You're Not Chasing Microsoft Wrong. You're Chasing It Without a System.

If you're an MSP working with Microsoft, some version of this is your reality.

Margin is getting squeezed from both ends and you're not sure which lever to pull. You can't figure out who inside Microsoft is actually relevant to what you sell — and when you do find someone, they rotate out six months later. You've built a relationship with a Microsoft seller who turns out to have no quota alignment to what you actually deliver. Partner Center tells you what you did wrong after the fact and nothing about what to do next. Your CPOR claims disappear without explanation. You landed a co-sell win last quarter and you still can't explain exactly why it happened or how to repeat it.

None of these are bad luck. None of them are fixed by better relationships or more Microsoft certifications.

They're symptoms of the same problem: you're not running a system.

The MSPs who navigate margin pressure, know exactly which Microsoft sellers to build with, and make Partner Center work for them instead of against them aren't smarter or better connected. They're operating with a structure that the partners around them don't have. That structure is the difference between sporadic wins and a pipeline that compounds.

The rotation problem disappears when you're not dependent on a single relationship. The margin squeeze stops feeling random when you know exactly which Microsoft motions are actually worth your time. CPOR claims stop vanishing when you understand how the system tracks them. Co-sell wins stop feeling like accidents when you've installed a repeatable motion that creates them.

This is not theory. It is not motivation. It is operational discipline. And it is entirely learnable.

At the Ultimate Partner event in Bellevue, May 11–13, we're sitting down with a partner who built that structure — and walking the room through what changed operationally once they did. Real partner. Real mechanics. Real outcomes. Then the specific steps to replicate it inside your own organization.

The session is called Stop Chasing Microsoft. Install the System That Gets You Pulled Into Deals.

It is built for MSPs who are tired of chasing and ready to operate.

Every week the RYZE Report covers what's shifting inside Microsoft and what it means for partners running a system versus those who are not. If that's a useful lens, it's free. [Link]

If you're at Ultimate Partner® Partner or thinking about it, this is the session that makes the whole event worth your time. And if you're a RYZE Report subscriber, you qualify for exclusive 50% off registration. DM me for the discount code, then check out at Ultimate Partner's site. The structure that changes this is built inside your organization, not at a conference. But seeing it work inside someone else's first makes installing it real.

REGISTER HERE

Rob Fegan

P.S. DM for a 50% Discount Code compliments of RYZE Partners