Engaging Customers with Mixed Reality Tools

𝗪𝗮𝗻𝘁 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘁𝗼 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝗶𝗻 𝗩𝗥? 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗵𝗲𝗺 𝗼𝗻 𝗯𝗼𝗮𝗿𝗱—𝗳𝗮𝘀𝘁! 🕶️✨ Convincing a customer to back a new Virtual Reality project isn’t just about slick demos or bold promises. It’s about walking them, step-by-step, from “curious” to “committed.” Here’s what I’ve found works best: 1️⃣ 𝗙𝗶𝗻𝗱 𝘁𝗵𝗲 𝗵𝗼𝘁 𝗽𝗮𝗶𝗻 𝗽𝗼𝗶𝗻𝘁 Start with the client’s world, not the tech. What’s their top challenge or biggest gap? Unpack where they’re losing time, money, or opportunity. VR stands out when it’s a clear fixer—not just a shiny toy. 2️⃣ 𝗣𝗶𝗻𝘀𝘁𝗿𝗶𝗽𝗲 𝘁𝗵𝗲 𝘃𝗶𝘀𝗶𝗼𝗻 Show what success looks like, with clear and simple language. Think: “Imagine your training is twice as fast, or your remote team walks a site from anywhere.” A real-life use case, or even a quick sketch, goes a long way. 3️⃣ 𝗣𝗶𝗹𝗼𝘁 𝗾𝘂𝗶𝗰𝗸, 𝗹𝗼𝘄-𝗿𝗶𝘀𝗸 Pitch a small, focused pilot—minimal investment, tight timeline, obvious goals. Remove the fear of wasted spend by keeping early stakes low, and the feedback loop tight. 4️⃣ 𝗗𝗲𝗺𝗼 𝘄𝗶𝘁𝗵 𝐭𝐡𝐞𝐢𝐫 𝐰𝐨𝐫𝐥𝐝 Don’t just show generic VR. Let your client (or their team) experience a hands-on demo that mirrors their real needs. Letting them “feel” the impact is a huge level-up for belief and buy-in. When you walk clients through these four steps, you build understanding, reduce the sense of risk, and set up small wins that open the door for bigger investment. Have you cracked the code for getting clients excited about VR? What’s your best “first step” tip? Share your approach or biggest lesson below—let’s help more teams experience the value of immersive tech, one real step at a time! 💡👇

Specs can't sell on their own. AR and 3D fill in the gaps. Not everything belongs in a spec sheet. For industrial brands selling complex products, showing how something works can be just as important as 𝘸𝘩𝘢𝘵 it does. That’s where AR, VR, and 3D come in. These tools aren’t just “nice-to-have.” When used strategically, they solve real buying friction: 𝗥𝗼𝘁𝗮𝘁𝗮𝗯𝗹𝗲 𝟯𝗗 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗼𝗱𝗲𝗹𝘀 Let buyers explore machinery from every angle, reducing back-and-forth with sales. 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗽𝗹𝗮𝗻𝘁 𝘁𝗼𝘂𝗿𝘀 Build trust by showcasing your facility, safety standards, and capabilities—especially useful for global buyers. 𝗔𝗥 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗽𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁 Allow users to visualize how your product fits into 𝘵𝘩𝘦𝘪𝘳 environment, improving confidence and cutting evaluation time. These immersive experiences don’t replace traditional content. They 𝘦𝘯𝘩𝘢𝘯𝘤𝘦 it, giving buyers the clarity and certainty they need to move forward. And they’re not just for the “fancy” industries. We’ve seen manufacturers, logistics companies, and even steel fabricators use 3D models to great effect. The results? → Better-qualified leads → Faster decision-making → Less strain on your sales team --- Follow Jeff Gapinski for more content like this. ♻️ Share with an industrial brand rethinking their sales tools.

Are you ready to revolutionize the way you connect with customers? 70% of customers recall sensory experiences better. Multisensory ads increase engagement by 40%. Traditional advertising is fading into the background, but sensory advertising in Virtual Reality (VR) is about to change the game. By engaging all five senses – sight, sound, taste, touch, and smell – you can transport customers into an immersive experience that simulates real-life interactions with your product. 💸 The Opportunity: 🥣Food: Savor the aroma of freshly baked bread or taste the sweetness of ripe fruit 👗Fashion: Feel the texture of luxurious fabrics or hear the sound of velvet softness ✈️Travel: Smell the salty ocean air or touch the roughness of ancient stone 🤔 Reflect on this: 1️⃣ What senses do your current ads neglect? 2️⃣ How can you craft experiences that evoke emotions and memories? 3️⃣ What stories can you tell through sensory details? 💡 Tips for marketers: 👉 Collaborate with sensory experts to design multisensory experiences: Partner with neuroscientists, perfumers, sound designers, and texture specialists to craft immersive experiences that harmonize sight, sound, scent, touch, and taste, engaging customers on a deeper level. 👉 Invest in VR technology that simulates real-world sensations: Utilize advanced VR tools like haptic feedback, spatial audio, and scent-emitting devices to recreate authentic sensory experiences, blurring the line between virtual and reality. 👉 Focus on evoking emotions, not just conveying information: Shift from facts-and-figures advertising to experiential storytelling that taps into emotions, memories, and desires, creating lasting connections and brand loyalty through sensory resonance. 🔮The Future of Advertising: Sensory advertising in VR isn't just a novelty – it's a chance to rebuild trust and create lasting connections. By tapping into our primal senses, you'll: ✅ Increase brand recall and loyalty ✅ Drive sales through experiential marketing ✅ Differentiate yourself in a crowded marketplace The Question is: Will you lead the sensory revolution or follow the crowd? Share your ideas and experiences in the comments. #futureofmarketing #immersiveexperiences #thoughtleadership #thethoughtleaderway

And that’s why I have always said Immersive Tech has one of the best use-cases in expos and tradeshows…And Lufthansa has proven it!! ✈ 80% cost reduction 📉 - that's what Lufthansa experienced after making the decision to leverage Mixed Reality to showcase its new seating experience. Here’s the full story: When Lufthansa launched Allegris, a new seating experience for long haul flights, in approximately 150 of its aircrafts. What was needed? 🤔 👉 A scalable way to promote the experience with partners around the world. 👉 To Train flight attendants and call center staff, so that they could better serve customers and upsell them to Lufthansa’s First and Business Class offerings. Clearly, The best way to understand Allegris is to experience it. Traditionally, this would have meant physically replicating the cabin at trade show exhibits, training staff on an actual aircraft when not in use, or on physical seat models. But this approach has its limitations - High cost | Low reach   Solution: 🛫 Lufthansa partnered with Meta and MSM.digital to develop a mixed reality application that brings the Allegris experience to life, including in First and Business Class. 🛫 When users put on their Meta Quest Pro headsets, they are virtually transported to a Business Class seat, where they can preview and interact with its amenities, like bringing up the dining tray with the click of a button, or opening and closing their private cabin, just like they would on an actual plane. 🛫 Led to 80% cost reduction compared to physical exhibits |  10x audience engagement Wow - Bastian Schütz 🌟 #aviation #mixedreality #vr #metaverse #digitaltransformation 

A unique case study on capturing consumer attention in retail marketing. With brands investing in physical spaces to build deeper connections, the challenge is clear: How can they attract customers, increase brand awareness and stay top-of-mind in an oversaturated market? [ad] An example of this is Footlocker’s flagship store during the Paris Olympic Games. Earlier this year, the store used HYPERVSN’s cutting-edge technology to display intricate 3D visuals, creating a dynamic, eye-catching experience for passersby. As pedestrians strolled past, they could immerse themselves in Footlocker’s latest products, brought to life through holograms seemingly floating mid-air. In an age where attention is the new competition currency, HYPERVSN’s technology transformed Footlocker’s window displays into a living story, with products and logos captivating passers walking by the store. Recent studies have shown consumer demand for immersive retail experiences is on the rise. Shoppers now expect brands to provide engaging and interactive moments that go beyond traditional displays. In return, by investing in innovative display technologies, brands can: • Amplify Their Story
↳ Craft compelling displays that bring your brand to life, communicate your values, and attract new customers. • Enhance Customer Engagement
↳ Encourage interaction with dynamic content, like HYPERVSN’s floating visuals, drawing people in and encouraging exploration. • Stand Out in a Competitive Market
↳ Differentiate your brand with unforgettable, immersive displays that capture attention in an overstimulated retail environment. • Deliver Personalised Experiences
↳ Use digital signage and smart technology to tailor messages and promotions in real time, making shopping more meaningful. • Adapt Quickly to Trends
↳ Update displays effortlessly to reflect the latest trends, seasonal promotions, or product launches, keeping your brand relevant. According to Coresight Research, 88% of brands investing in virtual storefronts report a direct boost in sales, while Zendesk’s 2023 Customer Experience Trends report highlights immersive experiences as a key competitive advantage. - 2025 will be the year of exceptional customer experience. Consumers are craving memorable brand moments like never before. Watch the video and share your thoughts, do you think this is the future of retail marketing?

Slam Dunk Marketing: How Augmented Reality Scored Big for Jordan Brand AR is often considered a "nice-to-have" feature, added to campaigns as an afterthought. However, AR isn't just a flashy add-on—it has the potential to be the centerpiece of innovative, immersive experiences that redefine how audiences engage with your brand. A prime example is the collaboration between Jordan Brand and Snapchat, created by R/GA, which celebrated the 30th anniversary of Michael Jordan’s iconic free throw line dunk. This experience from 2018 allowed fans to witness the legendary dunk through a geolocated AR experience on 12 basketball courts around Los Angeles. Users received push notifications directing them to specific spots on the court, where they could view the AR dunk and even purchase the exclusive Air Jordan III Tinker sneakers directly through the Snapchat lens. The results were remarkable: 5.8 million unique users engaged with the AR experience. 4x increase in user engagement compared to previous campaigns. The exclusive sneakers sold out in just 23 minutes. This campaign demonstrates that when AR is strategically integrated into the core of a marketing initiative, it can drive significant engagement and sales. By offering an immersive, interactive experience, brands can connect with audiences in meaningful ways, turning passive viewers into active participants. It's time to move beyond treating AR as an afterthought. When leveraged effectively, AR can be a powerful tool to captivate audiences and achieve tangible business results. #AugmentedReality #ARexperiences

I was skeptical about AI-powered holographic content. Until I saw them change everything about customer experience. The future isn't just digital - it's stepping into our physical world. HYPERVSN has created something extraordinary: interactive 3D holograms that float in mid-air. It looks like something out of a science fiction movie. Their AI avatar, Luna, isn’t just a display - she is lifelike, quirky, and surprisingly human. Hypervsn holographic content is revolutionizing multiple industries: • Retail displays that respond to customers • Multilingual virtual hosts at events • Interactive product demonstrations • Real-time customer service avatars • Immersive educational experiences Capgemini's implementation across Europe proves this isn't science fiction - it's happening now. The implications are massive: • Seamless integration of AI into physical spaces • Real-time, two-way communication • Multi-language capability at scale • Enhanced customer engagement What makes this revolutionary isn't the technology alone - it's the human element. When you see it in person, you realize: This isn't replacing human interaction. It's enhancing it!! They're not just building holograms. They're building the future of brand experiences.

Augmented reality is carving out a whole new landscape for retail, and Ian Curtis’s recent prototype is a great example of what’s possible. Using 8th Wall WebAR, he combined image targets with a second mobile device to create a more seamless, interactive shopping environment. What’s so exciting about this approach? - Instant Immersion: Customers can simply point their phone’s camera at a product image and watch it come to life with details, animations, or even virtual try-ons. - Enhanced Interactivity: By linking to a second device, the experience can shift from a solitary phone screen interaction to something more dynamic—like a tabletop preview of the product’s features or a live comparison tool. - Frictionless Decision Making: This kind of AR setup can provide instant specs, styling options, or personalized recommendations right where customers need them, helping turn browsing into confident buying. As AR tech evolves and becomes easier to deploy, we might see it pop up across countless retail environments - from showrooms and pop-up stores to home shopping experiences. Do you think in the future we could see this tech more easily available for general public usage? #innovation #technology #future #management #startups