Creating a Feedback-Driven Organization

CEOs ask: “How do I get my team to take feedback well?” My answer: ”Don’t start by giving feedback. Start by taking it.” Here’s a story of how we built our Feedback culture… Most new employees at 321 Education went through an induction in their first few weeks. As CEO, I would often conduct the 1st week. At the end of each day we would take a survey: → Were they satisfied with the sessions ? → What was working ? → What was not ? → Any suggestions ? Standard stuff. But what was different was what happened next morning. I would start the day by sharing the feedback we got: → I would share the aggregate data and my views on it. If it was not great I would share my plans to improve the next day’s score. → I would then highlight everything they said was working & our plans to double down on this. → Finally I shared everything they said was not working & their suggestions. I broke them in 2 lists: Suggestions we will apply and those we won’t. For both lists I gave reasons why. This process would go on every day for the entire induction. At the end of this period 3 things happened: 1) Our new employees saw that, for us, feedback was not just talk. It was deeply embedded in our ways of working. 2) Everyday they saw examples of how to take feedback well. From the CEO to every person they encountered was open to feedback & took it positively 3) They also saw that feedback was not an appeasement activity. We wouldn’t just do something because they suggested it. We had clear objectives & suggestions which helped in their attainment were adopted & rest were not. For both clear reasons were given. Note, till now, very little feedback had been given from us to them. Most of it was from them to us. Then when we gave them feedback they were a lot more open to it. Also they had examples they could emulate of how to take it well. Soon, taking & giving feedback well became a part of how they operated. This is how the culture of feedback at the organisation was sustained even as we grew rapidly. No big intervention was required for this. Just atomic actions done regularly. #Culture #Feedback #Management ——————————————— What’s your favorite way to build a feedback culture in a team?

Most leaders say they want honest feedback. Netflix actually built systems for it. Angela Morgenstern spent years at Netflix during their massive shift to original content, scaling from 20 shows to 1,000+ annually. What she learned about "farming for dissent" (and more) could transform how you approach decision making. The problem: Most organizations accidentally punish honest disagreement. People learn to stay quiet or tell leaders what they want to hear. Netflix built specific mechanisms that made dissent safe and expected: 🔸 Memo-driven culture with transparent commenting: no fancy presentations, just clear rationale with open document-driven discussions. 🔸 Product Strat meetings where farming for dissent was the point: senior forums designed for debate before decisions. 🔸 Informed Captain model: the person closest to the problem gathers different perspectives, then decides. The result? As Angela put it: "If you really hold truthfulness as a North Star...then you really have to work on forums where people feel like they can be direct and honest with the right set of consequences." Three things you can try today: 1️⃣ Switch one weekly presentation to a shared doc. Ask your team to comment with questions and disagreements before you meet. 2️⃣ Explicitly ask for dissent. Before your next decision, say "I need someone to argue the opposite view" -- and be grateful when they do it! 3️⃣ Separate debate from decision-making. Give teams time to gather input, then make it clear when the discussion shifts to decision mode. Netflix's global expansion from Silicon Valley to creating hits in Spain and Korea wasn't just about content strategy. It was about building a culture that could learn, adapt, and scale through honest conversation -- and adapt globally, another story in this week's column! 👉 Read on: https://lnkd.in/ge4Ej8VH What's one forum where your team could benefit from more honest disagreement? #culture #decisionmaking #feedback

The Feedback Loop Revolution: Why Annual Reviews Are Dead Alex sat across from his manager, stunned. "I'm not meeting expectations? But... this is the first I'm hearing of it." His manager shifted uncomfortably. "Well, there was that project last February where the client presentation wasn't up to par. And in April, your report lacked the depth we needed." "That was ten months ago," Alex said quietly. "Why am I just hearing this now?" This scene plays out in offices worldwide every day. The annual performance review continues to be the primary feedback mechanism in many organizations. It's a system that fails everyone involved. For employees like Alex, it means navigating in the dark for months, only to be blindsided by feedback too late to act upon. For managers, it means the impossible task of remembering a year's worth of performance details and delivering them in a way that somehow feels fair and comprehensive. Contrast this with Emma's experience at a company using Maxwell's continuous feedback approach. After presenting to a client, Emma received a notification: "Great job addressing the client's technical concerns today. Your preparation showed. One suggestion: Consider preparing more visual examples for non-technical stakeholders next time." The feedback was specific, timely, and actionable. Emma immediately incorporated the suggestion into her next presentation. No waiting. No guessing. Just growth. "The difference is night and day," Emma explains. "Before, feedback felt like a judgment on my worth. Now, it's just part of our daily workflow—a tool that helps me improve in real-time." This is the feedback loop revolution. It's not just about frequency; it's about fundamentally changing how we think about performance and growth. Maxwell's approach transforms feedback from an event into a continuous conversation. The platform enables immediate, context-specific feedback that arrives when it's most relevant; two-way dialogue that empowers employees to seek input when they need it; recognition that celebrates wins in the moment, not months later; and early intervention for performance challenges before they become patterns. Organizations using continuous feedback report 34% higher employee engagement, 26% lower voluntary turnover, and 22% faster skill development compared to those relying on annual reviews. For managers, the shift from annual reviewer to ongoing coach is equally transformative. Instead of dreading a single high-stakes conversation, they build coaching into their regular interactions, strengthening relationships and improving outcomes. The companies thriving today understand that growth happens in moments, not meetings. They're creating cultures where feedback flows naturally, where employees feel supported rather than judged, and where improvement is continuous rather than annual. Ready to leave annual reviews behind? Experience the future of feedback with Maxwell: https://lnkd.in/gR_YnqyU

Feedback loops determine how fast organizations improve Improvement speed is rarely limited by talent. It is limited by feedback quality and timing. Research shows that organizations with tight, accurate feedback loops correct faster, make fewer repeated mistakes, and adapt more effectively than those relying on periodic reviews or delayed reporting. Slow feedback equals slow learning. What research shows Studies in organizational learning and performance management indicate that rapid feedback significantly improves accuracy and execution. Delayed or indirect feedback weakens cause-and-effect understanding, making it harder to know what actually worked. Research also shows that feedback loses effectiveness as time passes. The longer the gap between action and feedback, the lower the learning value. Study-based situations Situation 1: Product development Research found that teams receiving immediate user feedback iterated more effectively and avoided costly late-stage changes. Teams relying on quarterly reviews accumulated errors. Situation 2: Performance management Studies on employee performance show that real-time feedback improved outcomes more than annual or semiannual reviews. Frequent, specific feedback reduced repeated mistakes. Situation 3: Strategic execution Research on execution systems shows that organizations reviewing leading indicators weekly corrected course earlier than those reviewing lagging indicators monthly. How effective leaders strengthen feedback loops They shorten time between action and review They focus feedback on specific behaviors and metrics They prioritize leading indicators They remove intermediaries that distort information Organizations do not improve by intention. They improve by feedback.

Want to build trust & transparency in your team? Start with 360-degree feedback: At work, nothing matters more than trust & honesty. 360-degree feedback is a (fantastic) way to do this. I’ve seen it: -Boost performance -Increase collaboration -Improve team dynamics -Create a happy work culture 360-degree feedback lets everyone share their thoughts. It makes employees feel important & brings teams closer together. Here’s a step-by-step blueprint to start using 360-degree feedback: 1. 𝗗𝗲𝗳𝗶𝗻𝗲 𝗖𝗹𝗲𝗮𝗿 𝗚𝗼𝗮𝗹𝘀 What do you want to achieve? Better Communication? -360-degree feedback helps employees talk about hard topics. -This increases happiness & reduces the chances of exit. Find Skill Gaps? -When you locate skill gaps you can help employees improve at their jobs. -Getting feedback helps you locate missing skills. Boost Morale? -Employees are happier & more engaged when they see changes from THEIR feedback. 2. 𝗖𝗵𝗼𝗼𝘀𝗲 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗧𝗼𝗼𝗹𝘀 Pick a feedback tool that’s easy to use! Choose tools that are simple & match your needs. Options include: - Interviews - Focus groups - Online surveys Make sure the tools cover what you want to assess & are reliable. 3. 𝗧𝗿𝗮𝗶𝗻 𝗬𝗼𝘂𝗿 𝗧𝗲𝗮𝗺 Teach your team how to give (& receive) feedback. -This includes learning how to give & receive feedback the right way. -You should stress honesty & respect via feedback to build trust. -Training helps ensure feedback is useful. 4. 𝗘𝗻𝘀𝘂𝗿𝗲 𝗔𝗻𝗼𝗻𝘆𝗺𝗶𝘁𝘆 Make the process anonymous to get honest feedback. - Find what works best for your team. - Anonymity fosters (honest) feedback without fear of trouble. - Anonymity encourages honesty, but being open can build trust. 5. 𝗖𝗼𝗹𝗹𝗲𝗰𝘁 & 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 Get feedback from different sources & look for patterns. -Gather feedback from coworkers, team members, & bosses for a complete picture. Looking at feedback helps find patterns & areas to improve. 6. 𝗣𝗿𝗼𝘃𝗶𝗱𝗲 𝗛𝗲𝗹𝗽𝗳𝘂𝗹 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 Share feedback in a way that helps. -Highlight both strengths & areas to improve so employees understand their performance completely. -Give feedback that helps people grow, don't point out mistakes. -Encourage improvement. 7. 𝗙𝗼𝗹𝗹𝗼𝘄 𝗨𝗽 Have a plan to follow up on the feedback. -Regular follow-ups show your company cares about feedback (this builds trust & engagement). -Create & track plans based on feedback to ensure it leads to (real) improvements. 𝗧𝗟𝗗𝗥 360-degree feedback builds trust & honesty. Follow these steps: 1. Set clear goals 2. Choose the right tools 3. Train your team 4. Ensure anonymity 5. Collect & analyze feedback 6. Provide helpful feedback 7. Follow up Are you ready to use 360-degree feedback to build trust & honesty?

They thought they didn't have a culture problem. Our feedback data said otherwise—with timestamps, patterns, and proof. The traditional employee feedback loop is broken: Employee → HR Business Partner → Summarized to Leadership → Often Dismissed Why? Because when feedback is filtered through multiple channels, it loses its impact. By the time leaders hear it, it's just another anecdote. We flipped this model at a medical research organization: • Employees provided feedback directly through our platform • Our system de-identified responses while preserving patterns • Leaders saw aggregated data showing real issues One example revealed a regular "Thursday gathering" where only certain employees were invited. Through our platform: • Employees safely reported feeling excluded (60% more than through traditional channels) • Data showed those not included rated their development opportunities significantly lower • The platform captured specific impacts: "Does this affect your professional development?" "Yes." When leaders saw this data visualization in real-time, there was no room for denial or dismissal. As one HR leader told us: "Before, I'd say 'Some people feel excluded' and get pushback. Now I show the data and leaders immediately ask 'How do we fix this?'" The key innovation isn't just anonymizing feedback—it's transforming individual experiences into undeniable patterns that drive action. When feedback is safe to give and impossible to ignore, real change happens. Let’s get you there.

𝗜𝗳 𝗬𝗼𝘂’𝗿𝗲 𝗡𝗼𝘁 𝗗𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗟𝗼𝗼𝗽𝘀, 𝗬𝗼𝘂’𝗿𝗲 𝗡𝗼𝘁 𝗗𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝗦𝘆𝘀𝘁𝗲𝗺𝘀, 𝗬𝗼𝘂’𝗿𝗲 𝗚𝘂𝗲𝘀𝘀𝗶𝗻𝗴. In service design and journey management, we talk a lot about touchpoints, channels, and experiences. 𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵: - No journey gets better without feedback. - No system evolves without learning loops. A feedback loop is the engine that turns friction into insight, and insight into action. In great systems, feedback loops are: 1. 𝗩𝗶𝘀𝗶𝗯𝗹𝗲 – Customers, brokers, employees can see the impact of their feedback 2. 𝗧𝗶𝗺𝗲𝗹𝘆 – Data isn’t stuck in a quarterly report, it’s now 3. 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 – It doesn’t just inform, it drives change 4. 𝗖𝗹𝗼𝘀𝗲𝗱 – People know they’ve been heard 𝗜𝗻 𝗯𝗿𝗼𝗸𝗲𝗻 𝘀𝘆𝘀𝘁𝗲𝗺𝘀, 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗱𝗶𝗲𝘀 𝗶𝗻:  🚫 Static maps and surveys nobody reads  🚫 Call logs without analysis  🚫 Dashboards with no ownership  🚫 “That’s just how the process works” 𝗧𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝗶𝘁: - If a customer hits the same billing error twice, that’s not bad luck, it’s a broken loop. - If frontline staff keep hacks and workarounds to themselves, that’s a missed loop. - If leadership only hears what’s escalated, that’s a distorted loop. 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗱𝗲𝘀𝗶𝗴𝗻 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗶𝘀 𝗷𝘂𝘀𝘁 𝘁𝗵𝗲𝗮𝘁𝗲𝗿. 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗮𝗿𝗲 𝗱𝗲𝘀𝘁𝗶𝗻𝗲𝗱 𝘁𝗼 𝗳𝗮𝗶𝗹. 𝗪𝗵𝗮𝘁 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗱𝗼 𝘁𝗼𝗱𝗮𝘆? ✅ Embed feedback into your journeys—not after them ✅ Make insights operational, not optional ✅ Connect customer data to employee experience ✅ Design loops at every level—from micro-interactions to org-wide transformation 𝗬𝗼𝘂 𝗰𝗮𝗻’𝘁 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗹𝗶𝘀𝘁𝗲𝗻 𝘁𝗼. 𝗔𝗻𝗱 𝘆𝗼𝘂 𝗰𝗮𝗻’𝘁 𝗹𝗲𝗮𝗱 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻’𝘁 𝗹𝗲𝗮𝗿𝗻 𝗳𝗿𝗼𝗺. #ServiceDesign #OrganizationalDesign #BusinessDesign #SystemsDesign #Research

Feedback culture in corporates is more than just reviews or appraisals. It’s about fostering open, honest, and constructive conversations across all levels of the organization. When feedback is shared regularly, it builds trust, transparency, and mutual respect. Employees feel valued when their opinions are heard, and leaders gain critical insights into team dynamics and areas for growth. A feedback-driven culture encourages development, both on an individual and team level. It helps identify strengths, address weaknesses, and create a continuous loop of improvement. Trust flourishes when employees know their feedback will be taken seriously and acted upon. A healthy feedback environment allows people to voice their ideas, concerns, and suggestions without fear. This openness fosters collaboration, innovation, and stronger relationships between leaders and their teams. Constructive feedback leads to better decision-making, improved problem-solving, and stronger overall performance. A feedback culture also breaks down hierarchical barriers, promoting more open and inclusive communication. Employees are more likely to trust leadership when they know their input is genuinely valued. This trust creates an engaged, motivated workforce, ready to contribute and collaborate effectively. Incorporating feedback into everyday conversations strengthens the foundation of a positive work culture. A company with a strong feedback culture is better equipped to adapt, innovate, and thrive in today’s rapidly changing environment. Feedback isn’t just a tool for improvement; it’s a cornerstone of trust, growth, and collaboration. By embracing a feedback culture, organizations unlock their teams' full potential and drive long-term success.

Most leaders only give feedback when there’s a problem. That’s exactly why your team won’t grow. You spot an issue in January. You bring it up in September. By then? The moment’s gone. The damage is done. And your team doesn’t know how to improve. Feedback isn’t an annual event. It’s a daily opportunity to build trust and drive performance. Start recognizing wins in real time. Here’s how:  1. Positive coaching moments. Praise good work when you see it. Don’t wait for reviews to share wins.  2. Immediate course corrections. Don’t sit on mistakes for months. Address them quickly—and coach for improvement.  3. Build a culture of safety. Ask questions, invite feedback, and make it a two-way street. When people feel safe, they speak up—and improve faster. The result? A team that’s engaged, proactive, and always growing. Great teams aren’t built on annual reviews. They’re built through daily feedback that drives real progress. Are you giving your team what they need to grow?

In a CULTURE of continuous feedback, people aren’t just "allowed" to give feedback; they’re actively encouraged to. It's where feedback isn’t reserved for formal reviews or the occasional meeting; it’s a natural part of daily work. A true CULTURE of continuous feedback means that: ✳️ People share ideas freely, knowing their thoughts are valued. ✳️ Teams regularly check in to discuss what’s going well and where things might need adjustment. ✳️ Leaders and managers seek feedback as much as they give it, showing that everyone’s input matters. ✳️ Constructive criticism is welcomed, and people see it as an opportunity to make things better, not as a judgment on them. If this all sounds very different to your existing culture- here's a few things you can try: ✔️ Set up Regular Check-Ins (Daily huddles, 1:1 coaching sessions and weekly meetings provide the necessary space for people to share their ideas, address challenges, and offer suggestions for improvement. ✔️ Create Feedback Channels: While direct feedback is a sign of a healthy feedback culture, there will always be people who don't like to speak up about how they feel so give people multiple ways to share feedback e.g. through suggestion boxes (physical or digital) or anonymous surveys. ✔️ Lead by Example: Simple- Ask for feedback on your own performance or decisions. If you struggle with this, you need a coach!! ✔️ Encourage Real-Time Feedback: Encourage people to give feedback in the moment rather than waiting for formal reviews or structured meetings. If someone spots an improvement opportunity during a task, they should feel free to speak up right then. ✔️ Recognize and Act on Feedback: Feedback culture only works if people see that their input leads to real change. Yesterday, we talked about recognizing the real experts—the people who do the work. In a feedback culture, this means actively listening to those insights and implementing changes based on what people who carry out the process are seeing and experiencing. They know better than anyone how things really work and where the bottlenecks lie. 💡 This culture isn't built overnight but it's entirely possible to build over time, once leaders are open to their own development and willing to make changes in their own behaviours first! #feedback #feedbackculture #leadership #continuousimprovement #lean #leanmanagement