Ecommerce User Interface Design

4 out of 5 CRO agencies I've worked with usually relied on 'best practices' to increase conversion rate. These practices include: - Adding badges like 'few left', 'bestseller' - Making reviews more prominent - Creating urgency with timers - Adding key product USPs - Leveraging offers While these strategies do give results, many tend to overlook a critical aspect. Which is UX/UI design. That’s likely the least spoken topic at a CRO agency. Despite its significant potential to increase conversion rates. In this example, using Nourish You India's PDP, I've implemented UX/UI and other changes that can increase conversion rates. Below are the 8 changes I recommend a/b testing - 1. Move the product name above the product image along with reviews+price. That way, the space between the images and the add-to-cart CTA is reduced, increasing the chances of adding to cart. 2. The primary product image should highlight key USPs. This would help the user to quickly understand why to buy this product and why from you. 3. Consider adding product image thumbnails. If your product requires education then use the image slider to provide that. Most important in consumables, personal care industry, and tech. 4. Consider adding 3 quick bullet points or USPs about the product before the user goes to add to cart. This way, they are educated about the product before they consciously think about purchasing from you. 5. Motivate users to add more quantity, increasing the AOV. Do this by highlighting savings when they buy in bulk or highlighting the cost per item if they buy a bundle. 6. Optimize the area around the add-to-cart CTA. Highlight the estimated delivery time, free shipping threshold and return policy. 7. Highlight key USPs to differentiate your product and brand from the others. 8. Add accordions that the user can click on to read more. This way they can find the answers to their questions quickly. Other 2 CRO changes I did: 1. Added 'Few left' once the user selected the pack they want to buy. This creates urgency. 2. Re-iterated price near the pack selection so the user doesn't have to scroll back up to see the price. Success lies in attention to detail. Found this useful? Let me know in the comments! P.S. The learning curve for UX/UI design is quite different from that of CRO. Some great resources to explore are Baymard Institute and Nielsen Norman Group to get started. #conversionrateoptimization #uxdesign

🔍 Design Guidelines For Filters UX (https://lnkd.in/d2HPXj2), an oldie but goodie — a practical guide with real-life examples, showing why it's important to never freeze the UI on a single input, provide text input fallback for sliders and never auto-scroll users on a single input. By yours truly. Many products assume that most people want to choose a filter, and see the result of filtering immediately. Yet in usability testing, I rarely see people applying just 1 filter at a time — it’s way more common to see a bulk of relevant filters that people need to choose, often slowed done by the UI. In fact, most filtering UX needs 4–5 filters to get relevant results — e.g. in enterprise, users need to look for date range, status, owner, record type, location. In eCommerce, it’s the price, size, color, brand, reviews. When we automatically apply every single filter upon tap or click, it actually slows down users as they need to navigate up and down, fight against auto-scrolling and re-open the same filter menu over and over again — on mobile and on desktop. Manual apply works but it’s very slow, and auto-apply only works if it’s very fast. You and your users might be better of if we allow users to apply multiple filters all at once. And: never auto-scroll users on a single input as it usually breaks the flow and quickly becomes remarkably frustrating. Filtering guidelines I would typically follow: 1. Most users will want to add multiple filters quickly. 2. Avoid tiny scrollable panes and use accordion instead. 3. For lengthy filters, add search autocomplete. 4. Add steppers (+/-) and text input fields for sliders. 5. Never auto-scroll users on a single input. 6. Never collapse a group of filters automatically. 7. Never freeze the UI on a single input. 8. Decouple filters and results, but never freeze filters. 9. Always avoid layout shifts on filter input. 10. “Apply”-button could be sticky, with filters floating. 11. Show the number of results on the “Apply” button. ✤ Useful resources: Goldman and Sachs Design System: Filtering 👍 https://lnkd.in/efJh6iiR Enterprise Filtering UX, by Fanny Vassilatos, Ceara Crawshaw https://lnkd.in/eMjhY3tG Mobile Filtering UX, by Fanny Vassilatos, Ceara Crawshaw https://lnkd.in/eT8HJ6_K How To Craft A Kickass Filtering UX, by Laura Cunha https://lnkd.in/esFexh7K Horizontal Filtering Toolbars Designing Filter & Sort for Better UX, by Vosidiy https://lnkd.in/e_dDcQDb Complex Filters UX, by Vitaly Friedman https://lnkd.in/eTYVvpev #ux #design

✨ Transforming Information into Experience ✨ What looks like just an “order details” page can make or break a customer’s journey. On the left (Before UX) ➡️ Plain text, hard to scan, no hierarchy, no visuals. Users have to read line by line just to understand their order. On the right (After UX) ➡️ Clear structure, visual hierarchy, and context-rich details. A user instantly knows: ✅ Where the food is coming from (restaurant info with logo & address) ✅ What’s ordered (with order ID & image) ✅ Delivery status & time expectation ✅ Pickup & drop-off details with map-style markers ✅ Delivery partner info with quick action buttons This isn’t just about making things “look pretty” — it’s about reducing cognitive load, enhancing trust, and giving control back to the user. A small design shift can transform a bland experience into a seamless, delightful journey. Good UX = Less confusion, more clarity, and happier users. 🚀 #UIDesign #UXDesign #BeforeAndAfterUX #UserExperience #DesignThinking #UXCaseStudy #UIUX #ProductDesign #UserCenteredDesign #DigitalExperience #InteractionDesign #DesignMatters #UXJourney #GoodDesign

If you know me at all, you know I've spent years building AI-powered products and converting legacy systems into adaptive experiences. And I keep seeing the same pattern: talented designers asking me "what even is adaptive UI?" because nobody's explaining it in practical, buildable terms. Your interface is frozen in time. Same buttons, same layout, same experience for everyone. Meanwhile, your users are all completely different. Adaptive UI fixes this. WHAT IS ADAPTIVE UI? (aka, responsive, generative, dynamic or intelligent UI) Your interface watches how people behave, learns their patterns, and redesigns itself in real-time to fit them. Some shoppers know exactly what they want (fast checkout). Others need to research everything (reviews, specs). Some are visual (show me photos). Others are price-sensitive (where's the sale?). Static UI forces everyone through the same experience. Adaptive UI generates a personalized interface based on actual behavior. This isn't just showing different content. The entire interface regenerates around each user's workflow. HOW IT WORKS Two components: The Observer: Watches behavior What do they click? Where do they hesitate? What patterns emerge? The Generator: Creates personalized layouts Rearranges content hierarchy Shows/hides relevant features Adjusts buttons and placement Rewrites microcopy for skill level The loop: Observe → Learn → Predict → Generate → Repeat BEST USE CASES E-commerce: Financial services: SaaS tools: Healthcare: Adaptive UI wins where users are doing something complex, high-stakes, or repeated frequently. HOW YOU BUILD IT You're not coding this yourself. But you ARE designing the system. Step 1: Map behavioral signals Watch sessions. List patterns: clicks size chart 3x = fit anxiety Step 2: Define 3-5 behavioral profiles Not demographics. Behavioral patterns like "Confident Buyer," "Anxious Researcher" Step 3: Design variants in Figma One product page becomes five variants (one per profile) Step 4: Write adaptation rules IF [signal] THEN [interface change] BECAUSE [user need] Step 5: Hand off to engineering They build: event tracking, profile detection, conditional rendering THE REALITY The full build involves cold start problems, filter bubbles, spatial memory, ethical guardrails, mobile constraints, accessibility. But understand this: You're not designing screens anymore. You're designing systems that generate screens. Static interfaces aren't wrong. They're just frozen. And if you're still designing for that mythical "average user," you're designing for someone who doesn't exist. The companies winning in 5 years won't have the prettiest static sites. They'll have interfaces that learn and adapt in real-time. Drop a comment if you're looking to learn more on this subject 💡

UX design without data is like driving blindfolded. But at the same time, data alone won't tell you the whole story. Here’s how we balance both for stellar results at UN/COMMON: ↓ 1️⃣ Start with well-tested strategies After building hundreds of eCommerce funnels, we’ve seen certain UX approaches consistently perform well. We focus on designs that: -> Keep users moving down the funnel -> Guide them smoothly from home page to checkout …this sets the foundation. 2️⃣ Dig into the numbers Leveraging data platforms like Triple Whale and GA4 allow us to understand consumer behavior in a funnel at a micro level. They let us analyze every step of the user journey. We use them to: -> Find winning patterns -> Spot conversion roadblocks -> Make data-backed UX decisions From home page to the “thank you” page, we leave no stone unturned. 3️⃣ Get inside customers’ heads Numbers tell a story… …but they don’t tell the *whole* story. So, we put ourselves in the shopper’s shoes and ask: -> How does this design make them feel? -> What motivates them to keep clicking? -> Where might they get stuck or confused? To make conversions, we don’t only analyze behavior— We decode the human behind every click. Because at the end of the day, we’re all consumers— We shop. We browse. We buy. …and the best UX taps into that shared experience. 4️⃣ Balance quant and qual Magic happens when we combine hard data with human insight. This dual approach helps us: -> Validate our hunches with numbers -> Explain our numbers with real user feedback The result? ↳ UX that’s both data-driven *and* user-centric 5️⃣ Keep learning and applying Every project and partnership is a chance to get better— We take lessons from each client and apply them to the next. This constant evolution means: -> Our designs keep improving -> Our strategies stay current -> Our results get stronger At UN/COMMON, we’re never satisfied with “good enough.” The bottom line? Great UX is where quantitative analysis intersects with human psychology. It's not just about data or design. It's about decoding human behavior at scale— That's how we create experiences that convert.

Alright… let’s talk about 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗳𝗮𝘁𝗶𝗴𝘂𝗲 in ecommerce. If you’re running a brand, especially DTC, this is a silent killer that’s probably costing you conversions without you even realizing it… 𝗧𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀: Your customer wakes up, scrolls through Instagram, checks Slack, fires off a few emails, grabs a coffee, dodges 10 popups, deals with work, family, maybe kids, maybe traffic all before they ever land on your website. So by the time they’re finally browsing your product page? Their brain is already cooked. And then you hit them with:  • 12 color options  • 3 bundles  • 9 sizes  • A pop-up asking for their email  • A quiz  • A limited-time offer countdown  • And a sticky chat bubble saying Need help? Congrats. You just pushed them over the edge. They’re not going to convert... they’re going to bounce. Because 𝘁𝗼𝗼 𝗺𝗮𝗻𝘆 𝗰𝗵𝗼𝗶𝗰𝗲𝘀 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝘄𝗼𝗿𝗸. It feels like chores. Like the one I listed out in the first sentence. 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗙𝗮𝘁𝗶𝗴𝘂𝗲 = 𝗖𝗼𝗴𝗻𝗶𝘁𝗶𝘃𝗲 𝗟𝗼𝗮𝗱 And cognitive load is real. It’s what happens when someone’s brain has to work overtime just to figure out what to do next. Amazon gets this... Apple nails this... They strip out friction so all that’s left is: 𝗗𝗼 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗶𝘁? 𝗬𝗲𝘀 𝗼𝗿 𝗻𝗼. You need to design your UX the same way. 𝗦𝗼 𝗵𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗯𝗿𝗮𝗻𝗱𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗱𝗼𝗶𝗻𝗴: - 𝗟𝗶𝗺𝗶𝘁 𝗰𝗵𝗼𝗶𝗰𝗲𝘀 You don’t need 12 sizes or 19 different shirts on one page. Curate. - 𝗗𝗲𝗳𝗮𝘂𝗹𝘁 𝘁𝗼 𝗯𝗲𝘀𝘁-𝘀𝗲𝗹𝗹𝗲𝗿𝘀  Pre-select your most purchased option so it’s easier to decide. Think recommended or most popular. - 𝗢𝗳𝗳𝗲𝗿 𝗰𝗹𝗲𝗮𝗿 𝗯𝘂𝗻𝗱𝗹𝗲𝘀  But not too many. 2-3 tops. Keep the value prop obvious and simple. - 𝗚𝘂𝗶𝗱𝗲 𝘁𝗵𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 Instead of giving customers a buffet... give them a tasting menu. Lead them step by step. - 𝗥𝗲𝗱𝘂𝗰𝗲 𝗻𝗼𝗶𝘀𝗲 Every extra popup, CTA, or color variant adds mental drag. You want fast, smooth, brainless buying. - 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗰𝗵𝗲𝗰𝗸𝗼𝘂𝘁 This one’s non-negotiable. Too many steps = cart abandonment. Use autofill. Offer Shop Pay. Kill unnecessary form fields. 𝗧𝗟𝗗𝗥: Your job isn’t to 𝘴𝘩𝘰𝘸 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨.  It’s to 𝘴𝘩𝘰𝘸 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘵𝘩𝘪𝘯𝘨 𝘢𝘵 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘵𝘪𝘮𝘦. You’re not building a digital warehouse...  You’re building a decision-making machine that feels effortless. Every click, every scroll, every visual… should whisper this is easy. Because if your customer has to 𝘵𝘩𝘪𝘯𝘬 too hard? They won’t. They’ll leave. Fix that, and your conversion rate will thank you.

5 Design Pro-Tips for your DTC Ecommerce Hero Section (full thread): 1. THE 5-SECOND TEST People decide if your page is relevant in 5 seconds. Make it stupid easy to understand. Your hero needs to instantly communicate: • What is this? • Is this for me? • What will it do for me? Quick fixes: - Headline under 15 words - One clear product image - One trust signal (not five) - One CTA button Design for instant comprehension, not complete reading 2. HEADLINE = OUTCOME, SUBHEADLINE = CLARIFICATION Your headline should talk about the RESULT they want, not what your product is Bad headlines (product-focused): • "Custom Engraved Rings" • "All-Natural Sleep Supplement" • "Premium Hair Serum" Better headlines (outcome-focused): • "This Is More Than a Ring. It's YOUR Story" • "Finally Sleep Through the Night" • "See Visible Hair Growth in 90 Days" Use your subheadline to clarify what the product actually is if your headline is abstract 3. EYES FOLLOW PATTERNS - DESIGN FOR THEM People scan in predictable patterns. Put important stuff where eyes naturally go Desktop (F-Pattern): Eyes scan left side, top to bottom LEFT side: - Headline - Subheadline - Trust signal - CTA button RIGHT side: - Product image Mobile (Z-Pattern): Eyes scan top to bottom in a Z Top: Headline Middle: Product Image Bottom: CTA button 4. MOBILE = THUMB ZONE Most people hold phones one-handed. Put your CTA where their thumb naturally rests CTA button specs: - Height: Minimum 50px (easy to tap) - Width: Full-width OR minimum 250px - Position: Bottom third of hero Test it: Hold your phone one-handed. Can you tap the CTA without stretching your thumb? If no → move it down 5. FAST PAGES = MORE SALES Slow pages lose sales. Every second of load time costs you money The main culprits: - Massive images (Hero images over 300KB) - Unoptimized formats (JPEG/PNG instead of WebP/AVIF) - Too many font files - No lazy loading What to lazy load: • Images below the hero • Videos • Social proof widgets • Chat widgets What NOT to lazy load: • Hero images (needs to load immediately) • Critical fonts • Hero section CSS

Are you looking for Inspiration for UX, Design, and PM? Look Beyond the usual! 🚀 Over the years, I've explored a lot of resources that have helped me in getting the best insights and getting the work done. Today, I'm excited to share some lesser-known but incredibly powerful tools. When we want to make successful products, it's essential to know what our competitors are doing and get inspiration from the best in the industry. But it's not easy because we have to deal with many paywalls and spend lots of time scrolling through Dribbble, hoping to find the perfect idea. Let's break free from that default behavior and embrace these curated libraries of design brilliance: 🔮 Discover the E-commerce World at https://baymard.com/ Explore a huge collection of e-commerce insights. This resource provides valuable data from 185 brands, categorized by purpose or screen, making it an incredibly helpful tool to improve your product plans. 🚀 Propel Your SaaS Landing Pages with https://lnkd.in/dNDMxjnS Get ready to witness 760 SaaS landing page examples, all in one place. This remarkable resource will be the ultimate guide to crafting landing pages that captivate and convert, and the best part? It's completely free! 🎯 Unleash Your Imagination with https://nicelydone.club/ This fantastic resource is like a treasure trove of screens! It has a massive collection of 26,000 screens from different products, making it super useful not only for UX designers but also for smart product managers. 📹 Visualize User Flows with https://pageflows.com/ Have you ever wondered how buying premium on LinkedIn looks from a user's perspective? Well, this amazing resource provides video recordings of real interactions, giving you a unique and detailed understanding of how users behave. It's a valuable insight to have! 📱 Embrace the World of Mobile with https://mobbin.com/ Discover the full power of mobile design with this incredible resource!  It has more than 120,000 screens for both iOS and Android. You can try it for free or choose the premium version for only $8 per month. If you're into mobile design, this is a must-have tool! These tools have been instrumental in my growth, and I hope they inspire you as well. If you have any other resources in mind do share them in the comments below. Let's continue to innovate, learn, and create together! 🌈💡 #userresearch #productmanagement #usability #inspiration

🛍️💻 Building a Seamless D2C E-commerce Experience: Key Considerations For direct-to-consumer (D2C) brands, providing a seamless and enjoyable e-commerce experience is crucial for customer satisfaction and business success. Here are key considerations to enhance the D2C e-commerce experience: **1. User-Friendly Website Design: Prioritize a clean, intuitive, and visually appealing website design. Ensure easy navigation, clear product categorization, and a user-friendly interface that aligns with your brand identity. **2. Mobile Optimization: Optimize your e-commerce site for mobile devices. Many consumers shop on smartphones, so a responsive and mobile-friendly design is essential for a positive user experience. **3. Fast Loading Speeds: Minimize page loading times to prevent user frustration. Compress images, optimize code, and invest in reliable hosting to ensure your e-commerce site loads quickly on all devices. **4. Clear Product Descriptions and Imagery: Provide detailed and accurate product descriptions accompanied by high-quality images. Clear information helps customers make informed decisions, reducing the likelihood of returns. **5. Intuitive Navigation: Simplify the navigation process. Use clear and concise menus, filters, and search functions to help customers easily find the products they are looking for. **6. Personalized Recommendations: Implement personalized product recommendations based on customers' browsing and purchase history. This enhances the shopping experience and increases the likelihood of upsells. **7. Streamlined Checkout Process: Opt for a streamlined and frictionless checkout process. Minimize the number of steps, offer guest checkout options, and provide multiple payment methods for convenience. By prioritizing these considerations, D2C brands can create a seamless e-commerce experience that not only attracts new customers but also fosters loyalty and repeat business. 🛒✨ #D2CEcommerce #UserExperience #EcommerceStrateg