacy — begin

Want to raise money from foundations? It's not just about persistence—it's about speaking their language. When I first started seeking foundation support for Mongabay, I faced a wall of silence. No responses. When I was lucky, I got a "No thanks." At the time, I thought I was taking the right approach. I targeted foundations aligned with our work in journalism and conservation. But I quickly learned that good alignment isn't enough. The way I framed our work needed to change. Program officers aren't just looking to support great causes; they want to achieve impact. Once I shifted my outreach to focus on how Mongabay could help them achieve their goals, my success rate increased—though there are still far more non-responses and nos than yeses. Here are a few lessons I've learned: 1/ Focus on their objectives, not yours. ↳ Foundations are often trying to solve complex challenges. Instead of leading with what Mongabay does, I began emphasizing how our work supports their mission. 2/ Be concise and clear. ↳ Program officers are busy. Long-winded pitches didn’t get me far. Clear, succinct messaging worked better. 3/ Cold outreach is tough. ↳ The reality? Most cold messages go unanswered. Whenever possible, I leaned on introductions where I could get them. 4/ Relationships matter. ↳ In philanthropy, as in life, trust is built over time. Regular updates, even when not tied to an ask, help maintain connections. 5/ Measure impact. ↳ Reporting back on how foundation support has translated into tangible results has been key to securing renewals. Even now, I don't have all—or even most—of the answers. But over the years, I've seen Mongabay's foundation support grow from zero to several million dollars annually. This increased support has allowed us to expand from a team of two to about 120, dramatically scaling our impact. It's clear proof that refining your approach can lead to meaningful results. For those navigating the fundraising landscape, remember: Foundations aren’t just writing checks; they’re investing in outcomes. Speak to that, and you’re on the right path.

The world preaches loyalty, but how many brands actually live it? Last month, I got an invite to something called Summer Smash, 1st Phorm International's invite-only community event in St. Louis. Think three days of HQ tours, private pre-parties, high-energy workouts, rides, and live music from artists like Ludacris, Lil' Jon, Pitbull, and Steve Aoki. The whole thing sells out in under a minute each year. Pure community building at it's finest. I couldn't make it due to personal obligations, but here's what blew me away: they still sent me a surprise box packed with over 10 of their top products (proteins, apparel, energy drinks, protein sticks), plus a handwritten note that felt genuinely personal, not like a marketing ploy. We've gotten so caught up in digital tactics that we've forgotten about the power of high-touch moments that forge actual emotional connections. This kind of follow-through is almost unheard of in today's brand world. Most companies would've moved on to the next person on their list. But 1st Phorm gets something that a lot of brands miss: real loyalty isn't built through campaigns or offers, it's built through experiences that make people feel like they belong to something bigger. That's where lifetime value really takes off. Summer Smash is far beyond just an event; it's the kind of experience that flips the loyalty script entirely, where customers don't just buy, they simply belong. Here's what I think other brands can learn from this approach: ➟ Send unexpected value for no reason. A surprise product or handwritten note shows customers they matter beyond their purchase history. ➟ Build exclusive communities around shared values, not just products. Whether it's in-person events or virtual experiences, give your best customers something they can't get anywhere else. ➟ Create moments people actually talk about. A few hours with A-list talent or behind-the-scenes access beats another discount code every time. ➟ Lead with gratitude, not growth metrics. When thank-you moments drive your strategy instead of the other way around, authenticity follows naturally. The bottom line: loyalty is earned through emotion, experience, and belonging. If your brand isn't building that, you're just another transaction in someone's day. When did you last surprise your customers with something that wasn't even on your roadmap?

A common partnership snafu is that companies want partnership success, but don’t provide the resources to get there. I heard of a case where a whole marketing team quit, the partnerships team was given no marketing support, and they didn't yet have an integration with product -- and yet, the CEO expected the partnership strategy to deliver instant revenue. Wild. But not uncommon. Partnerships can't thrive in a vacuum. They need cross-functional support—marketing, product integration, sales enablement—all aligned to succeed. Before you set revenue targets for your partnerships, ask yourself: Do we have the resources to support them? If the answer is no, you have to help your leadership teams to reconsider their expectations. To help create the cross-functional support needed for partnerships to thrive, here are four strategies: 1. Involve Cross-Functional Leaders from the Very Beginning Bring key leaders from marketing, sales, and product into the partnership planning phase. Early involvement gives them a sense of ownership and ensures they understand how partnerships align with their own goals. Strategy: Schedule a kick-off meeting with stakeholders from each relevant department. Create a shared roadmap that outlines how partnerships will impact each team and their specific contributions. 2. Tie Partnership Success to Department KPIs To gain buy-in, tie partnership goals directly to the KPIs of each department. Aligning partnership outcomes with what each team is measured on ensures they have skin in the game. Strategy: During planning sessions, ask each department head how partnerships can contribute to their targets. Build specific KPIs for each function into the overall partnership strategy. 3. Create a Resource Exchange Agreement Formalize the support needed from each department with a resource exchange agreement. This sets clear expectations on what each function will contribute—whether it's a dedicated product team member for integrations or marketing resources for co-branded campaigns. It turns vague promises into commitments. Strategy: Draft a simple document that outlines the roles, responsibilities, and deliverables each team will provide, then get sign-off from department heads and the executive team. 4. Demonstrate Early Wins for Buy-In Quick wins go a long way toward securing ongoing resources. Identify a small pilot project with an internal team that shows immediate impact. Whether it's a small co-marketing campaign or a limited integration, these early successes build momentum and demonstrate the value of supporting partnerships. Strategy: Select one or two partners to run a pilot with, focused on delivering measurable outcomes like leads generated or product adoption. Use this success story to demonstrate value to other departments and secure further commitment. Partnership success requires cross-functional alignment. Because partnerships don’t happen in a silo.

Most founders barely think about partnerships. Yet they can become one of the biggest growth channels in software. Atlassian’s Marketplace partner ecosystem surpassed $4B in lifetime sales in early 2024. The problem is most founders still approach partnerships with no system. So I built a Claude Code project that turns partnership sourcing into a repeatable pipeline. Inside the playbook: 1. Strategy: How to think about the 3 partnership types, and which one makes sense at your stage 2. Discovery: How the agent searches categories, deduplicates companies, filters bad fits, and scores candidates on real evidence 3. Research: How it browses company sites, identifies the right contact based on the partnership motion, and finds the email with confidence scoring 4. Outreach: How it chooses the right partnership angle and writes a personalized email grounded in actual research, not generic templates 5. Stack: How to connect Brave Search, Hunter, and Gmail so the workflow runs end to end 6. Execution: The full Stacklane example: batch mode, evidence-based scoring, anti-hallucination email drafting, and automatic Excel CRM logging Comment “Partnership” and I’ll send you the link 🔥

In the non-profit world, we often focus on raising the next pound, running the next campaign, or writing the next grant. But underneath the day-to-day activity, what really 𝘴𝘶𝘴𝘵𝘢𝘪𝘯𝘴 great fundraising? 🎯 Whether you're a small charity taking your first steps or a more established organisation looking to grow, having a solid foundation matters. That’s where the 𝟴 𝗣𝗶𝗹𝗹𝗮𝗿𝘀 𝗼𝗳 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗙𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴 come in. These aren’t quick tips or clever tricks—they're the core building blocks that create a fundraising programme that lasts. So, what are they? 🔍 1️⃣ 𝗖𝗮𝘀𝗲 𝗳𝗼𝗿 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 A clear, compelling reason for people to give. Your "why" should inspire action and show the difference a donor can make. 2️⃣ 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 Fundraising thrives when it’s championed from the top. Boards and senior leaders must back fundraising with words, actions—and sometimes introductions! 3️⃣ 𝗙𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 A roadmap to guide your efforts. It helps you focus your energy, balance different income streams, and plan for long-term sustainability. 4️⃣ 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 People don’t give to causes they don’t understand. Clear, consistent, human-centred messaging builds trust and connection. 5️⃣ 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 𝗮𝗻𝗱 𝗣𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀 Behind every smooth donation is a strong system. From CRMs to compliance, your processes should support—not slow down—your fundraising. 6️⃣ 𝗗𝗼𝗻𝗼𝗿 𝗦𝘁𝗲𝘄𝗮𝗿𝗱𝘀𝗵𝗶𝗽 Fundraising isn’t just about asking; it’s about 𝘵𝘩𝘢𝘯𝘬𝘪𝘯𝘨, 𝘶𝘱𝘥𝘢𝘵𝘪𝘯𝘨, and building real relationships. Stewardship turns one-time givers into lifelong supporters. 7️⃣ 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗼𝗳 𝗙𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴 When everyone in the organisation—from front-line staff to trustees—sees themselves as part of fundraising, powerful things happen. 8️⃣ 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 You can’t raise funds on goodwill alone. Adequate staffing, budget, and time are essential for real results. ⚠️*** 𝗧𝗵𝗲 𝗪𝗵𝗲𝗲𝗹 𝗼𝗳 𝗙𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗶𝘀 𝗺𝘆 𝗼𝘄𝗻 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻. 𝗜'𝗺 𝘃𝗲𝗿𝘆 𝗵𝗮𝗽𝗽𝘆 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝘄𝗶𝘁𝗵 𝗻𝗼𝗻-𝗽𝗿𝗼𝗳𝗶𝘁 𝗰𝗼𝗹𝗹𝗲𝗮𝗴𝘂𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗨𝗞 𝗮𝗻𝗱 𝗮𝗯𝗿𝗼𝗮𝗱 - 𝘄𝗵𝗶𝗰𝗵 𝗶𝘀 𝘄𝗵𝘆 𝗜'𝘃𝗲 𝘀𝗵𝗮𝗿𝗲𝗱 𝗶𝘁 𝗵𝗲𝗿𝗲. 𝗣𝗹𝗲𝗮𝘀𝗲 𝗱𝗼 𝗻𝗼𝘁 𝘂𝘀𝗲 𝘁𝗵𝗶𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗴𝗮𝗶𝗻. 𝗜 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝗰𝗼𝘂𝗽𝗹𝗲 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝗼𝘂𝘁 𝘁𝗵𝗲𝗿𝗲 𝘄𝗵𝗼 𝗺𝗮𝘆 𝗯𝗲 𝘂𝘀𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗳𝗼𝗿 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗴𝗮𝗶𝗻. 𝗣𝗹𝗲𝗮𝘀𝗲 𝗰𝗿𝗲𝗱𝗶𝘁 𝘁𝗵𝗶𝘀 𝘁𝗼 𝗺𝗲 𝗮𝘀 𝘁𝗵𝗲 𝗮𝘂𝘁𝗵𝗼𝗿**  ⚠️⚠️⚠️⚠️ #NonprofitLeadership #CharitySector   #FundraisingStrategy #ThirdSector #LinkedInForGood

10 years ago, I thought fundraising was about working harder. I was wrong. It's about working smarter. Here are 10 cheat codes I wish I knew then: 1. The 48-Hour Rule: Thank donors within 48 hours. No excuses. 2. The Calendar Rule: If it's not on your 12-month plan, it's a distraction. Say no with confidence. 3. The Second Ask Timing: Ask first-time donors again at 90 days, not 12 months. The window closes fast. 4. The Specificity Rule: "$5,000 funds one classroom" beats "$50K for our program" every time. 5. The 80/20 Audit: 80% of your revenue comes from 20% of donors. Spend your time there. 6. The Phone Call Multiplier: A 3-minute thank-you call = 5x retention vs. email alone. 7. The Question That Closes: "What questions do I need to answer for you to feel good about this?" Then stop talking. 8. The Handwritten Note: One handwritten sentence beats a templated email every time. 9. The Upgrade Path: Move donors up 50% at a time, not double. $100 → $150, not $200. 10. The Board Accountability Hack: Give board members ONE specific action per month. Not vague "help with fundraising." None of these require budget. None of these require permission. All of them work. Which one are you ignoring right now?

Most nonprofits thank donors once. Top-retention organizations thank them seven times in seven ways. Donors who feel “seen” renew at two to three times the rate of those who only get a receipt. A simple shift: Replace “thank you for your gift” with “Here’s what you made possible this month.” Personal impact reporting increases second-gift likelihood by up to 80%. A youth mentorship nonprofit I supported started sending “micro-updates” every 30 days—one photo, one sentence, one win. Their donor churn dropped by 21% in a single quarter. Stewardship isn’t fluff; it’s ROI. What’s one small stewardship habit that’s made a big difference for your donors?

If I'm in charge of revenue at a large nonprofit, I can't ignore these realities 👇 -Donors giving below $100 are down ~9% (and have been trending down) -Donors giving below $500 are down 4% (and have been trending down) -Slower income growth & less disposable income for most -Middle-class households under economic pressure -The rapid decline of religion (that has giving as a core tenet) -Decline in institutional trust -Not only is charitable giving largely stagnant as a % of the GDP, but we also haven't been able to grow share of wallet -Donors giving $5k-$50k are up 1% -Donors giving $50k+ are up ~3% And if I look around at what other nonprofits are doing, I might see 👇 -Marketing getting louder -Frequency cranked to 11 -Tired tactics with little differentiation And if strategy is about how an organization applies strength against the most promising opportunity or the most critical challenge, I need to address the problem head on. Three ideas... 1) Instead of getting louder, get closer to donors. -Jeffersonian dinners -"Jobs To Be Done" interviews -Measuring donor satisfaction -Rating the donor experience -Cross train across the org on how to listen to donors -More thoughtful prioritization and segmentation -Do things that don't scale; you will likely not "scale" anyways (but you'll very likely grow!) 2) Focus more energy on the people who *can* give more. That doesn't mean you should ignore the $100 donor. Two things can be true at the same time: most of your limited human hours are best spent on people who can give >$10,000, AND, you can treat the $100 donor like they're an important part of the team (because they are). -Create tiered caseloads (A, B, C, D donors) -Develop a donor engagement plan for each tier -Treat mid-major donors like true partners: frequent report backs, project proposals, town halls, feedback loops, in-the-moment updates -Focus your work in the 'mass' file to identify the best prospects for a mid-major treatment, and work to move as many OTGs to recurring (monthly) or re-occuring revenue (quarterly, yearly, etc.) 3) Promote giving from assets across the donor file—and make it easy to do so Russell James taught me this. When people give from their assets, the gift is likely to be larger. And they are more likely to give again. Giving from assets (like stocks and shares, tax-savings accounts, retirement accounts, DAFs, gifts of life insurance, etc.) is often the smartest way for donors to give—no matter the size of gift. But many donors simply don't know it's an option. -- We're partnering with growth-minded nonprofits to implement all of these ideas, and more. If you think it's time you create a solid midlevel giving strategy (not just a standard appeal with an open ask), give me a shout.