Why Drupal is the Ideal CMS for Marketers
It turns out a lot of marketers are unfamiliar with Drupal’s potential to help them do their work smarter, faster, better. Drupal is a content management system, like just like WordPress or Joomla, that enables anyone to create, manage and update website content.
But it’s so much more. As a modular CMS, Drupal creates opportunities for digital marketers to integrate the marketing platforms they use every day to optimize content, generate leads and attract and convert customers.
What is Drupal and how is it different?
How is Drupal different? It’s more robust than your run-of-the-mill WordPress site. Setting up a more robust CMS out of the gate creates room to plan ahead for eventual growth. In other words, your Drupal website will evolve with your organization, so you won’t have to shop around and switch your CMS as your organization grows.
The Drupal open marketing platform
Drupal is what’s known as an “open marketing platform”. It’s a CMS built from the ground up to integrate with an endless number of marketing tools. Drupal enables you to seamlessly integrate any and all of your favourite digital marketing platforms so they seamlessly interoperate with your content.
The benefit: your website is configured to be the central node in your digital marketing ecosystem. Each of your email marketing, customer relationship management, marketing automation and other key marketing platforms has a dedicated Drupal module that simply plugs in and works with with your website content. And you manage all of it from your Drupal CMS admin interface. A digital marketer’s dream.
Here are some of the digital marketing platforms that interoperate with Drupal:
Integrate your marketing automation tools
Do you use Hubspot, Marketo or Silverpop? These marketing automation platforms allow you to measure campaigns, track leads and move potential customers through the marketing funnel, from first impression to repeat purchases. Each popular marketing automation tool has its own Drupal module that enables marketers to build web forms, track campaigns, and gather leads that feed directly into your CRM system.
Integrate with your Customer Relationship Management (CRM) platform
CRM platforms, such as Salesforce, Zoho and Pipedrive work in tandem with your marketing automation tool to track and manage your relationships with current and potential customers. Each of the main CRM platforms has its own Drupal module, which once integrated, makes it easy for you to identify and manage leads contacts as they move about your website and interact with your content, products and services.
Create accelerated mobile pages (AMP)
We’ve all heard how Google is (not so) quietly preparing to launch its mobile-first index. While the engines are already ranking pages based on their mobile usability, load time and other factors are going to become even more crucial when Google starts indexing your mobile pages first. The Drupal Accelerated Mobile Pages (AMP) module helps you create mobile-optimized content that fits with the AMP standard, make sure pages load quickly and resize responsively to fit with any screen size.
Integrate with your email marketing platform
Regardless of whether you’re working with MailChimp, Constant Contact or another platform, there’s a Drupal module that enables you attract subscribers and create email marketing campaigns directly from your website. Rather than jumping from platform to platform, Drupal email marketing modules allow you to manage all your campaigns from your site’s admin panel. Cheers for making things easy for marketers.
Customized landing pages
In addition to all these integration tools, Drupal is a great platform for developing customized landing pages. Modules like Panels and Paragraphs, and the new built-in Layout Builder give you content management tools to control the style, message, and visual elements of your landing page, so you can keep the marketing message fresh.
One platform to rule them all
Drupal is a modular CMS that enables your website to grow and evolve in sync with your business. As a marketer, it’s critical that the website you’re marketing can seamlessly integrate with the tools you use every day to market your organization. Drupal has been built to seamlessly link each of your marketing platforms, so you aren’t running back and forth between different tools and systems. Less multitasking? Yes please.
